ITC engages with author Durjoy Datta in latest digital campaign

By A Correspondent

ITC’s pocket-sized fragrances Engage has partnered with author Durjoy Datta for its latest digital campaign titled ‘Pocketful O’Stories’– micro-stories that celebrate the unexpected moments of love and chemistry between a couple.

Speaking about the Moosa Khan, Creative Director, Dentsu Webchutney (Engage’s social media agency) said:“The idea just clicks into place with the product -pocket-sized stories for the pocket-sized Engage ON. The digital medium allows us to create instant creative collaboration and the campaign has received a great response from day 1. We’re receiving some delightful stories from people across social media.”