MxMIndia

Tag: Durjoy Datta

  • #EngagePocketStories presents an opportunity to co-author a book with India’s best selling romance author

    ITC engages with author Durjoy Datta in latest digital campaign

    By A Correspondent

     

    ITC’s pocket-sized fragrances Engage has partnered with author Durjoy Datta for its latest digital campaign titled ‘Pocketful O’Stories’– micro-stories that celebrate the unexpected moments of love and chemistry between a couple.

     

    Speaking about the Moosa Khan, Creative Director, Dentsu Webchutney (Engage’s social media agency) said:“The idea just clicks into place with the product -pocket-sized stories for the pocket-sized Engage ON. The digital medium allows us to create instant creative collaboration and the campaign has received a great response from day 1. We’re receiving some delightful stories from people across social media.”

  • The web series will launch in December on Fremantle Media's YouTube and Facebook simultaneously

    Penguin partners Fremantle Media to create web series

    By A Correspondent

     

    Penguin Random House India is collaborating with Fremantle Media India to produce a brand new web series, World’s Best Boyfriend written by Durjoy Datta.

     

    Commenting on the launch, Datta said: “I’m super stoked. The book resonated with a lot of my readers and I am sure this series would make the story reach out to a lot more people. I am positive that Fremantle Media will do a great job of it.”

     

    Added Ron Crasto, SVP, Branded Entertainment & Digital Partnership, Fremantle Media India: “We are delighted to be working with Penguin Random House and Durjoy Datta to bring this coming of age story about the emotions of young love to life. With captivating characters and relatable themes, we’re looking forward to attracting fans of the bestselling novel to our series as well as engaging new digital audiences.”

     

    Said Rukun Kaul, Head – Digital, Penguin Random House India: “We’re thrilled to be partnering with FremantleMedia on one of Durjoy’s bestselling books. We’re hopeful that his work will speak to the digital audiences just as poignantly as it speaks to his readers.”