MxMIndia

Tag: Moosa Khan

  • #EngagePocketStories presents an opportunity to co-author a book with India’s best selling romance author

    ITC engages with author Durjoy Datta in latest digital campaign

    By A Correspondent

     

    ITC’s pocket-sized fragrances Engage has partnered with author Durjoy Datta for its latest digital campaign titled ‘Pocketful O’Stories’– micro-stories that celebrate the unexpected moments of love and chemistry between a couple.

     

    Speaking about the Moosa Khan, Creative Director, Dentsu Webchutney (Engage’s social media agency) said:“The idea just clicks into place with the product -pocket-sized stories for the pocket-sized Engage ON. The digital medium allows us to create instant creative collaboration and the campaign has received a great response from day 1. We’re receiving some delightful stories from people across social media.”

  • #PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

    Dentsu Webchutney creates new brand thought for Payback

    By A Correspondent

     

    PAYBACK, a multi partner loyalty program which rewards points for shopping, has joined hands with Dentsu Webchutney for the online and digital marketing of their new brand thought.

     

    On the new brand thought and brand strategy, Gaurav Khurana, CMO, PAYBACK India said, “The new brand thought comes as a logical next step in PAYBACK’s brand evolution journey. It marries the core PAYBACK product proposition with the evolving customer’s need for getting more from every transaction.”

     

    Explaining the role of social media for marketing, he added, “As part of our strategy, social media has played and will continue to play a significant role for us. We received a tremendous response for our campaigns from all our customers and even non customers. With the kind of work that Dentsu Webchutney has done in the recent past, we are confident that we will be able to accomplish some great work together.”

     

    Sidharth Rao, CEO, Dentsu Webchutney said, “We are privileged to work with PAYBACK India. It enhances our credentials as the leading full service digital marketing agency in India. It is an interesting and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”

     

    In a bid to showcase their wide portfolio of partner brands and redemption options, PAYBACK came up with a new tagline which promises consumers that nothing is pointless at PAYBACK. It was led in with teaser campaign #PointKyaHai which trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions.

     

    Moosa Khan, Creative Director, Denstu Webchutney said, “We had a lot of fun conceptualising and executing #PointKyaHai for PAYBACK. The campaign was one of those rare instances where the communication and the product fit together extremely well.”