By A Correspondent
Lifestyle has unveiled its latest campaign for their brand, Ginger. The brand is a fashion offering targeted primarily towards young girls.
The campaign #ImperfectlyPerfect is a digital-first marketing campaign that celebrates the quirks and differences, that makes every girl unique and distinctive, notes a communique, adding: “Lifestyle has partnered with creative agency JWT to create this compelling and thought-provoking campaign that creatively explores the unrealistic demands of perfection that the society places on a young girl. This partnership in the last one year has created multiple digital first campaign that went viral garnering millions of views including #TigerforForca, #KanganaforMelange (I wear my thoughts out aloud), #LiveStories to name a few.â€