MxMIndia

Tag: Lifestyle

  • To uplift the consumer experience

    Chumbak unveils brand campaign

    By Our Staff

     

    Lifestyle brand Chumbak has unveiled the ‘A Life of Joy’ campaign on the occasion of the New Year.

     

    Speaking about the announcement, Shubhra Chadda, Co-founder and director, of Product & Design, Chumbak said: “We couldn’t be happier – A Life of Joy is the foundation of Chumbak and defines everything we create here. More than anything, we’ve always been an emotion and a way of life for our consumer and we promise to keep it that way!”

     

    Adding to that, Vivek Prabhakar, Co-founder and director of the Brand, Chumbak said: “A Life of Joy is a brand promise we’re making to our consumer, a pledge to make every interaction that our consumer has with Chumbak, joyful. This reflects and will continue to reflect in our product, design, and shopping experience. We’re very glad to kickstart the new year on a high note and unveil this across all our brand touchpoints.”

     

  • Offers flexibility for furniture rental and purchase

    Furlenco unveils new identity

    By Our Staff

     

    Furlenco, the furniture and lifestyle brand, unveiled its new brand identity. In its new avatar, Furlenco has expanded its services to offer customers more options to access furniture by allowing them to rent, purchase new or refurbished furniture, and even sell it back when they no longer need it.

     

    Said Nitesh Mohandas, Chief Business Officer of Furlenco: “Always moving fast and first, Furlenco has created furniture with innovative designs and trendy aesthetics. The first to build the rental category, we are now poised to further disrupt the furniture market by providing people with a bouquet of services to rent, buy new or refurbished items and sell back. Besides expanding our product and service offerings, we are taking a nuanced approach by helping customers view furniture as core building blocks in creating their dream homes. Naturally, we are thrilled to announce our rebranding to provide customers with more services than before. Since customer empathy constitutes the cornerstone of all our endeavours, we will continue working towards making Furlenco 2.0 a truly customer-friendly platform.”

     

  • Will be responsible for the brand building

    Lowe Lintas wins mandate of brand Lifestyle

    By Our Staff

     

    Lifestyle, fashion retail company, appoints Lowe Lintas to manage its creative duties. As a part of the partnership, Lowe Lintas Bangalore will be responsible for the brand building mandate of the parent brand Lifestyle and its in-house brands (Ginger, Melange, Code, Forca, Fame Forever, IKSU, Kappa, Bossini, Smiley and Juniors).

     

    Speaking on the partnership, Rohini Haldea, AVP & Head, Marketing – Lifestyle said: “We are delighted to onboard Lowe Lintas as our new brand building and creative partner. Their sound strategic thinking and path-breaking creative capabilities, combined with fashion expertise make them the perfect partner to lead Lifestyle. With this partnership, we look forward to creating inspiring, and impactful work that lead the consumer and take Lifestyle to the next level of engagement and growth.”

     

    Commenting on the win, Sonali Khanna, President and Head of Office – South, Lowe Lintas added: “While online shopping ruled during the pandemic, people are keen to return to a more visceral in-shop experience. But the plethora of choices available today, both offline and online, has made it imperative for brands to go beyond the obvious. Merely providing on-trend products or a captivating shopping experience is just not enough; brands have to connect with customers through a deeper meaning by taking a powerful stand that is both inspirational and aspirational at the same time. Lifestyle has always enjoyed a special connect with its consumers, and we believe our new work will stir their souls and reignite their imagination. By focusing on the stand of the Lifestyle brand, we are confident of lifting the Lifestyle experience to even greater heights.”

     

  • Promotions entail two 15-second digital film

    WT creates campaign for Lifestyle

    By Our Staff

     

    Lifestyle has launched its new campaign “Glam up & Style up”. The campaign entails two 15-second digital-only films conceptualized by Wunderman Thompson, Bengaluru.

     

    Speaking about the campaign, Rohini Haldea, Assistant Vice-President and Head, Marketing, Lifestyle, said: “We are delighted that this festive season our customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations. This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle.”

     

    Added Priya Shivakumar, Senior NCD, Wunderman Thompson, India: “We have all looked at reels and enjoyed the seamless transitions, the synchronized steps, the high energy. It’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment we were looking to recreate through the lens of a brand with style at its heart. Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to reel, Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade.”

     

     

  • She will provide creative and financial backing to Stage3

    Athiya Shetty collaborates with Stage3 lifestyle platform

    By Our Staff

     

    Stage3, a community-powered social commerce platform for fashion and lifestyle, has signed actor Athiya Shetty. She will take on the role of Stage3’s creative director.

     

    Speaking on this, Sabena Puri, CEO/Co-founder, Stage3 said: “We are excited to have Athiya back Stage3.  Stage3 is building an AI-powered social platform where India’s 5m+ Creators (influencers and content creators) can interact, build out social video-led storefronts, and sell to India’s digitally native 300m Genz and millennials. Athiya has a strong authentic voice, and we look forward to working with her closely to fuel the booming creator economy.

     

    Added Shetty on her connection to Stage3’s vision: “I have always expressed myself through fashion, and love being a part of the creator economy. I’d been looking for the right platform through which I could empower others to also begin their journey towards becoming a ‘creator’ and I found that with Stage3. I love the fact that they are building a new paradigm for fashion shopping. There’s such a wealth of untapped potential and Stage3 is leading the way to becoming a conduit of success for the upcoming generation of creators. I’m delighted to be working with them on this.”

    https://youtu.be/d-IwfYpUQeI

  • The campaign conceptualised by the agency AndAnd Brand Partners

    Kohler launches campaign for range of lifestyle products

    By Our Staff

     

    Kohler India has launched a new campaign with a series of three films for its range lifestyle products.

     

    The campaign has been conceptualised by the Gurugram-based agency AndAnd Brand Partners and directed by Abhijit Sudhakar and produced by Anupama Ahluwalia of Zig-Zag Films.

     

    Said Anand Suspi, Co-founder, AndAnd Brand Partners: “The brief was to showcase pride of ownership. The fun was in exploring oblique ways to capture that without making a boring, flaunt statement.”

     

    Added Salil Sadanandan, President- Kitchen and Bath Kohler Brand K&B, Sout Asia, Middle East and SSA: “Kohler’s endeavour is to inspire people to create beautiful bathrooms. This campaign uses humour to showcase the sense of pride that the owners’ have in their luxurious Kohler bathroom”.

     

  • The collaboration kicks off the festive seasons with the #ConnectedbyPebble campaign

    Pebble smartwatch ropes in Kriti Kharbanda and Pulkit Samrat as brand ambassadors

    By Our Staff

     

    Lifestyle tech brand Pebble has announced actors Kriti Kharbanda and Pulkit Samrat as its first celebrity brand ambassadors for the wearable category. The collaboration is aimed at amplifying the #ConnectedbyPebble campaign ahead of the festive season, to increase awareness of Pebble Smart Watches that are designed to be a part of everyday life.

     

    Commenting on the announcement, Komal Agarwal, Co-Founder, Pebble said: “We are excited to have them on board as our brand’s face. Both Kriti and Pulkit are highly driven and ambitious, but also advocate a balanced lifestyle, which aligns perfectly with our brand mission of enabling smooth living. They are aspirational yet relatable and approachable, which makes them the ideal evangelists for our #PebbleSquad as well as our campaign.”

     

  • The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru

    Madison wins Media AOR for Lifestyle & Spar

    By Our Staff

    Madison Media Omega, a unit of Madison World, has announced that The Landmark Group has appointed the agency as its Media AOR for its brands Lifestyle and Spar. The agency will handle the entire media mandate, which includes print, TV, radio, outdoor and digital. The account was won in a multi-agency pitch and will be handled by the agency based out of Bengaluru.

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The retail business is all about driving sales. We took the best of our diverse talent across Madison in pitching for the prestigious Landmark group. We are thrilled to get their mandate and look forward to partnering them to deliver growth in challenging times of the pandemic.”

     

    Added Dinesh Rathod, CEO, Madison Media Omega: “We’re very happy to partner with The Landmark Group for their 2 prestigious brands, Lifestyle and Spar in India. The Landmark Group has been in the market for years, building trust among its customers and we intend to further strengthen the brand’s popularity in the country.”

     

  • This challenge entitles people to show their exciting skills and the best 13 entries wins upto 1.69 Lakh including cash prizes

    Eume unveils #StayHomeChallenge social media campaign

    By A Correspondent

     

    Lifestyle brand Eume has launched an Instagram challenge, where users have to upload a short video of the most exciting thing they can do during this lockdown period. The campaign is open for all on Instagram and there is an opportunity to win prizes worth INR 1.69 lakh.

     

    Said Naina Parekh, CEO, Eume: “These are unprecedented times due to the Covid-19 lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualised this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users.”

     

     

  • The channel has refreshed its brand identity and adopted a new, vibrant and bold packaging

    TLC refreshes identity on eve of 15th anniv

    By A Correspondent

     

    Lifestyle channel TLC has kickstarted celebrations of its 15th anniversary by launching a new programming line-up across genres such as baking, fashion, food and travel, wedding and home and renovation-based programming. The channel has refreshed its brand identity and adopted a new, vibrant and bold packaging to engage deeper with passionate communities who are aspiring to indulge in exotic experiences.

     

    Speaking on the occasion, Sai Abishek. Director – Content, Factual & Lifestyle Entertainment, Discovery, said: “AT TLC, we love to indulge our audience in exotic experiences from fascinating cultures, food, spectacular locations and the latest in global lifestyle. The 15th anniversary offers us a fascinating opportunity to capture every facet of global lifestyle with the best of programming across genres for our discerning audiences.”

     

     

  • Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle

    Sunfeast Farmlite urges consumers to lead a healthier lifestyle

    By A Correspondent

     

    Sunfeast Farmlite has launched a digital film which asks consumers to pledge to live a healthy life for themselves and their children.

     

    Speaking on the occasion, Theresa Ronnie, Vice President, FCB Ulka-Bangalore said: “ITC believes in making superior quality biscuits for a discerning and evolving India. Their range of Sunfeast Farmlite biscuits bring health and taste together to support a healthier lifestyle. This film aims to shed light on the risks families carry and nudges parents to make the switch to a healthier life.”

     

     

  • #Gotit brings to life trends across all touch points of every fashion journey – including online, mobile, in-store, and social media

    Lifestyle celebrates the power of choice in brand campaign

    By A Correspondent

     

    Lifestyle has unveiled its new creative campaign ‘#GotIt’.

     

    On the TVC launch, Srinivas Rao, Senior Vice President Marketing, Lifestyle, said: “Our youth-centric campaign aptly named #GotIt showcases some of the biggest fashion trends of the season from across the globe. The collection is versatile and designed keeping in mind the consumers’ partiality towards experimenting with their looks, their affinity towards social media and expressing their individualism. The TVC reiterates Lifestyle’s positioning as a young, fashionable brand in the minds of the evolved omni-channel fashion shopper.”