MxMIndia

Tag: Wavemaker India

  • Maxus has been the media agency on record ever since the DTH service provider launched its operations in India in 2006

    Wavemaker India retains media mandate for Tata Sky

    By A Correspondent

     

    GroupM agency Wavemaker has announced the retention of media duties for Tata Sky. Maxus (now part of Wavemaker) has been the media agency on record ever since the DTH service provider launched its operations in India in 2006.

     

    Said Kartik Sharma, Managing Director – Wavemaker South Asia: “I am grateful to Tata Sky team for selecting us as their strategic media partners right from the start of their launch in India. Associating with Tata Sky for over a decade now has been an enriching experience for all of us. Tata Sky is one of our oldest client partners in India and we are extremely happy to continue our relationship with them. We are excited about our new global framework – ‘Rapid Growth Planning’ which will help Tata Sky in identifying growth opportunities and help in further strengthening the brand.”

     

    Added Malay Dikshit, Chief Communications Officer – ‎Tata Sky:  “GroupM has been associated with Tata Sky for the past 10 years and it was time that we scanned the media industry for best practices, great leadership and sound commercials. While there were some brilliant and very strong contenders delivering on all of these requirements, team Wavemaker stood a step ahead with their strategic steer and detailed planning. Tata Sky welcomes Wavemaker on board again.”

     

     

  • The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies

    Wavemaker India retains Perfetti

    By A Correspondent

     

    Wavemaker has announced the retention of media duties for Perfetti Van Melle India. Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India way back in 2006.

     

    Speaking on the successful retention of the business, Kartik Sharma, Managing Director – South Asia, Wavemaker said: “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”

     

    Added Navin Khemka, Managing Partner, Wavemaker India: “Working with Perfetti, one of the largest confectionery manufacturers in the world, has been a great experience right from the start of this journey. We have together built iconic brands and continue to deliver unmatched media value for them.”

     

    Said Rohit Kapoor, Director – Marketing, Perfetti Van Melle India: “[The] Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”

     

    The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.

     

     

  • Wavemaker India will be headquartered in Mumbai with offices in Delhi, Bengaluru, Kolkata, Chennai, Thrissur and Cochin

    Wavemaker officially begins its operations in India

    By A Correspondent

     

    Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus announced the start of its operations in India on Thursday.

     

    While the merger had gotten official after the formation of what was codenamed ‘newco’ and later the announcement of the name ‘Wavemaker’ and the leadership team, the official operations started yesterday. In fact, in many ways the fact that the entries from Maxus and MEC went as Wavemaker indicates that the process had perhaps been actualised even earlier.

     

    Wavemaker India will open with a team of 700+ professionals, led by Managing Director Kartik Sharma and will service a portfolio of clients including FMCG giant ITC Pvt. Ltd and L’Oréal.

     

    The agency will be headquartered in Mumbai with offices in Delhi, Bengaluru, Kolkata, Chennai, Thrissur and Cochin.

     

    Said Sharma, Managing Director, South Asia of Wavemaker India: “I am excited as Wavemaker officially starts operations today in India. All our people, processes and technology are united through our focus on understanding, accelerating and optimizing purchase journeys; making them more satisfying for consumers and more effective for our clients.”

     

    Wavemaker will have offices in 90 countries with over 8,500 employees. Major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.

     

    Alastair Aird, Global Chairman, Wavemaker made the announcement of the formal operational launch in Mumbai on Thursday.