MxMIndia

Tag: Wavemaker India

  • The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray

    Ogilvy India wins Global Grand Effie for Cadbury

    By Our Staff

     

    The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in Experiential Marketing for Cadbury Celebrations – Shah Rukh Khan My ad. After bagging the coveted Cannes Titanium last year and an Effie APAC this year, Ogilvy India has now added the Global Grand Effie to its roster of awards for for the Shah Rukh Khan My Ad campaign.

     

    The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.

     

    Said Ganapathy Balagopalan, Deputy Chief Strategy Officer, Ogilvy India: “Christmas has arrived early for Ogilvy India, and we are delighted. It’s taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for.”

     

    Links to campaign:

    Case Study: https://www.youtube.com/watch?v=_Swn7OF8bvQ

    Creative Ad: https://www.youtube.com/watch?v=bSfP74mqk_E

    Ogilvy Campaign Page link: https://www.ogilvy.com/work/shah-rukh-khan-my-ad

     

  • Appoints Jasmine Sachdeva and Dipika Bhasin

    Wavemaker India bolsters its north leadership team

    By Our Staff

     

    Dipika Bhasin
    Dipika Bhasin
    Jasmine Sachdeva
    Jasmine Sachdeva

    Wavemaker India has announced key appointments to further strengthen its North India leadership team. The agency has appointed Jasmine Sachdeva as Managing Partner and Dipika Bhasin as Head for Team Reckitt. Sachdeva joins Wavemaker from Zenith, but she has also spent a number of years in GroupM in the past. For Bhasin, on the other hand, this is the first stint in a GroupM agency. She was last with the Dentsu networ.

     

    In their new roles, both will be reporting to Shekhar Banerjee, Chief Client Officer and Office Head – West, North & East, Wavemaker India.

     

    Said Ajay Gupte, CEO – South Asia, Wavemaker: “Wavemaker India is currently on a strong growth trajectory. Our goal is to drive positive provocation within the industry and continue to expand our reach across the landscape. I am delighted to welcome two highly experienced leaders to take on critical roles within the organization and drive further growth. Their unwavering focus on clients and people development is truly commendable.”

     

    Added Banerjee: “I am excited to welcome Jasmine and Dipika to the Wavemaker family. Their impressive industry experience and diverse skill sets make them a valuable addition to our organization. We are confident that their expertise will contribute significantly to our ongoing efforts to drive innovation, excellence, and transformation for our clients. We look forward to achieving great success together.”

     

  • Campaign Created by Ogilvy India

    Cadbury Celebrations rolls out campaign for Raksha Bandhan

    By Our Staff

     

    Cadbury Celebrations rolls out campaign for this Raksha Bandhan with a hashtag #BrothersWhoCare. The campaign brings the time-tested bond back into focus by inviting brothers across the country to show their appreciation for their sisters in a unique and heartwarming way.

     

    Speaking on the campaign, Nitin Saini, VP- Marketing, Mondelez India, said: “Romantic relationships often take the spotlight away from other deep relationships, such as that between siblings. Built on a lifetime of shared memory, mutual growth, support, and love, these bonds form the foundations of who we are and deserve their own moments where care and appreciation are expressed through mindful gestures. With the #BrothersWhoCare campaign, we want to encourage brothers to express their affection for their sisters just as they do in their romantic relationships. With Raksha Bandhan approaching, it is an opportunity to remind every brother the moments they share with their sisters are just as precious and invite them to rekindle the timeless connection they share with their siblings through quality time spent together. This Rakhi, we aim to redefine sibling love – where strength meets sentiment, and caring knows no bounds.”

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India, added: “Our starting point was to put the spotlight on the reality of the brother-sister dynamic that plays out during Rakhi. Every brother loves his sisters but unfortunately this love doesn’t translate into effort in making her feel special on a day that is meant to celebrate this special bond. But the same brothers leave no stone unturned with their wives, fiancées and their girlfriends. Our attempt was to nudge boyfriends, fiancés, husbands who are also brothers to plan a day with their sisters by putting equal effort as they would for their partners on Valentine’s day. We conceived and built the #BrothersWhoCare platform that will help remind the brothers to make time for sisters and celebrate this special bond in most magical manner.”

     

    Shekhar Banerjee Chief Client Officer & Office Head, North, West and East, Wavemaker India, said: “Our strategy is to disrupt how brothers behave. For all the grand gestures men make for the women in their life, they often reduce the gesture to an envelope with cash for their sisters during Rakhi. With this unconventional route we reminded brothers to plan something special for their sisters. Every time someone sets out to plan a romantic gesture for their loved ones, our campaign is designed to remind them about the gift they need to plan for their sisters.”

     

    For the multichannel campaign, Cadbury Celebrations has activated multiple touchpoints to encourage siblings to spend more quality time with each other. Working on the concept of #BrothersWho Care , the campaign’s TV thematic, scheduled to run for three weeks, reinforces the brand message of ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye’. This will be followed by multiple digital brand films which subvert the established romantic tropes by highlighting the role played by sisters behind the scenes during the highs and lows of their brothers’ love stories. The brand will also enable brothers to plan a day for their sisters. On scanning the QR code on the Cadbury Celebrations pack, users will be lead to a microsite www.cadburybrotherswhocare.com  where they can plan a movie day with their sisters in select PVRs in select cities.

     

  • Releases a CDP guide for marketers

    Wavemaker helps marketers demystify Customer Data Platform

    By Our Staff

     

    Wavemaker India has released a white paper titled ‘Demystify Customer Data Platform’ – A Guide for Marketers. The white paper, notes a communique, emphasises on the importance of a Customer Data Platform (CDP) as a robust tool that brings together data and provides a comprehensive understanding of customers.

     

    Commenting on the launch of this white paper, Ajay Gupte, CEO – South Asia, Wavemaker, said: “We are experiencing the most dynamic shift in the world of media and marketing where the role of a  Chief Marketing Officer is evolving drastically. With the technological advances shifting the way people consume media, we need to stay a step ahead to guide our brands and clients on how to maximise efficiency on their marketing spends.  We believe this report will assist marketers and provide them with much required insights, and help them craft strategies to navigate through the complex data transformation journey and provide better customer experiences”.

     

    Added Vishal Jacob, Chief Transformation and Digital Officer, Wavemaker India: “Consumer data has been and continues to grow in importance in driving business outcomes.  Customer Data Platforms (CDPs) therefore have now become a very integral part of all key marketing conversations. The goal of this white paper is to demystify, the why, how and what of CDPs and  provide marketers with valuable insights on how to effectively leverage them. By delving into the intricacies of CDPs, this resource aims to clarify the potential benefits and strategies associated with utilizing these platforms. We hope you find it useful and enjoy reading as much as we have had curating for you”.

     

    The CDP guide can be accessed at https://indgrm.com/WMCDP/

     

  • The partnership dates back to 2002

    Pernod Ricard retains Wavemaker India

    By Our Staff

     

    If there was a 21-year variant of Chivas Regal, Pernod Ricard’s bestselling whiskey brand, the folks at Wavemaker India could well be pulling out. The media agency of GroupM has retained the media mandate of Pernod Ricard India. Wavemaker has been associated with the brand since 2002 as its media partner.

     

    As a part of the mandate, Wavemaker will oversee all services throughout the marketing funnel. Wavemaker’s Delhi office will continue to service the media mandate.

     

    Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “Wavemaker showcased a solid vision that is aligned to our values and transformational journey striving for greater impact, innovation, and efficiency. It included a robust future facing strategy, team structure, processes, new technology integration and enhanced data science capabilities. We are delighted to continue our long and mutually beneficial relationship with them.”

     

    Added Prasanth Kumar CEO – South Asia, GroupM: “This is truly a remarkable and exhilarating moment for all of us. We are thankful to the leadership at Pernod Ricard India for their unwavering support. Being consistently acknowledged as a trusted partner brings us deep humility. At Wavemaker and GroupM, we are committed to delivering unmatched excellence and innovative solutions that drive success for Pernod Ricard’s esteemed brands.”

     

    Speaking on retaining the media mandate, Ajay Gupte, CEO – South Asia, Wavemaker said: “This is a moment of pride for all of us at Wavemaker and GroupM. Pernod Ricard India is one of the most prestigious brands we have been associated for more than 2 decades, and it’s an absolute honour for us to continue this relationship further.  The retention is a ratification of our efforts and deep understanding of Pernod Ricard India’s business and our capabilities to deliver innovative solutions in media and marketing communications. I am extremely grateful to Pernod Ricard India for reaffirming their faith in us.”

     

    Added Mansi Datta, Chief Client Officer & Office Head – North & East, Wavemaker India said, “I am falling short of words to express the excitement on retaining the media mandate for Pernod Ricard. We are extremely happy and thrilled to start a new chapter in this next lap of our relationship. Wavemaker and Pernod Ricard India together have created many industry firsts media and content partnerships. We are committed to continue creating unmatched brand solutions and help Pernod Ricard India build stronger consumer connects going forward.”

     

  • She joins from Meta

    Wavemaker India appoints Deepa Jatkar as Chief Growth Officer

    By Our Staff

     

    Wavemaker India has announced the appointment of Deepa Jatkar as its Chief Growth Officer. Jatkar joins Wavemaker from Meta India, where she was a part of the global sales and marketing team and a key member of the India sales leadership team.

     

    In her new role at Wavemaker, Jatkar will report to Ajay Gupte, CEO – South Asia and will be based out of the agency’s Mumbai office.

     

    Speaking on the appointment, Ajay Gupte, CEO – South Asia, Wavemaker  said, “We are delighted to welcome Deepa as part of the leadership team at Wavemaker. Deepa is a seasoned media professional with an exceptional understanding of the industry. As Chief Growth officer, she will help us fast track growth by driving new business and creating avenues for growth amongst our wide spectrum of clients.”

     

  • To strengthen creative team

    Wavemaker India appoints George Kovoor as CCO

    By Our Staff

     

    Wavemaker India, the agency from GroupM, today announced the appointment of George Kovoor as the Chief Creative Officer (CCO). Kovoor will report to Ajay Gupte, CEO – South Asia, Wavemaker and will be based out of Bengaluru. He joins Wavemaker after his eight year long stint with Ogilvy where he was Digital Lead – Mumbai and South operations.

     

    Speaking about the appointment, Ajay Gupte said: “We are witnessing an exciting phase of transformation in the media industry where traditional methods are challenged at every step. Data, Content and Technology have always been the three key pillars at Wavemaker and we have all experienced the magic when these three ingredients are used in the right proportion. In his previous roles, George has played an instrumental role in integrating mainline and digital creative teams. He enjoys an incredible reputation in the creative industry for his impressive work which has been recognised at local and global platforms. With George coming in as the Chief Creative Officer, I am quite confident about taking our creative offerings a notch higher.”

     

  • A microsite that uses GPS for #DoNothing proposition

    Cadbury 5 Star launches Mush Detector for V-Day campaign

    By Our Staff

     

    Cadbury 5Star from Mondelez India has rolled out a campaign for this Valentine’s Day. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing in peace.

     

    Speaking on the campaign, Nitin Saini, Vice President – Marketing, Mondelez India said, “Speaking directly to the nation’s youth, Cadbury 5Star with the perfect balance of quirk and wit has consistently conveyed relatable stories. Creating yet another engaging narrative for Gen Z, our latest edition of Valentine’s Day campaign stands for all those who do not celebrate Valentine’s Day and will help them steer clear of any mush, anywhere. With a resounding response to last year’s Valentine’s Day campaign, we are confident that this year’s efforts will resonate equally well with our consumers.”

     

    Sukesh Kumar Nayak, Chief Creative Officer, Ogilvy India added: ‘Valentine’s Day has become an annual event for Cadbury 5 Star to leverage and land its ‘Do Nothing’ counterculture attitude. This year we have conceived and built a zany, dynamic webapp, the 5 Star Mush Detector – which helps people detect and avoid mush around them with a real-time map using various data points like nearby florists, gift shops, movie theatres, restaurants, etc. What makes it even more irreverent, is that the data is also triangulated with chocolate sales to deduce mush. The more lovey-dovey an area, the redder it appears on the map. The app also assists users find mush-free spots, where they can escape to ‘Do nothing’. To make it further engaging, friendly folks can help us in populating the real-time map during Valentine’s week, by reporting mushy places to avoid. It was a super-fun experience creating this unimaginably, sophisticated piece of work to take ahead 5 Star’s message for Valentine’s Day – ‘Escape the mush and Do Nothing in peace.”

     

    Shekhar Banerjee- Chief Client Officer and Office Head- West, Wavemaker India further added, “Continuing with our legacy of being a counter-culture brand, we are protecting the single souls from all the mush during Valentine’s Day with the mush detector app. This campaign has been mounted on the back of exclusive partnerships with brands like Frozen Bottle, Keventers, and Smaaash to create mush-free zones for singles to hang around while escaping the mush! In collaboration with popular faces that celebrate ‘singlehood’, we had a very unique use of hyperlocal targeting, we are alerting singles about the mushy areas to avoid, warning them to escape these zones through the mush detector app.”

     

  • To capture top 23 strategic focus areas across big tech platforms

    Wavemaker India releases Spotlight 23 Report

    By Our Staff

     

    Wavemaker India, global media agency, launches Spotlight 23, a report that puts spotlight on top 23 strategic focus areas in digital and emerging technology for the year 2023. These focus areas include big tech, e-commerce, AI, cloud computing, Web3, digital payments, and some potential disruptive technologies which may impact the industry and business, at large.

     

    In this inaugural edition, the report shares concise point of views and observations for the coming year backed by intense knowledge and years of experience in the digital arena. Spotlight 23 is curated by the team of digital experts at Wavemaker India.

     

    Speaking on the launch of this report, Ajay Gupte, CEO – South Asia, Wavemaker said: “We’ve always had a strong focus on innovation and creativity, and this report proves that we’re leading the way when it comes to helping our clients navigate the changes. We’re so excited to present the inaugural edition of this enriching report and I hope you find it useful as you steer through this new era of digital transformation!”

     

    Added Vishal Jacob, Chief Transformation & Digital Officer, Wavemaker India: “The world around us is evolving at a much faster pace than anyone of us imagined. It is, therefore, imperative for us to adapt to these changes. Spotlight 23 is an attempt by our team to chart out potential disruptive technologies that may show some advancement in 2023 and how they will have an implication on the businesses.”

     

  • Wavemaker brings them together for Season 4 Stranger Things

    Netflix and music maestro Ilaiyaraaja to join forces

    By Our Staff

     

    Wavemaker brought together an industry first musical association with the music maestro Ilaiyaraaja to compose the title track of Stranger Things Season 4 with an Indian twist.

     

    Said Karthik Nagarajan, Chief Content Officer, Wavemaker India: “When we asked ourselves what is that one name that will resonate with multiple southern states and stand for all things ‘80s, there was only one answer – Raja sir. It has been an absolute privilege to work with him on this. As we listened to the track, he had composed in his studio which was a combination of his signature sounds, ending with the world famous Stranger Things theme, we had goose bumps. Netflix has gone the extra mile in reaching out to new regional audiences with this effort to make Stranger Things available in Tamil and Telugu. Today I’m sure Netflix has won a lot of hearts in the south with this video featuring the Maestro and we at Wavemaker are very proud to have made this happen along with our South entertainment partner One Mercuri and Still Water films. This association marks the beginning of the many firsts beautiful collaborations to come.”

     

  • Has launched 'The 5 Star Valentine's Day Alibi'

    Cadbury 5 Star celebrates the season of romance

    By Our Staff

     

    Cadbury 5 Star has launched ‘The 5 Star Valentine’s Day Alibi’ campaign.

     

    Said Anil Viswanathan, Vice President, Marketing – Mondelez, India: “Being at the heart of the country’s youth culture, Cadbury 5 Star has always communicated narratives that are witty and relatable. As a brand that truly understands Gen Z, we wanted our Valentine’s Day campaign to represent singles – to not only help them steer away from the awkward questions but also give them an experience to sit back and do nothing; bringing back the Cadbury 5 Star promise with elements of humour and quirk intact. After all, singles also deserve to have fun.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Valentine’s Day can be quite daunting for someone who’s single or just not into it. Since 5 Star has been championing the cause of people who just want to ‘do nothing’, we took it a step further this year by offering them a perfect escape from the madness. A commonly used excuse that will no more be a lie. As crazy as it sounds, some people will soon be spending Valentine’s Day doing literally nothing on a faraway island called ‘My Cousin’s Wedding’.

     

    Said Shekhar Banerjee, Chief Client Officer and Head-West, Wavemaker India: “We didn’t just stop at creating an Island called My Cousin’s Wedding but also created a larger-than-life Embassy similar to a real one to create a legit experience. If that wasn’t enough, we even went ahead and created outdoor banter with a counter-culture approach between Cadbury 5 Star and Cadbury Silk thus establishing the brand’s different positioning while still leveraging the occasion that’s meant for the brands promoting love. To amplify the campaign further we tapped into various relevant youth touch points with a 3600 activation that helped us dial up the messaging across our TG and build in the brand messaging of escaping this Valentine’s by simply Doing Nothing! The response has been overwhelming and a lot of chatter around the escape plan by simply doing nothing is the talk of the town.”

     

  • To be incharge of consolidated media duties of media planning and buying

    Wavemaker wins media mandate for Tata Consumer Products

    By Our Staff

     

    Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata group under one umbrella, has awarded its consolidated media duties of media planning and buying for its India business to Wavemaker India.

     

    Said Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products: “We have been working with Wavemaker on the packaged beverages business and are now delighted to extend our partnership with Wavemaker for our media mandate of the TCP India packaged foods and packaged beverages business. We look forward to a continued strong partnership and unlocking synergies with the consolidation of the TCP India brands under Wavemaker India”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker added: “We are ecstatic to bag the consolidated mandate of Tata Consumer Products in India. To partner with one of the most trusted brands in the country is an honour and huge responsibility at the same time. We are glad to partner with TCP in their ambition to become a leading FMCG player in the country.”

     

    Commenting on the win, M K Machaiah, Chief Client Officer & Head – South, Wavemaker India, said: “We are delighted to be appointed by Tata Consumer Products as their media partners for India. I believe our positive provocative framework compliments the brand’s aggressive growth plans. With the help of our expertise across data, media, content, technology, we are confident of landing business goals for various brands of TCP.”