MxMIndia

Tag: Wavemaker India

  • Prior to joining iProspect India, he was Client Lead at Wavemaker India

    iProspect India ropes in Anil Kotian as AVP – Client Servicing

    By A Correspondent

     

    iProspect India has roped in Anil Kotian as AVP – Client Servicing. He will be based out of Mumbai and will report to Rubeena Singh, CEO, iProspect India. As AVP – Client Servicing, his chief mandate will be to help drive strategy for iProspect clients.

     

    Prior to joining iProspect India, he was Client Lead at Wavemaker India where he handled clients such as Mercedes Benz – Daimler AG, Rolex GA, Singapore Tourism Board, Infiniti Retail – Croma, First Cry, IDFC Bank, Reliance ADAG, ASUS India and many more.

     

    Commenting on the appointment, Singh said: “We are excited to have somebody with the calibre of Anil in our team. Given his diverse experience, I believe, he will add a lot of value to our clients’ business. With him on board, we look forward to strengthening our core team and keep up the growth momentum.”

     

     

  • It will manage its offline and online media duties

    Wavemaker wins media mandate for Nestaway

    By A Correspondent

     

    Wavemaker has won the media duties for Nestaway and will manage its offline and online media duties.

     

    Said Kishan Kumar M S, Vice President, Wavemaker India: “We are delighted to have won this innovative and promising business. Data and technology have always been at the forefront of our offerings. We are quite excited to work with digital and data driven brand like Nestaway. We are confident of creating a niche for the brand with our innovative media solutions.”

     

    Commenting on the appointment, Ramya Ramachandran, Head-Brand and Digital Marketing, Nestaway added: “Happy to announce Wavemaker as our media planning & buying partner. Their expertise in marrying content and media seamlessly made them an apt choice. Looking forward to a great association.”

     

     

  •  The account was being handled by a consortium of its agencies under the Dentsu Agencies Network

    ITC awards digital media mandate to Wavemaker India

    By A Correspondent

     

    GroupM agency Wavemaker has been awarded the consolidated digital mandate by ITC. Wavemaker has been AOR for ITC media since 2017. The account was being handled by a consortium of its agencies under the Dentsu Agencies Network.

     

    Speaking on the win, Kartik Sharma, CEO-South Asia said: “We are extremely thrilled and honoured to be chosen by ITC to handle their digital mandate as well. This win marks expansion of our partnership with team ITC and reaffirms our investments behind right tools and technology clubbed with diversified talent on the brand. We are confident about our data-led consumer journey approach will help in growing the brand further.

     

     

  • A start-up led by Mukesh Bansal and Ankit Nagori

    Wavemaker to handle media mandate of Cure.fit

    By A Correspondent

     

    Wavemaker has bagged the media mandate for Cure.fit, health and fitness start-up led by Mukesh Bansal and Ankit Nagori.

     

    Speaking on the win, Kishan Kumar M S, Vice President, Wavemaker India said: “We are extremely thrilled and honored to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.”

     

    Added Naresh Krishnaswamy, Head of Growth and Marketing, Cure.fit: “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach amd ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.”

     

     

  • Durga Puja was identified as the perfect occasion to launch the digital campaign

    Wavemaker executes latest campaign for Jaago Re Version 2.0

    By A Correspondent

     

    Tata Tea has launched its latest film titled “Celebrate the Goddesses of our Homes” for their digital campaign Jaago Re Version 2.0. Conceptualised by Wavemaker, the new digital film is an extension to the latest campaign of Tata Tea which is on the theme of pre-activism ‘Alarm Bajne se Pehle Jaago Re’.

     

    Speaking on the new digital film, Puneet Das, Head – Tea Marketing India at Tata Global Beverages said: “Tata Tea-Alarm Bajne se Pehle Jaago Re has been driving messages of ‘Preactivism’ in a relevant and thought-provoking manner. On the occasion of Durga Puja, we wanted to connect with our consumers at an emotional level and while drawing a parallel with the celebration of the goddess, reiterate the message of respecting the (Women) goddesses in our homes.”

     

    Added Karthik Nagarajan, Chief Content Officer, Wavemaker India:  “Every year for 10 days, we celebrate the Goddess with 10 hands, shower her with all our prayers and offerings, but tend to ignore the women in our household who the Goddess symbolises. This central idea led to the creation of this digital film.”

     

     

  • Based out of Mumbai, Sinha will report to Kartik Iyer, President Media Brands and Amplifi

    Kumar Deb Sinha moves from Wavemaker to Dentsu’s Story Lab

    By A Correspondent

     

    Kumar Deb Sinha

    The Story Lab (TSL), the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations. Based out of Mumbai, Sinha will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India and the Executive Sponsor for TSL in India.Prior to this, Sinha was National Director – Content at Wavemaker India, a GroupM Company.

     

    Commenting on Sinha’s appointment, Iyer said, “We are very happy to have Kumar Deb Sinha on board. The StoryLab aims to be a significant player in the burgeoning content ecosystem of India with a clear positioning. And we are confident that Kumar, with his experience and expertise, will help us take this ambition forward.”

     

     

  • Nagarajan will lead product development and growth expansions for the content vertical at Wavemaker India.

    Wavemaker India appoints Karthik Nagarajan as Chief Content Officer

    By A Correspondent

     

    Wavemaker India has announced the appointment of Karthik Nagarajan as Chief Content Officer. Nagarajan will lead product development and growth expansions for the content vertical at Wavemaker India.

    In his new role, Nagarajan will be working closely with Kartik Sharma to build and integrate content, creative and technology services. Prior to joining Wavemaker, Nagarajan led the content practice for GroupM, where he helped agencies evolve the content product into one that is digital by design and data-driven. He was pivotal in building a strong case for content for GroupM, within the industry. In the new alignment, Quasar – the creative & technology agency will also report into him.

    Commenting on the appointment, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said: “Content is at the heart of our value proposition along with media and technology. These three pillars drive our Rapid Growth Planning agenda. With Karthik coming on board, I am confident we will be able to elevate our content narrative through his vision and drive growth and innovation.”

    Speaking on his move, Nagarajan said: “Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry. And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients.”

  • The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages

    Wavemaker to manage digital creative and social mandate of TGBL’s tea and coffee brands

    By A Correspondent

     

    Wavemaker India has won the digital creative and social media mandate for Tata Global Beverages’ tea and coffee brands in India.

     

    The mandate includes building the social media profile for the India tea and coffee brands of Tata Global Beverages on social media, developing a social media strategy, and strengthening Tata Global Beverages’ position in the category. The account was won post a multi-agency pitch. It may be noted that there is no further change reported in the mandate for traditional (non-digital) creative work.

     

    Said Sonia Serrao, Global Media Lead, Tata Global Beverages: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We  finalised on Wavemaker because of their interesting and creative ideas coupled with their in-depth understanding of the category. Their passion towards the brand and ideas were in-sync with our brand philosophy. We look forward to a great association with team Wavemaker.”

     

    Speaking on the win, Kishan Kumar MS, Managing Partner, Wavemaker India said: “Working with Tata Global Beverages has always been a great experience for us. We are extremely delighted to be their social and creative partner. This is a testimony to some of the great work done by the team on their brands. eg:  Kanan Devan Photography Escapade which now is in Season 3. We are looking forward to creating engaging and compelling campaigns for TGBL brands”.

     

     

  • The agency has been the Media AOR for Policybazaar.com since 2011

    Wavemaker retains media mandate for Policybazaar & Paisabazaar

    By A Correspondent

     

    GroupM agency Wavemaker has retained the media mandate for Policybazaar.com and Paisabazaar.com. Wavemaker has been media AOR for Policybazaar.com since 2011.

     

    Speaking on the successful retention, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said: “We are delighted to continue our association with Policybazaar.com and Paisabazaar.com. Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”

     

    Added Navin Khemka, Managing Partner, Wavemaker India: “It has been a very exciting journey. Our focus has always been on achieving client’s business objectives of building a new category in India. We have demonstrated unmatched media value and innovative media approaches for business results.”

     

     

  • Dream11 recently launched their new campaign featuring the Padma Bhushan awardee iconic cricketer Mahendra Singh Dhoni

    Wavemaker India bags media mandate for Dream11

    By A Correspondent

     

    Wavemaker India has been appointed as the media partner for Dream11.  Speaking on the win, Kartik Sharma, Managing Director – Wavemaker said: “We are truly honoured that Dream11 appointed us as their media AOR. I am confident that with our domain expertise and knowledge on sports marketing, we will create interesting campaigns to develop this category further. We are extremely happy to be associated with them.”

     

    Speaking on the appointment, Vikrant Mudaliar, CMO, Dream11 said: “After evaluating multiple agencies for handling Dream11’s media mandate, we decided to partner with Wavemaker.  Their grasp of our category, a well-built sports practice, clubbed with their industry proficiency makes them a terrific team to work with. We look forward for a great association with team Wavemaker.”

     

     

  • Will manage the entire media portfolio for Eureka Forbes

    Wavemaker India wins media mandate for Eureka Forbes

    By A Correspondent

     

    Eureka Forbes has announced Wavemaker as its media partner in India. The GroupM agency will manage the entire media portfolio for Eureka Forbes.

     

    Speaking about the win, Kartik Sharma, Managing Director – Wavemaker, South Asia said: “It’s a great honour to work with such a prestigious brand. We are grateful to Eureka Forbes for selecting us as their media partners. Our focus has always been towards driving client’s business objectives. With our expertise in marketing communications backed by our global operating system Rapid Growth Planning, we are confident of achieving these objectives for our brand partners.”

     

    Commenting on this, Shashank Sinha, AVP and Head – Marketing Eureka Forbes said: “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our media portfolio until now.”

     

     

  • Wavemaker won the account following a multi-agency pitch

    Wavemaker India wins media mandate for Bisleri International

    By A Correspondent

     

    Bisleri International has announced Wavemaker India as its media agency on record. Wavemaker will manage the offline media communications buying and planning for the brand Bisleri Fonzo.

     

    Speaking on this win, Kartik Sharma, Managing Director, Wavemaker – South Asia said: “We are extremely excited to start our partnership with Bisleri, one of the most trusted brands in India. Through our new operating system ‘Rapid Growth Planning’, we could demonstrate to Bisleri how we can help grow their business further.  I am confident about our in-depth understanding of the dynamic consumer journey clubbed with innovative media solutions which will help the brand connect to its consumers in many meaningful ways.”