MxMIndia

Tag: Wavemaker India

  • … is beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video

    Tata Tea Gold leverages OTT & Ecommerce

    By A Correspondent

     

    Tata Tea Gold has collaborated with with Amazon Prime Video and Amazon.in to be the beverage partner of the Shakuntala Devi film, being released tomorrow (July 31) on Prime Video.

     

    Speaking about the association, Puneet Das, Vice President Marketing, Beverages- India, Tata Consumer Products, said: “Tata Tea Gold has been bringing alive it’s ‘Dil ko naa kahoge to pacchtaoge’ positioning through pop culture stories of people who have listened to their hearts and pursued their own passion. The movie will bring alive Shakuntla Devi’s journey to the audience and her story will not only help in propagating the proposition of ‘Dil ki Suno’ but will hopefully inspire several others to tap into their inner voice and pursue their own dreams. Hence, there is a great resonance and synergy between the brand and the movie.:

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “As an agency partner of Tata Tea Gold, we are always on the lookout for opportunities that can bring alive the brand story to grow the business. If that opportunity comes on the back of two of the latest trends — the surge in Ecommerce and OTT — it makes it even more exciting!”

     

     

  • Wavemaker and Red FM have partnered the conceptualisation as well as the execution

    Mother Dairy unveils new ad for Rocket Ice Cream Chocolate

    By A Correspondent

     

    Mother Dairy Ice Creams along with Wavemaker and Red FM has conceptualised and executed  the brand’s latest campaign for Rocket ice cream chocolate.

     

    Speaking on the initiative, a Mother Dairy spokesperson said: “It has been our constant endeavour to introduce enticing ice cream flavours to our consumers to keep them delighted throughout. This year has been no different with the launch of a unique Ice Cream Chocolates category under the new brand Rocket. To engage and excite the imagination of young target audience our creative partner Ogilvy has created an awkwardly cute and adorable inter galactic alien-Neila as the brand mascot. Here is a fun piece of Neila trivia, the name Neila isn’t just derived from the alien’s color as referred to the color Blue in Hindi, but it is also the word Alien spelt in reverse – Neila.”

     

    Added Karthik Nagarajan, Chief Content Officer, Wavemaker India: “Our work is only as innovative as our clients and partners. Adaptive marketing is all about brands understanding popular culture and becoming a part of it seamlessly. Neila is a playfully innovative way of using meme marketing to cut through the clutter and making the brand endearing to the customer. Mother Dairy has always been supportive of contemporary campaigns that drove us to design this fun campaign along with our partner Red FM”.

     

    Commenting on the association, Nisha Narayanan, Director and COO, RED FM and Magic FM, said: “An innovative product needs an innovative campaign and we are happy to be associated with Mother Dairy for the launch of Rocket, Ice Cream Chocolate. The thought behind this campaign was to create more conversations and playfulness around the newly launched product by Mother Dairy.”

     

     

  • Wavemaker India will manage offline and online media for Chumbak

    Wavemaker magnet pulls Chumbak

    By A Correspondent

     

    Pardon the play on words in the headline, but with a name like Chumbak we were waiting for this opportunity. So Wavemaker India has announced it has bagge the media mandate for lifestyle brand, Chumbak. Wavemaker India will manage offline and online media for Chumbak.

     

    Commenting on the appointment, Shazia Zafar, Head of Marketing, Chumbak Design Pvt. Ltd. said: “Ten years ago, Chumbak changed the retail landscape in India by introducing India inspired, well designed products that encouraged self-expression. Today, it moves from strength to strength to build a global design-led lifestyle brand that uplifts its creative, confident and encouraging community. The team at Wavemaker mirror our vision for the brand, making them the perfect partner for us. We are confident that Wavemaker, with their global experience and expertise, will contribute significantly to our journey and we’re excited to have them on board”.

     

    Speaking on the win, Ajay Gupte, CEO – South Asia, Wavemaker said: “Chumbak is one of the most loved lifestyle brands in India and we are thrilled to partner with them. We believe there is a huge potential to unlock and we are excited to get this opportunity to combine our expertise on creativity, data and technology to drive the growth story for Chumbak.”

     

    Added Kishan Kumar M S, Vice President, Wavemaker India: “Chumbak is a truly Indian disruptor brand redefining lifestyle retail known for great design sensibilities, omni-channel presence, galloping distribution, fun personality and great customer feedback. I always believe that working with such disruptor brands makes us push our own boundaries and thereby becoming better with collaboration. Chumbak personifies innovation & creativity and that is also the Wavemaker DNA. The team is extremely happy to partner with Chumbak in this exciting and critical phase of their journey. Our job is to positively provoke Chumbak to growth using our expertise in media, content & technology. The future looks exciting for both of us!”

     

     

  • … to launch #RishtonKiImmunity

    Mother Dairy collaborates with Wavemaker & Radio City

    By A Correspondent

     

    The recently launched butterscotch flavoured Haldi Milk by Mother Dairy is being promoted by Wavemaker in collaboration with Radio City via the campaign #RishtonKiImmunity.

     

    Elaborating on the association, Sanjay Sharma, Business Head-Value Added Products, Mother Dairy said: “As a customer centric organisation it has been our constant effort to bring out products that are aligned to the needs of consumers and our latest offering of Haldi Milk reaffirms our commitment. While the product has been an instant hit our campaign #RishtonKiImmunity too has struck the right chord with our target group. The relationship of mother and a child has beautifully encapsulated the caregiving nature of a mother while keeping up the taste preferences of her child. The campaign also helped us on building up the momentum by engaging consumers from all spheres.

     

    Added Mansi Datta, Managing Partner, Wavemaker India: “Mother Dairy stands for its values of trust, care, love and warmth and they are also cognisant of the demands of today’s scenario – saluting their truly innovative product offering, bottled Haldi Milk that aims to improve immunity in such times. We, at Wavemaker, understand their values and conceptualised an interesting initiative around #RishtonKiImmunity, that captures the beautiful bond of mother and child while convincing the importance of super foods. I am sure this campaign will resonate with consumers very strongly”.

     

    Said Kartik Kalla, Chief Creative Officer, Radio City: “We are glad to associate with Mother Dairy for the #RishtonkiImmunity campaign. Radio City has always taken a step forward for the benefit of the city and its citizens. With the current situation due to the pandemic, Immunity boosting is one of the most important factor to protect oneself from covid. We are certain that through this campaign we will able to spread in the vibe of positivity, hope and happiness amongst Delhiites”.

     

     

  • Wavemaker India will manage the integrated media mandate for Sun Pharma in India

    Wavemaker India bags media mandate for Sun Pharma

    By A Correspondent

     

    Sun Pharma has announced Wavemaker India as its media partner. Wavemaker India will manage the integrated media mandate for Sun Pharma in India.

     

    Commenting on the win, Ajay Gupte, CEO – South Asia, Wavemaker said: “This is a proud moment for us. We are super-excited to partner with Sun Pharma and confident that with our understanding of winning new consumer growth segments, backed by insights and precision capabilities, we can help Sun Pharma further strengthen its growth journey in India”.

     

    Added Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India: “We are delighted to start our partnership with Sun Pharma. Powered with our consumer journey data, our expertise in analytics and some great talent at Wavemaker India,  we believe we will be able to identify more growth levers for Sun Pharma brands. Extremely thrilled for an exciting journey ahead with Sun Pharma”.

     

     

  • Launches Desh Ki  Dhara anthem created by Wavemaker and Radio Mirchi

    Dhara supports ‘Be Vocal About Local’

    By A Correspondent

     

    Taking a cue from Prime Minister Narendra Modi’s recent address emphasising on ‘Be Vocal About Local’, Dhara has launched its latest campaign – Zara Sa Badlaav. As part of this campaign, the brand has launched an anthem Zara Sa Badlaav, in association with Radio Mirchi.

     

    The campaign has been conceptualised and brought to life by Wavemaker India. The anthem is supported by prominent RJs of Radio Mirchi stations from across Delhi, Maharashtra, West Bengal and Assam. The anthem features Parzan Dastur, the cute young boy from the iconic ‘jalebi’ advertisement of Dhara, as he re-enacts his iconic scene from the decade-old advertisement.

     

    Talking about this campaign, Dinesh Agrawal, Business Head – Dhara said: “The idea behind conceptualisation of this campaign is to inculcate the habit of buying Indian brand and being vocal about it within our consumers. The campaign tells us as to how a little change can bring-in a lot of changes for the country as a whole. Reliving our first campaign, our viewers take a dip in past by watching this video.”

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Dhara has been an established household brand for years now. We wanted to re-iterate the brand promise along with ‘Be Vocal About Local’ messaging. We believe, #ZaraSaBadlaav is beautiful reflection and rendition of these two messages together. We are absolutely thrilled to bring this campaign alive along with Radio Mirchi and hope to reach millions of households.”

     

    Talking about the campaign, Shivangini Jajoria Regional Director – North & East, of Radio Mirchi said, “Mirchi has always been at the forefront in helping brands to achieve their objectives by conceptualizing solutions as per the need of the hour. Patronizing locally manufactured products is the need of the hour and the Mirchi influencers have come together to lend their voice to this initiative. In our effort to support “Be Vocal Buy Local” initiative, Mirchi has partnered with Dhara Cooking Oils & Wavemaker to spread awareness. I would like to thank the team at Dhara Cooking Oils & Wavemaker for their unequivocal support and I look forward to many such partnerships with them in the future.” #ZaraSaBadlaav #DeshKiDhara #BeVocalBuyLocal

     

     

  • Collaborates with Radio City’s popular breakfast show Suno Na Dilli

    Mother Dairy & Wavemaker conduct #RishtonKaCelebration

    By A Correspondent

     

    Mother Dairy Wavemaker conceptualised a radio social and digital campaign #RishtonkaCelebration, urging people to not miss out on their special occasions, especially those who are staying alone during the lockdown.

     

    As a part of Radio City’s on-air campaign RJ Ginnie urged Delhiites to send in their #Rishtonkacelebration stories and share how are they celebrating the special day.

     

    Speaking on these initiatives, Mansi Datta, Managing Partner, Wavemaker India said: “Mother Dairy has been embracing these tough times by acknowledging and extending its warmth and support to consumers. During these testing times, all we need is that extra cushion of love and support. We are extremely delighted to work with Mother Dairy and bring out such beautiful campaigns.”

     

    Added Sanjay Sharma, Business Head – Dairy Products, Mother Dairy: “The lockdown has hit us emotionally too and being a consumer-conscious brand we took it as a responsibility to maintain smiles on the face of consumers as before. The idea behind this campaign is to spread positivity and happiness during this tough time and what is better than food. The celebrations should continue, people should enjoy their special occasions.”

     

    And this is what Kartik Kalla, Chief Creative Officer, Radio City said: ”Radio City has always been a torch bearer for the benefit of the city and citizens. Currently we are all facing tough times, and are stuck at home also celebrations have taken a back seat due to the nationwide lockdown. Radio City’s association with Mother Dairy through #Rishtonkacelebration campaign ratifies the fact that for us our listeners and their happiness has always been a priority. We are elated to be associated with Mother Dairy and spread a smile and a positive vibe amongst Delhiites.”

     

     

  • In the video, Khan shares the feeling of being alone and missing ‘Maa Ke Haath Ka Khaana’ during the current lockdown’

    Mother Dairy gets stand-up artist Zakir Khan to share lockdown message

    By A Correspondent

     

     

    https://www.instagram.com/tv/B_PaVRCJlNT/?igshid=1709ui34a26qh

     

    Mother Dairy has associated with writer, presenter, actor, and stand-up comedian Zakir Khan for its ongoing campaign ‘Rishton Ka Swad Badhaaye’. During the current lockdown while few are enjoying with their family and savouring home-cooked food, there are others who are not able to meet their families and missing them. The video is a personal expression of Zakir but a reflection of emotions of many away from home.

     

    Said Sanjay Sharma, Business Head – Dairy Products, Mother Dairy Fruit & Vegetable: “Coronavirus and lockdown is more of an emotional challenge especially for those away from home. In light of these troubled times, I am grateful to Zakir Khan for coming forward and associating with Mother Dairy. We are thankful to his expertise in communication, acting, and expression that has increased the campaign engagement significantly.”

     

    The video has been conceptualised by Mother Dairy and is being executed in co-ordination with Wavemaker India.

     

    Speaking about this campaign Ajay Gupte, CEO – South Asia, Wavemaker added: “During the current lockdown scenario while some of us may be slightly better equipped, there are many who are struggling to put together a decent meal. One of first things we dearly miss during such tough times is Maa ke Haath ka Khana. The team has beautifully captured this emotion of mother’s unconditional love with this excellent campaign for Mother Dairy. We are grateful to Mother Dairy for partnering with us and inspiring the team to come up with this idea.”

     

     

  • As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

    Wavemaker to manage offline media duties for Supr Daily

    By A Correspondent

     

    Wavemaker has won the offline media duties account for grocery delivery platform, Supr Daily.

     

    Said Kishan Kumar M S, Vice President, Wavemaker India: “Working with young, creative and ambitious brands like Supr Daily is a great opportunity for us. During the pitch process, the team has been extremely precise and clear in their expectations. We are really excited about this journey; we are keen to “Be Supr Daily” and thereby use this opportunity to build a successful long-term partnership.”

     

    Commenting on the appointment, Shreyas Nagdawane, Founder, Supr Daily added: “As a market leader in an emerging new category, it was important for us to pick a partner with the right balance of buying expertise and agility to build our new brand identity. We look forward to running innovative experiments across different media avenues and formats with Wavemaker in the near future.”

     

     

  • Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry

    Kartik Sharma quits. Ajay Gupte is new Wavemaker CEO

    By A Correspondent

     

    Ajay Gupte

    Wavemaker has announced the appointment of Ajay Gupte as Chief Executive Officer for Wavemaker, South Asia. Gupte, who is currently COO of Wavemaker India, takes over from Kartik Sharma who steps down to pursue other opportunities in the industry.

     

    Gupte will continue to be based out of Wavemaker Gurugram and will report into Prasanth Kumar, CEO – GroupM South Asia and Gordon Domlija, President Wavemaker Asia-Pacific and China CEO.

     

    Said Prasanth Kumar, CEO – GroupM South Asia: “I would like to take this opportunity to thank Kartik for his contribution over the years and wish him all the very best.”

     

    Commenting on Gupte’s appointment he added, “At GroupM we always believe in building on the hard work and passion of our people and it gives me great pleasure to see Ajay take over as the new CEO of Wavemaker South Asia. He comes with vast experience working in multiple markets and categories. He is a well-rounded professional, and I see him bring in distinctive and increasing value for our clients and the overall ecosystem. I am confident that he will continue to grow Wavemaker as an agency of the future.”

     

    Added Domlija: “India is a hugely important market for Wavemaker, and we’ve got a very successful team here. I’ve gotten to know Ajay as a strong client and team leader, and I’m convinced he is the right choice to help Wavemaker to future sucesss and, ultimately, to keep looking for better ways to unlock growth for our clients, our agency and our people.”

     

    Said Gupte: “I am humbled and very excited to take over the role of the CEO of Wavemaker South Asia. It is an exciting time for the Indian market as the Indian advertising industry is also having a global impact, and I see lots of opportunities for growth.”

     

     

  • Thrive ties in the three critical aspects of advocacy – measurement, brand safety and the irrefutable human creativity

    Wavemaker India launches ‘Thrive’

    By A Correspondent

     

    Wavemaker has launched its Influencer Marketing offering – WM Thrive. Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today, notes a communque, adding: Thrive ties in the three critical aspects of advocacy – measurement, brand safety and the irrefutable human creativity, into a seamless experience for clients.  Thrive is an entire suite of services from Wavemaker that is powered by GroupM’s INCA platform.

     

    Speaking on the launch, Karthik Nagarajan, Chief Content Officer, Wavemaker India said: “Over the last few years, influencer marketing has become so commoditized that we have shifted our focus from what it was originally meant for – impacting purchase decisions. Given the leadership position of Wavemaker, it was our responsibility to demystify and declutter this space for our clients and help them move to an impactful, measurable and brand safe environment. With Thrive, we have done just that, by creating a data-driven system that matches influencers with the core values of the brand and also treats them as talent as against media channels.”

     

     

  • #DilKiSuno campaign of Tata Tea Gold aims to bring alive the inspiring stories of consumers who have listened to their hearts

    Wavemaker brings alive Tata Tea Gold’s new campaign

    By A Correspondent

     

    Tata Tea Gold has partnered with IIFA 2019 to launch #DilKiSuno stories as part of the brand’s ‘Dil ki Suno’ campaign. Crafted and executed by Wavemaker, the campaign will showcase inspiriting stories by leading celebrities at IIFA 2019, encouraging consumers to share their inspiring stories and experiences.

     

    Said Puneet Das – Vice President Marketing – (India), Tata Global Beverages: “Tata Global Beverages’ iconic brand, Tata Tea Gold, has stood for the ‘Gold standard’ in tea drinking experience with its rich taste and an irresistible aroma. The brand Proposition talks about ‘Dil ko na kahoge toh pachtaoge’; encouraging consumers to listen to their heart and have no regrets. We continue to build on that proposition with an exciting partnership with IIFA 2019, by sharing inspiring #DilkiSuno stories of your favorite celebrities… and inviting consumers to share theirs.”

     

    Speaking on the collaboration, Kishan Kumar M S, Vice President, Wavemaker India said: “Tata Tea has always brought difference to the lives of millions of consumers through their purpose-driven marketing. For the latest Tata Tea Gold ‘Dil Ki Suno’ campaign, our objective is to inspire our consumers to follow their dreams by listening to their heart.