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Tag: WATConsult

  • Won in a multi-agency pitch, the account will be handled by WatConsult, Delhi

    WatConsult wins Domino’s digital mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network India, has added Domino’s Pizza to its roster of clients. The agency will manage Domino’s social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat. The account won in a multi-agency pitch will be managed by WatConsult Delhi.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very delighted to welcome Domino’s Pizza in our bouquet. The space that Domino’s operates in is a very complex and extremely competitive one thus we are looking forward to produce some really exciting work in the coming future.”

     

    Added Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Limited: “We are delighted to announce that we have selected WatConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach”.

     

     

  • The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties

    WatConsult wins Riso’s digital and creative mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network India, has bagged the creative and digital media duties of Riso, the leading rice bran oil from Kamani Foods. The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very happy to welcome Riso in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that Riso caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”

     

    Added Vinay Chawla, CEO, Kamani Foods: “This lends perfect synergies to Riso, our physically refined 100% Rice Bran oil brand which has been known for its bold and unconventional brand building approach.”

     

     

  • The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others

    Bold partners WatConsult to launch a new campaign, #whydontyou

     

     

    On the occasion of World Donor Day, Bold, a transgender modelling agency and WatConsult have joined hands to launch a campaign titled, #whydontyou. The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so? The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Bold is a transgender modelling agency and we wanted to use them as models in issue-based causes that affect all of us and not just transgenders. Hence we took up the cause of blood donation which is the core responsibility of every citizen barring caste and creed.  Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same. It’s a message to donate blood from those who are not allowed to those who don’t.”

     

    Added Rudrani Chettri Chauhan, Founder, Bold: “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”

     

     

  • It is the only Indian agency to bag a Grand Prix and a Gold for its #PowerlessQueen campaign

    WatConsult wins Grand Prix at Prague adfest

    By A Correspondent

     

    WatConsult has bagged the Grand Prix at the just concluded Prague International Advertising Festival (PIAF). It is also the only Indian agency to win a Gold. The digital and social media agency brought home this win under the ‘The Principal of Game’ category for #PowerlessQueen, billed as the world’s first digital chess game.

     

    Designed, created and launched by WATConsult, the campaign was an attempt to spread awareness about the plight of women within the Indian society and raise donations for Project Nanhi Kali to empower education for the girl child.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very proud to have achieved this prestigious global award for our #PowerlessQueen campaign. The campaign is a reflection of the growing creative capability at WatConsult and our drive to do path breaking work. We hope to win at more such global awards in the coming days.”

     

     

  • The campaign aims to help consumers adapt a healthy lifestyle

    Saffola & WatConsult launch ‘Beat the Crave’

    By A Correspondent

     

    WatConsult has announced the launch of a new campaign for Marico’s Saffola Active Slimming Nutri-Shake. The campaign is an audio driven digital initiative that aims to distract audiences from unhealthy food cravings.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of ‘craving’. But if you can distract your mind for around three minutes you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you Beat The Crave.”

     

    Added Sanjay Mishra, Chief Operating Officer, Marico Limited: “In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WatConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming.  So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options”.

     

     

  • Designed and conceptualised by WatConsult, Tata Motors’ new campaign highlights the emotional values of the customers with the brand

    Hexa celebrates year 1 with #OneWithTheRoad campaign

    By A Correspondent

     

    WatConsult and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary celebration of its lifestyle SUV brand, Tata Hexa.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult: “The idea was to get up and close with our customers which would help us tap the one year journey of Hexa. #OneWithTheRoad campaign rightly touched the emotional chords of Hexa’s valuable customers and highlighted a lot memories that they have built with Tata’s Hexa in the year gone by.”

     

    Added Vivek Srivatsa, Head- Marketing, PVBU, Tata Motors: “We are delighted to see the kind of fan following Hexa has seen in a year’s time. It’s attracting new customer profiles who are living the brand and have bonded with it. To show this strong bond we wanted to roll out a campaign and we were delighted to partner with WatConsult team. The #OneWithTheRoad campaign was a good platform to bring these stories alive. It was fun, engaging and owners were also gratified with customised badges for their Hexa, a name they would like to give their car. A truly integrated brand campaign.”

     

     

  • Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up

    WatConsult and Faces Canada launch #12ZodiacFaces

    By A Correspondent

     

    WatConsult and Faces Canada have collaborated and launched a digital campaign called #12ZodiacFaces. The campaign showcases different Zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The brand has not only used interesting formats of content to reach out to make up enthusiasts but also are trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

     

    Speaking on the same Rajiv Dingra, Founder and CEO, WatConsult said, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”

     

    Added Sharmili Rajput, CEO, Faces Canada: “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

     

     

  • Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube

    Vivo’s ViewTube delivers unique creative solution

    By A Correspondent

     

    Vivo has rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

     

    Speaking on the campaign, Kenny Zeng, CMO, Vivo India said: “Vivo has always strived for innovation in all its aspects – right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

     

    Added Rajiv Dingra, founder and CEO, WATConsult: “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”

     

     

  • …notes a WatConsult report on consumer perception and effectiveness of mobile advertising

    Mobile ads more useful, less engaging…

     

    By A Correspondent

     

    Dentsu Aegis Network’s digital and social media agency WatConsult has launched a report on consumer perception and effectiveness of mobile advertising effectiveness of mobile advertising.

     

    The report highlights various aspects of mobile advertising like perception towards mobile ads, preferred ad format by end users, consumer preferences and concerns along with the effectiveness formula which works in mobile advertising.

     

    Here are key findings of the report based on a study of 1500 individuals:

    • Mobile ads are perceived to be more useful but less engaging versus desktop ads which are perceived to be more engaging
    • Smartphones screens are the most viewed devices for mobile ads, with 75% of the respondents using smartphone, followed by 42% who use laptops
    • 4G is the most used data connection followed by 3G and WiFi
    • Mobile devices are maximum used for accessing social networks and e-mails, followed by usage of wallets, watching videos or shows and online shopping
    • 48% of the respondents prefer social media ads, followed by video ads, e-mail ads and search ads when it comes to mobile ad formats
    • Ad categories such as clothing & footwear, electronic products, books, movies/music/games are highly ‘clicked and purchased’; whereas, jewellery, pharmaceutical products and insurance products ads do not get clicked much

     

    Overall, the report deduces that majority of the respondents found mobile ads to be intrusive and irrelevant and they feared breach of privacy, notes a communique.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said: “India is going through a phase of rapid explosion in web content and internet technology and people are beginning to acknowledge the convenience internet provides today. After the roll-out of 4G, the usage has only increased at a dizzying pace. With ad spends on mobile expected to grow at a rate of 59% CAGR by 2020, our research is an attempt to put forward the consumer’s point of view about mobile ads, thus helping marketers plan better campaigns.”

     

    A report on the basis of the findings shared with Mint can be found at: http://www.livemint.com/Consumer/R1rEOcAdvpZ02ugBOBKapN/Mobile-ad-spending-set-to-touch-Rs13325-crore-by-2020-says.html . The summary of the priced report can be viewed on – http://recogn.in/watinsights.php

     

  • Offers the winning team an opportunity to visit Cannes Lions in 2018

    WatConsult launches Wat’s Your Big Idea​ 2.0

    By A Correspondent

     

    Collaborates with more than 20 educational institutes, leading brands and brings on board eight jury members

     

    WatConsult has launched the second season of Wat’s Your Big Idea (WYBI).Besides the cash prize, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

     

    WYBI is one of its kind digital ideation competition for colleges across the country where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for brands and showcase their creative skills to leading brand marketers.

     

    The agency has partnered with institutes like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind along with brands like Swarovski, Madame Tussauds, HE Face Wash, Savlon (ITC Group), Jack and Jones and Naturolax (Piramal Healthcare).

     

    Spread over this month, a creative brief will be shared by the allocated brand and the students have to come back with a creative concept. Selected concepts will be detailed, and a Wat panel will shortlist them.

     

    Shortlisted teams will then present their idea, at an off-ground event, to a jury which includes Rajiv Dingra – Founder and CEO, WATConsult; Jaikishan Chhaproo – Head Media and PR, ITC; Praveen Das – Co-Founder and Managing Director, Happy Mcgarrybowen; Vineet Gautam – CEO, Bestseller Group; Sukanya Dutta Roy – MD, Consumer Goods Division, Swarovski; Sabia Gulati – Head, Sales & Marketing, Madam Tussauds; Rajesh Kamat – VP, Strategy & Operations, Piramal Enterprises; and Anoop Agarwal – DGM Marketing, Emami Group, before announcing the winners.

     

    Speaking on the event, Rajiv Dingra, Founder and CEO, WatConsult said: “After the grand success of our first season, we’re glad to announce the second season of WAT’s Your Big Idea. Considering the overwhelming responses from students last year, we decided to offer them an international platform to meet, be inspired and interact with the advertising stalwarts of the world. The winning team will have the opportunity to win an all-expenses trip to Cannes Lions 2018.”

     

    Added  Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network: “Last year was a benchmark setter. The students came up with some exciting and innovative ideas and I’m looking forward to the entries this year. WATConsult’s initiative has helped us find some really good talent and we at Dentsu Aegis Network would continue supporting their efforts.”

     

     

  • DASH is a new service as a part of their digital solution stack, which is designed to offer integrated digital services

    WatConsult launches Dash for data insights

    By A Correspondent

     

    WatConsult has announced the launch of Dash, a singular dashboard to view all digital data with insights.

     

    Speaking on the launch, Rajiv Dingra, Founder and CEO, WatConsult said: “As pioneers of digital marketing, we aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of Dash, we continue to drive efficiencies through deployment of technology on digital media for clients.”

     

     

  • The campaign will be launched in the first week of November and will be on air for a period of three months

    Cipla to demonstrate ways to prevent Obstructive Airway Diseases

    By A Correspondent

     

    Cipla is set to unveil a mass media campaign to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) to smartly manage and control the disease. The campaign will be launched in the first week of November and will be on air for a period of three months across television, print and social media platforms.

     

    Roping in the best communication talents from the industry, while the creative mandate will be with Grey Group India, Impact Public Relations will drive the entire gamut of stakeholder outreach programs and WatConsult will be responsible for the digital and social media platforms.

     

    Said Nikhil Chopra – Head India Business, Cipla: “Myth-busting around inhalers and awareness about OADs being manageable will be the prime focus of the campaign. We aim to normalise inhalers and debunk the misconceptions around it. Our storytelling follows an approach which will help demonstrate the fact that patients have a smarter and effective way to treat asthma. I am glad that Grey Group and Impact Public Relations have come on board to support us with their core expertise in driving this behavioural and attitudinal shift.”