MxMIndia

Tag: WATConsult

  • An initial corpus of $10 million committed for organic and inorganic growth across US, EMEA, and SEA markets

    Rajiv Dingra launches RD&X Network to invest in companies & solutions

    By A Correspondent

     

    Rajiv Dingra

    Even though it was a fully-owned Dentsu International venture, digital agency WatConsult has always been known as a Rajiv Dingra enterprise. He quit WatConsult in Jan 2020 and moved out in April to work on RD&X Network which was announced on Tuesday (Oct 27). RD&X is being billed as a “deep-tech network that will drive brand, business, media and data transformation helping businesses globally become real-time, disruptive, and thereby achieve exponential growth”.

     

    Helping him do that is an initial corpus of $10 million that’s been committed for its organic and inorganic growth worldwide. Aiming to be geography-agnostic and remote-first company, its expansion plans include strategic acquisitions and investments in early-stage companies in areas of deep tech, gig economy, mar-tech, and ad-tech. Parallelly, in-house flagship solutions are also currently under development.

     

    On the occasion of the launch, Dingra said: “This decade belongs to deep tech disruption and every organisation around the world will need to evolve through transformation to stay relevant today and grow in the future. We believe that the gig economy coupled with deep tech will create new business models that are agile and effective to scale globally. The disruption caused by the pandemic provided us with a huge opportunity of building a global network in the new normal. The impact of Covid-19 has accelerated the necessity for businesses to rapidly adopt technologies like AI, Blockchain, Robotics, XR, and IoT to navigate an uncertain future. We are already seeing early-stage companies at the forefront of this disruption and we are excited by our ongoing discussions with them. We look forward to such disruptive companies becoming a part of our network.”

     

     

  • The platform targeting Netflix audiences outside the platform for Tata Nexon EV

    Dentsu Programmatic targets premium OTT susbcribers under Dentsu Play

    By A Correspondent

     

    In an effort to plan for activating OTT audiences from premium platforms such as Netflix, Dentsu Play partnered with sibling WATConsult  on Tata Motors and came up with a solution to target premium, behind-the-pay-wall OTT audiences on platforms outside of the OTT through integrations using first-party and second-party data partnerships.

     

    Ramesh Dorairajan

    Commenting on the success, Ramesh Dorairajan, Head – Sales, Marketing and Customer Care, Electric Vehicle Business Unit, Tata Motors said: “The Great Reset has highlighted several audience trends that will help us enhance our overall brand reach. The increase in OTT content consumption has transformed the way people consume content. This unique data-driven approach from dentsu Programmatic has opened up additional avenues for us to interact, particularly with the audience behind the paywall, while creating a phenomenal impact on our campaign performance as we pioneer an industry-first approach.”

     

    Gautam Mehra

    Added Gautam Mehra, CEO, Dentsu Programmatic and Chief Data & Product Officer – APAC: “With our industry first partnerships and integrations enabling insights from platforms such as Netflix, Amazon Prime Video, Zee5 and large players in the sector, coupled with our proprietary technology, dentsu Programmatic is proud to have unearthed a unique way to drive business success for clients wishing to target OTT audiences. Using Machine Learning at its core, coupled with intelligence from platforms such as Facebook and Google, we aspire to deliver many such industry leading solutions to common client challenges.”

     

    Heeru Dingra

    Sharing her views on the same, Heeru Dingra, CEO, WATConsult said: “As OTT platforms grow and evolve at an exponential rate, they seem to emerge as one of the key focus areas for brands as well as marketers. Therefore, dentsu Programmatic’s tool to effectively tap those audiences has efficiently helped us in actioning a campaign for our brand Tata Nexon EV. From targeting the right set of audiences to creating awareness about the brand and attaining the right amount of consideration, it delivered some remarkable results for the brand.”

     

     

  • Agency to manage Online Reputation and Digital Listening for brand…

    WatConsult adds HMD Global to its client roster

    By A Correspondent

     

    WatConsult, the Dentsu Aegis Network (DAN) digital agency, has won the Online Reputation Management (ORM) and Digital Listening duties for HMD Global, the home of Nokia Phones. The agency bagged the account following a multi-agency pitch and will now handle the brand from its Mumbai office.

     

    Ruchira Jaitly

    Said Ruchira Jaitly, Chief Marketing Officer – India, HMD Global: “I am excited to have WatConsult on board on this journey. Nokia phones are one of the most trusted and revered consumer tech portfolios in India and I cannot emphasise enough the need for us to continue building this trust into every aspect of our digital marketing efforts as we grow. We hold WatConsult to our highest expectations and know they will help us to maintain and build our credentials with our consumers and fans, bringing top skills and latest tech to the table.”

     

    Heeru Dingra

    Speaking on the win, Heeru Dingra, CEO, WatConsult added: “It is our pleasure to have partnered with HMD Global for Nokia Phones, one of the most renowned brands in the mobile segment. This boosts our ORM vertical’s brand bouquet along with our capabilities in technology as we bring in more Artificial Intelligence (AI) into the listening business. With digital and social listening emerging as essential tools for brands, we look forward to assisting them in their digital voyage with the best of our solutions and strategy.”

     

     

  • Playback singer Shaan is the voice of #PapaHainNa, he also features in the campaign’s music video with his two sons

    SBI Life’s #PapaHainNa salutes spirit of ‘New Fatherhood in the New Normal’

    By A Correspondent

     

    SBI Life Insurance unveiled a campaign under its digital property #PapaHainNa in form of a musical video sung and performed by playback singer Shaan along with his two sons Soham and Shubh.  Highlighting the peculiar newfound fatherhood that has emerged during this lockdown, #PapaHainNa campaign commemorates the contribution of fathers who have all along stood by their family as a reassuring immunity against unforeseen difficulties.

     

    With the release of the new digital video, the brand has created an interactive micro-site that gives fathers an opportunity to showcase the new roles taken up by them during lockdown.

     

    Airing his thoughts on the campaign, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “The lockdown has been a leveler for everyone, we are witnessing a refreshing trend where fathers have been taking familial responsibilities which traditionally rested with mothers. While #PapaHainNa continues to emphasis on father’s protective instincts, the film this year commemorates the newfound fatherhood responsibilities taken up by fathers across the board. We continue to leverage technology to spur conversations around fatherhood and with the video memorabilia option we hope to encourage fathers to continue their participation with new responsibilities at home and in the child’s life.”

     

    Commenting on the same, Heeru Dingra, CEO, WatConsult added: “With lockdown inculcating a big sense of realization, new positive habits and familial roles amongst all of us, this campaign beautifully captures and highlights the changing roles of ‘fathers’ in the current times. Their commendable spirit to willingly stand for their family and equally participate in the household chores, indeed proves the fact that fathers can take up any role & responsibility that the situation demands, smoothly making it their new normal. The campaign also very strongly emphasises that Papa was, is and will always be there for you. In a bid to inspire many like them, this is a step to urge fathers across geographies to share their tales of ‘New Fatherhood in the New Normal’ and in return, get a personalised video sung by the well-renowned singer Shaan.”

     

     

  • The agency’s e-commerce division to offer integrated solutions

    WatConsult bags e-commerce mandate for Meyer Vitabiotics

    By A Correspondent

     

    WatConsult, has bagged the integrated e-commerce mandate for Meyer Vitabiotics. For the record, Meyer Vitabiotics is a part of UK’s No. 1 Vitamin Company Vitabiotics, headquartered in London.

     

    As per the mandate, ecommencify, the agency’s e-commerce division will focus on scaling Wellman, the internationally acclaimed multi-vitamin and mineral brand marketed by Meyer Vitabiotics in India, across various marketplaces including Amazon and Flipkart. Last year, Virat Kohli was appointed its brand ambassador.

     

    Uma Kalekar

    Said Uma Kalekar, Director, Meyer Vitabiotics: “Our parent company, Vitabiotics is UK’s No.1 Vitamin Company and has been a pioneer in providing targeted nutrition across the life stage of an individual. Brands like Wellman, Wellwoman, Perfectil, Menopace, Pregnacare, Immunace etc. are all UK’s No. 1 Supplements in their respective categories. Our company is known for innovation and our brands have been awarded with the prestigious Queen’s Award for Innovation.”

     

    Heeru Dingra

    Commenting on the win, Heeru Dingra, CEO, WATConsult: “Vitabiotics has numerous differentiated brands in its fold providing targeted supplementation, which indeed has a huge potential on the e-commerce platforms. And, with the health and nutrition market growing exponentially year on year, it will be our endeavour to help the brand amplify its presence in the Indian market. Our goal would be to help the brand resonate with the Indian audience, enabling it to make its presence felt in a substantial way. With such a highly influential youth icon, Virat Kohli on board, we are excited about the prospects of this partnership.”

     

     

  • Executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor)

    SBI Life’s #MummyKahanHain salutes mothers

    By A Correspondent

     

    SBI Life’s Mother’s Day film focused on mothers serving communities in face of the pandemic. Conceptualised by SBI Life and executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor). Encapsulating the rigorous routine that these ‘frontline warriors’ go through every day, by presenting a slice of life of these four strong mothers who continue to make India proud with their fortitude, persistently working behind the scenes to help the ones in distress amid the pandemic.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “There is nothing as powerful as mothers love, the exemplary courage displayed by mothers working in essential services on the frontlines of this battle against Covid-19 is praiseworthy. We recognise the need to acknowledge the honorable roles played by mothers and the impact they have in our lives and on the world.  #MummyKahanHain is our humble heartfelt tribute to all the mothers who are untiringly working towards protecting the distressed, while risking their own lives and staying away from loved ones. We hope that the real life real stories of our frontline warriors will inspire the larger communities to recognize the silent sacrifices done by mothers and generate for them the much deserved appreciation from all sections of the society.”

     

    Added Heeru Dingra, CEO, WatConsult: “On the occasion of Mother’s Day, we wanted to salute and thank the mothers who are at the forefront, compassionately standing for the entire nation, in this battle to fight against Covid-19. Serving in the best of their capacities as doctors, police, pilots or more, they are selflessly and relentlessly working day and night to fight the ravages of this pandemic. Though the digital video showcases stories of just a few of these heroes, but this step is in reverence to each one of them out there struggling to combat the global crisis, setting another brave example.”

     

     

  • The agency recently won the complete digital mandate of the brand

    WatConsult unveils digital brand campaign for Wacoal India

    ​By A Correspondent

     

    WatConsult has launched a new digital brand campaign for Japanese lingerie brand, Wacoal India. As its digital partner, the agency will be conceptualising, strategising and executing digital activities of their products across the Indian geography.

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    Said Nobuhiro Katsumata, CEO, Wacoal India: “We are glad to partner with WatConsult to manage our digital mandate. The team​ has shown immense potential and our first campaign launch with them has been welcomed by all. We look forward to this association.” ​

     

    Heeru Dingra

    ​Commenting on the win, Heeru Dingra, CEO, WatConsult added: “We are proud to associate with a legacy old brand that has a firm presence across the globe. We are looking forward to strengthening the brand’s presence and expand its legacy in the Indian market too. Keeping their aim to help women express and embrace their true selves we launched Truly Yours for #TrulyYou. The campaign beautifully highlights the products and thoughts of the brand, enabling women to stand out with comfort.”

     

     

  • The account will be handled by ecommencify, the agency’s eCommerce division

    WatConsult wins e-com mandate for Avvatar Sports Nutrition

    By A Correspondent

     

    WatConsult has bagged the e-commerce planning and management duties for Avvatar Sports Nutrition, a brand owned by Parag Milk Foods.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “It is our pleasure to have Avvatar Sports Nutrition on board. With so many fitness apps and brands making a foray, the sports nutrition market is witnessing an encouraging surge and is indeed expected to grow in the coming future. With our ecommencify consult suite, we ensure that our clients have the right mix of strategy, technology and organisational construct to persevere, compete and scale in commerce solutions. Thus, we look forward to helping the brand strengthen its digital journey.”

     

    Added Akshali Shah, Senior VP – Sales and Marketing, Parag Foods: “We are delighted to announce that we have selected WatConsult ecommencify as our e-commerce partner after a meticulous selection process. We believe their expertise will take the brand to the next level through a more performance-driven approach. Through this partnership, we are sure we will be able to strengthen our brand’s outreach on e-commerce platforms multifold.”

     

     

  • It is a proprietary brand-audience perception analysis engine

    DAN Data Sciences launches ‘Dentsu BrandSense’

    By A Correspondent

     

    In an effort to offer clients data driven solutions, the Data Sciences division of Dentsu Aegis Network (DAN) India, has announced the launch of ‘Dentsu BrandSense’ – a proprietary brand-audience perception analysis engine.

     

    Commenting on the launch, Rajiv Dingra, CEO & Founder, WATConsult said: “Targeting people based not just on their explicitly stated preferences or past behavioral trends, but on their underlying psychological make-up has been a long-needed solution for brands to connect with their audiences. With the Dentsu BrandSense tool from the DAN Data Lab factory, this is a leap forward in a true data driven way for brands to understand the make-up of their audiences in much more depth to generate content that better resonates with a brand audience.”

     

    Notes a communique: “This proprietary brand-audience analysis engine will be housed under the audience insights engine of Dentsu Aegis Network – DAN Explore. It will have two key components – first, analyzing a brand’s communication on social media and marketing channels (Dentsu BrandSense), and second, analyzing how audiences respond to those brand communication channels (Dentsu AudienceSense).”

     

    Added Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia: “With Dentsu BrandSense, we aim to bring Behavioural Sciences and Personality Science to the forefront of marketing efforts. Equipped with not just proprietary machine learning models, this engine will be equipped with intelligence from industry leading personality algorithms such as the likes of IBM Watson, Google NLU and Azure Text Analytics APIs. The idea is to go beyond finding correlations between behaviour and audience preferences to now adding a personality dimension to improve marketing effectiveness and enhance audience motivation,”

     

     

  • The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives a scoop on how it is helping brands drive sales

    Majority of Instagram users willing to shop on the platform, notes WATConsult report

    By A Correspondent

     

    WatConsult, under its market research division, Recogn has launched its latest report on Instagram in India from a user’s perspective. The report focuses on the user’s point of view on Instagram, highlighting usage patterns, content like ability, celebrity influence and what pushes them to shop on the platform. Interestingly, ads on Instagram that are perceived to be appealing lead users to search for more information for the said products or services, enabling users to shop.

     

    More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority of them are likely to shop in the future as well. Instagram, which was perceived to be a discovery platform because of visual nature and stickiness, has over time transformed itself into a platform that induces discovery as well as an influence leading to a purchase decision.

     

    Here are some key findings of the report:

    Currently, Instagram has 117.1 million monthly active users and average time spent per user is 45 minutes

    Instagrammers spend most of the time on the platform in the evening between 4-8 PM

    For the users to be willing to purchase something on Instagram, they need to be made aware of the authenticity of the product. More than 75% of the shoppers have had a satisfactory experience while shopping from Instagram and a majority are likely to shop in the future

    84% of the users are influenced by the platform resulting in likelihood to shop via Instagram

    More than 50 per cent of the consumers have shopped using Instagram. Close to 75 per cent of the users from small metros and small towns have shopped using Instagram

    51 per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Instagram as a platform has grown tremendously in the last two years, and the user adaption rate is very quick. The app has a strong presence in the remotest of the city in our country. With this report, we are bringing forward to the industry, the behavioral patterns of the users, shopping habits and trends which can indeed add value to the brands in terms of shaping their marketing strategies.”

     

     

  • The account will be handled by the Dentsu arm’s Delhi office

    WatConsult bags digital duties for Goibibo

    By A Correspondent

     

    WatConsult has won the digital mandate for leading online travel company, Goibibo. The mandate includes digital media management and digital creative duties of the brand.

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo:  “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

     

     

  • The account will be managed by agency's Mumbai's office

    WatConsult bags digital mandate for Croma

    By A Correspondent

     

    WatConsult has won the digital media duties for Tata Group’s Infinity Retail owned – Croma. As the agency on record, WATConsult will be managing the brand’s digital presence across verticals.

     

    Speaking on the win, Rajiv Dingra, Founder & CEO, WatConsult said “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”

     

    Ritesh Ghosal

    On appointing WatConsult for the social mandate, Ritesh Ghosal, CMO, Croma added:  “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WatConsult brings onto the table & looking forward to working with the energetic team.”