MxMIndia

Tag: WATConsult

  • Joins hands with Udayan, a non-profit organisation

    SBI Life launches digital video to support education

    By Our Staff

     

    On Children’s Day, SBI Life released a digital video showcasing the importance of education in nurturing children to dream big. The company released a video of Mishti, an underprivileged child aspiring to be an astronaut, under its digital property #DilBacchaTohSabAcha. SBI Life has joined hands with Udayan, a non-profit organisation, to support education and holistic development of children belonging to leprosy affected families.

     

    Speaking about the campaign, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance said: “While there have been advances in all spheres of medical sciences, leprosy continues to be a public health challenge across the country. This apart, individuals affected with leprosy and their families are subjected to societal discrimination as leprosy is still associated with a social stigma.  It is heart-wrenching to see the families of the affected suffer, especially the children who are not accepted in mainstream society. We believe education is a tool which can give the children an equal chance to live a normal life in mainstream society. Through our children’s day digital property, #DilBacchaTohSabAcha, we aim to highlight the importance of education in nurturing the young minds and our collaboration with Udayan, a non-profit organisation, to promote holistic development amongst the children belonging to leprosy affected families. The digital video through the story of Mishti; aims to emphasize on how education can help overcome social mind blocks, to help children dream big and spread their wings.”

     

    Commenting on the campaign, Sahil Shah, Managing Partner, WATConsult, added: “Dentsu has always worked on campaigns that bring about a positive change, and this year’s SBI Life’s Children’s Day campaign does just that. It has been planned to address the social stigma which is attached to people who are a part of the leprosy community. SBI Life’s #DilBacchaTohSabAccha campaign throws light on how every child’s dream needs utmost support from our end. In support of the big and small dreams of all these little powerhouses, it asks one simple question “Bade hokar kya banoge?” And to bring out the true essence of our thought, we have tried to show the regular life and dreams of the kids from Udayan, who have larger-than-life dreams, and we reaffirm their faith with our belief.”

     

  • Will be incharge of response management of the brand

    WATConsult bags ORM for OLX Autos

    By Our Staff

     

    WatConsult, the digital agency from Dentsu Creative India, has bagged the Online Reputation Management and Social Listening mandate for digital automotive solutions provider, Olx Autos. The account was won following a multi-agency pitch and will be managed by the agency’s Mumbai office.

     

    Said Siddharth Agrawal, Country Head, Marketing, Olx Autos: “We are excited to have WatConsult on board as our partner for ORM and digital listening mandate. It is a very important element in further accelerating our brand journey & reputation. We look forward to elevating our customer service and the overall platform experience through this engagement.”

     

    Speaking on the collaboration, Heeru Dingra, CEO, Isobar India group added: “We are delighted to have OLX Autos on board. The brand has fared remarkably well in recent quarters, and social listening will be critical to its future success. Our team is well-equipped to provide the necessary skills; and we are very much looking forward to assisting them on this journey.”

     

    Said Sahil Shah, Managing Partner, WatConsult said: “This addition solidifies our already strong offering on auto clients. OLX Autos being a new-age digital-first brand, just resonates very well with our own go-to-market at many levels. I welcome OLX Autos to our esteemed list of clients and look forward to a great partnership with them.”

     

  • Covid has transformed consumer perception about insurance

    Online ads influence 55% of health insurance buyers: WatConsult

    By Our Staff

     

    WatConsult, the hybrid digital agency from Dentsu Creative India, has released its latest issue of monthly WATPapers. Titled ‘Consumer’s outlook towards health insurance’, the report explores how the Covid-19 pandemic has transformed the consumer perception about insurance, as more individuals felt the need to have financial backup to meet unforeseen medical expenditures.

     

    According to the report, more than half of the respondents have purchased health insurance in the last six months. These policyholders belong to the age group of 25 to 35 years, residing in the top 4 metros as well as small metros. Most of them have purchased health insurance for themselves and their parents. With regard to the coverage duration, 32% of the respondents have purchased health insurance for up to two years. 27% of the respondents have opted for a health insurance plan for a year’s duration.

     

    Commenting on the latest issue, Heeru Dingra, CEO, Isobar India group said: “Since the pandemic, there has been an ever-growing demand for health covers because people have realised that huge medical expenses, especially when engulfed in uncertainty can take a toll on their financial and mental well-being. In such a situation relying on savings is not enough, hence, a health insurance policy is ideal as it covers facilities like cashless treatment, maternity coverage followed by emergency room services, discounted treatment, reimbursements, and free health check-ups. This issue of WatPapers is a must-read as it showcases the trends observed in the sale of health insurance plans and how policyholders today are shielding themselves against medical emergencies.”

     

    Added Sahil Shah, Managing Partner, WatConsult added, “The pandemic has disrupted the industry by altering how people view health insurance for themselves, and their family members. This period of an extreme health crisis, with the pandemic looming over, has led more and more people to opt for health insurance. The future looks promising for the health insurance sector with changes in the regulatory framework, which will lead to changes in the industry conducting its business. Factors such as growing awareness, the need for health protection and inclusion in the financial planning of an individual, will drive the growth of Indian health insurance sector even higher and further.”

     

  • To streamline keyword optimisation for the personal care brands

    WatConsult partners Quartile for Sebamed’s Amazon Ads

    By Our Staff

     

    WatConsult, a hybrid digital agency from Dentsu India, has partnered with Quartile, an ad technology service provider for the proficient AI software to streamline and further improve keyword optimisation for Sebamed a personal care brands.

     

    Commenting on the collaboration, Shashi Ranjan, Country Head, Sebamed said: “As a brand, we are always pushing ourselves to evolve with the changing times and use the latest technology to deliver our promises. The partnership with Quartile has allowed us to take a step towards futuristic innovations and given us the confidence to use more such technological advancements for better results.”

     

    Added Heeru Dingra, CEO, Isobar India: “The e-commerce space is extremely competitive today. Hence, to distinguish your brand on every major marketing channel and maximize returns to fuel sales with cutting edge AI technology is an important yield factor in company performance. It is great to see that Sebamed has achieved phenomenal results through the WATConsult X Quartile partnership.”

     

    Said Sahil Shah, Managing Partner, WatConsult: “There are rapid advancements in the technological field and as a future-forward organisation, we aim to seamlessly integrate the latest technology with our brands. Quartile’s optimised technology has boosted Sebamed’s sponsored ad campaigns on Amazon. We look forward to leveraging more such advancements in providing the best tech solutions to our brands.”

     

  • Shah will continue to report into Heeru Dingra, the newly appointed CEO of Isobar

    Sahil Shah is now Managing Partner @ WatConsult

    By Our Staff

     

    WatConsult, the digital agency from the Isobar India group, has elevated Sahil Shah, erstwhile Chief Business Officer (CBO), to the role of Managing Partner.

     

    In his new role, Shah will continue to report into Heeru Dingra, CEO, Isobar India group, and will spearhead the agency operations. He will also be responsible for bringing in new business for the agency.

     

    Sahil Shah
    Sahil Shah

    Speaking on his new role, Sahil Shah, Managing Partner, WatConsult said: “After spending a decade and more in building this agency, my heart fills with pride as I watch it grow stronger each day. The digital landscape has certainly evolved and the teams at WatConsult have kept pace with this change by delivering some path-breaking campaigns. As we move towards our next phase of growth as a network, my team and I look forward to taking on this new journey with power and gusto.”

     

    Heeru Dingra
    Heeru Dingra

    Commenting on Shah’s elevation, Dingra said, “Sahil is one of our strongest assets. His expertise in managing clients and the team is commendable. A great team leader, Sahil, along with the talented workforce at WATConsult, will continue to bring in new creativity to ensure persistent growth of clients. Together, and as a network, we are ready to explore a new pathway to our future.”

     

  • Dingra will be reporting into Amit Wadhwa, CEO, Dentsu Creative India

    Dentsu India 2.0 merges digital, experiential & PR within Isobar, Heeru Dingra to be CEO

    By Our Staff

     

    Heeru Dingra
    Heeru Dingra

    Dentsu India has put its Digital, Experiential and PR capabilities under the Isobar India group. This means that Isobar India, WatConsult, and PR agency Perfect Relations will be under this head. Heeru Dingra,  Chief Executive Officer of WatConsult, will lead the group as its CEO, reporting into Amit Wadhwa, CEO, Dentsu Creative India.

     

    Jean Lin
    Jean Lin

    Said Jean Lin, Global CEO, Creative and Executive Officer, Dentsu Group Inc: “Strategically, India is one of our largest and most important markets for Isobar. Heeru joined us through the acquisition of WatConsult and has gone from strength to strength, cultivating a culture of creativity and innovation. Heeru will strengthen Isobar’s growth story, bringing together the best specialists from different creative disciplines to create the next wave of transformative experiences for our clients and in turn, accelerate our brands into the Dentsu India 2.0 vision. I am certain that with Heeru at its helm, the Isobar India group will continue to grow and deliver excellence for our clients.”

     

    Amit Wadhwa
    Amit Wadhwa

    Added Wadhwa: “Heeru’s appointment to lead the Isobar group as its Country CEO takes the Dentsu India 2.0 journey a notch up. The decision is also in alignment with our global ambition of transforming into the most integrated network by 2024. We aim to deliver the best of our offerings to clients with pathbreaking ideas and solution-led strategies, making our headway into excellence.”

     

    Said Dingra: “The Isobar India group houses some of the best agency teams in the country…and I feel humbled to lead this brilliant bunch. As I take this new leap, my aim is to offer world-class integrated services and top-notch expertise that bring value to our current and future clients. People and creativity are at the core of our business, and I assure our clients will only be served with the industry’s best.”

     

  • On 'Effectiveness of Email Marketing'

    WatConsult launches latest issue of WatPapers

    By Our Staff

     

    For a change, this isn’t news of a key team member leaving or joining Densu. WatConsult, the hybrid digital agency from the network, has released its latest issue of WatPapers. Titled ‘Effectiveness of Email Marketing’, the report speaks about the importance of tools in a marketing strategy, its effect on purchase decisions, and a consumer’s in-depth perspective towards marketing emails.

     

    Heeru Dingra
    Heeru Dingra

    Said Heeru Dingra, CEO, WatConsult: “Email marketing continues to be one of the most effective and low-cost ways for small to mid-size businesses to convert prospects into customers. This channel has kept up with the times. Hence, although brands are migrating towards omnichannel marketing, email is still the central focus. Advancements in technology have made marketing automation a possibility and have improved many aspects of email planning and management. As per the report, 22% of customers say that these emails are extremely helpful in a purchase decision. I believe, this latest issue of WATPapers will be an invaluable resource for anyone who intends to demystify email marketing.”

     

  • Will be responsible for their e-commerce development

    WatConsult clinches tech mandate for Joy Personal Care

    By Our Staff

     

    WatConsult, the hybrid digital agency from the house of Dentsu India, has won the tech mandate for personal care brand, ‘Joy’, from the house of RSH Global Pvt. Ltd., following a multi-agency pitch. As per the mandate, WatConsult will be responsible for the e-commerce development for Joy Personal Care.

     

    Sunil Agarwal
    Sunil Agarwal

    Said Sunil Agarwal, Chairman, RSH Global: “We launched around 25 products for the e-commerce platforms from December 2020 to April 2021. These are differentiated products which are not a part of our general trade and modern trade portfolio and are priced 25-30 percent higher than its offline range. We will further strengthen our product portfolio by adding more products, specially targeted to the online consumer. As of now, the e-commerce business is around 4- 5 percent of our annual GMV and is driven by various marketplaces. We want to increase it to 10 percent in the next two years, while we strive to get the overall turnover to 1000 crore by the same time. To achieve this, we understand that having our own exclusive marketplace would be a key factor, and hence I’m happy to welcome WatConsult on-board to help us with a website that gives us a window to sell our products to our online consumers.”

     

    Commenting on the win, Heeru Dingra, CEO, WatConsult added: “Covid – induced online buying habits has led to a drastic rise of e-commerce. Today, consumers even from tier II + cities are flocking online to shop.  To make the most of this opportunity, there is a need for companies to upgrade/build a virtual infrastructure that is relevant to consumers and their evolving behaviours. We are happy that Joy Personal Care recognises this as a key strategy for the brands growth and we look forward to helping them conquer in this new world.”

     

  • …with the tagline #PapaHainNa

    WatConsult shoots Father’s Day film for SBI Life

    By Our Staff

     

    SBI Life Insurance has launched a digital film to celebrate Father’s Day. Conceptualised by WatConsult, the digital film showcases a bond between a father and a young boy.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life:, “While men have been consistently taking up household responsibilities as an intrinsic part of their lives, the pandemic and lockdowns have brought to focus, the lesser spoken role of fathers, owning up responsibilities over and above family duties. Our Father’s Day film, in essence, is an insight that is being widely observed in the Indian households today, wherein families are extending help to people unconditionally. SBI Life’s #PapaHainNa campaign is a hat tip to fathers who are actively contributing towards bringing about a societal change.”

     

    Added Heeru Dingra, CEO, WatConsult: “SBI Life’s digital property, #PapaHainNa, has been celebrating the spirit of a father’s love since 2015. This Father’s Day, the brand continues to live up to the tradition with yet another heart-warming campaign focusing on a father’s commitment to protect. Fathers are rightly titled as superheroes because they inevitably save the day. Hence, brands have leveraged this beautiful father-child bonding concept extensively. However, this campaign is so much more. It’s bound to leave our viewers speechless, courtesy the unexpected twist.”

     

  • The film honours the relentless dedication of working mothers

    WatConsult launches digital video for SBI Life

    By Our Staff

     

    SBI Life Insurance launched a digital video to bring to light a mother’s selfless commitment. The video, released on Mother’s Day, was a part of SBI Life’s #MummyKahanHain digital communication property that has been built over the last four years.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “Over the past year, Covid-19 pandemic has prompted people to work from home to contain further spread of infection. This has been a challenging time for everyone especially working parents who have had to juggle their time between multiple responsibilities – home, office as well as their children, throughout the day. However, it is the mothers who have been effortlessly managing to maintain a fine balance and in the process, have become role models for children to build their own personalities. It is this unique ability of mothers that we at SBI Life wish to highlight through a heart-warming #MummyKahanHain mother’s day digital video.”

     

    Added Heeru Dingra, CEO, WatConsult: “It’s no secret that kids learn by observing the behaviour of the parent. In the pre-pandemic phase, children were familiar with their mother’s role as a homemaker. However, with the extended lockdown, where children and parents are in the confines of their home, children are seeing their mother in a new light, helping shape a stronger character and a resilient mind. This musical campaign is an attempt to showcase the understated contribution a mother provides in her child’s life”.

     

  • With the campaign’s catchphrase – ‘Bhondu just chill’, the new social media campaign features actor Sanjay Mishra and highlights significance of opting for life insurance

    IndiaFirst Life stresses on ‘Stress ko Karo Kill’

    By Our Staff

     

    IndiaFirst Life Insurance Company Limited (IndiaFirst Life), promoted by Bank of Baroda and Union Bank of India, has launched a new social media campaign, titled ‘#BhonduJustChill – Stress Ko Karo Kill, IndiaFirst Life & Chill’. The campaign is conceptualised by WATConsult.

     

    Commenting on the campaign, Sonia Notani, Chief Marketing Officer, IndiaFirst Life Insurance Company Limited said: “We understand the importance of a stress-free life and want to propagate the role IndiaFirst Life Insurance can play in ensuring the same for our customers. We have a suite of 40+ products tailored to suit protection and assurance needs of customers across life stages. This campaign provides an interesting take on the fact that safeguarding our family’s needs, does not have to come at the cost of our own peace of mind.”

     

    Added Heeru Dingra, CEO, WATConsult: “Inspired by a famous comedy movie dialogue, the campaign’s catchphrase – ‘Bhondu just chill’ is a humorous way for people to bring in a little relaxed and chilled moment to their lives. We wanted to capture the hilarity and weave it with the brand’s belief that the right insurance plan can ensure peace of mind at various life-changing moments. Humour also wraps the message in a more fun package, helps in better expanding its reach and accentuates the point further. Today, as stress has become an unavoidable part of everyone’s lives, a small reminder to simply chill definitely presents itself as a welcome breather.”

     

     

  • Campaign is titled #DontBeAHeaterHitesh

    Racold launches new campaign

    By A Correspondent

     

    Water heater specialist Racold has launched a new digital campaign, #DontBeAHeaterHitesh. The campaign is conceptualised by WatConsult.

     

    Said Vikram Raman, Vice President, Marketing and E-Commerce, Ariston Thermo India: Commented, “Racold is a brand synonymous with breakthrough innovation be it with our range of innovative products or our marketing campaigns. The main objective of this campaign is to let consumers know about the unique features of our Omnis range of water heater. I am sure that people will love this humour and ‘Heater Hitesh’ will have a long lasting impact on people’s minds.”

     

    Added Heeru Dingra, CEO, WatConsult: “The campaign creatively highlights the convenience of the product along with capturing its unique set of features. The videos seamlessly place it as the answer for the water heating problems generally faced in our homes, especially during the winter months. The humorous tone of the videos and the extravagant protagonist makes the technologically oriented product feel familiar and a more acceptable fixture for our homes.”