MxMIndia

Tag: WATConsult

  • The campaign is designed and executed by WatConsult

    SBI Life’s latest campaign seeks to push protection of all Indians

    By A Correspondent

     

    Acknowledging the industry’s common dream of a well-protected and insured India, SBI Life Insurance sent friendship day messages on Twitter in a unique manner to life insurers across the country. The conversations are vital to increasing awareness about the importance of life insurance. The campaign is designed and executed by WatConsult.

     

    Speaking on the campaign, Ravindra Sharma Chief of Brand and Corporate Communication, SBI Life Insurance, said: “As responsible life insurers we strive to create values that resonate with the customers and build on it to establish a life-long relationship. Whilst there will always be a competitive narrative for market share and business overall, at the core of it is a common dream of every insurer which is to protect and insure lives. It is this dream that connects us to all life insurers. For us at SBI Life Insurance, friendship day laid down a perfect foundation to be able to rejoice this dream for a moment together with other life insurers. With this gesture, we hope to spark more positive conversations and stand united for a greater good.”

     

     

  • The account will be handled by the agency’s Mumbai vertical which has also launched Bauli’s new campaign for the World Cup

    Bauli awards its digital and creative media mandate to WatConsult

    By A Correspondent

     

    WatConsult has won the digital duties of Italian bakery brand, Bauli.

     

    Talking about the association, Pooja Samant, Product Manager, Bauli India said: “We are glad to partner with WatConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure that WatConsult team will help us achieve the same.”

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult added: “It gives us immense pleasure to partner with this legacy brand and help them revitalise their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping the same in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

     

     

  • SBI Life’s #PapaHainNa – Mera Papa Formula leverages technology to let fathers discover their unique traits and share with loved ones through music

    SBI Life launches #PapaHainNa campaign for Father’s Day

    By A Correspondent

     

    SBI Life Insurance has launched an interaction-led campaign #PapaHainNa – MeraPapaFormula in the lead up to Father’s Day.

     

    Airing his thoughts on the occasion, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life said: “Fathers have a peculiar way of expressing their love, over the years #PapaHainNa has tapped into various cultural nuances to celebrate the spirit of father’s love. ‘Mera Papa Formula’ as a concept leverages technology to take fathers on a journey for self-discovering their ‘Papa Formula’ and sharing it with loved ones through music. We encourage fathers from across the world to share their ‘Papa Formula’ with near and dear ones and hope this helps all of us to better understand fathers and truly appreciate their place in our lives.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WatConsult said: “With an aim to celebrate Father’s Day, we launched ‘Mera Papa Formula’, an amalgamation of music and interactive tech, showcasing how every father has a unique Papa-Formula for their children. We have created a micro-site allowing fathers to find out a formula that define their traits as a father, thus enabling their extended families, friends or children to rejoice the precious and vital role played by fathers in nurturing the family.”

     

     

  • The agency introduces six months of maternity leave with an extension of additional six months of flexible hours

    WatConsult launches its new initiative #FlauntTheGap

    By A Correspondent

     

    Most women, after attaining motherhood face a dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her CV is augmented with a huge gap between jobs.

     

    With an aim to change this thought, WatConsult has launched a new campaign, #FlauntTheGap. Launched on Mothers; Day, the campaign leveraged all social media platforms enabling new mothers to apply at moms@watconsult.com for suitable jobs at WatConsult.

     

    The agency also altered its maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them six months of maternity leave, extended by six months of flexible hours.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WatConsult said: “At WatConsult, we understand the increasing demands that employees face in their personal as well as professional life and recognize that their career is just one of the many aspects of their life. The new HR policy changes have been designed to accommodate these demands and provide an atmosphere to thrive personally and professionally. This is a step to encourage more mothers to pursue their careers even after attaining motherhood.”

     

     

  • The agency will handle all of Schneider Electric’s business portfolio from its Bengaluru office

    WatConsult wins Schneider Electric India’s digital mandate

    By A Correspondent

     

    WatConsult has bagged the creative, digital and social media duties of Schneider Electric India. As agency partners, WatConsult will strategise, plan and execute a comprehensive social media strategy which also includes online reputation management, elevating brand awareness for all the Schneider Electric’s business verticals in India. The account was won following a multi-agency pitch and will be handled out of the agency’s Bengaluru office.

     

    Commenting on the association, Bidisha Nagraj, VP Marketing- Schneider Electric said: “For Schneider Electric, digitisation sits at the heart of all our efforts at efficiency, energy management, people practices and more. We wished to partner with a team that can appreciate the speed at which we are transforming, to reflect this reality and communicate this to the world outside. We are happy to partner with WATConsult to communicate with our ecosystem.”

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “We’re proud to partner with Schneider Electric in their digital journey. As a full-service digital agency, we’re uniquely poised to build innovation, creativity and efficiency in the evolving world of digital marketing. We’re excited to build a robust alliance, across our digital solution verticals, with the team at Schneider.”

     

  • An initiative launched by SBI Life Insurance to encourage self-examination for early detection of Breast cancer

    SBI Life takes ‘Thanks A Dot’ to rural India

    By A Correspondent

     

    On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. Research indicates that one in three women in rural India have not heard of the deadly disease and as many as 90 per cent are unaware of the possibility of self- breast examination. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.

     

    Taking the initiative to the rural interiors, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance said: “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”

     

    Said Rajiv Dingra, Founder and CEO, WatConsult, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”

     

     

  • WatConsult's Ecommencify division decodes Indian language users to deliver 16X return on investment over the last quarter on Amazon

    Racold boosts geyser sales on Amazon with WatConsult

    By A Correspondent

     

    WatConsult has launched a campaign for Racold leveraging the Amazon Marketing Service. The team created a campaign using wrongly spelled keywords; like the word ‘Geyser’ which was often misspelled. This resulted in a return on the actual spend of 16X, while the team inserted these keywords into each and every product listing on Amazon.

     

    Said Prashant Dhar, VP – Marketing, Ariston Thermo India: “Racold is a brand synonymous with breakthrough innovation and we never stop listening to our customers whether it is in terms of product innovation or their needs/demands. WatConsult provided a highly insightful and in-depth understanding of consumer behaviour on E-Commerce platforms enabling the brand to touch newer heights and witness great success.”

     

    Added Rajiv Dingra, Founder and CEO, WatConsult said, “Ecommencify team analysed and understood the behavioural patterns of consumers while searching a product online. Considering the fact that our country has diverse languages and every language has a different dialect, we figured that people, many times, type as they speak which results in miss-spelling. We used this simple insight and leveraged ‘Amazon Search Ads’ to drive whopping sales for our brand.”

     

     

  • A new and refreshing video created for the Tiago, exclusively for digital platforms

    Tata Motors and WATConsult unveil ‘Apni Hatchback’

    By A Correspondent

     

    Tata Motors in collaboration with WatConsult has unveiled a new music video titled ‘Apni Hatchback’ for the brand’s bestselling hatchback – the Tiago.

     

    Released across Tata Motors’ digital platforms, the video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. The music video is conceptualised and executed by WatConsult, the digital media partner for Tata Motors’ Passenger Vehicle business.

     

    Speaking on the same, Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said: “Raising a toast to all our Tiago customers, we are elated to launch this music video – ‘Apni Hatchback’. The video has been made keeping in mind our consumers, who are young, cool and fun loving. The Tiago has been one of our bestselling brands and we plan to continue leveraging newer trends and keep engaging with our audience in innovative ways. We are confident that our customers will shower as much love upon this video as they have on our product.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “Tata Motors in the last few years has been consistently innovating, not only in terms of bringing world-class vehicles on the road but also banking on the power of digital to deliver dynamic and unique communication through regular interventions. This music video is yet another shining example of how the brand has leveraged popular culture to create distinctive digital content.”

     

     

  • With this initiative, the brand aims to reach out to newer audiences

    SBI Life goes for prog digital OOH campaign

    By  A Correspondent

     

    SBI Life Insurance launched its programmatic digital out-of-home (OOH) campaign in India. Planned by WatConsult, the innovation will be leveraged as an extension of SBI Life’s ‘Main Se Hum’ campaign.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “For a long time, marketers have been trying to bridge the gap between offline and online audience, to holistically target consumers. Using the existing advertising ecosystem, the programmatic digital out of home campaign (DOOH) successfully bridges the offline to online audience gap, by simple yet intelligent application of technology.” He further added, “At SBI Life we take great pride in being the early adopters of upcoming technologies and are extremely thrilled to start 2019 on an innovative note. We believe this will mark a transformation in the evolution of digital marketing.”

     

    Added Rajiv Dingra, Founder and CEO, WatConsult: “With this activity, SBI Life adds another innovation with us with the key objective of testing Digital OOH, extend further reach for their “Main Se Hum” campaign exploring New Year as a topic to leverage and programmatically retarget with relevant brand messages. Well, this is the first-of-its kind initiative in India and will surely open more dynamic avenues for the brand in the coming future.”

     

     

  • The account will be handled by the agency’s Bengaluru team

    WatConsult wins Columbia Pacific Communities’ Mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities - a part of Seattle-based Columbia Pacific group, a service provider to senior living communities in the United States and South East Asia.

     

    The mandate includes digital media marketing, social listening and ORM, digital content creation and SEO services. In addition to this, the agency will also be designing & developing the brand’s website. The account will be handled by the agency’s Bengaluru team.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult: “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularise the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”

     

    Added Mohit Nirula, CEO, Columbia Pacific Communities: “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building Communities and serving and fulfilling the changing and evolving requirements of our residents – a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”

     

     

  • Old winners Mindshare, Hindustan Unilever come second

    Wavemaker, Vodafone max Emvies 2018

     

    By A Correspondent

    It was the night of Wavemaker and its prized client Vodafone. At the 18th edition of the Emvie Awards held on on Friday, October 5 in Mumbai, GroupM agency Wavemaker and Vodafone bagged the Media Agency of the Year and Client of the Year titles respectively.

    This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. As many as 21 Gold & 36 Silver Emvie Trophies were presented while 54 Bronze Winner names rolled on the screen.

    Wavemaker with 400 points was “The Media Agency of the Year”. Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third. Lodestar UM bagged the Grand Emvie for Times Of India – #Noconditionsapply: Sindoor Khela.

    The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.

    The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories:

    1. Best Digital Strategy

    Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode.

    There was no Gold and Bronze awarded in this category.

     

    2. Best use of Emerging Technology for Media Solutions

    Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology

    Mindshare India bagged the SILVER for Lifebuoy – Activating Infection Alert System In Rural India

    Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. – How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons

     

    3. Best use of Influencer Marketing for a brand

    WATConsult bagged the GOLD for Project Nanhi Kali – #PowerlessQueen

    Wavemaker bagged the SILVER for Tata Tea – Alarm Bajne Se Pehle – Jaago Re!

    Mindshare India bagged the BRONZE for Kissan – Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. – Is youth of today “Reckless” or “Responsible”?

     

    4. Best Buying Team of the Year

    Wavemaker (Team – Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team – Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India.

    Mediacom Communications (Team – Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team – Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)

    The Emvies this year saw 159 media professionals on the Round 1 Judging Panel. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round judging took the shape of Case Study Presentations wherein 57 senior marketing professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.

    EMVIES 2018 AGENCY OF THE YEAR TALLY FINAL

    EMVIES 2018 Client of the year Tally final

    EMVIES 2018 RESULTS

     

  • Royal Rest is a leading manufacturing and trading company of mattresses, furniture and furnishing accessories in the Middle East and Asia

    WATConsult wins Royal Rest’s digital and creative duties

    By A Correspondent

     

    WatConsult has bagged the digital media mandate of Royal Palace Group’s -Royal Rest, a leading manufacturing and trading companies of mattresses, furniture and furnishing accessories in the Middle East and Asia. Along with handling the creative duties of the brand, the agency will manage the entire digital assets, including media planning and buying across India and UAE.

     

    Speaking on the development, Rajiv Dingra, Founder and CEO, WatConsult said: “We are glad to partner with Royal Rest for their digital and creative duties. Through our endeavours, we plan to strengthen brand visibility and presence across markets. We look forward to developing strategic ideas and define the brand’s language in the digital space.”

     

    Added Suji Sugathan, Director, Royal Rest: “The partnership with WatConsult will be a great exposure for Royal Palace Group in a digitally dynamic competitive space. In an online space where there is so much information flowing every minute; we are confident that together with proper strategy and planning we will ensure the brand’s objectives are achieved. We are looking forward to this as a long lasting relationship”