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Tag: Virat Kohli

  • She will be seen in a new campaign along with Manyavar brand ambassador Virat Kohli

    Anushka Sharma to endorse apparel wear brand, Mohey

    By A Correspondent

     

    Mohey, from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear for women, comprising of lehengas, sarees, gowns and suits. She will be seen in a new campaign along with Manyavar brand ambassador Virat Kohli.

     

    Commenting on the occasion, Ravi Modi, Managing Director, Manyavar said:“Manyavar and Mohey have both seen a great response over the last one year. As we target doubling our Mohey store count from 50 to 100 in the coming year, we are proud to announce Anushka Sharma as Moheys brand ambassador. She is an iconic figure of the entertainment industry and popularly known amongst the youth for her individuality and being who she is, which perfectly blends with Moheys values of celebrating oneself.”

  • Featuring Manyavar brand ambassador and youth icon Virat Kohli, the film is targeted specifically to educate and inspire patriotism amongst the youth

    Manyavar unveils India 70 Not Out with Virat Kohli

    By A Correspondent

     

    Leading ethnic wear brand Manyavar has unveiled the India 70 Not Out film Featuring Manyavar brand ambassador and youth icon Virat Kohli in an attempt to educate and inspire patriotism amongst the youth.

     

    Manyavar collaborated with Star Plus through a special brand integration for Independence Day. Three of the channel’ss shows i.e. Ishqbaaz, Yeh Rishta Kya Kehlata Hai and Yeh Hai Mohabbatein carried the India 70 Not out messages during the running time of the shows on the channel. Manyavar will also be seen through brand integration in Big Boss Telugu where the contestants participate in a fashion show in ethnic clothes sponsored by Manyavar. To further celebrate the Independence Spirit, news anchors of Zee News, ABP News, News Nation and India News will be seen reading the news in Manyavar kurtas on August 15.

     

    Commenting on the campaign, Ravi Modi, Managing Director, Manyavar said:“India70NotOut is an effort to celebrate Indias achievements over the last 70 years and to inculcate a feeling of pride for our country especially the youth.We hope our initiative will reinstate the important significance of Independence Day and encourage everyone to celebrate it in the right spirit.”

     

  • The gaming and entertainment chain currently shares footprint in India and the US via Mumbai, Noida, Gurugram, Bengaluru, Hyderabad, Ludhiana and Mall of America

    Rediffusion gets Virat to ‘Go Smaaashit’

    By A Correspondent

     

    Smaaash, the gaming and entertainment chain,has got Virat Kohli as the face of its TVC campaign titled ‘Go SmaaashIt!’

     

    Said Ashok A Cherian, CMO – Smaaash: “This film is the perfect testament to Smaaash’s brand strength as it resonates with brand Virat Kohli and showcases the excitement of playing and partying, that is only available at Smaaash. With presence in six cities in India, we strongly felt that the film brings out the essence of our brand.”

     

    Said Sreejith Kodoth, Creative Director at Rediffusion Y&R which has crafted the campaign:, “Smaaashis a unique space and this campaign serves as a great way to convey to the audience the various features it has to offer. Using Virat as a way to grab eyeballs, we set out to drive familiarity. Instead of doing a conventional, boring “demo” video, we decided to redefine it through a ‘Smaaashing-rap’ music video: an interesting, memorable way to see all that Smaaashcan provide. We also incorporated the brand name in the communication to make it a part of the vocabulary and use it as an adjective to define ‘Gaming’ in India.”

     

  • Launches a new TVC for India's first-ever facewash co-created with Team RCB for men who lead an active lifestyle

    Himalaya Men and RCB urge viewers to get out and play

    By A Correspondent

     

    The Himalaya Drug Company has come up with a new TVC for it newly launched product- Himalaya Men Active Sport Facewash. This TVC is created through an exclusive association with the Royal Challengers Bangalore. Insights from the RCB players and consumers across the country were considered while creating this product that is geared to tackle skin care concerns of men who have an active lifestyle.

     

    The TVC showcases players from the RCB team including Captain Virat Kohli playfully urging the audience to go out and have an active lifestyle. Commenting on the TVC, Ramarao Dhamija, General Manager- Marketing (Consumer Product Division), Himalaya Drug Company, said: “Himalaya Men Active Sport Face Wash is a breakthrough product based on consumer research which highlighted that men who play sports or lead an active lifestyle prefer a product that can address skin issues caused from profuse sweating, excessive sun exposure and dirt. The idea of co-creating the face wash with team RCB is unique.”

     

    Speaking more about the launch, Ashwani Gandhi, Category Manager, Himalaya Men, The Himalaya Drug Company said, “Having been associated with team RCB for over a year now, we took the opportunity to get first-hand insights from the players on their skin concerns and explored the idea of co-creating India’s first-ever facewash that caters to the skin care needs of men who live an active lifestyle. While creating the TVC we wanted to rope in players who could bring out the uniqueness of the product and at the same time inspire other men to get active with no reservations about their skin. Apart from the TVC, the campaign is supported by a 360 degree marketing plan including Print, outdoor digital and PR. We have also launched the Himalaya Men website here we’re sharing exciting content to further engage consumers.”

     

    Speaking more about the TVC, Prateek Srivastava, Creative Director, Chapter Five, said: “When we received the brief, we were quite excited as the concept of a product co-created with Team RCB itself is very unique, something that no other brand has done before. So, even for the TVC, we wanted to show something that people have never seen before. That’s how we stumbled upon the idea of getting the cricketers to play a different sport. By showing them play Volleyball, we’ve been able to bring a fresh visual imagery into the film which we hope viewers will enjoy watching.”

     

  • The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences

    American Tourister highlights can-do attitude of young India in new campaign

    By A Correspondent

     

    The international travel gear giant American Tourister has launched its latest campaign ‘I’m Ready’ featuring ace cricketer Virat Kohli. Speaking about the new TVC, Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia Pvt. Ltd. Said: “We are excited to launch our new campaign capturing the pulse of the country today with our first Indian brand ambassador Virat Kohli. The campaign captures India’s exuberance and attitude of being ready always for anything.”

     

    Global youth icon and cricketer, Virat Kohli said in a statement, “I am excited to be associated with American Tourister. Great travel gear is more than just a utility or luggage, it symbolises an attitude – to be always ready to step out and embark on your journey with profound confidence. This thought has been reinforced through this campaign which has beautifully captured the true spirit of the Indian youth.”

     

    The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences. In a subtle manner, the TVC showcases what the backpacks provide to the user– the perfect balance of hands-free mobility and comfort.

     

    Commenting on the campaign, Pradyumna Chauhan, National Creative Director, McCann Worldgroup India shared, “The film creates a great visual journey of ‘I’m ready’ with Virat as he goes on to knock the ball with the bat totally unfazed through various barriers. Given its watchability, we are sure it will deliver the ‘I’m ready’ theme for American Tourister brilliantly.”

     

  • Having flooded the Indian market with its unique offerings, and further getting celebrities to endorse them, Gionee has emerged as a favourite brand of Indians

    Mullen Lintas Delhi makes Virat bat for Gionee’s 1.25crore customers

    By A Correspondent

     

    To celebrate the feat of getting 1.25 crore users, Gionee has announced the launch of a nationwide integrated campaign that has been conceptualised and executed by Mullen Lintas Delhi. The objective of this campaign is to announce this unique milestone and also let the consumers know about Gionee’s stature amongst its competitors.

     

    To promote this milestone to the masses, Gionee has bought onboard Indian cricket captain Virat Kohli. Commenting on the initiative, Nomit Joshi, Marketing Head, Gionee said: “Gionee has reached a milestone with a 1.25 crore patron base in India and the Indian cricket skipper who is creating new milestones and records was roped in as brand ambassador. The captain’s arrival on-board allowed us to highlight our milestone and also the partnership was mutual.”

     

    Sharing his outlook on the association, Shriram Iyer, National Creative Head, Mullen Lintas said: “Gionee and Virat Kohli – both ambitious, both hardworking and currently both are on an exciting trajectory in their own respective fields. We believe it’s a perfect match to begin a great partnership.”

     

    Adding his views, Syed Amjad Ali, Executive Director, Mullen Lintas Delhi says: “The campaign is aimed to make a big announcement. At the same, getting Virat Kohli on board illustrates Gionee’s leadership ambition. He is clearly a role model today and inspires millions of people. It’s one of the finest partnership in the recent times. To begin with, this campaign announces Gionee’s achievement of getting 1.25 crore smartphone users. There are many more lined up and will be unveiled soon.”

     

  • The partnership between Virat and PUMA is for eight years, which will see PUMA and ViratKohli work towards transforming the sports and fitness ecosystem in India

    Puma signs Virat Kohli as brand ambassador

    By A Correspondent

     

    Global Sportswear brand Puma announced the signing of Indian cricket captain Virat Kohli as its global brand ambassador. Kohli joins the global sports brand’s growing portfolio of world renowned athletes. The partnership between Kohli and Puma is for eight years, which will see both work towards transforming the sports and fitness ecosystem in India.

     

    As part of the association, Virat will work closely with Puain developing a line which will include cricket, fitness and sports style. This range would be launched in the Autumn Winter season this year.

     

    Speaking on the occasion, Abhishek Ganguly, Managing Director, Puma India said: “It gives us immense pleasure and pride in announcing this association with the country’s favourite youth icon and world class athlete – Virat Kohli.”

     

    Kohli joins an expanding list of sportsmen who have partnered with Puma. Past collaborations have included Usain Bolt, Asafa Powell, Thierry Henry, Antoine Griezmann, CescFàbregas, Olivier Giroud amongst others. The brand has also garnered an impressive list of pop culture icons like Rihanna, Rapper Meek Mill, The Weeknd among other notable names.

     

     

  • Gionee will be aiming for a growth of 2.5 times in 2017

    Gionee signs on ViratKohli as its brand ambassador

     

     

    Leading global smartphone brand Gionee reports netting 1.2 crore customers in India. To celebrate this, it has announced ace cricketer and Captain of the Indian cricket team ViratKohli as its new brand ambassador. Kohli will soon be seen in the upcoming campaign of Gionee, and will also be actively involved in a host of innovative marketing and customer experience initiatives of the brand. Gionee had roped in actor Alia Bhatt as its brand ambassador a few months ago and Kohli will be joining her in helping the brand touch newer heights.

     

    On the partnership, Arvind R Vohra, Country CEO & MD, Gionee India said: “India is one of the fastest growing young economies in the world and Gionee takes immense pride in having India’s biggest youth icons ViratKohli and Alia Bhatt as its brand endorsers. With the two of the most loved icons in India our motto of Making Smiles is bound to create a new benchmark across billions of young hearts.”

     

    On the association, Kohli said: “I play my game with dignity and passion and apply the same rule in choosing my partnerships. Gionee comes across as a brand that is fueled by passion, determination and focus to innovate and perform and with all of this have its heart in the right place by giving back to society. Thus, I feel and believe that this association will go a long way. I am very excited to start this journey with Gionee.”

     

  • The ad is built on the insight that millennials today are becoming increasingly individualistic and on this bold journey, if they manage to overcome the fear of social stigma, failure etc then nothing can hold them back

    Virat Kohli in new campaign for Royal Challenge Sports Drink

    By A Correspondent

     

    Royal Challenge Sports Drink has unveiled its new campaign starring Virat Kohli that encourages the youth to make bold moves by giving out the message ‘Agar Bold NahiKhelenge, TohKabhi Na JaanPaayenge’’.

     

    Developed by DDB Mudra Group, the new Royal Challenge Sports Drink campaign is built on the insight that millennials today are becoming increasingly individualistic and on this bold journey if they manage to overcome the fear of social stigma, failure etc then nothing can hold them back.

     

    Said Subroto Geed, Senior Vice President – Marketing, at United Spirits Limited: “The purpose of Royal Challenge Sports Drink is to inspire the spirit of taking on life – which is about being bold, stepping out of your comfort zone and making choices that are not defined by boundaries which others create for you. Virat Kohli is one of India’s biggest icons and he truly embodies this bold spirit – both on and off the field. Through Virat we hope to build a strong resonance for the campaign message and build the desire to live bold in the DNA of country’s youth”.

     

    Commenting on the campaign, Sonal Dabral, Chief Creative Officer of DDB Mudra Group added: “These times are full of opportunities for everyone but opportunities also bring insecurities and a paralyzing fear of failure. This is where Royal Challenge Sports Drink comes in. It inspires us to take risks, it inspires us to be unafraid to walk alone. In this TVC, Virat the champion risk taker, questions a world that would havethemrather stay safe than venture into the unknown. The film, inspired by real challenges and Virat’s own exploits as a cricketer, throws the proverbial spanner in the works, questioning the predestined journey we’re on, and signs off by gently suggesting that the path less taken is the only path worth taking. Asking us to play bold. It’s been not only exciting but truly inspiring working on this film”.

     

  • The leading luggage brand has got itself a brand endorser for the first time since inception

    American Tourister appoints Virat Kohli as brand ambassador

    By A Correspondent

     

    Rising cricket megastar Virat Kohli has been named the brand ambassador of the 83-year-old luggage brand, American Tourister. The brand has signed the sportsman to feature in a new integrated marketing communications campaign starting immediately. The new campaign will be publicised in India, UAE, Saudi Arabia, Kuwait, Qatar, Oman, Bahrain, Pakistan, Bangladesh and Sri Lanka,  kickstarting in the month of March, 2017.

     

    “We are thrilled to have Virat Kohli on board as American Tourister’s first Indian brand ambassador. Virat is a global youth icon and is the poster boy for all those who thrive on this ability to be ready for anything that life throws at them, be it opportunities or challenges.” said Jai Krishnan, Chief Operating Officer, Samsonite South Asia Pvt. Ltd.

     

    The signing of this cricketer coincides with the launch of new backpack collection by American Tourister for 2017.

     

  • Youth icon Virat Kohli talks about making little moments memorable in a kurta

    Virat Kohli endorses ‘New Beginnings’ for Manyavar

    By A Correspondent

     

    Manyavar, leading brand in men’s ethnic wear, has recently launched its new ad campaign ‘New Beginnings’. The campaign encapsulates the very spirit of Manyavar – a brand that aims to celebrate every occasion in life, be it weddings, festivals or even small beautiful moments that are usually overlooked by us. Hence ‘New Beginnings’ with Virat Kohli, the brand ambassador for Manyavar, inspires to celebrate life and savour every moment.

     

    Dressed in a red kurta, Virat talks about wearing a kurta to make his moments special, like making a cup of tea for the first time. Though the first tea may not be up to the mark, wearing a kurta definitely makes the occasion memorable.

     

    Speaking at the launch of campaign, Shilpi Modi, Director, Manyavar said: “True to our spirit this campaign is about rejoicing every moment in our lives –bringing back the joy and excitement of living that we often miss out in today’s busy times. It is also an attempt to inspire youth to rediscover themselves and reconnect with their traditions. A kurta symbolises positivity and celebration that is the essence of our culture.”

     

  • Ace cricketer Kohli urges youth to share the cost of wedding celebrations, as respect earns respect!

    Virat Kohli endorses new brand message for Manyavar

    By A Correspondent

     

    Retail chain Manyavar has launched its new ad campaign with Virat Kohli. Titled ‘Aadha-Aadha’, it captures the essence of marriage that is all about ‘sharing’.

     

    The campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both by the bride’s and the groom’s side. The ad questions the age-old concept that wedding functions should be organised and financed by the bride’s family only.

     

    The new campaign consists of different creatives showcasing the new colours and designs created exclusively for this wedding season.