MxMIndia

Tag: Virat Kohli

  • Brand Experience will decide the winner of the annual contest, writes Sanjeev Kotnala

    Amazon v/s Flipkart: The Big Sale Fight

     

    By Sanjeev Kotnala

     

    In all likelihood, over the next few days, you will buy some item on the ‘Amazon Great Indian Festival Sale’ or the ‘Flipkart Billion Days Sale’. And at the end of the sale period, one of them will claim some astronomical figure of realised sales.

    Through the years, Amazon and Flipkart have successfully redefined ‘the biggest sale’ in Indian festival calendar. It is now nearer to Dassera than Diwali, an attempt to sweep the market before the traditional sale period.

    Sales in India on a single day are nowhere close to the eye-popping record $30.8 Billion ‘Single’s day’ sale of Alibaba, which was more than the ‘Black Friday’ and ‘Cyber Monday’ sales combined. But we are getting there with growing e-commerce, better logistics, infrastructure and some help the banks and payment gateways.

     

    STRAIGHT FIGHT BETWEEN AMAZON AND FLIPKART.

    Ladies and Gentleman, the man/woman with a high-end mobile and slow connection and the laptop babu with a fast connection. The fight is opening soon. Guaranteed you will benefit in this ‘diwalia hone ko tayyar‘ (Ready to get bankrupt) sentiment associated with such sales.

    In the red corner of this ring of festival annual sale fight is the Amazon Great Indian Festival Sale with its very cultural centric motif that is scheduled for September 29 to October 4. Amazon Prime members can try it out from September 28 itself.

    In the blue corner is Flipkart, which has mastered the art of sale throughout the year. Its Big Billion Days Sale will start on September and 29 and end on October 4.

     

    This is a straight fight no consumer worth his or her last spending INR wants to miss.

    The banks are joining the fun with further cash backs and easy EMIs. Somewhere there is a hint of cashback within 72 hours of sale! Additionally, to keep the excitement, there is a promise of new additions on hourly sale, which is expected to boost repeat logins. And the exchange offers are not missing from the sale. Don’t have money, well, there is some 1,00,000 credit possibility with Flipkart.

    Both Amazon and Flipkart want you to keep your wishlist ready. No doubt this is the best sale one can aim at. But as per the earlier pattern, one can see additional Dassera sale, Electronic sales, Diwali sale online and offline. Maybe the only issue is too much option for the consumer that may delay decision-making.

     

    CONNECTING WITH THE CONSUMER.

    Now both the e-commerce sites have upgraded their systems and made arrangement to smoothen the consumer experience. But the campaigns by Flipkart seem heavy and lacking conviction. There has been a Billion Day Sale for production and media. It is overloaded.

    Deviating from ‘children acting like adults (adult kid)’ theme that predominates Flipkart as a brand, it seems to have gone back to the safety of celebrity advertising. Flipkart has cornered and employed every possible top celebrity interested in selling the idea of getting ready for the sale. Virat as a Cop and Deepika as a Lawyer, Amitabh as a Godown owner and Alia as a newsreader. Regional skew and for every region worth as a priority market, they have a regional star selling the Big Billion Day sale. Don’t know if the celebrities came in some sale.

    Meanwhile, Flipkart continued with the strongly associated Adult Kid format borrowing the characters of Circuit and Munnabhai for its Rewards Programme.

    Amazon is playing on the brand pull and the past experience of the family as the purchasing unit. And whoever I have spoken with, seems to have a strong perception that the discounts- delivery- experience at Amazon is far better than at Flipkart.

    This, in fact, will be a more significant factor in deciding which way the match swings. Because, people know in India that sale and discount is one thing, delivery, service and protection is something totally different.

     

    THE COMMUNICATIONS.

    AMAZON GREAT INDIAN FESTIVAL SALE

     

    FLIPKART BIG BILLION DAY SALE.

     

    In the past, Flipkart has used their strong Adult Kid format for the Big Billion Day Sale.. But for some reason, most likely it not giving then enough ROI, they have opted for the celebrity safety net.

     

    https://youtube.com/watch?v=FHD_yTkx9Dk

  • As Virat Kohli crosses another milestone, we track his rise and rise via Amul ads

    Utterly Butterly Kohli-cious

    Virat, first batsman to 20K international runs in a single decade! – Aug’ 19

     

     

    India Kivictorious!
    Virat’s team on a roll! – (Jan’ 19)

     

    Virogershka!
    Virat & Anushka pose with Federer at the Aus Open!- (Jan’ 19)

     

    He’s Virat his weight in gold!
    Kohli second fastest to 25th test ton! – (Dec’ 18)

     

    Viratuoso performance!
    Kohli’s solo master class in batsmanship!- (Aug’ 18)

     

    Ball swing hoga ki balla?
    Keenly contested India-England series begins… as Virat Kohli takes on James Anderson. – (July’ 18)

     

    Kohli wax the ball!
    Virat’s statue now in Madame Tussaud’s Delhi museum! – (June’ 18)

     

    Sau many records for Virat!
    Kohli scores century after century as captain! (Nov’17)

     

    Virat’s Amessing achievement !
    Indian cricket captain has higher brand value than Argentinian football star! – (Oct’ 17)

     

    Virat's Kohling the shots?
    When will Indian cricket coach be announced?- July’17

     

    TRUMPED UP CHARGES AGAINST VIRAT!
    Aussie media compares Indian skipper to US President.- March’17

     

    India's most engaging couple!
    Anushka-Virat ..will they-won’t they? – Dec’16

     

    Team 1ndia!
    Virat Kohli receives ICC test championship mace!

     

    Kohlissal achievement!
    Virat’s incredible four IPL tons!

     

    When V are together !
    The AB/Virat ‘jugalbandi’ fires consistently for RCB!

     

    KOHLI KE PEECHE KAUN HAI?
    Super Virat’s single-handed success! – March’16

     

    KOHLi-PEEli ANUSHKA KO BLAME MAT KARO !
    Virat’s failure being linked to love life ! – Aug’14

     

    Kohli-peeli jaasti bhav mat kha!
    Virat Kohli abuses fans of Mumbai India

     

    Gaali Cricket!
    On field spat between Virat Kohli & Gautam Gambhir in IPL April’13

     

     

  • Unveils integrated ad campaign featuring Virat Kohli

    Publicis Beehive wins media mandate of UK-based Wellman

    By A Correspondent

     

    Leading multi-vitamin and mineral brand Wellman has appointed Publicis Beehive to manage its media mandate in India. Won after a multi-agency pitch, Publicis Beehive will facilitate the UK-based Wellman’s launch campaign while also developing a robust communication strategy for the brand to make an impressive impact in the Indian market.

     

    In keeping with its core product promise, Wellman has appointed cricketer Virat Kohli as its brand ambassador. ental agility and strength.

     

    Commenting on the launch of the brand in India, Tej Lalvani, CEO of Vitabiotics said: “We are delighted to announce the launch of Wellman vitamins in India through our major collaboration with global sports legend Virat Kohli. Wellman, the No.1 vitamins for men, has helped leading sports professionals and celebrities around the world achieve remarkable results, and we are excited that this will now be available in India.”

     

    Added Paritosh Srivastava, COO – Publicis Beehive said: “Wellman is a much-loved and consumed brand around the world. And so is its communication. The task for its launch in India was to weave a similar magic and make it appealing to the Indian audiences. The focus was thus on the two elements necessary for success: physical fitness and mental sharpness; hence the tagline ‘Stay fit, Be sharp’. There couldn’t have been a better ambassador to embody this philosophy than the world’s best cricketer, Virat Kohli. We are confident that the communication will make quite a mark with the audiences in India.”

     

     

  • American Tourister has launched its exclusive Champions Edition luggage

    Mithali Raj joins American Tourister to cheer for the men in blue

    By A Correspondent

     

    American Tourister has extended its ongoing #YourAccessToTheWorld campaign, spearheaded by captain of Team India Virat Kohli.

     

    Said Anushree Tainwala, Executive Director Marketing, Samsonite South Asia: “With the excitement building as we head into this year’s cricket world cup, I’m thrilled to introduce American Tourister’s newest campaign. As the entire nation comes together to support our brave squad, this video serves as an outlet for our passion and excitement. With contributions from every gender, age group, and section of society, and led by the wonderful Mithali Raj, we’ve perfectly embodied the strength that lies in our diversity!”

     

    Added Bodh Deb, Vice President & Branch Head, Autumn Grey Mumbai: “As an agency full of ardent cricket fans, everybody in the team was too eager to deliver on this campaign brief. A simple thought of an anthem crowd sourced from the fans and who better to feature in the anthem video than Mithali Raj. A heart felt message from the women’s ODI cricket team captain to the men’s ODI cricket team captain.”

     

     

  • Unveils a musical commercial video featuring the duo

    Himalaya Men gets Virat Kohli & Rishabh Pant as brand ambassadors

    By A Correspondent

     

    The Himalaya Drug Company has signed on Virat Kohli and Rishabh Pant as official brand ambassadors for Himalaya Men Face Care Range. They will be seen rapping to the latest proposition by the brand.

     

    Said Rajesh Krishnamurthy, Business Head – Consumer Products Division, The Himalaya Drug Company: “With male grooming emerging as one of the fastest growing sectors in India’s Personal Care segment, Himalaya MEN will play an important role in the new trend of looking good. The concept of “Looking Good…And Loving It” brings to life a unique amalgamation of style as well as the brand vision of “Wellness in Every Home and Happiness in Every Heart”. Being role models, both Virat and Rishabh were our first choice. They perfectly symbolise the brand’s promise to make every young man look good and feel confident,”

     

     

  • Myntra has launched ‘Go Myntra-la-la’ ad film

    Virat Kohli and Anushka Sharma sing along in Myntra’s latest ad film

    By A Correspondent

     

    Myntra has launched ‘Go Myntra-la-la’, a brand campaign that brings alive the “joyful experience of shopping for fashion on the brand’s platform”. The campaign kicks off starring Myntra’s brand ambassadors Virat Kohli and Anushka Sharma.

     

    Said Amar Nagaram, Head, Myntra-Jabong: “Myntra has transformed the overall dynamics of the online fashion industry by offering shoppers unmatched experiences.  Technology is enabling us to understand consumers and their fashion needs, resulting in the development and implementation of several innovative features and conveniences on our platform, which have been highlighted vividly in this new campaign.”  He further added, “The association of Bollywood and Sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign will enable us to build strong brand salience and establish the joy and convenience of shopping on Myntra.”

     

     

  • The campaign celebrates the ups and downs of life on the road

    American Tourister grants #Youraccesstotheworld, in latest ad campaign

    By A Correspondent

     

    American Tourister has launched its latest campaign for a new range of luggage bags, #YourAccessToTheWorld. Spearheaded by cricketer Virat Kohli, the campaign celebrates the ups and downs of life on the road, and encourages us all to live life to its absolute fullest.

     

    Commenting on the launch of the new campaign, Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia, said: “I am delighted to announce the launch of an iconic new campaign for American Tourister. When travelling the world your luggage acts as a gateway to thrilling new experiences – #YourAccessToTheWorld! And our new campaign perfectly captures the excitement of setting off on an adventure with nothing but your luggage. This newest range of wheeled luggage bags has been meticulously designed to be stylish, innovative, and instantly recognisable – the ideal companion for today’s globetrotting traveller. And there’s no one who embodies modern India’s thirst for travel and adventure better than Virat Kohli!”

     

    Added Abhinav Tripathi, Executive Creative Director, McCann: “It’s a pleasure to have a celebrity on a brand, and yet have the brand be a bigger celebrity. That’s our approach for American Tourister this year. We make Virat travel to obscure parts of the world, where he may not be known but his American Tourister luggage definitely is.”

     

     

  • The duo join Virat Kohli and Mahendra Singh Dhoni who have been associated with the brand for a long time

    Boost signs Rishabh Pant & Shreyas Iyer as brand ambassadors

    By A Correspondent

     

    Rishabh Pant and Shreyas Iyer may have missed out a call for the World Cup, but they sure have received a boost from, you got it, Boost. With this alliance, Pant and Iyer join Virat Kohli and Mahendra Singh Dhoni, who have been associated with the brand for a long time.

     

    Commenting on the association, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said: “Boost has been synonymous with stamina, energy and winning spirit. We’re delighted to welcome Rishabh and Shreyas into the Boost fraternity – both very dynamic and energetic players. At such a young age itself, they have already shown a lot of promise on all levels of the sport. They embody the brand’s persona in their game and would bring in the new-age sports ethos with them.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

     

     

  • It features cricketer Virat Kohli

    American Tourister unveils its #GoSwagPackin campaign

    By A Correspondent

     

    American Tourister has launched its new ‘#GoSwagPackin’ campaign featuring Virat Kohli.

     

    Speaking on the launch of the new campaign, Anushree Tainwala, Executive Director Marketing, Samsonite South Asia, said: “I’m thrilled to announce that we’ve taken #swagpack to the next level with this latest campaign. Our newest range of #SwagPacks is all about exploring the world and living life to its fullest, and the global icon that is Virat Kohli complements the brand and the communication perfectly. His confident and stylish personality is a perfect fit for American Tourister and reflects the best attributes of today’s India – go-getter spirit, assertive individuality, and most importantly, swagger!”

     

    Commenting on the new campaign Abhinav Tripathi, Executive Creative Director, McCann India added: “Following in the footsteps of our last campaign, we wanted to up the Swag this year, while also focusing on the international look and appeal of the American Tourister backpack. So we got Virat to travel our little planet with the bags, quite literally. The film’s warped but unique visual language took a decent amount of trial and error, but I think everyone involved should be really proud of the final result.”

  • Chennai Super Kings to play Royal Challengers Bangalore on March 23rd

    MS Dhoni challenges Virat Kohli to show his game this IPL

    By A Correspondent

     

    As the 12th edition of the Indian Premier League gears for launch with the March 23 encounter of defending champions Chennai Super Kings (CSK) taking on Royal Challengers Bangalore (RCB), an all-new TVC has been unveiled in an attempt to build the excitement.

     

    Noted a communique: “Star India, with its robust network will broadcast the match in Telugu, Bengali, Kannada, Tamil, Marathi and Malayalam in addition to Hindi, English, and the Select Dugout feed.”

     

     

  • The cricketer encourages Indian eSports enthusiasts to join India’s fastest growing mobile gaming platform, Mobile Premier League (MPL)

    Mobile Premier League announces Virat Kohli as brand ambassador

    By A Correspondent

     

    Mobile Premier League (MPL) has announced India captain Virat Kohli as its brand ambassador. Kohli will participate in a series of multi-channel marketing and promotional activities for the brand.

     

    Commenting on the newly formed partnership Sai Srinivas Kiran, CEO & Co-Founder, Mobile Premier League said: “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”