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Tag: Viacom18

  • No date announced as yet

    Nickelodeon announces Kids’ Choice Awards 2022

    By Our Staff

     

    Kids’ entertainment leaders Nickelodeon has announced the 2022 edition of the Nickelodeon Kids’ Choice Awards 2022. Although the dates are not revealed so far, some new categories have been added, in keeping with current consumption patterns of kids.

     

    Speaking on KCA 2022, Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 said, “Over the years, Nickelodeon Kids’ Choice Awards has not just carved a space for itself with kids but also with the A-listers of Bollywood, TV, Sports and several other spaces as they aspire to be the kid’s favourites. The nominees look forward to winning the coveted Nickelodeon Blimp and the heart of their young fans. It is truly a precious award for many, just like it is truly a special initiative for us. We are confident of presenting yet another power-packed edition of KCA that truly collaborates, creates, and celebrates with our young viewers.”

     

    Added Sonali Bhattacharya, Head – Marketing, Kids TV Network, Viacom18:  “Nickelodeon Kids’ Choice Awards has always been about putting the power in the hands of kids. With the proposition of #It’sAllAboutYou, we have remained true to that promise and reimagined KCA to meaningfully connect with this generation of screenagers. This year’s edition is completely platform and format agnostic and will reach out to kids with innovative experience across screens. We are looking forward to this year’s edition and are certain that it will strike the right chord with our young audience.”

     

  • Sushant Sreeram to transition to the role of Country Director, India

    Prime Video elevates Gaurav Gandhi to VP, Asia Pacific

    By Our Staff

     

    Prime Video has elevated Gaurav Gandhi from Vice President, India to Vice President, Asia Pacific. In his new role Gandhi will lead APAC, incorporating Japan and South East Asia, alongside India. Effective April 2023, he will transition into this new role and will be based out of Singapore. As Gandhi moves to take on this larger responsibility, Sushant Sreeram, currently Director – SVOD Business, will be elevated to the position of Country Director, Prime Video, India.

     

    Prior to Amazon, Gandhi has worked in companies such as Viacom18, NDTV Imagine and STAR India in various leadership roles. He moved into the video streaming space in 2015, and set up, launched and ran Viacom 18’s streaming service VOOT as his last role prior to joining Amazon.

     

    Sreeram has worked closely with Gandhi since he joined Amazon in 2018 as Director – Marketing, and was elevated to Director – SVOD Business in 2022. As the SVOD business leader he was entrusted with building the Subscription Video on Demand (SVoD) business through acquisition, growth and engagement of subscribers across B2B and B2C segments.

     

  • The anthem is written by Gulzar and sung by Armaan Malik

    Nickelodeon rolls out new anthem and campaign

    By Our Staff

     

    Nickelodeon rolls out brand-new anthem and campaign ‘#DoTheNickNick’ to usher in 2023. The campaign features India’s favourite Nicktoons, celebrates kids, and encourages them to look forward to 2023 with a positive and exciting outlook. The anthem is written by Gulzar and sung by Armaan Malik.

     

    Speaking on what the franchise has in store for the year, Viacom18 Hindi Mass Entertainment & Kids TV Network Head, Nina Elavia Jaipuria said: “2022 was a year of milestones. We entertained, engaged, and empathized with our young audiences through the highs and lows in new and innovative ways. As we begin the new year, we once again reiterate our promise to our viewers of bringing the best stories and characters. Our new anthem champions exactly what Nickelodeon stands for = ‘Nick for Kids and Kids for Nick.’ We are excited on presenting a power-packed year, further reinforcing our bond with kids.”

     

  • For Season 2 of MTV Nishedh series

    Viacom18 and MTV Staying Alive Foundation roll out campaign

    By Our Staff

     

    Viacom18 and MTV Staying Alive Foundation are back with Season 2 of television series MTV Nishedh.

     

    Speaking about the campaign, Anshul Ailawadi, Head – Youth & English Entertainment, Viacom18, said: “We believe that doing good is good for business, and that ethos drives our content choices too. The maiden season of MTV Nishedh performed well with a consolidated viewership of over 11 Mn and a growing digital following. We are excited to push the boundaries when it comes to content narratives and to shine the spotlight on topics that might be considered taboo.”

     

    Added Georgia Arnold, Executive Director of MTV Staying Alive Foundation: “I’m excited that we’ll be able to reach even more young people, empowering them to make informed choices about the social and health issues they encounter. With partners like Viacom18, it gives the campaign monumental leverage in terms of reach and engagement.”

     

    Commenting on the partnership, Sarthak Ranade, Managing Director of Janssen India & South Asia, part of the Pharmaceutical Companies of Johnson & Johnson said: “Johnson & Johnson continues its fight against TB in India, building on our longstanding work in collaboration with the Government of India, NGOs and other partners. We believe that there is tremendous power in multi-sectorial partnerships to help turn the tide against this devastating disease. Through our partnership with the MTV Staying Alive Foundation on Season 2 of MTV Nishedh, we aim to empower the youth of today to make a real change and champion the cause of a TB-free India.”

     

  • To be hosted by Sunny Leone and Arjun Bijlani

    MTV launches new season of MTV Splitsvilla

    By Our Staff

     

    MTV, the youth-centric entertainment television channel, , launches the new season of its marquee show ‘MTV Splitsvilla X4’. The 14th season of MTV Splitsvilla X4, co-powered by Wildstone Deos and Perfumes and ONN…Total Comfort, is all set to go on air from 12th November on MTV and Voot.

     

    Sunny Leone and Arjun Bijlani will be hosting the show.

    Speaking on amping up the content portfolio with its marquee property, Anshul Ailawadi, Head – Youth, Music and English Entertainment cluster, Viacom18, said: “MTV continues to spearhead youth entertainment in India with its repertoire of in-vogue content that evolves with its target audience. On the heels of successful franchises like MTV Roadies – Journey in South Africa and MTV Hustle 2.0, we’re set to launch the latest season of our tentpole show, MTV Splitsvilla X4. We’re sure the new season will be loved by all fans, old and new.”

     

  • For Season 2 of the rap/hip-hop reality show

    DDB Mudra joins MTV Hustle to launch first AI-powered rapper

    By Our Staff

     

    DDB Mudra Group has partnered with MTV Hustle 2.0, a rap/hip-hop reality show, to launch ‘BotHard’ – an AI-powered rapper. The campaign offers a unique tech innovation and consumer engagement experience. It is conceptualised by the DDB Mudra Group.

     

    Speaking on the initiative, Anshul Ailawadi, Head – Youth, Music and English Entertainment cluster, Viacom18, said: “MTV has always been about bold visions and big moves. ‘BotHard’ is an example of disruptive, transmedia storytelling that complements the raison d’être for Realme MTV Hustle 2.0. With this initiative, we hope to redefine the consumer experience for our Gen-Z and millennial fans.”

     

    Added Utsav Chaudhuri, Marketing Head – Youth, Music, and English Entertainment, Viacom18: “At MTV, we focus on strategic and innovative experiences across multiple youth touch-points. We are at the cusp of exciting possibilities with AI to drive narratives, recall value and immersive consumer engagement. With the confluence of avant-garde technology and a multi-platform approach we developed ‘BotHard’, a first-of-its-kind AI-powered rapper, to further put the spotlight on real, unmatched talent curated by Realme MTV Hustle 2.0.”

     

    Speaking on the campaign, Rahul Mathew, Chief Creative Officer, DDB Mudra Group said: “While this idea is built on cutting-edge technology, the most exciting part for us was how true it had to stay to hip-hop culture for it to be accepted by the audience. It lives at the right intersection of culture, creativity, and technology.”

     

  • Conceptualised by Leo Burnett

    Colors unveils brand film for Diwali

    By Our Staff

     

    Leading GEC Colors has released a brand film that underlines the message of togetherness – ‘Zindagi Ke Rang, Apno Ke Sang!’

     

    Conceptualised by Leo Burnett, the brand film captures members of a joint family bringing in the celebrations in separate houses and sharing them on a group chat window.

     

    Said Sapangeet Rajwant, Head, Marketing and Digital, Hindi Mass Entertainment, Viacom18: “We, at Colors, believe in bringing families together and in all our endeavours we strongly support our country’s cultural ethos. We’re a nation that loves to celebrate the smallest joys and the biggest festivals together with our near and dear ones. Carrying this tradition forward, our latest brand film urges viewers to break the norm of celebrating festivals over the phone. It drops a heartfelt reminder to everyone to enjoy this Diwali by getting together with family and friends.”

     

  • The Nickelodeon characters are created by Cosmos Maya

    It’s 10 years for Motu Patlu

    By Our Staff

     

    Leading kids’ entertainment channel has informed that its popular toon icon Motu Patlu has completed 10 years of existence.

     

    Notes a communique: “From being born as characters in kids’ magazine Lotpot, to coming to life on television to being the first ever Indian animated character duo – brought to life by Cosmos Maya – to have their statues at Madame Tussauds, Delhi, Motu Patlu’s meteoric journey has been unmatched

     

    Speaking on the milestone, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network, Viacom18, said: “Nickelodeon has truly been revolutionary in changing the face of kids entertainment in India. Ten years ago, the Indian kids’ entertainment category was in need of indigenous characters and stories and Nickelodeon, with the launch of Motu Patlu, successfully paved the way. With Motu Patlu, we built not just endearing characters but an iconic brand that has gone to be a category gamechanger amongst all stakeholders- kids, parents and our advertisers. We are thankful to our patrons and delighted on completing 10 very successful years and look forward to the next 10 with enthusiasm and zeal.”

     

    Added Anu Sikka, Creative, Content & Research, Kids TV Network, Viacom18: “A decade ago, when we decided to give life to Motu Patlu on television it was a leap of faith. Not only were we introducing kids to our first homegrown indigenous IP but also introducing kids to two adult but adorable characters in a world dominated by international kid toons. Apart from being an exemplary piece of great storytelling, it is the affability and relatable camaraderie that made the duo a runway hit. From being launched as our homegrown IP to becoming global icons today, Motu Patlu’s width and depth of stories and immense fandom makes it the most successful and largest kids IP in the country. Motu Patlu’s success is a testimony to our deep understanding of kids content and propels us to continue tapping white spaces, launch new IPs and enthrall kids with great stories and characters for India. We are extremely thankful to Lotpot and Cosmos Maya for being a part of this legendary success story.”

     

    Said Ketan Mehta, founder & MD, Cosmos Maya: “Motu Patlu have grown to become icons that have carved a space for themselves in India’s story of homegrown toons and we are elated on being a part of this journey. We are very happy that we were able to bring characters to life that have become an intrinsic part of a kid’s childhood. We are delighted to have partnered with Nickelodeon on this journey which was truly visionary and one that opened avenues for growth for animation industry in India.”

     

  • To ride on successful launches of 'Club Roadies' and 'Roadies Koffeehouz'

    Viacom18 Cons Prods to go multicity for Roadies

    By Our Staff

     

    Viacom18 Consumer Products, a part of media and entertainment conglomerate, has announced pan-India expansion plans for its Club and Cafe Roadies Franchise. This vision echoes the commitment of Viacom18 Consumer Products to bring fans and audiences closer to their favourite show, with experiences that are synonymous with the Roadies culture.

     

    Building on the Roadies Spirit, Roadies Koffeehouz has also partnered with multiple communities including biker groups, off-roaders, rappers, and entrepreneurs to promote local artists and entrepreneurs. To expand this community experience further, Viacom18 Consumer Products will increase its footprint with two more launches in Chandigarh itself, and across Patiala, Ludhiana and Ahmedabad, amongst other locations.

     

    Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “At Viacom18 Consumer Products, our vision is to continue to bring the genre-defining Roadies pop-culture phenomenon to fans in a memorable way. Our recent launches have opened to tremendous positive response. With experiential formats that translate into vivid and tangible consumer engagement, we are excited to rapidly bolster our multi-city expansion, backed by innovation and novelty.”

     

    Club Roadies, conceptualised with Work With Fun LLP as a unique experience and the ultimate hub for the Roadies youth community to engage in their shared passions of dance, music and adventure, through world-class offerings, opened successfully at Marriot Hotel, Jaipur and recently at Elante Mall, Chandigarh. Club Roadies Jaipur, a café in the day and a splendid night-lounge spot in the evening, features neon interiors, a Roadies-themed task zone, along with a Roadies Bike, specially designed by the Rajputana Customs, leaders in the growing custom motorcycle market. Club Roadies Chandigarh,  is the perfect blend of day-lounging and night clubbing, offering consumers a delectable culinary mix, an affable vibe and relaxing ambience. Comfortable VIP zones, a super loaded bar, and show-inspired Bike and Throne add to the Roadies vibe. The franchise will see itself unfolding in a similar dynamic format across Pune, Delhi, Mumbai, Bangalore.

     

    Roadies Koffeehouz located in Mohali and Chandigarh, an endeavour with Leapster Restaurants Pvt. Ltd., brings together enthusiasts as a collective to unwind and relax, powered by specialty coffee and gourmet chef-made comfort food. Roadies KoffeeHouz in Mohali Sector 82, provides all-day dining with specialty coffee, a custom blend of Gungegri estate Arabica and a Cherry AA robusta. The blend’s inspiration stems from the quintessential spirit of adventure and travel, personified by the Roadies community.  Roadies Koffeehouz Chandigarh Sec 35, offers a distinguished speciality coffee blend, featuring arabica, and naturally processed robusta, each of which are roasted to perfection. All-day appetizing dining is accompanied by a health-conscious Fit Rider menu, that also includes plant protein (fake meat) options.

     

  • The OTT platform is set to ramp up its Kannada content

    Now ‘Bigg Boss OTT Kannada’ on Voot

    By Our Staff

     

    Viacom18’s video-on-demand platform, Voot, has upped the ante on its Kannada content strategy with an exclusive OTT season of Bigg Boss Kannada. There are two sponsors in the bag: Vimal Elaichi as ‘co-presenting’ sponsor and Paytm as ‘special’ partner.

     

    The show stars on August 6 and will see an interactive 24×7 live feed from the house.

     

    Gourav Rakshit
    Gourav Rakshit

    Talking about bringing Bigg Boss OTT to its Kannada viewers, Gourav Rakshit, Chief Operating Officer, Viacom18 Digital Ventures, said, “Kannada has been an important market for us at Voot, and our recent movie slate has helped us consolidate our leadership in the market. Voot’s success with Bigg Boss OTT Hindi in 2021 proved to be a game-changer in the digital entertainment space, and we’re excited to launch Bigg Boss OTT Kannada, reinforcing our commitment to bringing fresh and engaging shows to Voot audiences across the country.”

     

    Speaking on the maiden edition of Bigg Boss OTT Kannada, Param, Business Head, Kannada Cluster, Viacom18, added: “Year-on-year, Bigg Boss has been delivering outstanding and ground-breaking editions across languages, both on television as well as digital. The Kannada market has always stayed ahead of the curve and the launch of Bigg Boss OTT Kannada will further create an immersive and engaging experience for all our Kannada viewers. We are hopeful that the upcoming digital edition will take the show’s fandom a notch higher and engage and interact with viewers like never before.”

     

  • For a social media poll-led adventure travel-series

    MTV India partners with Hyundai

    By Our Staff

     

    Viacom 18’s youth entertainment brand MTV along with Hyundai is set to launch a social media poll-led adventure travel-series. Called ‘Hyundai x MTV What’s Your Venue’, the series will decide the journey of each influencer duo as they set out to explore cities with their travel companion the new Hyundai Venue.

     

    Commenting on the collaboration, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said: “Through ‘Hyundai x MTV What’s Your Venue’, our audiences will decide the influencers’ adventures via social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making them a crucial part of the show.”

     

    Added Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India: “As a progressive and youth-oriented brand, we are glad to collaborate with MTV India for this new travel & lifestyle adventure series set in motion for the young Millennials and Gen Z to experience the new Hyundai Venue… We strongly believe that the young audience of MTV will enjoy the series and experience of travel.”

     

     

  • To be hosted by director Rohit Shetty and Thums Up as sponsors

    Colors to launch ‘Khatron Ke Khiladi 12’

    By Our Staff

     

    Colors is back with the 12th season of its premier show ‘Khatron Ke Khiladi’. It will be hosted by director Rohit Shetty and is produced by Endemol Shine India.

     

    Said Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18: “At Colors, it has been our continuous effort to deliver variety content through our fiction and non-fiction properties.  In the reality entertainment segment, we have pioneered different genres over the years that include dance, singing, talent, voyeurism, and we are once again delighted to bring back our action-based show Khatron Ke Khiladi. Last season the show broke significant records by becoming the no.1 Non-Fiction show in the Hindi GEC space and has received immense love from the viewers and sponsors alike. The excitement amongst the fans is palpable and we are looking forward to a super, action-packed new season,”adding: “We are elated to continue our partnership with Maruti Suzuki as our presenting sponsor, and welcome on board  ‘Charged’ by Thums Up as the powered by sponsor along with Ching’s, Amazon Prime and Hershey’s Kisses as the associate sponsors.”

     

    Added Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18: “Khatron Ke Khiladi presents a unique blend of action and entertainment that the viewers so eagerly look forward to every season. We are thrilled to return with another power-packed and adventurous season with the action maven Rohit Shetty as the reining host. He has been an integral part of the show and he will be adding his personal touch and expertise to some of the featured stunts. The new season will have many adrenaline-surging stunts performed by 14 feisty and popular mix of contestants. This time the contenders will be seen exploring new arenas of Cape Town  which will test their mental and physical tenacity like never before.”

     

    The show will air on Saturdays and Sundays at 9pm.