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Tag: The Advertising Club

  • Initiative to challenge traditional gender stereotyping in advertising and media

    UN Women launches Unstereotype Alliance’s India Chapter

    By Our Staff

    The Unstereotype Alliance has aunched the India national chapter with a coalition formed to tackle harmful stereotypes advertising with support from EU funded WeEmpowerAsia Programme. The Alliance will centre its work in India on broadening the representation of women and girls in non-traditional roles in advertising with a focus on women returning to the workforce.

    Convened by UN Women, the United Nations Entity for Gender Equality and Women’s Empowerment, the Unstereotype Alliance is a thought and action platform that seeks to eradicate harmful stereotypes from advertising and media. India is the ninth national chapter to launch worldwide, and the second in Asia.

    The Unstereotype Alliance’s India National Chapter Founding Members include: Hindustan Unilever (Champion), Diageo, WPP, Publicis Groupe, Havas Group, Advertising Standards Council of India (ASCI), Advertising Agencies Association of India (AAAI), The Advertising Club and Samhita Social Ventures.

    Said Phumzile Mlambo-Ngcuka, Executive Director of UN Women: “The launch of the India national chapter is a significant milestone for the Unstereotype Alliance. It shows that the India advertising and media industry is coming together in all its strength and diversity to tackle the harmful stereotypes that hinder progress towards gender equality. This is critical to addressing the drivers of inequality such as violence against women and girls, intergenerational poverty and the lack of women in leadership and decision-making roles. We hope that you will join us in making unstereotyped advertising and content the norm rather than the exception.

    Stereotypes in advertising perpetuate negative social norms and hinder progress of gender equality. Harmful social norms contribute to increased acceptance of gender-based violence, lack of economic decision-making for women and constricted opportunities in the job market. The chapter has defined strategic priorities to address gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership; and to ensure progressive representation in media and advertising.

    Unstereotype Alliance research into gender equality attitudes shows that there is a clear role not only to remove stereotypes in advertising and media, but to challenge widely-held beliefs and norms in society. Data from the Gender Equality Attitudes study, conducted across 10 countries including India, shows that whilst many Indians recognize the importance of women’s rights, outdated beliefs persist. Specifically:

     

    Here’s what a host of spokespersons have said:

    Susan Ferguson, Country Representative, UN Women India: “UN Women India is excited to launch the India chapter of the Unstereotype Alliance. I am confident with the support of such committed partners, we will generate a positive and enduring impact in the advertising and media industry and contribute to shaping a gender-equal world.”

    Priya Nair, Executive Director,-Beauty & Personal Care, Hindustan Unilever: “Across the globe, consumers are increasingly expecting brands to take a stand on the issues they care most about – gender stereotype has been one such issue. At HUL, we are committed to driving gender equity, including stepping up of brand programmes, advocacy to challenge the status quo and #unstereotyping advertising. With one billion people using our products every day and even more seeing our advertising, we know we have the power to make a real difference. Various organisations need to come together to bring about this systematic change and set new standards of empowerment and equality. As a founding member of the Unstereotype Alliance, we look forward to supporting UN Women, to drive social change, encourage action, and put an end to gender stereotypes and discrimination”

    CVL Srinivas, Country Head, WPP, India: “WPP is delighted to be a founding member of the Unstereotype Alliance – India Chapter. We look forward to working with the Alliance to bring about positive change to the issue of Gender Equality through the creative use of our skills and the passion of our people in this area.”

    Deepika Warrier, CMO, Diageo India: “Diageo India is proud to be associated with The Unstereotype Alliance – India Chapter, which will work to  accelerate progressive gender portrayal in advertising. Together, we will lead the creation of a framework that encourages increasingly progressive codes with themes ranging from empowerment to celebrating the power and imperfections of womanhood to challenging stereotypes to ultimately moving beyond gender codes. We hope our efforts would contribute to empowering women regardless of their race, class, age, ability, religion, sexuality, language, education etc.”

    Anupriya Acharya, CEO, Publicis Groupe South Asia:  “Publicis Groupe through Viva la difference is a company that celebrates talent, inclusivity and diversity. Our core values and people-first culture synergise seamlessly with the Unstereotype Alliance’s larger mission and objectives and we are pleased to be a part of its India Chapter. Publicis Groupe India looks forward to collaborating with other future-facing companies in building narratives that are progressive, purposeful, gender-equal, human and authentic.”

    Rana Barua, Group CEO, Havas Group India: “We are delighted to be coming on board at a crucial time as a member of the UN Women Unstereotype Alliance as they begin their chapter in India. At Havas Group, we are clear on driving gender diversity and want to bring about a cultural transformation and mindset shift that will encourage many more women leaders in the group. Our alliance with UN Women Unstereotype Alliance will surely help us in this journey.”

    Manish Kapoor, Secretary General, Advertising Standard Council of India: “Positive gender portrayals and depictions in advertising are high on ASCI’s agenda, and we aim to shape this narrative in the coming months through different initiatives. Partnering with the Unstereotype alliance is an important step in this journey. Working together helps synchronise voices of different stakeholders and we are very pleased to be a part of the alliance.”

    Sudhesh Kapoor, Secretary General, AAAI: “We are sure that this Alliance will go a long way in taking down some popularly held myths about genders which are consciously or sub-consciously propagated by popular media and advertising.”

    Namrata Tata, The Advertising Club: “While many organizations are taking initiatives to drive gender diversity & equality, collaboration at an industry level is needed to see the needle movement. As an integral part of the advertising industry ,The Advertising Club believes in driving real change when it comes to the portrayal of gender norms. We are delighted to join The Unstereotype alliance convened by UN women , which aims at removing negative gender stereotypes in Advertising and Media”

    Priya Naik, Founder and CEO, Samhita Social Ventures: “Companies, media and content companies, advertisers, and creative agencies have a social and ethical responsibility to break gender stereotype, as well as the capability to do so on a large scale. I am proud to be a part of the Unstereotype Alliance movement to dismantle traditional gender roles and their related”

     

     

  • Advertising Club issues statement on Tanishq Ad

    By A Correspondent

     

    The Advertising Club has issued a statement on the Tanishq advertisement controversy:

     

    “The Advertising Club on behalf of the Indian media and advertising industry strongly condemns the threatening and targeting of ‘Tanishq’ and its employees in regards to their latest advertisement on the new jewellery line. After review by our internal team consisting of multi-sectoral experts we have come to a clear consensus that the advertisement breaks no ethical standards, is not derogatory to any person, organisation or religion and does not hurt any national sentiment.

     

    In continuance with its tradition, The Advertising Club upholds the primacy of creative freedom as a fundamental right of the Marketing and Advertising fraternity and hence disapprove of the approach to stymie that freedom. Our industry allied bodies of IAA and AAAI endorse our view that such baseless and irrelevant attack on creative expression is extremely concerning and we together stand by the team at Tanishq and against such aggression.”

  • Calls for the industry’s creative minds to design inspiring behavior change campaigns

    Goafest to highlight women’s issues with Red Abby

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India (AAAI) have come together to launch a communication programme that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of Goafest 2020. The winning campaign will be crowned with the newly instituted special award ‘The Red Abby’ that celebrates the woman and her spirit.

     

    Speaking about the initiative, Ashish Bhasin, President – AAAI, said: “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

     

    Added Partho Dasgupta, President  – The Advertising Club ” I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “

     

     

  • The Awards receive unmatched industry participation and patronage with highest ever entries

    Effie India 2020 on Jan 10 in Mumbai

    By A Correspondent

     

    The Advertising Club (TAC) India is set to host the upcoming edition of the Effie India Awards 2020. The awards have garnered significant industry patronage by receiving 862 entries. As many as 326 industry leaders and professionals were part of the 10 judging rounds held across three cities – Mumbai, Delhi and Bengaluru. The awards event will be held in Mumbai on Friday, January 10.

     

    Said Mitrajit Bhattacharya, Chairperson of Effie Committee: “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.”

     

    Added Partho Dasgupta, President of The Advertising Club: “Effies undoubtedly is the most definitive and coveted A&M award of the country. Awarded to both the agency and client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand.  I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event.”

     

     

  •  Marquees were judged by industry stalwarts like  Harsh Goenka, Chairman – RPG Enterprise along with  category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias,  CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd

    Ad Club’s Marquees 2019 recognises best in marketing

    By A Correspondent

     

    The Advertising Club presented the winners of the third edition of marketing awards Marquees 2019. Presented at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India, the entries at this year’s Marquees were judged by industry stalwarts like  Harsh Goenka, Chairman – RPG Enterprise along with  category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias,  CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd.

     

    The winners of the Sector Awards at Marquees 2019 were:

    MARQUEES 2019: WINNERS
    Sr. No  Sector Category  Winners
    GENERAL CATEGORY
    1  Auto (4 Wheeler)  Maruti Suzuki India Ltd
    2  Auto (2 Wheeler)  Bajaj Auto Ltd
    3  Telecommunication  Bharti Airtel
    4  Consumer Durables – White Goods  Samsung
    5  Consumer Durables – TV    NO WINNER
    6  Insurance (Life)    NO WINNER
    7  Insurance (Non-Life)    NO WINNER
    8  Banking  HDFC Bank Ltd
    9  Handsets  Xiaomi
    10  FMCG (Food)  Maggi
    11  FMCG (Beverages)  Bru
    12  FMCG (Household Care)  Harpic
    13  FMCG (Personal Care)  Clinic Plus
    14  Retail    Amazon

     

    Speaking about winning the Marquees, Partho Dasgupta, President, The Advertising Club said: “Firstly, congratulations to the winners of this edition of the Marquees. Winning a Marquee is a true testimony of the success of your efforts and we are sure that it will play a key role in furthering the equity of your brand in the category. The Marquees have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category gamechangers. In just a short span of 3 years the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”

    The five winners of the 7 special categories were:

    SPECIAL CATEGORY
    1  Reimagining for the Better  Bata
    2  Carving out a niche  Byju’s
    3  Breathing new life into a Category  Asian Paints
    4  Conquering an Impregnable fortress  Zerodha
    5  Creating a Global Impact  Oyo Rooms
    6  Media Properties  TikTok
    7  Traversing Uncharted Waters  FabIndia

     

    For the awards, The Ad Club (TAC) partnered with Kantar to design a robust and credible ranking mechanism to recognize marketing excellence of brands across a few generic and special categories.

  • The Awards will be held on 20th September at The ITC Gardenia Hotel in Bengaluru

    Big Bang Awards to be hosted on September 20 in Bengaluru

    By A Correspondent

     

    The Advertising Club, Bangalore’s ‘Big Bang Awards 2019 for Excellence in Creative & Content’, have received entries from 73 agencies and 7 clients, spread over 13 cities in India. The Advertising Club has roped in over 20 prominent advertising professionals to judge the entries. The Awards will be held on  September 20 at The ITC Gardenia Hotel in Bangalore.

     

    Said Laeeq Ali, President of The Advertising Club Bangalore: “As the Advertising industry continues to grow, more and more new opportunities and newer challenges seems to be emerging. The advertising approaches of yesteryears are being challenged and there is a need to break a lot of the conventional rules in order to capture the new age consumer. We have therefore chosen our theme this year as ‘Breaking The Rules’.”

     

    Added Malavika Harita, Chairperson of Big Bang Awards: “We believe that the shine has gone out of traditional advertising and we want, in our small way, to try and bring it back, in spite of the sweeping changes wreaked by digital.  We are looking at a year-long campaign, starting with Big Bang, to celebrate some of the iconic work in the past, award the best current work and discuss and debate the future of our beloved industry,”.

     

    Said Arvind Kumar, Executive Director of The Advertising Club: “This year, the much celebrated ad film-maker Prasoon Pandey will be delivering the key-note address. Sachin Sharma of Tik-Tok Ads will also be making a small presentation on how platforms like theirs are helping brands win hearts.”

     

     

  • Thirteen industry evangelists share insights on digital advertising and more at the second edition of the Ad Club’s digital review

    Think Analogue, Go Digital

     

    By A Correspondent

     

    Digital is no rocket science. Employ analogue ideas. Don’t stress too much about algorithms. And ensure a good marriage of ideas, storytelling and technology.

     

    That seemed to be the message of what 13 top marketing services professionals said at the second edition of the Advertising Club’s D-Code digital review.

     

    Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director – Sales & Partnerships;  Bytedance (Tik Tok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP Marketing, Swiggy; Sumeet Narang, Vice-President – Marketing, Bajaj Auto and Vikas Agnihotri, Country Director, Google.

     

    Said Vikram Sakhuja, President, The Advertising Club, as he started the proceedings: opened the evening saying: “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”

     

    Added Aditya Swamy – Managing Committee Member, The Advertising Club: “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the Massive digital opportunity.” And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “26 case studies and 39 tips on digital in one evening was time well-spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020.”

     

    Next week: Look out for a report on the event by industry veteran and MxMIndia columnist Sanjeev Kotnala

  • 12 Industry evangelists to decode inspiring digital campaigns

    The Advertising Club announces second edition of the India Digital Review

    By A Correspondent

     

    After the success of the first edition that addressed the drivers of the tectonically shifting brand ecosystem, The Advertising Club has now announced the 2nd edition of D-Code. The upcoming edition will be held on August 7, 2019, 6.30 pm onwards in Mumbai and will attempt to an idea exchange with 12 Industry professionals showcasing  best in class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each.

     

    The first round of stalwarts confirmed to speak at D-Code include

    – Bajaj Auto: Sumit Narang, Vice-President, Marketing: Moving the world as the 4th largest three and two-wheeler manufacturer

    – Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships: Revolutionising short-form digital content

    – Corner Stone Sport and Entertainment: Jogesh Lulla, COO: Talent Management of many sporting icons like Virat Kohli.

    – Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder: Category evangelist making India proud with a lion’s share of global laurels.

    – Facebook: Nirmal Pulickal, Head – Facebook Creative Shop: A beacon for brands to get the most from Facebook and Instagram’s social environment

    – Google: Vikas Agnihotri, Country Director, Google: Just ask Google!

    – Kolkata Knight Riders: Venky Mysore, MD and CEO: A franchise known for upping the cricketing game

    – MX Player: Karan Bedi, CEO: Leading holistic mobile entertainment experience in India

    – McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director: World leaders in creatively driving effective marketing services

    – Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW: Global leader in Food & Beverage

    – Swiggy: Srivats TS, VP Marketing: Driving the digital revolution in Foodtech

    – Kenny Sabastian, comedian: Redefining entertainment

     

    Speaking about the second edition of the review, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Digital occupies a higher share of mind space of marketers than the share of spends. Partly because they are still trying to figure out how to unleash the true power of Digital. D-Code is the most important calendar entry for these marketers, because it is the only forum where numerous Digital practitioners, will share their best work, someone else’ss best works, and give their essence of learnings on what worked. Miss it at your own risk.”

     

    Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships and Creative Services at Google and Managing Committee member, The Advertising Club said: “Curating D-Code with Punitha, we have looked to get views from all sides of the eco system. Publishers, marketers and agencies will put their work and the work of the industry under the scanner to tell you in a rapid-fire format the kind of work that truly makes the cut across creative, media and data. With over 500mn users, digital is now truly mainstream and cracking the D-Code is a huge opportunity to grow your brand and business.”

     

    Added Punitha Arumugam, digital evangelist and Managing Committee Member, The Advertising Club: “Similar to D-Code last year, we are ensuring a speaker list that represents the vast and multifaceted dynamics of the online world. Our speakers this year once again include a mix of the established and emerging online publishers, a client list that spans the traditional advertisers to pure online commerce  businesses, representation from the agency world , creators who have built their brands online and the speaker list would not of course have been complete without cricket given its dominating online presence this year . We hope at the end of D-Code 2019, the 24 case studies and 36 tips from these 12 speakers over just two hours would provide great insights on how to use online for brands and business.”

     

  • Pandit is now firming up plans to celebrate 22 years with the Ad Club with a musical nite of Khumaar to be held on Saturday, February 15, 2020

    Ad Club COO Bipin Pandit to perform at Indore on June 29

    By A Correspondent

     

    The Advertising Club COO Bipin Pandit, who musical show Khumaar has been making waves for over a decade has announced its next show. To be held in Indore on June 29, the event hopes to attract a 1000-strong audience.

    Said Pandit: “What delights me is Khumaar has become truly a ‘National Show’ whereby even the artists are not only from Mumbai but from different places in India.  Thus for the Khumaar show at Indore one artist is from Baroda, one from Ahmedabad and two from Indore, besides of course three artists from Mumbai.”

    From a modest start in 2006, Pandit is now firming up plans to celebrate 22 years with the Ad Club with a musical nite of Khumaar to be held on Saturday, February 15, 2020.

     

  • The three-day A&M event organised by The 3As of I and The Advertising Club is to  to be held from April 11 to 13, 2019

    Goafest 2019 on April 11-13

    By A Correspondent

     

    Goafest, the Indian advertising industry’s annual convention cum awards, will be held on April 11, 12 and 13, 2019. This year’s edition – the 14th – will see Viacom18 as presenting sponsor.

     

    Speaking about this year’s Goafest, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest is the Indian advertising industry’s largest and most representative event . It is not just a festival but an ode to the industry and  the pioneering work done through the year. This year too we will bring to fore an immersive event that will bring together the  industry’s most creatively curious, transformational and inspiring thoughtleaders and innovators from across agencies, brands and media houses.”

     

    Added Vikram Sakhuja, President, The Advertising Club: “Abbys are the gold standard in creative awards and has always recognised agencies and talent that push boundaries and challenge status quo.  Our endeavour with the festival and the awards this year is to ensure exceptional speakers, inclusive participation and thereby gain a headstart on decoding transformational global advertising and communication trends.”

     

    Speaking about partnering with Goafest 2019, Sudhanshu Vats – Group CEO & MD at Viacom18 said: “Goafest has, over the years, cemented its reputation as the country’s foremost amalgamation of the best and brightest of the creative and marketing minds of the Indian business. Our association with them is an extension of our belief that knowledge sharing leads to knowledge enhancement thereby benefitting the entire industry.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Goafest is all geared up for an inclusive and engaging 2019 edition. Our endeavour this year is to ensure that multi-category representation and participation, interactivity and thought leadership is at the forefront of all our initiatives. This year too the apex industry event will continue to establish its eminence as a leading knowledge sharing and networking platform and we are happy to have partnered with Viacom18 in building this to further scale.”

     

    Added Shashi Sinha, Awards Governing Council Chair and Secretary, The Advertising Club: “We are all set for the Abbys and are hoping to see some pioneering and clutter-breaking work being entered this year. Abby is the ultimate national benchmark for effective creative communication.   Winning an Abby holds a place of pride in the career lifecyle of every advertising and media professional.  We sincerely hope that  the awards continue to inspire the best minds in the industry to present their best foot forward.”

     

     

  • The second edition of the Advertising Club awards held on Wednesday saw 17 brands being recognised

    Ad Club salutes best brands at Marquees 2018

     

    By A Correspondent

     

    The Advertising Club presented winners of Marquees 2018 on Wednesday evening in the presence of some of the biggest marketers and A&M industrypersons. Interestingly the jury for the second edition was the same as last year. It was headed by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and with CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Senior Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

     

    Said Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications & President, The Advertising Club said: “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

     

    This is the list of the winners in the 12 categories:

    Auto:4-Wheeler Maruti Suzuki
    Auto: 2-Wheeler Honda Motorcycles and Scooters
    Telecom Service Provider Reliance Jio
    Durables LG
    Life Insurance HDFC Life
    Banking State Bank of India
    E-commerce Paytm mall
    Handsets Xiaomi
    FMCG: Foods Parle
    FMCG: Beverages Brooke Bond
    FMCG: Household Care Surf Excel
    FMCG: Personal Care Colgate

     

    Said Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards:  “I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”

     

    Like last year, Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

     

    The five winners of the special category were:

    Breathing New Life into a Category AMFI
    Creating a Global Impact IPL
    Reimagining for the Better Carvaan by Saregama
    Carving out a Niche Nykaa.com
    Digital Media Property Hotstar

     

    The event was presented by Zee and powered by Colors and Republic TV in partnership with One India.

     

     

  • The winners will be announced at a ceremony at the St. Regis, Mumbai on August 29, 2018

    Ad Club announces nominees for Marquees 2018

    By A Correspondent

     

    The Advertising Club has announced the nominees for Sector Awards of Marquees 2018. Brands from 12 different sectors ranging from Auto, Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity and effectiveness in marketing.

     

    Apart from these twelve categories, there are also five special awards to be given out to brands which have gone beyond the call of duty. Efforts by some of these brands have benefited the sector as a whole, while some others have created a whole new sector. This year’s special awards are being awarded under  Breathing new life into a category; Creating a global impact; Re-imagining for the better; Carving out a niche and Digital media property of the year.

     

    The winners will be announced at a ceremony on August 29, 2018 in Mumbai.