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Tag: The Advertising Club

  • The Advertising Club has announced 16 awards categories including five special categories for Marquees 2018

    Marquees 2018 to return on Aug 29

    By A Correspondent

     

    The Advertising Club has announced various sector and special category awards for Marquees 2018. Brand performance will be evaluated with data from Kantar / IMRB. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

    Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

    Speaking about the special categories of awards, Vikram Sakhuja, President, The Advertising Club said: “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing.”

    Added Partho Dasgupta, Chairman, Marquee Awards: “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

    Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia is Jury Chairman for Marquees 2018 like last year. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18. The event will be held on August 29 in Mumbai.

     

     

  • Yes, the Annual Digital Review 2018 on Wednesday, The Advertising Club conducted a winner of an event

    D-Code, D-Cool!

     

    By A Correspondent

     

    Okay, we know the headline looks very pluggy, but hey we aren’t xxxx or yyyy and we don’t get influenced by anything at all. The inaugural annual digital review conducted by The Advertising Club on Wednesday evening in Mumbai was a winner of an event. If anyone complained of event fatigue in the A&M fraternity given the hundred thousand  events and awards conducted by all and now even sundry, this was super. Started not too late – just 45 minutes, and many thought it will be at least twice that. In fact as we told someone this morning: we were touched by the response.

     

    There was no entertainment dhinchak. And those of thought we would starve of F&B given the 150-min sitting, well, the drinks were flowing liberally, as were the chaknas. And, heck, they were even serving Hoegaarden!

     

    But before we go further, let’s look at the downers: One, we thought there was at least one of the speakers went pretty off the brief though tried to offer tips at the end. Two, we missed Agnello Dias. He is an impactful speaker and behind his understated demeanour, there’s a lot of ‘dum’. Aggie is down with conjunctivitis, and wanted to spare us of the infection.  Three, the food was superb, but there were loooong queues. Guess no one expected such a full house, and more importantly, people staying back till the end.

     

    So the brief to the speakers was: share an example of your own work, one work you admire and three learnings you would want to share with the audience.

     

    On the stage were: Ajit Mohan- CEO, Hotstar, Anupriya Acharya- CEO Publicis Media, Anuradha Aggarwal- CMO, Marico, Arun Iyer- Chairman & CCO, Lowe Lintas, Juhi Kalia- Head of India & Anthology APAC for Creative Shop, Facebook, Rahul Johri- CEO, BCCI, Mohit Kapoor- VP Advertising, Reliance JIO, Sam Singh- CEO- South Asia, GroupM, Sapna Chadha- Head of Marketing, India and SEA, Google, Siddharth Banerjee- EVP, Marketing, Vodafone and Tanmay Bhat- Co-Founder, AIB.

     

    Said Vikram Sakhuja, President, The Advertising Club: “The Advertising Club has been at the forefront of driving the A&M industry’s excellence agenda. We are constantly creating forums that enhance the learning curve of the fraternity. With D-Code we have created another engaging property that bring together the industry to debate and deliberate on the stimulating issues of the digital ecosystem.”

     

    Added Aditya Swamy – Managing Committee Member, The Advertising Club: “I have always believed in the power of colabs. Inspire and be inspired was the theme of D-Code and bringing together key stakeholders across the industry to crack the digital code was an exciting idea. From my days at MTV where we looked to marry pop culture and brands to now at Google where we unlock the power of digital and tech to deliver value to advertisers, this is a journey that only throws up more and more interesting opportunities. I look forward to being in the centre of this equation as we build centres of excellence.”

     

    And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “Our endeavour while curating D-Code was to create a platform that would showcase pioneering work on digital and facilitate ideas exchange within the fraternity.  We have tried to bring representation of all facets of digital with the versatile panel of stalwarts from across the M&E industry.”

    The five key learnings that the advertising, digital and marketing mavens agreed upon were:

    1. Digital is a medium that everyone is experimenting with and no one exactly knows how to ‘crack-it’. The need of the hour is to approach it with an open mind, keep experimenting and learning from one’s own and each other’s strategies.

    2. Digital as a medium does not exist in a silo. All that media needs are great ideas, beautiful craft and creative people who can utilize the right tools to gain success.

    3. One needs to invest in the right marketing technology, tools, talent and partnerships.

    4 .To execute successful digital campaigns, one needs to fully leverage digital signals, customise messaging, employ data and have performance-oriented goals.

    5 .Partnerships are critical in making digital campaigns effective. Scale for both a campaign and digital as a medium of marketing can be amplified when the power of partnerships is harnessed.

    And one last cool thing about the event: Save Rahul Johri, who we are sure is crazily busy, everyone stayed on till The End. Now which A&M gyaan conference do you find speakers not scooting off after their sessions (and those nine minutes more)?!

    If you want to get an idea of what the three tips each that everyone offered, we recommend a scan of the Twitter timeline of The Ad Club (at https://twitter.com/adclub_in).

  • A quick chat with Ad Club president VIkram Sakhuja on the eve of the inaugural Digital Review which he will moderate

    ‘Digital is a must-have for most businesses’

     

     

    The Advertising Club will host its inaugural India Digital Review in Mumbai this evening, that’s Wednesday, August 1. We got Vikram Sakhuja, President, Advertising Club, Group CEO, Madison Media and OOH and moderator of the event – interestingly called D-Code to take a few questions – on the digital review event and on the digital media in general in India. Read on…

     

    Does the fact that The Advertising Club is organising the India Digital Review or D-Code for the first ever time indicate that digital has finally arrived and is being considered as serious field of activity by even the Big Boys and Girls of Advertising in India?

    Digital is of course a serious field of activity. Anybody who thinks otherwise is not a very big boy or girl in advertising.

     

    While the growth of adspends on digital has been highest on digital (vis-a-vis other media domains), spends in absolute terms are still very low in comparison to budgets on television and even print? When (and how) do you see these rising?

    The momentum for digital over the past four years has been that of a juggernaut. So not right to say it is small. That said there will be a phase where this growth will stabilise as adoption makes way for understanding and optimising of the media mix. In my book, role of digital in the awareness phase is supportive but not leading, in engagement it gains in prominence, and in sharing and performance, it takes on a lion’s share. So, long story short, I see some stabilisation of digital growth in awareness phase, but huge increases in lower funnel activities

     

    Would you say that the relatively low budgets have impacted the spends on digital craft? As in would you say the best brains still work on traditional media because the bucks are there?

    That is somewhat true as far as production budgets are concerned, not media budgets. But it’s getting better.

     

    In the backdrop of the last two questions, would you say “digital is a good-to-have, but, well, not a must-have”?

    I think it is a must-have for most businesses

     

    Back to D-Code: Your brief to the speakers is very precise: speaking about one great campaign of yours, one campaign done by someone else and three lessons for marketers… that’s 26 showcasing breakthrough digital work done in India and 39 tips for the year ahead. And all this in 150 minutes – that’s two-and-a-half hours. And will there be a Q&A at all or just back-to-back presentations?

    Awesome isn’t it? Promises to be hell of a ride. I’m hoping we can squeeze a few questions. Will depend on how much adrenalin is flowing in the room

     

    Did you deliberately not have any one from the digital agencies?

    Not at all. We have some very credible agency faces who arguably handle the largest body of digital work. Specialist Digital Agencies vs Creative & Media Agencies who do digital is an artificial construct that some people have. I’m not one of those

     

    How have registrations been for the event? And a word to those who are unsure about coming?

    The reaction has been phenomenal. My advice is do get your ticket fast before the event is sold out.

     

     

  • The review will be moderated by President, The Advertising Club – Vikram Sakhuja

    Ad Club announces inaugural digital event – D-CODE

    By A Correspondent

     

    The Advertising Club has announced the debut edition of its India Digital Review – D-CODE. The review will be held on August 1 in Mumbai.

     

    Thirteen industry leaders will speak for 10 minutes each on a piece of work that they are proud of, a piece of work another brand has done that inspires them and three pieces of advice for marketers for winning in digital

     

    The advertising stalwarts speaking at the review include: Agnello Dias, Chairman & Co-Founder, Taproot; Ajit Mohan, CEO, Hotstar; Anupriya Acharya, CEO, Publicis Media; Anuradha Aggarwal, CMO, Marico; Arun Iyer, Chairman & CCO, Lowe Lintas; Juhi Kalia, Head of Creative Shop – India & Indonesia, Facebook; Rahul Johri, CEO, BCCI; Ravi Desai, Marketing Director, Amazon; Sam Singh, CEO – South Asia, GroupM; Sapna Chadha, Marketing Director – India & SEA, Google; Shoumyan Biswas, Vice President, Marketing, Flipkart; Siddharth Banerjee, EVP Marketing, Vodafone; Tanmay Bhat, Co-Founder, AIB. The review will be moderated by President, The Advertising Club – Vikram Sakhuja.

     

    Speaking about the maiden edition of the review Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Brands are today operating in a globally competitive landscape making it imperative to ensure clutter breaking conversation and presence across dynamic digital mediums. With knowledge platforms like the Digital review, The Advertising Club endeavours to create awareness, facilitate ideas exchange and enable the Indian media and advertising fraternity to stay ahead of the curve on digital innovation and engagement.”

     

     

  • Other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

    Ad Club’s Marquees 2018 on Aug 29. Sanjiv Mehta to head jury

    By A Correspondent

     

    The Advertising Club has announced the second edition of ‘Marquees’, the now-annual award that awards brands for excellence in marketing and brand-building. Sanjiv Mehta, CEO & MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, will continue to be Jury President for Marquees 2018. The awards event will be held in Mumbai on August 29.

     

    The other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

     

    Vikram Sakhuja

    Speaking about the awards, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in Creativity through Abbys, Effectiveness through EFFIES, Media through EMVIES and now Marketers through Marquees. Stay tuned to see the winners in each category and the Special Awards on August 29.”

     

    Partho Dasgupta

    Added Partho Dasgupta, CEO, BARC India and Chairman, Marquees 2018: “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year. As they say, an award is as good as its Jury and in this case the Jury can’t get better than this. The Jury with its years of experience and wisdom will be able to recognise the extra-ordinary work done by marketers over the past one year,”

     

     

  • Early Man Film ends Grand Prix drought & Prasoon Joshi felicitated for outstanding contribution to media

    Social Street stars at Abby Awards

     

    By A Special Correspondent

     

    It was a special Day 3 at Goafest 2018 with The Social Street emerging at the top of its game with a total of 17 metals in the Creative Abbys. The agency has bagged many metals across virtually all categories at the Abby Awards 2018. The agency’s captains – Pratap Bose and Mandeep Malhotra and the entire contingent wearing red turbans – had ensured they made a significant impact at the Awards for the second consecutive year. Last year, they were second to Taproot Dentsu in the awards tally. Branded Content and Entertainment Abbys saw Medulla WYP Network winning the most with four metals including two golds. DentsuWebchutney took home eight metals in the Digital and Mobile Abby category. But the biggest applause of the evening went to none other than Early Man Film Pvt. Ltd. for its outstanding work in the category of Audio Visual Long Form for Reforest India – The Story of Kaveri.

     

    Earlier McCann Worldgroup India CEO and Chairman, McCann Eriksson APAC Prasoon Joshiwas felicitated with a special award. Recognizing his unparalleled contribution to the world of Indian media, the special award is a reaffirmation of the advertising fraternity’s confidence that he will take the power of creativity further and make it a part of the things that matter in a new and resurgent India.

     

    On Day 2 of the Abby Awards, the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abby were awards. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night. While Design Abbys showed favour to Open Strategy and Design with six metals including 1 gold; Pi Communications took home 4 metals where Direct Specialist Abbys were concerned. While a total of 13 golds were handed out to top honours in Public Relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of 8 metals. Still Craft Abbys saw dominance by The Social Street who grabbed 4 metals including 2 gold. Early Man Film Pvt. Ltd., took home a whopping 16 metals in the Video Craft Specialist category which included 5 golds, 4 silvers and 7 bronzes!

     

    Speaking about Goafest 2018, Nakul Chopra, President – Advertising Agencies Association of India (AAAI) said: “When we started planning for Goafest 2018, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. The quality of the speakers, the valuable knowledge shared during the seminars, the networking opportunities across the three days and presentation of Abbys that celebrate excellence in creativity is what make Goafest such a unique experience. Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful. I would like to thank everyone who has been a part of Goafest 2018 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry.”

     

    Discussing the Abby Awards to be handed out at Goafest 2018, VikramSakhuja, President – The Advertising Club said: “Goafest is a phenomenon that is close to the hearts of the entire media andcreative fraternity. Months of hard work by the AAAI and The Advertising Club teams, the Abbys Master Jury, and encouragement from all of you present here has perspired into yet another stellar festival this year. In this 50th year of Abby Awards, we made crucial changes and rationalized categories which just made the Abbys even more coveted. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards the numerouno recognition of creative mastery in India.”

     

    Added Ashish Bhasin, Chairman of Goafest 2018 & Vice President of Advertising Agencies Association of India (AAAI): “After witnessing the event over the three days, I can proudly say we have achieved everything that we had set out to. Not only did we have best of the speakers coming forward to impart learnings to young ones, we also saw ideas being exchanged and people truly enjoying themselves. Over the last three days, Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating ABBY wins with each other. This is what the true spirit of Goafest is all about. Everyone who is going home with a metal from Goafest 2018 is truly deserving of victory and I congratulate each and every one of them for their incredible wins. It is definitely truly deserved.”

     

    Said Ajay Kakar, Vice President of The Advertising Club and Chairman – Awards Governing Council:“I would love to take this opportunity to thank the industry stalwarts and youngsters who helped us co-create Abby Awards 2018, courtesy their inputs. A very big thank you also to the industry for sending in entries and their wholehearted participation in the fest this year. I would also like to salute Prasoon Joshi for his contribution to the world of advertising, communications and films and for being a convergence point for mass India through his craft.”

     

     

  • The IPG Mediabrands agency was #1 followed by DentsuWebchutney at #2. Jagran was #1 in Publisher Abby

    Lodestar is Media Agency of the Year 2018

     

    By A Corrrespondent

     

    Lodestar UM was numerouno at the Media Abby Awards presented on Day 1 of Goafest 2018. The agency bagged four Golds, three each of Silver and Bronze metals. Dentsu Webchutney came second with four metals. Followed by Wavemaker and Mindshare India. A total of 38 metals were awarded in the Media Abby.

     

    Earlier on Thursday, Goafest 2018 kicked off with a packed hall at the industry conclave. The thirteenth edition of Goafest also sees the conduct of the 50th edition of the Abby Awards.

     

    Also presented were the Publisher Abby where Jagran Prakashan was numerouno with five metals, followed by Times Of India with two metals.

     

    Speaking about Abby Awards, Vikram Sakhuja, President – The Advertising Club said: “It’s been 50 years since the first Abby Awards were handed out. That is 50 years of unfaltering dedication to identifying, shortlisting and felicitating creative excellence in the industry. Over the years the awards went through a lot of changes. So, we spoke to heads of agencies, to industry leaders and more importantly, to the young creative workforce out there are came up with two key changes to the awards this year. The changes include the rationalization of categories to stay relevant to today’s young and dynamic creative geniuses and the formation of a Master Jury made up of industry masters to guarantee effectiveness. And it gives me immense pleasure to see the industry not only embracing these changes with open arms but also supporting us in our endeavor to keep improving the quality of the awards being handed out.”

     

    Added Ajay Kakar, Vice President of The Advertising Club and Chairman – Awards Governing Council said, “For Abby Awards 2018, it was our mission to co-create the awards with the help, inputs and participation of our industry; starting from the stalwarts but not forgetting the youngsters. And what we see today is an outcome of that courtesy the participation of stalwarts who inspire and set the standards of creativity for our industry.”

     

    Goafest 2018 has attracted a registration of over 2000 delegates. At the Abby Awards, a total of 3033 entries came in. In the Media Abby, there were a total of 660 entries from 57 agencies. The number of entries was down from 1100 that came in last year.

     

    Said Sam Balsara, who chaired the Media Abby: “The entries highlighted ability to co-create solution with clients and work in tandem with multi-media context and campaigns – jointly with Radio, Outdoors and Digital, even TV in certain instances.A lot of entries showcased the significant efforts of publishers towards CSR, Societal connect and social impact in the their work. As many as 57 agencies entered 660 pieces of work of which a total of 38 awards have been given across 32 distinct pieces of work.”

     

    On what worked for the winners, Balsara said: “Most award winning work looks at Strategy, Idea, Execution and Results. I dare say that at the Abbys which celebrates creativity there is relatively more focus given on the Idea. The ideas that stood out included using the brand very cleverly in content (three cases), using the medium innovatively (Display, Cinema), Use of Technology in Traditional Mediums (OOH Ambient and Print), Clever integration of Content with Social, Actionable use of Big data, and just some simple cute ideas that work.”

     

    And this is what Pradeep Dwivedi, who chaired the Publisher Abby said: “For the Publisher’s awards, the experience was very interesting as we had almost the same number of entries as last year, while the categories had reduced. This led to an engaging screening by an eminent jury balanced across geography, language and industry leadership. The merits of entries and the creative quotient of the campaign became supreme criterion almost naturally.The entries clearly showcased the vibrancy of print medium and its endeavour to evolve with time.For me, one of the things that stood out was the quality of work and clear recognition that many other publishers are also doing great work on the ground, but somehow don’t pitch it at Abbys. A few of the like-minded jurors have agreed to take up this cause and help build an even more widespread entrant base for next year via roadshows, and celebrate the print industry in India which is growing and thriving, clearly bucking the global trend.”

     

     

  • PayTM was Client of the Year and Ogilvy bagged the Grand Effie for Star Plus Nayi Soch at Ad Club's Big Night for Effectiveness

    McCann wins big at Effies 2018

     

    By A Correspondent

     

    It was the Big Night for Effectiveness in advertising. The Advertising Club’s premier event for rewarding advertising effectiveness was held on Friday, January 5 in Mumbai. The venue was the usual – the lawns of the Taj Lands End, except this time there was lesser noise and hooting given the absence of the Mullen Lowe Lintas group. The agency did not officially enter the awards officially though some of its work did find its way.

     

    But it would be unfair to say that Lowe’s absence saw IPG group sibling McCann rise. The agency did have some good work to showcase and although its tough to say what the final roster would’ve looked like had Lowe and all the Publicis Communications agencies participated – especially Leo Burnett which had bagged the Grand Effie last year.

     

    Also, the margin with which McCann won over runner-up Ogilvy was significant.

     

    Other than being runner-up in the final rankings, the agency also bagged the Grand Effie for work done on Star Plus’ NayiSoch campaign.

     

    One 97 Communication Limited (PayTM) was adjudged as the Effie Client of the Year with long-time winner Hindustan Unilever coming second. Here the margin of win for the top rank was just 10

     

    Speaking  about winning the  Effies, Vikram Sakhuja, President of The Advertising Club and Chairperson, EFFIEs  said: “With the bar raised higher year on year,  winning an Effie has become more competitive and rewarding. This year we are seeing a new Client of the Year and a new Agency of the Year. My congratulations to them and all the 93 winners.” Adding: “The four pillars of effectiveness are Strategy, Idea, Execution and Results. To win an Effie we are finding that Effectiveness in Advertising is getting increasingly medium agnostic. Accordingly, ideas are being brought to scale in a remarkable number of ways. The one area I would like to further challenge us all is in the description of results.”

     

    Elaborating on the entries. Mitrajit Bhattacharya, Co-chairperson, Effies 2018 said: “The Effies 2018 once again witnessed  patronage from industry veterans and category leaders , establishing its eminence  as a  coveted industry award that recognizes great ideas and superior execution. Effies2018 saw  the entire fraternity come together to laud and celebrate successful campaign stories that are  ahead of the curve on innovation and engagement.”

     

    EFFIE-2018-AGENCY-OF-THE-YEAR

    EFFIE-2018-CLIENT-OF-THE-YEAR

    EFFIE-2018-RESULTS

  • Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA)

    Ramesh Narayan​ elected​ President of IAA India Chapter

    By A Correspondent

    Veteran ad industry captain Ramesh Narayan was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on Thursday (Sept 28) in Mumbai. Narayan takes over from Neeraj Roy who held charge for a year.

    Other officebearers ​are​ Megha Tata, COO, BTVi asVice President, Pradeep Dwivedi, CEO, Sakal Media Group as Secretary. Jaideep Gandhi, Founder Another Idea as Treasurer and Roy, Founder & CEO, Hungama Digital Media Entertainment, is the Immediate Past President.​

     

    The members of the managing committee include Tarun Rai (CEO, JWT), CVL Srinivas (CEO-South Asia, GroupM), Ashish Bhasin (Chairman & CEO, Dentsu Aegis Network), ​Srinivasan Swamy (Chairman, RK Swamy BBDO), ​M.K Anand (CEO, Times Now Network), Pradeep Guha (CEO, 9XMedia), Kaushik Roy (President-Brand Marketing, Reliance Industries Ltd.), Sam Balsara (Chairman & MD, Madison Communications), Anupriya Acharya (CEO, Publicis Media-India)​ ​M V Shreyams Kumar (MD, Mathrubhumi Group), Anant Goenka (Director, Indian Express), Abhishek Karnani (Director, Free Press Journal), Girish Agarwal Director (Dainik Bhaskar Group), Janak Sarda (Jt.MD Deshdhoot), Salil Kapoor (M.D, HOOQ Digital India Pvt. Ltd.) Atit Mehta (VP & Head Media​,​ Sequoia Capital India Advisors), Anand Sankeshwar (MD, VRL Media Ltd.), Dr. Bhaskar Das (Zee Media), I Venkat (Director EENADU), Ashok Venkatramani​, Umang Bedi (MD, Facebook India), Sunita Bangard (President-Marketing, Idea Cellular), Rajiv Kental, President Marketing, Amar Ujala Publications, Tarun Katial (Big FM, Big Channels & Essel Vision) and Sunil Kataria (Godrej).

     

    Narayan who founded Canco Advertising, was inducted into the IAA Hall of Fame in 2014 and was also conferred the Lifetime Achievement Award by the Advertising Agencies Association of India (AAAI) in 2014. In 2015, he was named Global Champion by the IAA at the inaugural Inspire Awards in London.

     

    Narayan has been President of The Advertising Club, the Advertising Agencies Association of India, a Director of the Audit Bureau of Circulation. He was Chairman of the Awards Governing Council of the Abby Awards at Goafest for the last two years. He is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). He is also president of the Rotary Club of Bombay and is very active in social and gender-sensitivity causes.

     

    Said Narayan on the appointment: ”It is an honour to lead the IAA in India. I will build on the strong foundations left by successive Presidents and members. It will be our effort to keep the IAA as a vibrant voice of the communications industry all over India. And of course use communication as a force for good.”

     

    Added Srinivasan Swamy, Senior Vice President IAA Global and Chairman, RK Swamy BBDO: ”I am delighted that Ramesh has taken on the mantle to take IAA India to the next level. You will see many new initiatives under his leadership which will make all of us proud in the world of IAA. I wish him the very best when he supports India to host the 44th. IAA World Congress in November 2018.”

     

    Said Pradeep Guha, Past President of the IAA: ”I am happy that Ramesh has finally agreed to don the mantle of President of the India Chapter of the IAA. For me personally, this is no ordinary appointment.Having worked with Ramesh on industry projects and other matters very closely since AdAsia 2003 in Jaipur, I have a fair idea of his capabilities and an extraordinary motivation to crusade for causes.Not only for me, but for succeeding Presidents in the past, it is Ramesh’s hidden hand that has executed so many wonderful projects for the organisation. Apart from the World Congress which will be held for the first time in India, I am looking forward to Ramesh’s inspired leadership of the IAA in his tenure going forward.”

     

  • Vikram Sakhuja will now lead the mandate of representing the countrys leading industry representative forum

    Vikram Sakhuja elected President of The Advertising Club

    By A Correspondent

     

    The Advertising Club has unanimously elected industry captain Vikram Sakhuja, Group Chief Executive Officer – Media and OOH, Madison Communications, as President. Taking on the baton from Raj Nayak, Sakhuja will now lead the mandate of representing the country’s leading industry representative forum.

     

    Speaking about his experience in helming The Advertising Club, Nayak said:“Leading an apex industry body like the Advertising Club towards new echelons of growth has been an enriching experience. The Indian advertising industry has witnessed tremendous growth and has been at the forefront of curating some iconic behavioural change campaigns. I would also want to thank all the Advertising Club’s managing committee members who have supported me in my journey and helped bring alive the vision of  showcasing the Indian advertising industry as a global gamechanger. It is important for us to continue showcasing our work and ensure that we are well excellently represented in the global advertising and media landscape.

     

    Speaking about Sakhuja’s appointment as President, Nayak further added:”Vikram brings with him tremendous understanding of the industry and global media trends. I would want to congratulate him on his new role. His affable  and dynamic personna is sure to  add to the spirity of the Adverising  Club and all its initiatives. I am sure that under his aegis, The Advertising Club will scale new highs.

     

    Speaking about his appointment, Sakhuja said: “I am both happy and honoured to be nominated as President by the prestigious Advertising Club. My endeavour is to work towards building further scale to the great work done by Raj, by adding onto and developing our existing marquee leadership forums into formidable and relevant global platforms.The Avertising Club will continue to deliver on its intent of becoming a networking platform and a great ideas exchange forum for advertising and media industry practitioners.

     

  • The Big Bang Awards 2017 is presented by Colours Viacom18 and powered by The Times of India and Vijay Karnataka

    Ad Club B’lore’s Big Bang Awards to be held on Sept 15

    By A Correspondent

     

    The Advertising Club, Bangalore’s Big Bang Awards will be held this year on Friday, September 15.

     

    “The response we received this year is very good and we are gearing up for putting up a great event for our prestigious annual award night., said Sanchayeeta Verma, President of Ad Club Bangalore. “The Big Bang Awards, is unique as it is fully online from its entry to judging stage. This enables both, people from across cities to participate and judges from across the country and APAC to evaluate the entries, Verma further added.

     

    Malavika Harita, former President and Chairperson of The Big Bang Awards Committee, said We have put together a jury of over 50 eminent people drawn from Creative, Media, PR, Marketing, Advertising, Research and Healthcare, to judge the entries received this year. We have been conducting the Big Bang Awards for over 20 years now, without ever courting a controversy. The Big Bang Awards 2017 is presented by Colors Viacom18 and powered by The Times of India and Vijay Karnataka. Red FM is the Radio Partner.

     

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91