MxMIndia

Tag: Star Plus

  • Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)

    Colors back at #2 as Life OK biggest gainer in Week 4

    By A Correspondent

     

    Week 4 of 2014 saw Colors revert to the #2 slot with Life OK numbers increasingly dramatically on the back of the Life OK Screen awards aired last Saturday.

     

    Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony at 254 (258).

     

    As always, this info is based on what a TAM subscriber told us. Nothing official about it. But it’s reliable.

     

    We expect Sony’s ratings to leapfrog next week given the numbers of the Filmfare Awards.

     

  • The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively

    Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3

    The figures in the table below tell the story. These are for Week 1 of 2014 and Week 52 of 2013 as per measurement agency TAM. However, the information we have received is not from TAM, but from a friendly subscriber. So, please do verify these numbers before making all-important decisions.

     

     

    Viewership in million  
    Channel Week 1 Week 52
    Star Plus

    647

    606
    Colors

    522

    527
    Zee TV

    449

    431
    Sab

    361

    330
    Life OK

    323

    324
    Sony (SET)

    266

    272

     

     

     

  • In Week 51 of 2013, Star Plus is the No 1 Hindi GEC followed by Colors at No 2 and Zee TV at No 3

    Colors continues run as No 2 Hindi GEC in Week 51

    By our Research Associate

     

    It’s a status quo of sorts. Colors stays on as the No 2 Hindi GEC. Star Plus is still the numero uno Hindi GEC.

     

    As always, the TAM ratings have not been revealed to us by TAM which has regrettably been restrained by the powers to give the media a first-hand update on weekly ratings. Instead we have to get it from our friends who share the info. It’s reliable but, then, we haven’t got it from TAM.

     

    The following are the numbers:

    Star Plus              599 [579] {561} (548)

    Colors                  488 [449] {456} (479)

    Zee TV                 409 [439] {480} (449)

    Life OK                 326 [313] {325} (334)

    SAB                      309 [291] {260} (269)

    Sony                     255 [267] {241} (239)

     

    Figures in square brackets indicate viewership numbers for last week [Week 50], in brace brackets for the previous week {Week 49} and in regular brackets for the week before that (Week 48).

     

     

     

  • While Star Plus continues to be numero uno, Colors gets ahead of Zee for the #2 slot in Week 50 amongst Hindi GECs

    In Week 50, Colors is No 2 Hindi GEC

    By our Research Associate

     

    It’s a game of yo-yo at the top.

     

    So, last week, Zee was No 2 and Colors has marched ahead in Week 50 of the calendar year.

     

    Star Plus is still the numero uno Hindi GEC. All of this is as per TAM ratings revealed to us, not directly by TAM which has been restrained by the powers that be to give the media get a first-hand update on weekly ratings. Instead we have to get it from our friends who share the info. It’s reliable but, then, we haven’t got it from TAM.

     

    The following are the numbers:

    Star Plus              579 {561} (548)

    Colors                   449 {456} (479)

    Zee TV                  439 {480} (449)

    Life OK                 313 {325} (334)

    SAB                        291 {260} (269)

    Sony                       267 {241} (239)

     

    Figures in brace brackets indicate viewership numbers for last week {Week 49} and in regular brackets for the previous week (Week 48).

     

  • The GVTs of Week #46 show Star Plus leading in the Hindi General Entertainment category. Colors and Zee were placed second and third as per the GVTs.

    Star Plus stays #1, Colors and Zee at #2 and #3.

    By A Correspondent

     

    The GVTs of Week #46 of the calendar year 2013, according to TAM, show Star Plus leading in the Hindi General Entertainment category. Star Plus scores 529193 GVTs, a little below the previous week’s 536270. Colors and Zee were placed second and third as per the GVTs.

     

    The following are the ratings of the leading Hindi GECs. Figures in brackets are those for Week 45.

     

    Star Plus         529193            (536270)

    Colors              479010            (486423

    Zee TV             440447            (428610)

    Life OK            340200            (344624)

    SAB                 315637            (310534)

    Sony                297801            (341054)

     

    Please note that the information has not been supplied and verified by TAM Media. However our source is reasonably reliable.

     

  • It's an office that's has seen various occupants in the recent past, but Gaurav Banerjee, who has been part of the Star India system since 2009, should well reverse that trend.

    Gaurav Banerjee takes charge of Star Plus as GM

    Gaurav Banerjee

    By A Correspondent

     

    It’s an office that’s has seen various occupants in the recent past, but Gaurav Banerjee, who has been part of the Star India system for a while, should well reverse that trend.

     

     

     

    Uday Shankar

    Star India CEO Uday Shankar spotted his talent at Star News (now called ABP News) where he was CEO and at the TV Today (Aaj Tak) group, where he was News Director. Mr Banerjee joined Aaj Tak in 2000 and was the 9pm primetime news anchor and exec editor at Star News. A St Stephen’s and MCRC Jamia student, the new Star Plus business head was responsible for the successful launch of ABP Ananda, MCCS’s Bengali news channel (then Star Ananda), and later setting up the network’s regional channels and taking Jalsha to No. 1

     

    Mr Banerjee joined Star Plus in October 2009 and played a key role in shaping content around the “Rishta Wahi Soch Nayi” theme, we are informed. He also helped shape content strategy for Life OK and has developed popular shows like Mahadev, Diya aur Baati Hum and Sasural Genda Phool.

     

    The last occupant of the Star Plus biz head office was Nachiket Pant Vaidya who moved to MSM Sony’s movies division in September this year. Mr Vaidya took charge of Star’s flagship channel in July 2012 from Nitin Vaidya who helmed the network’s Hindi channels for a little over a year.

     

    Mr Banerjee will report to Sanjay Gupta, COO, Star India.

     

  • In the Week 45 ratings for the calendar year 2013, Star Plus was yet again at #1 with Colors and Zee at No 3 and 4 respectively. Life OK was at #4

    Star Plus stays at #1. Colors, Zee follow. Life OK at #4

    By A Correspondent

     

    In the Week #45 ratings, Star Plus stayed on as numero uno Hindi GEC, followed by Colors and Zee. Life OK went past Sab which was at #4 last week. Sony is #5 this week.

     

    The following were the numbers for Week 45 in terms of GVTs with the numbers in brackets being those for Week 44.

     

    Star Plus 536270 (486066)

    Colors 486423 (463778)

    Zee TV  428610 (434987)

    Life OK  344624 (323897)

    Sony 341054 (299964)

    SAB  310534 (337099)

    Star Utsav 89355 (90202)

    Zee Anmol 41776 (50827)

    Sahara One  31549 (31647)

     

    Interestingly, Comedy Night with Kapil on Sunday scored 7357 TVTs compared to 6631 the previous week.

     

    Note: Television measurement firm TAM does not share ratings with the media. What we have carried here is on the basis of a friendly pass-on by a subscriber. While we believe these are correct as they are from a reliable source, we would recommend our readers to reverify the numbers first-hand with TAM/an authentic source.

     

  • The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial

    Mahabharat characters come alive thanks to DDB Mudramax OOH

    By A Correspondent

     

    Star Plus has partnered with DDB Mudramax OOH to create an awareness and buzz for the launch of its epic serial Mahabharat that starts today (Sep 16).

     

    A hi-decibel OOH campaign  has been executed across 100 plus towns in the country from metros to LC1 towns. The emphasis has been on innovation route to garner the desired eyeballs and buzz.

     

     

     

    Spencer Noronha

    Said Spencer Noronha, VP, DDB Mudramax OOH: “The brief was to create impact and buzz for Star Plus’ Mahabharat. We selected the most impactful media vehicles clubbed with three “first of its kind” innovations and ensured that the awareness and recall generated for the show launch is quick as well as lasting. The idea was to bring the billboards to life by recreating famous scenes from the epic on ground.

     

     

     

    The route we used was to put up large 3D sculptures on the billboards ranging from 17 to 22 ft in height emerging out of the billboards. The three innovations of Arjun, Shakuni and Draupadi look dominating and dwarf the conventional innovations done so far on the OOH platform.  These innovations have been entirely conceptualized and designed by our in-house OOH creative team.”

     

     

     

    Nikhil Madhok

    Nikhil Madhok, SVP Marketing added: “The work done for Mahabharat by DDBMudramax OOH has been outstanding. The innovations have been novel and the scale of execution has been a first of its kind in the country on the OOH platform. Star Plus always strives to disrupt and this execution is another example of our continued efforts in that direction.”

     

     

     

    Anirudha Pawar

    Anirudha Pawar, DGM, DDB Mudramax OOH explained: “We have installed large sculptures on strategically located high impact billboards in the city. We hired professional sculpture artists to ensure that the final output comes to life especially as it involved recreating human form. Getting all three sculptures ready and put up simultaneously at the start of the OOH campaign was a mammoth task and took detailed planning on our part.”

     

  • Jaldi 5 with Nikhil Madhok: Be prepared to be amazed by Junior MasterChef talent

    While the seniors were busy showcasing their culinary skills to the nation a few weeks ago, it is now the turn of their junior counterparts to prove that they too can match them all the way. With the inaugural season of Junior MasterChef – Swaad Ke Ustaad set to be kicked off this weekend, Nikhil Madhok, Senior Vice President, Markerting, Star Plus tells MxMIndia’s Johnson Napier what the show has in store for its audiences and why it could be a game-changer in the kids programming genre.

     

    01.We’ve seen much promotion on Junion MasterChef. Can you highlight what’s different about the Indian edition of Junior MasterChef that goes on air this week?

    After three successful seasons of Amul MasterChef India, we wanted to do something different for our viewers. So we decided to launch an edition with kids. For the first time, you will see kids showcasing their cooking talent. You’ve seen kids singing, dancing and acting, but never seen them doing some serious cooking. With Junior MasterChef, they enter a territory that was till now assumed to have been owned only by adults. You will be amazed by their talent.

     

    02.Worldwide, how has the junior version of the renowned series been received by the audiences? And what are your expectations form the Indian edition?

    Junior MasterChef has been very successful internationally and we believe the Indian edition will also do very well. The recently concluded third season of MasterChef did very well and we are hoping to recreate the same magic with JMC as well. These kids have some serious cooking talent and can take on adults both with their culinary skills and knowledge. Not to mention the fact that is much more amazing and inspiring to see kids cook.

     

    03.Does it matter that corresponding season shows in India are not consumed as generously compared to the first? What has been your experience on that front?

    That’s not true for all shows. The recently concluded 3rd season of MC 3 was extremely popular and reached out to millions of viewers. In fact the success of the third season has prompted us to bring out a new variation in the form of Junior MasterChef.

     

    04.Do you see the digitization exercise bolstering your chances of delivering good ratings especially from newer markets?

    Digitization gives the viewer not only a better access to the content but also a superior viewing experience.  This is beneficial to all content not only JMC.

     

    05.What has been the response from the advertisers for the inaugural JMC?

    The response from the advertisers has been great. Amul’s association with the show goes back a long way and they continue to be the main sponsors for JMC as well. In addition Fiona, Pigeon and Yippee Noodles are already on board as associate sponsors.

     

  • Star India plans Independence Day fund-raiser event with film stars

    Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief

    By A Correspondent

     

    Star India has pledged all revenues from an Independence Day seven-hour marathon fund-raiser for strengthening relief efforts in Uttarakhand. Leading film stars will join Star’s fund-raiser and all advertising revenues generated through the event on August 15 will be channelled to not-for-profit bodies working for the cause.

     

    Uday Shankar

    “The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand,” Uday Shankar, CEO, Star India, said. Early confirmation of stars supporting the initiative include Indian cinema’s icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn, Kajol, Anil Kapoor, AR Rahman, Boman Irani,  Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as ‘Diya Aur Baati Hum’, ‘Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara’, ‘Saraswatichandra’, ‘Savdhaan India’, ‘Devon Ke Dev Mahadev’ and ‘India’s Dancing Superstars’ among others.

     

    Ad agency Ogilvy & Mather will be the creative agency for the on-ground event that’ll be managed by Wizcraft. The Film Producers Guild, Federation of Western India Cine Employees (FWICE), TV Artists Forum, Corporate Charity Trusts and several independent industrialists and donors will partner the fund-raiser that will be attended by senior leaders from the state and central governments.

     

    The event will be telecast live on many channels of the Star India network including flagship Star Plus, Life OK, Star Jalsha, Star Pravah, Star Utsav and Channel V.

     

  • Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service

    Star Plus now on Sky Go in UK

    By A Correspondent

     

    Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service.

     

    Yeshpal Sharma

    Yeshpal Sharma, Senior Vice-President, Star UK & Europe, said, “With the launch of Star Plus on Sky Go, we are extremely pleased to offer our viewers yet another exciting viewing experience to enjoy the best of Asian television entertainment, anywhere in the UK, anytime, on the go.”

     

    Luke Bradley-Jones, Sky’s Director of TV products, commented, “Sky Go continues to offer Sky customers even more value by being able to access even more shows across a range of devices. The service is currently enjoyed by over 3 million customers and we will continue to bring even more content to customers as part of our continued commitment to offer people the best TV, and the best ways to watch.”

     

    Sky Go offers Sky TV subscribers live TV and a library of on-demand content from Sky at no extra cost, which they can watch online, on iPhone, iPad or selected Android smartphones with the Sky Go app.

     

  • As Sanjay Leela Bhansali's ambitious soap takes off on Monday, the scale of the show's art direction as well as thematic scope have heightened viewer and industry expectations

    High expectations from Bhansali’s Saraswatichandra on Star Plus

    By A Correspondent

     

    Nikhil Madhok

    “Expectations are high from this show as it would be from any other show that we launch. Saraswatichandra is being mounted on a very large scale,” says Nikhil Madhok, vice president, Marketing, STAR Plus when asked about Saraswatichandra.

     

    The serial marks the debut of filmmaker Sanjay Leela Bhansali on the small screen. The filmmaker, credited for creating memorable characters in his epic love stories, will replicate his magic through a modern-day portrayal of Saraswatichandra and Kumud. The show will feature Gautam Rode as the multi-layered Saraswatichandra while Jennifer Winget plays the role of Kumud. Actors Monica Bedi and Chetan Pandit will also play pivotal parts in the show. While Sanjay Leela Bhansali is also the creative director, Arvind Babbal will be the series director for the show.

     

    The show premieres on Star Plus on February 25, and will run Monday to Friday at 7.30 pm.

     

    Sanjayleela Bansali along with the entire cast of SaraswatiChandra

    “Mr Bhansali has got into every detail of every character. He is amazing in making us understand our role. I have been amazed and have been able to understand the character of Saraswatichandra better as he explained it to me brilliantly,” said lead actor Gautam Rode, on how different it was to work with the filmmaker on a daily soap.

     

    “The show is being promoted through beautifully crafted and mounted TVCs, building up the enigmatic hero Saraswatichandra and the quintessential heroine Kumud. We also did a exclusive web premiere of the show on Valentine Day and a spectacular light and sound show on the elaborate sets to formally announce the show launch. The visual splendour of the show will be further built on outdoor and print closer to launch,” added Mr Madhok.