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Tag: Rediffusion Y&R

  • Dasgupta, an award-winning creative professional comes with more than 12 years of experience

    Hakuhodo Percept appoints Saurav Dasgupta as Creative Director

    By A Correspondent

     

    Hakuhodo Percept has announced the appointment of Saurav Dasgupta as Creative Director.

     

    Dasgupta, an award-winning creative professional comes with more than 12 years of experience and his repertoire includes aviation, automobiles, insurance, food & beverage, music, technology & telecom, among others.

     

    Elvis Sequeira

    Confirming the appointment, Elvis Sequeira, COO, Hakuhodo Percept said, “Hakuhodo is growing exponentially and over the past few months, there’s been a steady build up of a new kind of energy. We are building and strengthening our next level of leadership under the ECDs. Saurav is a wonderful addition to team Hakuhodo.”

     

     

    Saurav Dasgupta

    Commenting on his joining, Saurav Dasgupta, Creative Director Hakuhodo Percept said, ““It’s a great time to be a part of Hakuhodo Percept which is growing at a rapid pace. I do hope to provide momentum to this growth and give creative inputs to make it one of India’s top agencies.”

     

    Dasgupta, moves from Rediffusion Y&R. Prior to this, in a career spanning over a decade, he has worked with leading agencies like Ogilvy, DDB Mudra, Havas Worldwide and Mccann Worldgroup TAG. Over the years he has handled some leading brands, across verticals including Virgin Atlantic, Unilever Beverages, Vodafone, Maruti Suzuki Zen, Del Monte, Gaana.com, Dish TV, Max New York Life Insurance among others.

     

    Dasgupta is Graduate in Physics from Delhi University, and holds a Masters in Advertising & Communication from Symbiosis Institute of Business Management. His other passions include travelling and macro-photography. He also loves graphic novels and is currently in the process of making one.

     

  • The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand

    Rediffusion Y&R appointed creative agency for Experion Developers

    By A Correspondent

     

    Experion, a 100 per cent FDI funded real estate developer has appointed Rediffusion Y&R as its creative agency, after a multi-agency pitch. As part of its mandate, Rediffusion will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.

     

    The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand and will work closely with the Experion team in planning and implementing pioneering campaigns across media vehicles and channels.

     

    Speaking on the development, Vinay Narang, Group Head of Communications and PR Experion Developers said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality.  It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage our strategic and creative needs effectively.”

     

    Suman Varma, Head of Operations- Delhi, Rediffusion Y&R said, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns  and  a long-term mutually  beneficial association.”

     

  • Rediffusion Y & R makes yet another top-level hire with Majumdar's apppointment

    Rediff appoints Uttio Majumdar to head Mumbai ops

    By A Correspondent

     

    Uttio Majumdar

    Rediffusion Y&R is on a hiring spree. Uttio Majumdar is the latest addition to the leadership team. He joins the agency as Head of Operations- Mumbai and will work closely with Company President Dhunji S Wadia.

     

    Prior to joining Rediffusion Y & R, Majumdar was Vice President and Executive Business Director at J Walter Thompson, Kolkata. He worked with JWT for 21 years. He was heading the agency team on Exide, ITC Limited (Tobacco Brands & Corporate), Tata Steel, Berger Paints and The Telegraph. He is reputed for transforming the agency relationship on these accounts.

     

    He was one of the early movers in to the digital space way back in 2000 when he moved to JWT, Chennai and was involved in setting up a specialized integrated communication cell focusing on dotcoms and IT projects. Headed the agency team on Satyam Infoway (eBusiness& B2B Portals), SSI Technologies, NetFinex, ApolloLife.com and TexWorld.com. He has successfully driven digital initiatives for clients like Exide and Tata Tiscon.

     

    Majumdar played an important role during the initial days of mobile telephony in India and was responsible for development of communication programmes to drive consumer awareness and education about the new-born category and handling the communication for early mergers and acquisitions like the transformation of Modi Telstra to Spice. Worked across two circles (Modi Telstra in Kolkata and SkyCell in Chennai)

     

    Dhunji S. Wadia

    Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, “Uttio was the first and only person we thought of when we were looking for a Head of Operations in Mumbai.  Fortunately, he agreed to join us. He has an unbeaten track record of nurturing businesses and creating hardworking and sparkling creative work.“

     

    Speaking on his appointment, Uttio Majumdar says, “I’ve always believed that advertising is only meant for adrenaline junkies. And 21 years in JWT, managing challenges across a range of categories and brands, has only made me yearn for more. Dhunji made an offer that I couldn’t refuse – even more fun, excitement and adventure in leading the Rediffusion Y&R, Mumbai team and partnering some of the leading brands in the country.”

     

  • Navonil joins the group from JWT where he worked for 15 years

    Rediffusion Y&R appoints Navonil Chatterjee as CSO

    By A Correspondent

     

    Navonil Chatterjee

    Rediffusion Y&R has appointed Navonil Chatterjee as its Chief Strategy Officer. Navonil joins the group from JWT where he worked for 15 years. He will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R.

     

    With over 17 years of experience in advertising, Navonil has headed the planning function across clients like Hindustan Unilever, Levi’ s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few.

     

    But the one brand that is perhaps closest to his heart is Nike, where he has played a key role ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005.

     

    A postgraduate from MICA and a graduate in English Honors from St.Xavier’s College, Kolkata, Navonil is also an occasional faculty at ISB Hyderabad, IIM Bangalore and IIM Indore.

     

    Dhunji S. Wadia

    Dhunji S. Wadia, President, Rediffusion Y & R, on the appointment says, “Our No. 1 priority is to focus on strategic thinking that will help us create breakthrough work. And I can confidently say that in Navonil, we have the best in the industry to lead our Strategic Planning. I have known and worked with him before. He has a real respect for good ideas, great work and results. He is a bit of an ‘Un-Planner’ since he is extremely cynical about conventional research and over-intellectualization, and prefers simplicity above all else. We have now strengthened the core team at Rediffusion-Y&R with Rahul, JD and Navonil.”

     

  • Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia

    Rediffusion Sunshine unveiled; to focus on social sector communication

    By A Correspondent

     

    Rediffusion Y & R has tied up with Asset CSR team (ACT), a specialized CSR company that helps companies plan and implement effective CSR programmes.

     

    Founded by Sanjay M Lal, ex Co founder and CEO of Percept D’Mark, in partnership with advertising Industry veteran, Pankaj Arora, ACT is India’s first & exclusive CSR Marketing Communications Agency – a thought to reporting enterprise in the corporate social responsibility domain.

     

    Dhunji S. Wadia

    Commenting on the development, group President, Rediffusion Y&R, Dhunji Wadia, said, “I am really looking forward to this purposeful venture. There are very few communications companies in India that have specialized team to help companies plan and implement effective CSR programmes. More and more companies are looking for partners to achieve impactful and sustainable results.  We feel there is a big opportunity. I am very happy to associate with ACT to develop meaningful communication for social issues.”

     

     

    Sanjay M Lal

    Commenting on the development Sanjay M Lal, Founder & Director of ACT says, “We initiated this journey with a vision to bring about a paradigm shift in creating impactful & measurable social change in our country. This change cannot be brought alone and we are extremely glad Rediffusion Y&R welcomed our association with open arms to support our social mission.”

     

     

    Pankaj Arora

    Pankaj Arora, Co-Founder & Director, ACT says “Our strength lies in deep diving & understanding the Issues & accordingly amplifying the Cause. Our strategic focus will always remain on “doing good” for the Underprivileged. We have worked closely with Rediffusion Y &R. They have a fine, young team & some very talented people.”

     

  • The Mob will be India's first 'mobile first' agency and will be HQ-ed out of Gurgaon

    The Mob takes charge

    By A Correspondent

     

    Chraneeta Mann, till recently National Creative Director of Rediffusion Y&R, and Nitin Suri, former National Creative Director of Dentsu and till recently Partner at FHO (From Here On) have come together to form The Mob.

     

    The Mob will be India’s first ‘mobile first’ agency and will be HQ-ed out of Gurgaon.

     

    “More and more communication is being consumed through the increasing plethora of devices available at our fingertips, allowing a convergence of brandspeak, digital and interactive communication on what we call the ‘personal screen’ – our window to the way the world lives, buys, chats, works/networks and entertains itself today. The nuance of the mobile is very interactivity driven and weaving exceptional design and ease of interaction into the UI is essential today. We see a big opportunity in crafting content particularly for this space and hope to lead the way in creating mobile solutions that enhance the relevance and impact of mainline communication,” says Chraneeta Mann.

     

    The Mob has already started work on a couple of brands including some initial work with Yes Bank. A corporate identity project is also being done for Sandeep Goyal owned Tango Media. A team of 16 is already on board. “Yes, business is good. We should be signing on at least one larger client next week,” added Suri.

     

  • Everest Brand Solutions has elevated Samir Chonkar to head its creative function in Mumbai

    Everest elevates Samir Chonkar to head creative function in Mumbai

    Samir Chonkar

    By A Correspondent

     

    Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R and Everest said: “Samir’s contribution to the growth of Everest has been phenomenal. In addition to being a pillar of my team over the past few years, Samir has created work that has not just won, but also added immense value to our clients. His down-to-earth demeanor and relentless pursuit for perfection is respected by clients and colleagues alike. He steps into a role he has earned, in every sense of the word.”

     

    Rahul Jauhari
    Dhunji S. Wadia

    Dhunji Wadia, President, Rediffusion Y&R said: “Samir has a proven reputation as a creative leader and is held with enormous regard both internally and his clients. Samir’s passion for our agency, his integrity and intellectual curiosity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”

     

    In his 20 plus years of experience in the industry, Samir has helped build iconic brands like Parle-G, Hide & Seek, Monaco, Milano, Amul, Tata Indicom, TCS, Tata Housing, Frooti, Bailey, Bagpiper Whisky, Tortoise Mosquito Coils, Hitachi, Onida, ING Mutual Fund, LIC, Franklin Templeton, Bajaj Allianz, Castrol, Jet Airways, Emirates Airlines and more.

     

  • Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe

    Rediffusion Y&R bags creative duties of Everest Building Solutions

    By A Correspondent

     

    Building solutions company Everest, has awarded its creative duties to Rediffusion Y&R. The mandate will be handled out of the agency’s Delhi office.

     

    Everest Building Solutions is a trusted name in the construction industry today. A strong presence in the country for over 79 years to Everest provides complete building solutions for all. Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe.

     

    Speaking about the development, Manish Sanghi, Managing Director, Everest Industries Ltd. said, “In depth domain knowledge and innovative ideas of the team at Rediffusion Y & R made us choose them as our creative agency. The agency’s understanding of our business gave us the confidence on their plans and commitment to take brand Everest to the next level. Together, we hope to make Everest a high value brand in all categories of the building solutions space that we operate in.”

     

    Dhunji Wadia

    Commenting on the Win, group President, Rediffusion Y&R, Dhunji Wadia, said, “It is always exciting when new clients put their faith in our agency. The team is proud and looking forward to do some exciting work.”

     

  • She will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R

    Suparna Mucadum to head Kolkata ops for Rediffusion Y&R

    By A Correspondent

     

    In a major ramp up, Rediffusion Y&R has appointed Suparna Mucadum as Vice President to head its Kolkata operations. In her new role, she will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R and add to the company’s leadership team.

     

    Dhunji Wadia

    On her appointment Dhunji says, ” Suparna has a proven reputation as a leader and is enormously regarded by her clients and the industry. I am very excited that Suparna will now lead Rediffusion Kolkata and its presence in the East.  I am certain that with her brand of entrepreneurial leadership, our operation will scale new heights.”

     

    Suparna  has over two decades of industry experience. Over the years, she has worked at JWT, Trikaya, Rediffusion Y&R, AMSI Radio, Polar Fans and lead operations at Genesis Advertising and  Grey Group.

     

    In her vast advertising experience, Suparna has worked on several brands, across categories, including Times Of India, Goodricke Tea, Tata Steel, Spencer’s, Reliance Telecommunication, Shaw Wallace, West Bengal Industrial Development Corporation, National Insurance Company, TAJ Bengal, Tata Tea, Dunlop, Rupa innerwear,Metro Cash & Carry, BOC, ONGC, Zee Bangla , UNICEF.

     

  • The integrated campaign to commemorate 100 years of Tata Power will be handled out of Rediffusion Y&R' s Mumbai office

    Rediff bags creative duties of Tata Power

    By A Correspondent

     

    Rediffusion Y&R has bagged the creative duties of Tata Power. The account was won following a multi-agency pitch.

     

    Tata Power accomplished 100 years of operation on February 9, 2015. The integrated campaign to commemorate  100 years of Tata Power will be handled out of  the agency’ s Mumbai office.

     

    The commemoration of centenary year celebrations were kicked off with the unveiling of logo and theme depicting the Company’s 100-year service of ‘Invisible Goodness’ to the nation by Chairman of Tata Power and Tata group Mr Cyrus Mistry in an event at Khopoli on February 9.

     

    Speaking about the development, Shalini Singh, Head-Corporate Communications,  Tata Power said:  “It is with extreme pride, joy and honour, that we would like to ring-in celebrations for our centenary year celebration. The Company will continue to announce various initiatives being undertaken for various stakeholders and we are happy to have partnered with Rediff as our creative partner. We are confident that Rediff with their innovative approach and creative solutions will enable us to drive impactful media presence across our audience segments this centenary year.”

     

    Commenting on the win, Neville Medhora, Vice President-Rediffusion Y&R Mumbai said, “A 100-year celebrations is a momentous occasion and we are very proud to be part of it. Tata Power has a strong value system and our job will be to upfront and celebrate that.”

     

  • Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore

    Incredible! Given min rev pre-condition of Rs 100 cr, only Big 5 can pitch for tourism min biz

    By Pritha Mitra Dasgupta

     

    The tourism ministry has floated a tender for the Rs 200-crore Incredible India campaign, inviting bids from advertising agencies with revenues of at least Rs 100 crore, a condition that rules out participation of mid-sized firms such as Contract, Rediffusion Y&R, Everest, Bates CHI, Grey or any Indian-owned agency like Concept group of companies and other smaller boutique shops.

     

    While the ministry runs this campaign every year, in the international leg this year it wants to focus especially on new markets like Russia and CIS countries, the Middle East and South America, among others.

     

    “The bidding agency must have a cumulative revenue from creative work equivalent to Rs 100 crore or above in the last three financial years. In addition, the creative agency should have handled at least one creative account in any field, with revenue of over Rs 5 crore, in any one of the last three years,” says the tender notice.

     

    The ministry has also stated that the agencies will have to submit an earnest money deposit (EMD) or bid security of Rs 50 lakh. This will be returned to “unsuccessful bidders…within one month of issue of the work order/contract to the successful bidder”.

     

    According to the head of a non-participating agency, if the guidelines are strictly followed, only five agencies in India can bid for the account. These include Ogilvy & Mather, J Walter Thompson, McCann Erickson, Lowe and FCB Ulka, said the agency head, who did not wish to be named.

     

    “This is extremely discouraging for agencies at a time when Prime Minister Narendra Modi is emphasising so much on patriotism and ‘Make in India’. With this tender, the ministry has alienated almost the entire advertising fraternity,” the agency head added.

     

    The ministry briefed a few agencies at a meeting in Delhi earlier this week and gave them time till February 9 to submit their proposals.

     

    “The selected agency should be able to provide a creative vision and strategy for taking forward the Incredible India campaign of the ministry of tourism,” the tender notice says, adding, “The agency would also be responsible for taking over the content, inventory of films and other creatives from the creative agency which handled the account of MoT and maintaining the same.” The Incredible India campaign was launched in 2003 by Ogilvy & Mather.

     

    In 2006, Grey won the account while a part of the business went to Wieden+ Kennedy. But O&M won back the account in 2012 following a multi-agency pitch and it is seen as a frontrunner this time round as well.

     

    The ministry runs the campaign in both domestic and international markets.

     

    Source:The Economic Times

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  • Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years

    Rediff appoints Suman Varma as Head of Delhi ops

    By A Correspondent

     

    Dhunji S. Wadia

    Rediffusion Y&R has announced the appointment of  Suman Varma as Head of Operations, Delhi. She joins the agency network from JWT where she worked for 22 years. In her new role, she will be reporting to Dhunji S. Wadia, President, Rediffusion Y&R and add to the company’s leadership team. Meanwhile, according to reports, Amitava Sinha, chief operating officer for East, North & South has quit Rediff.

     

    On her appointment, Mr Wadia said, “I’m delighted to welcome Suman to Rediffusion-Y&R. She brings the right mix of talent, experience and enthusiasm that we seek to inject into our talent pool.  Her strong leadership skills will enhance the quality of the work that we do for our clients and add value to their brands.”

     

    Suman Varma

    Said Ms Varma: “After a successful stint of 22 years with JWT and extensive associations with some of the most robust marketing companies, I am now seeking to leverage the depth and width of my experience in leading the Rediffusion-Y&R, Delhi team to greater success.  Leaving the comfort of JWT was a tough call, but the thought of joining Rediffusion-Y&R and teaming up with Dhunji was exciting.  I look forward to the new challenges ahead.”

     

    With over 22 years of experience in advertising , Ms Varma’s last assignment was as Vice President & Executive Business Director, JWT India and was leading the GSK and Hamdard account.