MxMIndia

Tag: Rediffusion Y&R

  • The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office

    Rediffusion Y&R bags creative duties of L&T

    By A Correspondent

     

    Larsen & Toubro, one of India’s largest conglomerates that branches its interest across key sectors of the Indian economy has appointed Rediffusion Y&R as its creative agency. With an objective to bring in a committed focus on its key growth businesses, L&T recently decided to integrate its marketing communication duty under a single agency.

     

    L&T-Realty is amongst L&T Group’s fastest growing business that spreads across Mumbai, Bangalore & Chennai, offering premium residential and commercial spaces. The company plans to expand rapidly in the next few years and establish itself as the most trustworthy and top-of-the mind brand in the crowded real estate business. The immediate mandate for the agency is to work closely with the L&T Realty team in strongly positioning the brand in the market.

     

    D. Morada, Vice President, Corporate Brand Management & Communications, L&T Group said, “L&T is a diversified conglomerate that caters to markets across several sectors. While each of our businesses addresses different markets, the core value proposition remains valid across all its business. To ensure consistency of brand positioning of the L&T Group, it was found necessary to have single creative agency to handle the advertising needs of all our businesses. After a detailed evaluation process we decided to award Rediffusion – Y&R the creative mandate. It was based on the strength of understanding our business needs, and articulation of a strategy on the way ahead. The L&T brand has been built over decades with a lot of passion & commitment, and while selecting a partner we sought the same level of passion.”

     

    On winning the account, Dhunji S.Wadia President Rediffusion Y&R, said, “It’s an honor to win the creative duties for Larsen & Toubro, one of India’s most well-recognized brands. We really look forward to partnering L&T’s ambition of achieving greater heights and creating some great work together. We were given a very detailed and specific brief. This helped the team in terms addressing the issues and working on interesting creative solutions. We are delighted to be their partners among the number of agencies that participated in this pitch.”

     

    Uttio Majumdar, Head of Operations, Rediffusion – Y&R, Mumbai adds, “L&T is amongst one of India’s most iconic and respected brands and L&T Realty being a part of this family commands a high level of trust & loyalty. As they enter a new phase of development and aim to strengthen their presence in the over crowded and often misunderstood real estate market, we at Rediffusion – Y&R feel honored to be selected as their partners and we look forward to helping them achieve their goals.”

     

  • The Season 3 race is being held at the Buddh International F1 circuit, Greater Noida on the 20th of March’ 2016

    Rediffusion creates new campaign for Tata Motors T1 Prima Truck Racing Championship

    By A Correspondent

     

    The concept was launched in India two years ago with the objective of making trucking an aspiration amongst the new generation of drivers and young fleet owners. This gave Tata Motors an opportunity to showcase their product and technological credentials through the excellence of Tata Prima.

     

    Tata Motors T1 Prima Truck Racing Championship being held at the prestigious Buddh International F1 circuit for the past two years has now become a much awaited annual event. It is a day-long programme where the best British truck racing drivers compete for the championship along with some entertaining performances by eminent Indian artists. This year Tata Motors are taking the event to a whole new level by introducing for the first time our own Indian truck racing talent by selecting actual competent truck drivers. These truck drivers have been given technical training for over a month by specialised technicians and racing experts in order to prepare them to compete in the championship.

     

    The communication for Season 3 was devised to mainly communicate this unique achievement and showcase the aspirations of the truck drivers who from being masters of the Indian roads are now on the verge of becoming racing truck heroes.

     

    The television commercial, concieved by Rediffusion-Y&R captures the attitude of these Indian truckers of leaving the world behind and exhibiting power of a winner, as they drive through the tough Indian terrain onto the racing track at Buddh International Circuit. The TVC is backed by an integrated campaign on press, radio, outdoor and consumer contact programs to draw maximum attendance at the event.

     

    UT Ramprasad

    UT Ramprasad, Head – Marketing & Communication (Tata Motors, Commercial Vehicles) said, “Season 3 is a landmark year for the T1 Prima Truck Racing history. The first time around was by introducing the concept of truck racing in India. This year we took T1 Racing to another level by selecting & training Indian truck drivers to race Tata Prima, India’s greatest truck. The commercial is an encapsulation of the pride and feeling that truck drivers have upon being given the chance to race and compete with their peers on the race track , that too on the prestigious Buddh International F1 circuit.”

     

    Dhunji S. Wadia

    Dhunji S. Wadia, President Rediffusion-Y&R said, “The focus of our communication this year was to showcase the big leap that Tata Motors are taking in the T1 Prima Truck Racing by including Indian Truck Drivers for the very first time. We want to highlight the feeling of pride that these truck drivers felt on being given such an opportunity.”

     

     

    Rahul Jauhari

    Rahul Jauhari, CCO – Rediffusion-Y&R said, “T1 will be transformational for Indian truckers as, for the first time, it puts the spotlight on them. The idea for the commercial came from there. The story of Indian truckers eager to make their mark on the world, we wanted the real feel.  We have shot real trucks on location in multiple places.”

     

  • Rediffusion Y&R, the agency tasked with the communication mandate, was briefed to welcome the world to the 'Make in India Week'

    Rediffusion Y&R executes integrated campaign for ‘Make in India Week’

    By A Correspondent

     

    The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbaiis an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with policy-makers and an opportunity to understand the latest government initiatives.

     

    Rediffusion Y&R, the agency tasked with the communication mandate,was briefed to welcome the world to the ‘Make in India Week’. With this brief, Rediffusion created a unique symbol – The Laman Diya, a representative of auspicious beginnings, peace, prosperity and growth.The idea behind this Diya design was to connect the elements of the ‘Make in India Lion’ with the Diya in the Government of Maharashtra and the MIDC logo. The concept has been extended to TVC, Outdoor as well as the life-size Installations.

     

    The second task was to build the Magnetic Maharashtra brand and promote Maharashtra as the leading investment destination for potential investors globally. For this Rediffusion Y&R conceived and created aunique campaign putting forward a 360 degree support; right from TVCs, print campaigns, AVs and outdoor.

     

    The brand film for Magnetic Maharashtra features Sachin Tendulkar, Madhuri Dixit and Shankar Mahadevan highlighting these aspects that Maharashtra offers to its investors and concludes with the line “Unnati ka Savera, Magnetic Maharashtra yeh Mera”.

     

    Pramod Sharma

    Having worked on this campaign, Pramod Sharma ECD West, Rediffusion Y & R said, “I have been born and brought up on this great land called Maharashtra. And working on something as big and diverse as Maharashtra was a privilege. Deadlines were mad. Work had to be created and presented in almost impossible time. What kept us going was the pride to work on Magnetic Maharashtra. My complete team is to be given the credit for pulling off this outstanding campaign. I hope this campaign does wonders for our state and ropes in enormous investment and business opportunities.”

     

    Dhunji Wadia

    Dhunji Wadia Group President, Rediffusion Y&R quotes “I thank the Government, CII and MIDC for giving Rediffusion-Y&R this opportunity for Maharashtra as the host state to welcome the world and through this effort showcasing Maharashtra as the ideal destination for investment before a global audience.”

     

  • The business was won following a multi-agency pitch

    Rediff’s communication for LIC Single Premium Plans

    By A Correspondent

     

    Having won the pitch, Rediffusion-Y&R has conceptualized LIC’s latest campaign film. The objective is based on two of LIC’s single premium plans namely, “Bima Bachat” and “Jeevan Shikhar”.  This extends the brand proposition of ‘Be rest assured once and for all’. The communication is targeted to the modern upper middle class families.

     

    LIC’s objective was to build their campaign communication in order to familiarize people with a single premium endowment plan and its benefits, thereby encouraging them to invest in the same.

     

    The film shows a daughter reminding her father that she will be 18 years old in the coming week and he should refrain from getting her any teddy bear or robot toys, to which her father gifts her jewelry set. The daughter is delighted; however the mother has her concern on the expense, to which the father explains that “Our daughter is getting older, instead of various small investments we should now look at big investment. It gratifies our daughter and prepares us for future too”. In the comeback the daughter having received the jewelry, in all her innocence asks her father if the gift has to do something with her marriage, as she is too young; to which her parents laugh.

     

    The campaign aims at making people realize the importance of saving early in life and investing in the future of their loved ones. And that’s what the product offering of LIC, exactly does.

     

    Pranav Harihar Sharma

    Pranav Harihar Sharma, ECD – West & North, Rediffusion Y&R said, “The film taps the mind space of a father, how he thinks long term and in the disguise of a birthday gift, how he starts planning for a bigger occasion in future. And this actually is a beautiful thing that only we Indians have. The habit of saving and planning for future is an in-bred thing in us and that’s made the core insight in the film.  The story line was kept simple and slice of life and the effort was to connect the story seamlessly back to the product offering from the brand. I think simplifying a product in an interesting way is the job of communication and that’s what we tried doing here.”

     

    Dhunji Wadia

    Dhunji S. Wadia, President Rediffusion Y&R said, “We were given a very detailed and specific brief. This helped the team in terms of addressing the issues and working on an interesting creative solution.”

     

  • This bigger space only means latest facilities for the employees, enhanced services for the clients and enormous room for growth for the agency

    Rediffusion Y&R relocates office in Mumbai

    By A Correspondent

     

    Rediffusion Y&R is relocating its Mumbai Corporate office to Lotus Corporate Park in Goregaon (East). The new office is built on 27,000 sq ft area on the 18th floor. It will bring the offices of entire group companies together namely Rediffusion Y&R, Everest Brand Solutions, Sudler & Hennessey (S&H) and Rediffusion Wunderman. This bigger space only means latest facilities for the employees, enhanced services for the clients and enormous room for growth for the agency.

     

  • The film is an initiative conceptualized by Rediffusion Y&R

    Rediffusion Y&R creates #FlagoffChange on eve of Republic Day

    By A Correspondent

     

    On the eve of Republic day, Rediffusion Y&R has unveiled a digital film that revolves around “Teach them, Change Them”. The film set up is in an office, where an old man (teacher) asks a clerk on the progress of his file; to which the clerk casually replies that it is stuck in the same place. The clerk begins to explain to the old man on how being a teacher he should already understand the science behind the car running on petrol and that it is very important to fuel the file and increase its weight in order to fasten the work. The old man is dazed yet stays poised.

     

    Thereafter, upon peon serving the tea, the clerk asks the peon to serve the tea to the old man so that we can understand the significance of “chai-paani”. The old man subsequently asks the clerk for his file, and expresses his willingness to increase the weight of the file to which the clerk smiles and takes out the file from the heap and points out that the tea worked. The old man puts something inside the file and returns it back to the clerk. The clerk takes it and contentedly tells the old man that the weight has increased only to find the tricolour flag lying inside. The old man adds that he isn’t sure whether the file’s weight has increased however his shoulder definitely has some heavy responsibilities to take on. The film ends on the musical notes of the national anthem.

     

    This film tied together with the theme #FlagoffChange is momentous and carries a reflective message.

     

    Jaideep Mahajan – NCH, Rediffusion Y&R said, “Technology is all about bringing positive change. But this Republic Day, we chose to talk about positive change of a different kind; the kind that we’d like to spark for a better India. And, who better to start this conversation than a brand that’s truly Indian.”

     

    Pranav Harihar Sharma, ECD – West & North and director, Rediffusion Y&R said, “You rarely get these kinds of scripts to execute. And though the budget for the film was really minuscule but only on the sheer basis of the script people came on board for free. I tried my best to keep the story in film zone and not commercial. We kept the shots organic and camera in classic locked frames. Actors were asked to hold on the dialogues and delay the delivery. I had the dream cast which made my job easier. I’m glad to have directed this gem”.

     

  • The essence is to create an overall recall value and brand identity, while focusing on the benefits that the brand has to offer

    Kids work their magic in new campaign for SBI Cap Securities

    By A Correspondent

     

    Rediffusion Y&R has unveiled a series of six campaigns for SBI Cap Securities. The campaign breaks down the jargon associated with the category and simplifies the features of the product being offered in a distinctive style.

     

    A charming series of six ads featuring a kid brother and his sister in everyday situations connects instantly. The essence is to create an overall recall value and brand identity, while focusing on the benefits that the brand has to offer.

     

    According to Sreejith Kodoth, Creative Head (Art), Rediffusion Y&R; “Breaking the campaign in six separate ads was the perfect strategy. It gave us the scope to simplify the benefits and also made for a much more expressive communication program. We avoided jargon and heavy financial words – the kids, in their own way, brought the idea alive in a charming fashion.”

     

    Mani Palvesan, Managing Director, SBI Cap Securities added; “We threw a challenge at the agencies to communicate multiple benefits in one campaign. Rediffusion Y&R managed to come back with a solution that not only brought all the benefits alive; but also managed to dejargonise the category for a common man. What we liked about the creative strategy was that it was clutter breaking and connected instantly. It was simple, clear and bang on our requirement. The central characters of the film, the kids showcase great bond and unspoken understanding that we as a brand believe is important between us and the customers.”

     

    Rahul Jauhari, COO Rediffusion Y&R adds, I’m quite happy with the way this campaign has turned out. The casting has paid off and going by reactions, the campaign is resonating well with people.

     

  • Darshan is an avid artist and paints in his free time

    Rediffusion Y&R appoints Darshan Choudhari as Creative Head, Mumbai

    By A Correspondent

     

    Rediffusion has appointed Darshan Choudhari to join the Mumbai team as Creative Head. He will be working closely with CCO, Rahul Jauhari.

     

    Darshan comes from Creativeland Asia and has been behind some good work on Marico Corporate, Virgin Mobile, Parachute, Wego, Killer, Captain Morgan, to name a few. He comes with over 14 years of industry experience and big brand work to his credit, with numerous wins at local and international shows.

     

    In the past he has worked with agencies such as Saatchi & Saatchi Mumbai, BBH India, Bates141, Enterprise Nexus Mumbai, Saatchi & Saatchi Bangalore and Enterprise Nexus Bangalore.

     

    Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R said: “I’m delighted to welcome Darshan to our team in Mumbai. His work speaks louder than he does, and that works perfectly for me.”

     

    Upon his appointment, Darshan said, “It’s always great opportunity to work for big agency like Rediffusion and solid brand like Tata Motors.”

     

    Darshan is also an avid artist and paints in his free time.

     

  • The account was won following a multi agency pitch

    Rediffusion Y&R bags creative duties of KIFF 2015

    By A Correspondent

     

    Kolkata International Film Festival is the second-oldest film festival in India. Its focus this year is on “Hollywood”. Keeping in line with this, Rediffusion Y&R has worked on a campaign fashioned around well known Hollywood production companies. The Campaign includes 360 degree support of Press, Outdoor, Digital, Poster and Merchandise. The first four ads have already been released.

     

    Piyash Ghosh and Nilanjan Dasgupta – Executive Creative Directors (South- East), Rediffusion-Y&R said, “We took the reference of some of the well-known production houses based out of Hollywood and recreated them with Kolkata’s iconic structures. The main motif, the terracotta camera has been created keeping in mind the art form of Bengal.”

     

    Atri Bhattacharya, an IAS and Principal Secretary- Department of Information & Cultural Affairs, Government of West Bengal said, “Rediffusion-Y&R had great communication ideas, they have really thought out of the box. It’s the creative edge where they have cut out others in the line. They are also taking care of what we call the 360 degree communication.”

     

    Suparna Mucadum- Vice President, Rediffusion-Y&R Kolkata adds “Winning this prestigious campaign is very gratifying. In an era, where cutting clutter is a difficult task, our work on KIFF is already able to capture attention. The task is to enthrall all cinema aficionados to not only live the theme; but also take home a bit of Hollywood with them. For this we have worked on an all round campaign with contemporary digital ideas and interesting merchandise products too.”

     

    KIFF showcases creative work of most innovative and artistic film makers of the world.The festival will feature 149 films by 137 directors from 61 countries in 15 categories at 12 venues from 14th November to 21st November. Amitabh Bachchan will inaugurate the festival at Netaji Indoor Stadium, in the presence of Honorable Chief Minister Mamata Banerjee.

     

  • Has the feisty Arun Nanda (wt Ajit Balakrishnan) agreed to sell his 60 percent to WPP? A report says it is 'likely' to have…

    Rediffusion-WPP. Deal Or No Deal?

     

    By A Correspondent

     

    Is it a story done every year by the news media, as a senior Rediffusion Y&R executive told MxMIndia when we called her/him to verify whether WPP-Rediff was a done deal?

     

    We don’t know. We aren’t sure.

     

    Denials are regularly issued for many M&A deals, but then often these stories are leaked to put pressure on a company that is not buckling under.

     

    Then there are also stories like the one which said that Piyush Pandey was going to join nephew Abhijit Avasthi in his start-up. Pandey has rubbished the story in his recently released ‘Pandeymonium’.

     

    “In most cases, the ‘news’ is completely unfounded, even as the article carries authoritative quotes attributed to unnamed sources ‘close to the developments,” wrote Pandey as he went on to write about the speculative story on him establishing his own advertising as he turned 60 earlier this year.

     

    We don’t know, We aren’t sure.

     

    We can’t say that the Rediffusion deal story is unfounded.  We also ‘confirmed’ it from a couple of independent sources.

     

    Btw, we also spoke to a senior functionary at the Dentsu Aegis Network in India who told us that the 13.33 percent investment is from the Dentsu HQ in Minato, Tokyo in Japan, so we should be calling some ‘San’ there and saying: “Konnichiwa”.

     

    But, since we have rights to republish specific Eco Times stories, here’s what appeared this morning:

    WPP to finally take control of Rediffusion; Y&R to raise stake in Arun Nanda-led agency to 86%

     

    By Pritha Mitra Dasgupta

     

    In 2007, Arun Nanda, who started Rediffusion in 1973, had declared, “Not now, not ever,” to an offer from Martin Sorrell, chief executive of the world’s largest advertising conglomerate WPP, to acquire a controlling stake in his agency for Rs 500 crore. But at 72, Nanda, one of the last standing independent Indian advertising warhorses, seems to have finally put his sword down in the war that Sorrell has been trying to win since 2005. The battle has now been reduced to negotiations.

     

    WPP’s creative agency Young & Rubicam (Y&R), which owns 26.7 per cent in Rediffusion Y&R, is likely to raise its stake to 86 per cent in a deal staggered over the next few months. Y&R will first increase its stake to 51 per cent and gradually buy out Arun Nanda and Ajit Balakrishnan. Nanda and Balakrishnan currently own 60 per cent stake in Rediffusion Holdings Pvt Ltd.

     

    It has Everest Brand Solutions, Wunderman, Sudler & Hennessey and Rediffusion-Edelman as subsidiaries.

     

    The first stage of the deal – the acquisition of management control – will see Nanda and Balakrishnan take home a payout estimated to be around Rs 100 crore.

     

    “Your sources may be incorrect,” wrote Sorrell in response to an email questionnaire sent by ET. A mail written to Nanda did not elicit any response. But during his recent visit to India earlier this month, Sorrell told a number of WPP group CEOs about the agreement of the deal.

     

    The due diligence has already begun. According to multiple sources, while Sorrell, Nanda and Balakrishnan have the deal in principle, they will sign on the dotted line in the coming months. Once the deal is sealed, Rediffusion Y&R and its group companies will be rebranded as Y&R to reflect the new ownership.

     

    While Nanda is likely to exit the creative and media business completely, he will continue to oversee the PR business, and retain a controlling stake in PR agency Rediffusion-Edelman.

     

    “Of all the Rediffusion companies, it is the PR division Edelman that clocks in more than 50 per cent of the revenues…I think it will be best for Nanda to go with the Y&R offer,” said an advertising veteran aware of the deal.

     

    Nanda and Balakrishnan first diluted their stake in 1994 when Dentsu Inc and Y&R, each bought 20 per cent stake in Rediffusion, which was then rebranded Rediffusion DY&R.

     

    In 2000, WPP acquired Y&R. In 2004, the joint venture Dentsu-Y&R was formed in Japan, and the two agencies’ stakes in Rediffusion were redistributed as per a worldwide agreement. In India, Dentsu ended up with a 13.3 per cent stake, while Y&R held 26.7 per cent.

     

    Dentsu’s 13.33 per cent stake is also likely to be transferred to Y&R, said a source familiar with the deal.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006

    Rediffusion-Y&R elevates Spandan Mishra as Head- Strategic Planning

    By A Correspondent

     

    Spandan Mishra

    Rediffusion Y&R has elevated Spandan Mishra as Head, Strategic Planning. He will be reporting to Navonil Chattejee, Chief Strategy Officer, Rediffusion Y&R. Prior to this promotion, Mishra was Partner, Strategic Planning, Rediffusion Y&R.

     

    Spandan has nearly a decade of experience and has worked across brands such as Big TV, Singapore Tourism Board, Samsung CTV, Tata Power,Reliance Mobile, Tata Housing, McDonald’s, Tata Motors, Tata Nano, Taj Group of Hotels, SBI Mutual Fund, SBI Capital to name a few. He worked on the launch of Mc Spicy in India.
    Spandan started his career as a Treasury Sales Executive at ICICI in 2005 and moved to MICA in 2006. He later joined Leo Burnett in 2008 as Brand Strategy Associate. After nearly 4 years, he joined Rediffusion Y&R in the planning function.

     

    Spandan has won several awards for his work such as Effie Bronze (McDonald’s Happy Price Menu, McDonald’s Mc Spice Menu), Effie Silver (Tata Ace Zip) and Silver in Asian Marketing Effectiveness and Strategy Award for Tata Prima.

     

    Spandan is  also a Director, Actor, Playwright, and Screenwriter. He is associated with Last Minute Productions.

     

    Speaking on the development Dhunji S. Wadia, President, Rediffusion Y & R said:

    “Spandan has an incredible ability to identify the core of a challenge and find several unpredictable and unique solutions that work.  A man of many talents, Spandan inspires insightful and provocative creative – that’s why he is a wonderful strategic planning person. And he instills a high level of confidence among his colleagues and clients.  He will work closely with Navonil and help leverage our strengths, build on our progress and drive great results for our clients and the agency.”

     

  • The account was won by Rediffusion Y&R following a multi agency pitch

    Rediff bags creative duties of Hamdard

    By A Correspondent

     

    Rediffusion Y&R will be the new creative agency of Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company which had put its flagship brand Safi and traditional medicine on pitch recently . The flagship brands like Safi, Roohafza, Sualin, Joshina will be handled out of the Rediffusion Y&R’s Delhi office. The account was won after a multi-agency pitch.

     

    Hamdard Laboratories operates in the category of health and wellness, and was set up in 1906 in Delhi. It is one of the major players in the OTC healthcare sector with more than 600 OTC and ethical products, including popular household brands like Safi, Roohafza , Joshina, Sualin – these brands have a role to play in our lives .They have dominated the shelves in our homes forever and in many cases , been a part of growing up years.

     

    Mansoor Ali

    Mansoor Ali, Chief Marketing Officer , Hamdard said this about the pitch:

    “ We’ve been through an intense evaluation process and have decided to award a significant part of the business to Rediffusion Y&R, on the strength of understanding our business, and having the right direction on concepts and strategy. We have decided to partner with Rediffusion Y&R on Rooh Afza and its extensions (being the big one),Safi, Sualin and Joshina.”

     

    Dhunji Wadia

    On winning the account, Group President Rediffusion Y&R, Dhunji Wadia, says, “It’s an honour to be associated with Hamdard and the wonderful brands that they have assigned us. We look forward to creating great work together.”