MxMIndia

Tag: Radio Mirchi

  • The network has announced plans to cap inventory on all its stations at 15 minutes per hour

    Radio Mirchi announces 15-min cap on inventory

    By A Correspondent

     

    At the Radio Abby awards at Goafest last week, Radio Mirchi announced its plans to cap inventory on all its stations at 15 minutes per hour which is a significant reduction from the earlier 22 minutes of advertising per hour that would play. This initiative of reducing advertising on its stations has been taken keeping in mind the fact that the most common complaint radio listeners have against the medium is long ad breaks, notes a communique.Mirchi had already capped inventory on its newly launched stations at 10 minutes but this year it will roll it out to the older stations in its network as well, the release adds.

     

    Said Mahesh Shetty, Chief Operating Officer, Radio Mirchi:  “The Radio Abbys are a natural fit for the ‘Mirchi’ brand as this is a platform that recognises quality workdone in radio advertising. This year we are undertaking this initiative of decreasing inventory across our Mirchi stations. This will improve the listener experience and is better for the advertiser as well. Less clutter means their message will reach the consumer who has not tuned out!”

     

  • For the launch of Campus Radio, Radio Mirchi had composed a catchy new jingle with a spunky feel for the station and on-boarded a set of fresh new faces as RJs of this station

    Britannia Good Day & MEC India co-create campus digital radio station

    By A Correspondent

     

    Britannia Good Day in partnership with MEC Wavemaker, a content arm of MEC India, conceptualisedwhat is being biIndia’s first brand owned campus digital radio station in an attempt to get young Indians to smile more.

     

    Commenting on the launch, VP, Marketing, Britannia Industries Limited, Ali Harris Shere said:“Good Day is an iconic brand and enjoys immense love and equity amongst the consumers. The brand holds the baton for making Indians smile more and we know that youth with their innate optimism and cheer will do this better than any other demographic. By establishing ‘India’s 1st aural social network’, Good Day aims to connect deeper with its younger consumers. The digital radio station has been curated with a keen focus on today’s youth and their passions, and the content will reflect what’s current & trending in the country’s pop culture”.

     

    On curating the platform for the youth, Kumar Deb Sinha, Head – India, MEC Wavemaker said:“The content space is now witnessing a change as brands prefer to own unique platforms to connect and persuade their target audience. Our task at hand was to target Gen Z, who are interested in what’s new, trending and adapts to the latest trends. To focus on this specific audience, MEC had conducted an in-depth study in understanding Gen Z through customized research and consumer behavior tracking tools,  which helped to create customized and engaging audio platform called ‘Campus Radio’, a combination of preferred online (radio) and content (music) medium.”

     

    He added, “MEC Wavemaker always believes in creating unique content ideas that goes beyond traditional marketing activities that enables to strengthen the equity of the brand.”

     

    Celebrating the launch, Rahul Balyan, Head of Digital Initiatives, at Radio Mirchi said,“Radio Mirchi, in partnership with Gaana, is happy to create an online platform for Britannia that helps them engage with the College students. We have created a unique listening experience that re-invents radio for the internet-savvy youth. We are also helping Britannia connect with college students across the country through on-ground activation as well. Radio Mirchi already operates sixteen online radio stations in partnership with Gaana, and hopes to make Campus Radio the flagship online radio station of the youth of India. The challenge in digital marketing is to build meaningful engagement with consumers, and Radio Mirchi with its content creation capabilities, its iconic Rjs, and multi-media solutions is helping build that engagement for brands across digital platforms.”

     

  • 30 entries from 11 colleges get shortlisted for the next round

    WATConsult receives 160 entries for ‘WAT’s your Big Idea’​’

    By A Correspondent

     

    WATConsult reports an encouraging response in its first ever college competition programme – WAT’s your Big Idea (#WYBI). They received 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

     

    Every brand associated, shared a brief with the students pertaining to their target audience. Jack and Jones wanted ideas which helped them in getting more footfalls and sales. Radio Mirchi looked for ideas which increased their website traffic; HUL brief’s was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

     

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price. L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the India population and Warner Bros. India brief was around increasing social media engagement and tune-ins.

     

    Rajiv Dingra

    Said Rajiv Dingra, Founder and CEO:  “We are surprised at the quality of the entries received. Many of the entries were leaning towards ‘innovation’ in engagement and there is a clear trend towards the use of technology. The next round is going to be equally exciting as the shortlisted entries will get a chance to improve their ideas with the WATConsult team and then present it in person to the Jury Members/Brand Managers in a final showdown.”

     

    WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

     

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The selected winners will be rewarded monetarily with an endorsed certification and job guarantee. MxMIndia is partnering the event.

     

     

  • The campaign thought "Aapka Chalta Phirta TV" communicated the essence of the product offering in one line

    Mirchi’s new campaign for dittoTV – Aapka Chalta Phirta TV

    By A Correspondent

     

    Mirchi’s Creative Services (CS) team has crafted an insight driven campaign for the app ‘dittoTV’. The campaign thought “Aapka Chalta Phirta TV” communicated the essence of the product offering in one line.

     

    Just as one can listen to radio while on the move, Ditto TV enabled consumers to watch TV in real time, and that too from anywhere. Based on this insight the CS team came up with the campaign thought of, “Aapka Chalta Phirta TV”. The thought was communicated to the listeners with elements like, “Agar TV ke paav (legs) hote toh aap TV ko kahan kahan lekar jate aur TV dekhna kahan pasand karte?” Mirchi also amplified the campaign through on-ground activities across the country.

     

    Speaking on the occasion, Shweta Iyer, National Head – Creative Services, Mirchi said:  “TV is a very essential part of everyone’s life. Watching live TV on the go will have an impact on the way television is consumed. The quirky name of the campaign – Chalta phirta TV lets people know what the product is all about. We have stretched beyond radio as a medium and covered on-ground to reach more people for dittoTV’s campaign.”

     

    Speaking on the occasion, Archana Anand, Business Head, dittoTV said: “We’re very excited to have partnered with Radio Mirchi on the Chalta Phirta TV campaign. On-ground has been a critical element of our disruptive Bees Ka TV campaign across India for dittoTV. This innovative idea from Radio Mirchi really helped bring alive the proposition of being able to watch Live TV-on-the-go to people across 11 cities. We are very happy with huge interest it generated and the response we have got for the campaign.”

     

     

  • Along with the best Punjabi and Bollywood music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 98.3 FM

    Mirchi 98.3 FM takes off in Chandigarh

    By A Correspondent

     

    Radio Mirchi was launched in Chandigarh at the Hyatt Regency, Chandigarh, by Bollywood star Tiger Shroff. Diljit Dosanjh, Punjab’s own rockstar, too played an instrumental role at the launch event.

     

    Keeping in mind the requirements of listeners in Chandigarh, Mirchi 98.3 will play the latest Punjabi music. The product strategy has been decided after extensive research, opinions of experts like Diljit and talking to the people of the city, elaborated Bhanu Pratap Singh, Vice President & Cluster Head Punjab, Himachal and J&K, Radio Mirchi.

     

    Along with popular Punjabi and Bollywood music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 98.3 FM.

     

    Mahesh Shetty, COO, Radio Mirchi commented that, “Chandigarh is a very important city in our expansion plans and we are extremely excited to be here. Working with Diljit on our Chandigarh station was a no-brainer. We didn’t think there was anyone better who would know exactly what the people of this city want. And for the formal launch our new station, we are absolutely thrilled to be associated with one of the hottest new stars of Bollywood cinema today – Tiger Shroff – and one of the most popular directors on the scene – Remo D’Souza.”

     

  • A night that was all about cheering, enjoying, encouraging and most importantly radio

    Red FM, BIG FM & Radio Mirchi earn top laurels at IRF

     

    By Anuka Roy

     

    ‘Happiness is like a radio station, broadcasting all the time. You just have to learn how to tune in and receive it properly. Stay tuned and be happy always!’ Nobody knows who said that but it sure is a true saying. It was indeed a happy environment when people from the radio and media industry gathered together to celebrate the best of the best in radio. This year the Excellence in Radio Awards (ERA) were hosted on Friday the May 13 (this was another highlight for everyone) at The Westin Mumbai.

     

    This year, a total of 43 awards were given out across various categories. To celebrate the spirit of radio and the winners everyone in the audience was given a whistle to cheer for the winners. And did they cheer? The only thing that can be said is, hardly anything else was audible every time an award was announced. Some of the award-winning stations this year included Radio Mirchi, Red FM, Suryan FM, Reliance Broadcast Network Ltd, Radio City, Radio Mango, Club FM and MY FM.

     

    Without any doubt this year’s ERA was painted red with Red FM winning 13 awards including the ones won by sibling Suryan FM across different categories and regions including the ‘Best Radio Sparkler (Hindi)’ for the character Bauua, who plays pranks on people over the phone and the ‘Best Community Service Award’ for ‘Himmat ki Kimat Delhi’, an initiative by Red FM Delhi in recognising the true heroes of Delhi.Suryan FM won two awards ‘Best Breakfast Programme/Show (Tamil)’ and ‘RJ of the Year (Tamil)’ which went to RJ Blade Shankar. Reliance Broadcast Network Limited or Big FM also won 8 awards, including the award for the ‘Best Radio Programme  (Hindi – For Non-Metro Station)’ and ‘RJ of the Year (Hindi – For Non-Metro Station)’ which went to AnnuKapoor for his show ‘Suhaana Safar With AnnuKapoor’.‘RJ of the Year (Hindi)’ went to RJ NeeleshMisra of Big FM.TLG India (Zenith Optimedia India) won two awards for’ Most Effective Use of Radio in an Activation Campaign’ and ‘Most Outstanding Use of Radio in an Ad Campaign’. However, the most anticipated award of the evening, ‘Best FM Station’, was taken home by Radio Mirchi Delhi.

     

    Speaking to MxMIndia, Vishaal Sethia, Senior Vice President, Programming at Radio Mirchi said: “It always is a fabulous feeling. It is a station which has a lot of initiatives regularly. It is a very creative team; this also re-establishes the fact that we are leaders in Delhi. It is a great feeling to be rewarded for all of that”.

     

    Nisha Narayanan, COO of Red FM spoke about the road ahead for the station. She said: “What I am really happy about is the fact that, we are winning a lot of regional awards. I have always been saying that awards need to move out of Delhi and Mumbai, needs to be encouraged in other cities as well. The road ahead, as I keep telling the team, we need to continue to innovate, be fresh in our thoughts, think out of the box and keep entertaining. ” Speaking on behalf of Team Red FM on bagging a dozen awards, Rajat Uppal, National Marketing Head said: “It is nice. We always have been winning so many awards and this year is no exception. We won 13 medals today; it feels great.”

     

    With much debate on about the future of radio in our country, the awards surely are a source of encouragement and a hope for brighter days ahead for the radio industry.

     

     

  • While bringing Mirchi to Guwahati, care has been taken to ensure that Assam's own rich culture, language and heritage is reflected in the product. Apart from Bollywood music, listeners will be treated to Assamese "aadhunik gaan"

    Radio Mirchi 95 FM takes off in Guwahati

    By A Correspondent

     

    Radio Mirchi was launched in Guwahati by Assam’s poster boy of music, Papon. He was honoured as the Vocalist of the Year at the recently concluded Mirchi Music Awards 2016 for “Moh Moh Ke Dhaage” from the hit movie, Dum Laga Ke Haisha. Papon has handpicked the songs and has provided inputs for the shows that will air on Radio Mirchi 95 FM.

     

    Also present were the RJs who will host the shows on Mirchi. RJ Gaurav, playful RJ Pallavi and vivacious RJ Ayesha promise to keep Guwahati entertained throughout the day with their sparkling wit and banter, regular updates about what’s happening in the city and unique opinions on songs and movies released.

     

    While bringing Mirchi to Guwahati, care has been taken to ensure that Assam’s own rich culture, language and heritage is reflected in the product. Apart from Bollywood music, listeners will be treated to Assamese “aadhunik gaan”.

     

    Along with the best Bollywood and local music – Mirchi will keep its listeners entertained by bringing in cutting edge radio content, comedy, updates and infotainment that will keep listeners hooked on to 95FM. The shows have been designed after extensive research, talking to and interviewing hundreds of people across all walks of life; and keeping in mind the life of listeners and to echo what Guwahati is thinking and talking about.

     

    Prashant Panday, MD & CEO, Radio Mirchi commented that, “We absolutely loved working with Papon to bring the best music and the most relevant content to the people of Guwahati. We think this is the best way we could have launched our Phase-3 expansion. This is an exciting time to be in the radio business with new opportunities, new places and new platforms to explore and we are trying to do exactly that.”

     

  • As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President

    ENIL strengthens leadership team

    Hitesh Sharma

    By A Correspondent

     

    Entertainment Network India Limited (ENIL) has announced significant changes in the senior management team in line with its strategy for rapid growth. As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President. Hitesh will now look after Phase-3 expansion program of the company and any other strategic growth areas the company may pursue. In addition, Radio Mirchi also elevated Mahesh Shetty to Chief Operating Officer. As COO, Mahesh will look after the ambitious plans of the current radio business. Hitesh and Mahesh will assume their new roles with immediate effect.

     

    Prashant Panday

    Talking about the development Prashant Panday, MD and CEO, ENIL said, “This is the most exciting time for the radio industry. This elevation comes at a time when we are gearing up for a rapid growth with the announcement of Phase III. We want to be well equipped with the best seasoned team to make the right decisions. We are confident Hitesh and Mahesh will steer the company in the right direction going forward.

     

  • Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect

    Prashant Panday elevated as MD & CEO at ENIL

    By A Correspondent

     

    Prashant Panday

    Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect. Erstwhile the Executive Director & CEO, Prashant is one of the most illustrious names in bringing in the radio revolution in India and strengthening Radio Mirchi’s presence both nationally and internationally.

     

    In the new role, Prashant will continue to spearhead the team in maintaining Radio Mirchi’s leadership position in the country.

     

    An Engineering graduate in Electronics & Communications and IIM Bangalore graduate, Prashant has been associated with the company since August 2000. Over the past 14 years Prashant has been able to take Radio Mirchi to an enviable position with revenues of Rs. 385 crores and a PAT of Rs. 84 crores in the 2013-14. Prashant has a total of 24 years of experience in industries ranging from Advertising, Banking, FMCG & Media. Prior to Radio Mirchi, Prashant has worked with Citibank, Pepsi, HUL, Mudra, Modi Revlon etc. His areas of strength include Marketing & Sales, Analytics & Strategy and People Management. He also served as a member of the Ministry of I&B’s committee on fighting Piracy. He is a speaker at various industry forums.

     

    Talking about the development Mr. Prashant Panday said, “It feels good to be recognized by the Board! I’m lucky to have the best team in the media industry working alongside as colleagues. I’ve always believed that the best of radio is still to come and the next 5 years will be a fabulous ride for anyone seeking professional success.”

     

    About Radio Mirchi:

    Entertainment Network India Limited (ENIL), India’s leading private FM radio broadcaster, popularly known as Radio Mirchi, operates across 32 cities in the country. Launched in 2001, Radio Mirchi has the highest listenership across the country and a track record of developing innovative content, thus expanding and retaining its audiences and advertisers through the years. Radio Mirchi has delighted listeners and the industry with its exciting properties like the Purani Jeans Film Festival and the Mirchi Music Awards.

     

    Radio Mirchi’s continuous innovations across different platforms like Visual Radio or Mirchi Mobile have been instrumental in gaining leadership in the private FM Radio industry. Radio Mirchi made its international foray with the launch of the brand in the UAE. From 1st Feb, 2012, Radio Mirchi can be heard in Dubai, Abu Dhabi and Al Ain and is the first Indian radio brand to go international.

     

    For further information contact:

    PR Pundit

    Harsh Kankeshwar

    9920775032

    harsh.k@prpundit.com

     

     

  • Mr Krishna will be responsible for conceptualizing, designing and marketing various intellectual properties of Radio Mirchi

    Rishikar Krishna steps into Radio Mirchi as Marketing Head, Mirchi Properties

    By A Correspondent

     

    Leading radio station network Radio Mirchi has announced the appointment of Rishikar Krishna as Head Marketing, Mirchi Properties at Entertainment Network India Limited (ENIL). Rishikar will be chiefly responsible for conceptualizing, designing and marketing various intellectual properties of Radio Mirchi.

     

    Prior to this, Mr Krishna was Associate Director, Marketing at Skechers. In this role he was in charge of creating awareness and preference for the brand in India.

     

  • Vivek Modi will be heading the North cluster of Radio Mirchi, and Sarvmeet Oberoi has been appointed as the new Head of IPR (Sponsorship)

    Radio Mirchi too announces new appointments

    By A Correspondent

     

    Entertainment Network (India) Limited (ENIL) has announced key appointments to its senior management team.

     

    Vivek Modi will now be heading the North cluster of Radio Mirchi. He replaces Sachin Tagra as the Cluster Head for the Northern region. Mr Modi joined Radio Mirchi as a Cluster Head – East in 2011 and has played an important role in driving the growth of the brand in the region. Prior to Radio Mirchi, he headed the Marketing Communications team Vodafone Kolkata. In his new role, Mr Modi will now be responsible for driving Mirchi’s growth in its target region.

     

    In another development, Radio Mirchi has appointed Sarvmeet Oberoi as the new Head of IPR (Sponsorship). Mr Oberoi has been associated with Radio Mirchi for over 7 years in a variety of roles across sales and strategy functions. He broke new grounds in the digital space with the launch of Mirchi Mobile – a service enabling listeners in a particular location to listen to Radio Mirchi broadcast of another location of their choice, using the mobile platform. Going forward, Mr Oberoi will be responsible for the growth of Intellectual Properties.

     

    Announcing the new appointments, Sujata Bhatt, EVP, HR & Marketing, said, “Vivek and Sarvee are seasoned professionals and will add lot of value in their new roles. We wish both of them the very best.”

     

  • Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi

    Radio Mirchi felicitates the best of Marathi music

    By A Correspondent

     

    Radio Mirchi and P N Gadgil Constructions recognized and felicitated the best of the Marathi music at the first ever Mirchi Music Awards Marathi powered by Indus Health Plus.

     

    Prashant Panday

    Prashant Panday, CEO at ENIL said, “Music, Fun and Entertainment are what we provide our listeners with. Mirchi Music Awards Marathi Powered By Indus Health Plus proved to be one of the biggest musical extravaganza for the Marathi music industry. We have always believed in appreciating and encouraging talents and Mirchi Music Award Marathi is our way to thank everyone contributing to the Marathi music industry.”

     

    Hosted by Jeetendra Joshi and Pushkar Shrotri, the awards night included some stellar acts by musicians, actors and performers of the Marathi industry.

     

    Nitin Singh

    Nitin Singh, VP and Cluster Head, Rest of Maharashtra said, “At Radio Mirchi we believe in promoting and appreciating good music. Though in the first year, the P N Gadgil Constructions presents Mirchi Music Awards Marathi Powered by Indus Health Plus saw the creme-de-la-creme of the Marathi music industry come together and celebrate outstanding contribution to Marathi music. This presence and support has really contributed to our success tonight. We also appreciate the support shown by our sponsors in making this awards night a great success.”

     

    Agreeing with him, Ninad Sonawane, Cluster Programming Head, Rest of Maharashtra and Goa at Radio Mirchi – ENIL said, “Mirchi Music Awards is our way to thank, appreciate and support the illustrious Marathi music industry. It is a platform for everyone to come together and showcase their talent. Though in the first year, we have had the privilege to work with the most prestigious Jury. Their presence on the panel speaks volumes about the credibility of the awards ceremony.”

     

    On his association with the awards, Suresh Wadkar, Jury Chairperson, said, “It truly feels good to know that Radio Mirchi has taken this initiative to award the Marathi music industry. It is a tremendous platform for us to come together and raise a toast to good music. Such awards ceremony is an affirmation to our efforts & good music and we need to keep providing our fans and listeners with more foot tapping music. As a Jury Chairperson we were very cautious and careful in picking the categories. I have personally ensured fairness to the talent and be absolutely unbiased to any talents.”

     

    The awards recognized winners in 12 categories and 12 Listener’s choice awards – Album of the Year and Song of the Year. Besides these, the night saw 4 non-competing categories viz Life Time Achievement Award – Pt Hridaynath Mangeshkar, Special Contribution to Marathi Music – Sulochana Chavan, Best Album from the Golden Era – Lakhachi Goshta, and Jury Special Recognition – Enoch Daniel.

     

    The winners were decided by eminent jury. Suresh Wadkar, the Jury Chairperson shouldered the responsibility with the veteran Ashok Patki as the Head of the Jury. Some of the other names on the jury include Aarati Ankalikar, Abhijit Pohankar, Bela Shende, Kaushal Inamdar, Soumitra, Sadhana Sargam, Dr Salil Kulkarni, Sandeep Khare, Shridhar Phadke, Sudhir Moghe, Vaishali Samant and Vijay Dayal.