MxMIndia

Tag: Radio Mirchi

  • With cater to the spoken word, Shayari and poetry community

    Mirchi rebrands storytelling platform to Mirchi Mehfil

    By Our Staff

     

    Mirchi, eka Radio Mirchi, has announced the relaunch of its spoken word and storytelling platform Mirchi Scribbled as Mirchi Mehfil.

     

    Said Prashant Panday, Managing Director & CEO, Mirchi: “Mirchi always strives to provide entertainment through its multi-platform and multi-format content hub; thereby enabling and creating an ecosystem for talented individuals across art forms. Through Mirchi Scribbled we have built a large community of spoken word artists with a huge, ever-growing subscriber base. With a growing community of artists that cut across storytelling formats like Shayari, poems as well as spoken word, we are excited to relaunch Mirchi Scribbled as Mirchi Mehfil. Through this property, we aim to build a platform for budding niche artists and amplify their voice in mainstream entertainment.”

     

  • Mehta comes with vast sales experience having worked within media and leading radio brands like Red FM, Radio Mirchi and earlier also with Mid-Day Multimedia

    Sanjeev Mehta joins IVM Podcasts as Business Head

    By A Correspondent

     

    Sanjeev Mehta

    IVM Podcasts, the leading podcast network, has announced that Sanjeev Mehta has been appointed as Business Head for the network. With a career spanning over two decades, Mehta comes with vast sales experience having worked within media and leading radio brands like Red FM, Radio Mirchi and earlier also with Mid-Day Multimedia. At Red FM, as a National Head, he spearheaded advertising business for all their stations.

     

    It may be recalled that Pratilipi and IVM Podcasts recently announced that they will join forces to create a sustainable and scalable model for the podcasting industry in India.  IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres.

     

    Said Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi: “Sanjeev has the business expertise we think is crucial to leading IVM podcasts into its next big phase. I’m certain that his focus on growth and his knowledge of the overall market will benefit us jointly and forge a strong path to our goals.”

     

    Added Amit Doshi, Head, IVM Podcasts: “Sanjeev is a great fit for us considering his expertise in the sales game and the wealth of experience that he comes with. We knew we needed a well-seasoned expert for the ambitions we have as a company and we’re glad to welcome him on board the team.”

     

    Speaking on the move, Mehta commented: “While the podcast scene is still new, it’s a dynamic and interesting space for me to explore having worked in the audio ecosystem for such a long time. I look forward to working with the IVM and Pratilipi teams, both sound players in the market.”

     

    As Business Head, Sanjeev will lead the business growth for IVM Podcasts working closely with the leadership team to monetise the digital space and secure strategic partnerships.

     

     

  • After almost two decades of being the leader in FM, the new identity demonstrates its evolving content capabilities across Digital, Live and FM platforms, notes a communique

    It’s just Mirchi

    By A Correspondent

     

    Premier radio station network brand Radio Mirchi will now be just called Mirchi as it has transformed itself to a city-centric music and entertainment company. After 19 years, the brand has undergone a complete overhaul and has pivoted to just Mirchi. Capturing the essence of the company’s transformation in its campaign- “Sirf Radio nahi, har Entertainment Mein Mirchi Hai”, the brand has dropped the word radio from its logo. Notes a communique: “The change in the branding strongly reflects Mirchi’s hyperlocal, multi-format and multi-platform content and solutions capabilities that cut across Digital, Live and FM.”

     

    Commenting on the new identity launch, Prashant Panday, Managing Director & CEO, Mirchi said: “Over two decades, we have built a strong brand. Over the last few years we have been diversifying into content capabilities across multiple formats and platforms. The new brand identity signals our strategic pivot from a pure play radio company to a full-suite solutions provider for our consumers and advertisers. This marks the beginning of a new era for us and depicts our transformation to become India’s No. 1 city-centric music and entertainment company.”

     

     

  • The proposition: a two-week celebration of companionship for the music-loving community

    Smule & Radio Mirchi bring together Friendship Anthem

    By A Correspondent

     

    Smule and Radio Mirchi is observing a two-week celebration of companionship for the music-loving community.

     

    Candid jam sessions with renowned music celebrities, live online events with Radio Mirchi’s top RJs and special Smule Friendship Jam playlist are some things Indian music lovers can look forward to.

     

    Excited about the Smule Friendship Jam, Viral Jani, Senior VP Investments Operations, Times Bridge, said: “As the custodian of the Smule brand in the Indian market, we at Times Bridge value the love Smule gets from the growing community of millions of music lovers who bond on the Smule platform over music and have formed lasting friendships. We are delighted to co-create the Smule Friendship Jam with Mirchi, a unique celebration of friendship and music which is true to the brand essence of Smule – Making friends with Music and Music with friends.”

     

    Added Yatish Merhrishi, COO, Radio Mirchi: “Radio Mirchi is delighted to partner with Smule yet again to create the Friendship Jam Anthem. Radio Mirchi and Smule both being synonymous to music, this partnership bodes well to the Friendship anthem being launched on Friendship day. Along with various renowned artists and a robust digital media plan, we look forward to our anthem successfully reaching out to all parts of the country.”

     

     

  • To help people find jobs during Covid-19 crisis; 112+ companies and consultants sign up for the cause

    TimesJobs & Radio Mirchi launch ‘Baat Baat Pe Jobs’

    By A Correspondent

     

    E-recruitment website TimesJobs and Radio Mirchi have re-ignited their CSR initiative ‘Ready Steady Jobs’ for Season 2 with the title- ‘Mirchi Par Baat Baat Pe Jobs with TimesJobs’. In its maiden season last year, the campaign had shortlisted over 3892 candidates were in just 21 days and finally helped 1,065+ professionals get jobs.

     

    Explaining the details about the campaign, Sanjay Goyal, Business Head, TimesJobs & TechGig said: “At TimesJobs, our endeavour has always been to help people find the jobs of their choice. In the Covid-19 crisis, we wanted to rise above our business scope and help professionals cope up with career crisis triggered by Covid -19. We are joined by an equally enthusiastic team at Radio Mirchi Delhi for the campaign. I hope ‘Mirchi Par Baat Baat Pe Jobs with TimesJobs!’ is as successful as its earlier edition – named, ‘ReadySteadyJobs’ – where more than 1100 professionals were hired and more than 3800 applicants were shortlisted in just 21 days. All candidates have to do is sign-up at the campaign page free of cost and update their resumes and relevant companies/recruiters will contact them.”

     

    Added Shivangini Jajoria, Regional Director-North & East, Radio Mirchi, said: “Mirchi as a brand is always known for spreading happiness. In these tough times, too, we intend to follow through on this principle by putting forward ideas and campaigns that directly address concerns facing people today. One important crisis being faced by people during this pandemic is a career crisis. Through this campaign we will not only handhold our listeners through various aspects of the pre-recruitment process but also provide them with access to some of the top recruiters. We at Mirchi are excited to drive this with the TimesJobs team and are looking forward to making this a success!

     

  • Singer Sunidhi Chauhan features in #Breathless campaign

    Hamdard revives Cinkara with ‘Breathless’ campaign

    By A Correspondent

     

    Hamdard Laboratories has rolled out a new marketing campaign #Breathless for its tonic brand Cinkara. With the new brand positioning, the company has brought Cinkara in new packaging and a refreshed look. Singer Sunidhi Chauhan is the face of the new brand campaign who has rendered her voice to #Breathless. Hamdard has also collaborated with Radio Mirchi to maximie the campaign’s reach and engage listeners through ‘The Breathless Challenge’.

     

    Said Abdul Majeed, Chairman, Hamdard Laboratories (Medicine Division): “My late grandfather had a vision for the brand and its role. The Cinkara packaging is inspired by our tricolour, hoping that one day it would become the tonic of the nation. For more than 40 years now, Cinkara has been one of the most popular and affordable health tonics in the country. At Hamdard, it’s our constant endeavor to provide products that are targeted at holistic wellness and keep us energetic to fight life challenges.”

     

    Commenting on the campaign launch, Suman Varma, Chief Marketing Officer, Hamdard Laboratories (Medicine Division) added: “Cinkara is an iconic brand and with this repositioning, we want to reach out to the maximum number of households. We believe that our mothers hold the key to our health and happiness and are an important part of the chain. We are pleased to have Sunidhi Chauhan as our brand ambassador for the campaign as she resonates well with our consumers who are excelling at both professional and personal levels. The Cinkara song is an ode to all the mothers and homemakers who do everything to keep us going.”

     

    Said Pranav Harihar Sharma, Creative Consultant, Hamdard Laboratories (Medicine Division): “We often hear people say that – ‘Saans lene ka bhi waqt nahi milta!’ This summarizes the tussle of an Indian middle class family who is living a breathless life and juggles between multiple roles and responsibilities.  With Cinkara’s new campaign, we have tried to give this reality of ‘breathless life’ an entertaining twist by narrating the role of Cinkara through a mother’s lens and dedicate the breathless song to all the super moms and their families. The campaign is live on various digital platforms, print and radio.”

     

     

  • Launches Desh Ki  Dhara anthem created by Wavemaker and Radio Mirchi

    Dhara supports ‘Be Vocal About Local’

    By A Correspondent

     

    Taking a cue from Prime Minister Narendra Modi’s recent address emphasising on ‘Be Vocal About Local’, Dhara has launched its latest campaign – Zara Sa Badlaav. As part of this campaign, the brand has launched an anthem Zara Sa Badlaav, in association with Radio Mirchi.

     

    The campaign has been conceptualised and brought to life by Wavemaker India. The anthem is supported by prominent RJs of Radio Mirchi stations from across Delhi, Maharashtra, West Bengal and Assam. The anthem features Parzan Dastur, the cute young boy from the iconic ‘jalebi’ advertisement of Dhara, as he re-enacts his iconic scene from the decade-old advertisement.

     

    Talking about this campaign, Dinesh Agrawal, Business Head – Dhara said: “The idea behind conceptualisation of this campaign is to inculcate the habit of buying Indian brand and being vocal about it within our consumers. The campaign tells us as to how a little change can bring-in a lot of changes for the country as a whole. Reliving our first campaign, our viewers take a dip in past by watching this video.”

     

    Added Ajay Gupte, CEO – South Asia, Wavemaker: “Dhara has been an established household brand for years now. We wanted to re-iterate the brand promise along with ‘Be Vocal About Local’ messaging. We believe, #ZaraSaBadlaav is beautiful reflection and rendition of these two messages together. We are absolutely thrilled to bring this campaign alive along with Radio Mirchi and hope to reach millions of households.”

     

    Talking about the campaign, Shivangini Jajoria Regional Director – North & East, of Radio Mirchi said, “Mirchi has always been at the forefront in helping brands to achieve their objectives by conceptualizing solutions as per the need of the hour. Patronizing locally manufactured products is the need of the hour and the Mirchi influencers have come together to lend their voice to this initiative. In our effort to support “Be Vocal Buy Local” initiative, Mirchi has partnered with Dhara Cooking Oils & Wavemaker to spread awareness. I would like to thank the team at Dhara Cooking Oils & Wavemaker for their unequivocal support and I look forward to many such partnerships with them in the future.” #ZaraSaBadlaav #DeshKiDhara #BeVocalBuyLocal

     

     

  • The National Champion will win a grand prize of Rs 200,000

    Classmate Spell Bee back with 12th edition

    By A Correspondent

     

    ITC’s Classmate and Radio Mirchi are back with its school spelling competition, Classmate Spell Bee Season 12. The contest will travel to 1000 schools across 30 cities and reach out to more than 500,000 students from standards 5 to 9.

     

    Commenting on the event, Shailendra Tyagi, Chief Executive, ITC’s Education and Stationery Products Business said: “Classmate believes that every child is unique and so is every word. Hence this year’ss theme for the competition centers on the brand’s philosophy of celebrating uniqueness. Building on the scale Classmate Spellbee achieved last year and entering its 12th season, Classmate Spellbee will reach out to an even larger number of students across schools and cities in India through a school contact program. Classmate through its MyClassmate App and a dedicated website will help students register and prepare for the competition. Classmate promises to support a child’s dream with an equally unique and world class set of stationery products like notebooks, writing, art and math instruments.”

     

    Added Yatish Mehrishi, COO, Entertainment Network (India) Limited: “Every year Spell Bee is intrinsically connecting more with students, parents and teachers. Started off as a spelling competition, today it’s become a landmark event that proliferates the education of English language at the highest level. Our aim was and is to bring together some of the brightest children from across the country to the most credible edutainment-based platforms. Spell Bee as a brand serves two educational purposes. One, a platform that inspires students to showcase their improved skills. And two, as an instrument that hones their command over the language. Like every year, the competition will be televised to encourage students to showcase their skills on a national platform and prepare for the upcoming season.”

     

     

  • Original content expansion will remain one of the pillars of Radio Mirchi’s transformational strategy

    Radio Mirchi expands its footprints in digital video content

    By A Correspondent

     

    Radio Mirchi has embraced the digital video business by significantly scaling its original content operations. Kickstarted last year with original web series in multiple languages launched on its YouTube channels, the company has now started licensing its original content to multiple platforms including national OTT players.

     

    Said Prashant Panday, MD & CEO, Radio Mirchi: “Our business derives its strength from the company’s deep understanding of and rich access to the content and talent ecosystems in Hindi and regional markets; including its many own popular RJs. Given that the next round of content viewing explosion is coming from the regional markets, we find ourselves in an exciting position to cater to this need and are already in conversations with a few big video platforms to license our upcoming multi-lingual content slate. We also have an inherent ability to market and monetise the content aggressively through our existing radio and digital assets and with our access to over 10000 brands across the country through our vast sales network, which makes us ideal partners for branded video content.”

     

     

  • He will join the group in April 2019, will report to Sudhanshu Vats, Group CEO & MD, Viacom18

    Mahesh Shetty to head Network Sales at Viacom18

    Mahesh Shetty

    Viacom18 has announced the appointment of Mahesh Shetty as  Head – Network Sales. Shetty, who will join the group in April 2019, will report to Sudhanshu Vats, Group CEO & MD, Viacom18.

     

    Speaking about his appointment, Vats said: “Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue.”

     

    Mahesh Shetty, currently serving as  COO of Entertainment Network India Ltd. (which runs the Radio Mirchi station amongst others), has over two decades of experience in marketing, sales and general management across geographical regions, in the media and FMCG sectors.

     

     

  • As part of the expansion, Mirchi is entering six new cities including Bharuch, Junagadh, Jamnagar, Palanpur, Mehsana and Bhavnagar

    Radio Mirchi expands across Gujarat with six new stations

    By A Correspondent

     

    Radio Mirchi kicked off its expansion in Gujarat with the first new station in Bharuch, inaugurated by the Hon’ble Chief Minister of Gujarat, Shri Vijay Rupani. Mirchi already has six stations in Ahmedabad, Vadodara, Surat and Rajkot (including Mirchi Love). As part of the expansion, Mirchi is entering six new cities including Bharuch, Junagadh, Jamnagar, Palanpur, Mehsana and Bhavnagar.

     

    Said Bithindra Biswas, Cluster Head – Gujarat, Radio Mirchi: “We are extremely happy to be expanding into so many new cities. With the launch of Bharuch and the upcoming five more locations, we will be present in 10 cities across the state! We always strive to provide the best content everywhere we go and this is our plan for these new cities as well. We hope the audience enjoys what we put on-air as much as we enjoyed devising it!”

     

     

  • Popular RJ’s, Naved from Mirchi and Raunac from RED, to host four hours of non-stop on-air fun

    Radio Mirchi & Red FM to co-host show for PepsiCo’s Quaker Oats+Milk

    By A Correspondent

     

    PepsiCo India’s Quaker Oats+Milk along with Mindshare will bring together Radio Mirchi and Red FM,  two of India’sleading radio stations, as a part of the ‘Power of Two’ campaign. Earlier this year, Quaker Oats+Milk introduced a unique combination of the goodness of oats and the power of milk in the Indian markets.

     

    ‘Power of Two’ will see the two radio stations come together to put up a “magnum opus show” to highlight the importance of right nutrition. Spanning over four hours, RJ Raunac, of Bauaa fame, and RJ Naved, famously known for Mirchi Murga, will entertain listeners with their diverse personalities, comic timing and love for music and nutrition.

     

    Speaking on the association Deepika Warrier, Vice President, Nutrition Category – PepsiCo India, said: “We are glad we have been able to bring two greats from radio together to showcase the Power of Two. Through this association with Radio Mirchi and Red FM, we want to send out an equally relevant message on the importance of right nutrition. We are certain that this show will lead all the listeners out there towards a healthier tomorrow.”

     

    Commenting on this campaign, Prasanth Kumar, CEO, Mindshare South Asia said. “We are glad to be a part of this innovative campaign which brings together two of the biggest radio channels to showcase Quaker Oats+Milk’s ‘Power Of Two’. We at Mindshare believe in delivering our brands with creativity, innovativeness, unconventional and inventive strategies. Bringing together Radio Mirchi and Red FM is definitely a never heard before phenomenon. We hope to reach as many as possible listeners and aware them with the brand’s new product.”

     

    Adding to this, Prashant Panday, MD & CEO, ENIL (Radio Mirchi) said: “Mirchi as a brand has always managed to enthrall its listeners and clients with pathbreaking ideas like this one. The “Power of 2” campaign is yet another example of how we’ve managed to push the bar higher with clutter breaking content. Brands built with passion and on strong pillars have the courage to experiment, be it Quaker, Radio Mirchi or Red FM. We at Mirchi are proud to associate with Quaker Oats+Milk and Red FM to create a historical moment on radio. Our listeners will be delighted to hear RJ Naved and RJ Raunac come together for the first time. We love bringing disruptive ideas to life and will continue to do so to delight both our listeners and clients.”

     

    Added Nisha Narayan, Red FM’s COO: “Red FM has always believed in innovative content and this is yet another innovative solution, this time for ‘Quaker Oats+ Milk’. Radio as a medium allows for such innovations and with support of brand like Quaker which believe in innovation and disruption, it only allows two strong radio brands like Red FM and Radio Mirchi to come together and co-create something which has never been done before in the history of Indian Radio – RJ Raunac and RJ Naved to do a show together. I am sure the show will be a delight for both the listeners and the brand team. We look forward to creating innovative and engaging content and client solutions in times to come.”