MxMIndia

Tag: Publicis India

  • The film questions the consumer’s judgement abilities based on what they see

    Publicis India’s film for Cremica Golden Bytes

    By A Correspondent

     

    Cremica, the premium cookie brand from Mrs Bectors Foods Specialities, has rolled out a new film for its recently Cremica Golden Bytes.

     

    Conceptualised and executed by Publicis India, the film questions the consumer’s judgement abilities based on what they see.

     

    Commenting on the marketing objective behind the film, Anoop Bector, MD, Mrs Bectors Foods Specialities said: “We are excited about our new premium cookie launch – Golden Bytes, a step ahead in establishing ourselves in the premium cookie segment. In our communication we have kept the focus on the core of biscuit – a perfect combination of crunch and butter softness making it “Jitna Buttery Itna Crunchy””

     

    Highlighting the creative insight and objective behind the film, Nitin Pradhan, Head of Creative, Publicis India said: “For a new biscuit brand where product differentiation is only incremental, the communication becomes that much more critical. We found merit in keeping the focus of the story on the biscuit and bumped on the talking biscuit device. A couple coming across a ‘touchy’ biscuit that snaps at them in an otherwise regular afternoon was something that we all felt excited about. The casual banter capturing the core feature (Jitna buttery, utna crunchy) seemed quite cheeky, yet simple and focused.”

     

     

  • The commercial will be playing on various sports, entertainment and news channels across India

    Boman Irani gets comically duped in Intex’s latest TVC by Publicis India

    By A Correspondent

     

    Intex Technologies is all set to cash-in on the festive mood of its customers with a humorous tinge, as it launches its latest TVC on the product range.

     

    The ad, conceptualised by Publicis India, is set in a house being looted by two thieves in the presence of its owner. Speaking about the campaign, Keshav Bansal, Director, Intex Technologies said, “Our power packed range of LED and Smart TVs have become hugely popular among the consumers very soon. We are new entrants in this segment, but we come with a robust background of superior quality complemented with aspects of affordability. The market is flooded with Smart TVs that are harping on picture quality and clarity, a highly undifferentiated category. The task thus was to position Intex Smart TV’s in a way that will resonate with the consumers’ desires and aspirations – more than just a bundle of great features at an affordable price. One that we can truly call as ‘a Smart TV’”.

     

    Commenting on the TVC, Bobby Pawar, Director and Chief Creative Officer – South Asia, Publicis India said: “The brief was to bring out the differentiation that makes Intex Smart TV a force to reckon with. With Boman Irani as the communication agent, the unique brand attributes of Intex Smart TV are put out in an interesting and humorous manner for the audience to take note of. The film goes on to redefine ‘smart’ in an unconventional manner and affirm the brand’s ‘Issey Kete Hain Smart’ tagline with much ease.”

     

     

  • Krishnendu Paul and Amitabh Sreedharan will report to Ravpreet Ganesh, Executive Director, whereas Prateek Suri will be reporting to Nitin Pradhan, Head of Creative

    Publicis fortifies Delhi ops with key leadership adds

    By A Correspondent

     

    In a bid to strengthen and grow its business operation, Publicis has appointed Krishnendu Paul and Amitabh Sreedharan as Vice President- Account Management and Prateek Suri as Creative Director. Paul and Sreedharan will report to Ravpreet Ganesh, Executive Director, whereas Prateek Suri will be reporting to Nitin Pradhan, Head of Creative.

     

    Commenting on the appointments, Srija Chatterjee, Managing Director, Publicis India, said: ‘’The new appointments reinforce Publicis Groupe’s commitment to strengthening our teams with the right leadership and empowering them to accomplish our goal of increased collaboration through immense creativity. With Krishnendu, Amitabh and Prateek on board, we look forward to a refreshed outlook that will deliver long term sustainable growth for the organization.”

     

    Added Ravpreet Ganesh, Executive Director, Publicis India: ”We’re glad to have some great minds working with us towards delivering greater insights and strategic direction to our clients. It’s always a pleasure to welcome newer members to our family and benefit from their diverse experiences. We warmly welcome them on our exciting journey ahead and look forward to reaching greater heights.”

     

  • Both the appointees will report to Sudeep Gohil – Chief Strategy Officer & Managing Partner

    Publicis strengthens strategy team in Delhi

     

     

    Publicis India has announced the appointment of Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President – Strategy. Both the appointees will report to Sudeep Gohil – Chief Strategy Officer & Managing Partner.

     

    Gunner joins in from Ogilvy, Gurgaon, where she was the Planning Director; while Gursimran’s last stint was at MullenLowe Lintas as AVP. Nisha and Gursimran both possess over 11 years of rich experience and have been successful in driving growth and thought leadership for iconic global and local

     

    Said Srija Chatterjee, Managing Director, Publicis India on the appointments: “Appointing some of the best talents of the industry at leadership positions is a vital step that takes us forward in the direction to providing our clients with exceptional experiences. We hope that this new journey will turn out to be an exciting chapter for them and I wish them all the best on their new endeavour.”

     

    Added Ravpreet Ganesh, Executive Director, Publicis India: “We are delighted to have Nisha Ganneri and Gursimran Singh on-board at Publicis Worldwide. They have an amazing experience in the industry and their contributions are commendable. We look forward to work with these vibrant minds and deliver the best embarking our expertise.”

     

  • Lowe Lintas will handle the Zee Corporate brand amongst others, Publicis has on its plate the flagship Zee TV in its kitty

    Zee exits FCB Ulka, appoints Lowe Lintas & Publicis India for creative. Appoints Genesis BM for PR

    By A Correspondent

     

    The winds of change are blowing at Zee Entertainment. The network has appointed two agencies – Publicis India and Lowe Lintas – to spearhead its creative duties.

     

    So while Lowe Lintas will handle the Zee Corporate brand amongst others, Publicis has on its plate the flagship Zee TV in its kitty along with a slew of others channels. Meanwhile, although the channel has not made any official announcements, the WPP-owned Genesis Burson-Marsteller will be handling its public relations mandate.

     

    Announcing the move on the creative agencies, Punit Goenka, MD & CEO, ZEEL said: “As we embark on this journey, we would like to thank FCB Ulka for the long and fruitful association in building some of the most loved channels that have become a part of our viewers’ lives. To build our equity further on this solid foundation, we welcome Lowe Lintas and Publicis on-board as partners who will help establish the organisation’s presence across all the entertainment verticals. By consolidating the entire business with two strong agency partners, the organisation is committed to building significantly higher capability in brand building, consumer centricity and strategic marketing thinking. Both agencies bring with them a strong consumer centric DNA and a deep knowledge of brands and business, which is core to our philosophy of driving future growth for the organisation. We look forward to Publicis and Lowe partnering with us to grow & develop our strong and evolving portfolio of brands.”

     

    Speaking on the development, Punit Misra, CEO – Domestic Broadcast, ZEEL said, “We are excited to have Lowe Lintas and Publicis on-board as our creative partners. The appointment follows an extensive pitch process which was evaluated by the key leadership team involving an in-depth assessment of creative, planning & servicing capabilities of the agencies, to cater to a large & diverse bouquet of channels & business needs. The move is to ensure that the channels build stronger consumer preference and loyalty for each of the individual brands and businesses. Together, we aspire to create the best in class brand andmarketing ecosystem for every channel and the overall organisation.”

     

    Other than planning and executing a 360-degree creative mandate for the ‘Zee’ Corporate Brand, Lowe Lintas will also work on the bouquet of cinema channels- including Zee Cinema, Zee Classic and Zee Action, the ‘&’Brand – &TV and &Pictures, and Zee’s South Cluster regional channels.

     

    And for Publicis India, other than Zee TV, there’s Zee Anmol, Zee Café & Zee Studio, the youth andmusic channels- Zing and ZETC and the regional channels in Marathi, Bengali and Odia – Zee Marathi, Zee Yuva, Zee Talkies, Zee Bangla, Zee Bangla Cinema and Sarthak.

     

    Interestingly, the Zee Entertainment communique on the announcement carries a statement from Nitin Karkare, CEO, FCB Ulka: “We are proud of our partnership with the Zee Group.  It’s been a wonderful relationship and we have together had many successes across channels and programmes. We wish them the best and many more successes in the years to come.” It may be noted that the &TV creative mandate was with Infectious, the boutique agency set up by Ramanuj Shastry and Nisha Singhania.

     

    Highlighting his agency’s mandate on the new business win, Raj Gupta, CEO-Lowe Lintas said: “We’re absolutely thrilled to partner ZEEL, who pioneered a series of revolutionary television watching experiences and much more for India in the last 25 years. At a time where content networks are competing to get attention with serials/shows, multi-crore blockbuster movies, digital content and millions of shares on digital - we’re excited about the possibilities of imagining and reimagining purpose-led strategic and creative ideas for all the ZEEL offerings, that will inspire Indians to dream more, do more and become more.”

     

    Elaborating further on the partnership, Srija Chatterjee, Managing Director, Publicis Worldwide India said: “Zee is an iconic brand that has been in the minds and hearts of millions of Indians over almost 25 years. We are delighted that we were able to demonstrate our strong strategic approach through the use of proprietary tools that enable brands to grow at the speed of culture and creative capabilities across the different consumer segments that the brand appeals to, that enabled the ZEEL team to choose us for this very exciting challenge. We are truly excited and looking forward to this partnership to create iconic work that takes the brand and its offerings forward in the minds of the consumers.”

     

    On PR, Genesis B-M has been appointed for the corporate mandate, but there are rumours that this could extend to the various or at least some Zee brands.

     

  • The brand's activities will be managed by the agency's office in Delhi

    Publicis bags Big FM’s creative mandate

    By A Correspondent

     

    Big FM has appointed Publicis as its creative agency. The brand’s activities will be managed by the agency’s office in Delhi.

     

    Srija Chatterjee

    Commenting on this victory, Srija Chatterjee, Managing Director, Publicis India, said, ‘We are extremely delighted to win the creative mandate for Big FM. This win means a lot to us, as Big FM proudly owns the most distinguished position in the radio category.’’

     

     

     

    Ravpreet Ganesh

    Elaborating on the win, Ravpreet Ganesh, Executive Director, Publicis India, said: “Big FM as a brand has established itself as a leader in the FM space and we look forward to a great partnership with them. Having similar creative inclinations and outlook, gives us all the more pleasure to work together. The vibe between the teams on both sides has been great and I think this is the beginning of an effective partnership. We are keen on doing some exciting work together and look forward to this journey ahead.”

     

     

    Praveen Malhotra

    Added Praveen Malhotra, Chief Business Officer, Big FM: ‘It gives us immense pleasure to announce our partnership with Publicis to take forward our creative mandate. I’m sure this association will be rewarding for the brand, as we place trust in Publicis and their diverse expertise. We look forward to an enriching association with the team and await to work on some great ideas together.’’

     

  • This mutual decision marks the end of relationship of almost four years in July this year

    Publicis Ambience parts ways with Ambuja Cement

    By A Correspondent

     

    Ambuja Cement and its creative partner Publicis Ambience have decided to mutually part ways. This mutual decision marks the end of relationship of almost four years in July this year between Publicis Ambience and Ambuja Cement.

     

    “When we started our journey together – the goal was to set stage for Ambuja to be counted among India’s Top 10 brands. We all knew that this task can only be accomplished over many years. Nonetheless our Khali campaign did go a considerable way to move us towards the goal. Together we have celebrated that fact that this campaign won accolades from every national and international award – be it for creativity or effectiveness. However, as we assessed the way forward, we understood that we have differences in our vision for the brand and the category and agreed that it would be best if we parted ways at this point in time,” said Srija Chatterjee, Managing Director, Publicis India.

     

    “It was a fruitful partnership. Khali certainly was a new high in our brand building process. Not only that it locked strength with Ambuja inseparably, but also took the brand to a new level,” said Vivek Deshpande, head of Brand and Marketing Strategy, Ambuja Cement. “However”, he added, “going forward, we have mutually agreed to part ways to explore a different approach to branding. My best wishes will always be with Publicis. I am sure, they will continue to turn out great work for their clients.”

     

  • TVC states that with Intex ACs a family saves 30% electricity, gets 15% faster cooling and thereby prevents itself from having a 'Bill Ka Daura' in a humorous and entertaining way

    Intex marks entry in the AC category with new campaign

    By A Correspondent

     

    Intex Technologies, which had recently announced its first ever range of air-conditioners to complete its bouquet of consumer durables offerings, has come out with its maiden ad campaign for the range. The ad conceptualised by Publicis India depicts the situation of a typical middle-class Indian household using air-conditioners guzzling electricity and in turn grappling with the after-affects of high electricity bills.

     

    Speaking about the campaign, Nidhi Markanday, Director & Business Head, Intex Technologies said: “The TVC is aimed at eliminating the fear in the minds of common people that in summers switching ON air-conditioners means incurring high electricity bills. With Intex ACs, we have made sure that every household can now freely use their ACs to enjoy the cool atmosphere without thinking of power consumption. Intex has always striven to change people’s lives through affordable and quality products. Our power packed range of air conditioners complete our consumer durables product portfolio and strengthen our positioning in the Indian market.”

     

  • Brings together the speed & excitement of cricket and the 4G network in an exciting communication

    Intex gets Gujarat Lions cricketers to endorse Aqua Lions 4G

    By A Correspondent

     

    Intex Technologies, that recently launched its Gujarat Lions-themed phone – Aqua Lions 4G, has come out with an ad campaign for the 4G handset. The ad conceptualised by Publicis India, is a branding exercise that the technology player has undertaken as a part of its ownership of the Gujarat Lions IPL team in the league’s 10th season.

     

    Speaking about the campaign, Keshav Bansal, Director, Intex Technologies (India) Ltd. and Owner, Gujarat Lions, said: “Intex has always striven to change people’s lives through affordable and quality products. Moreover, cricket clearly resonates with Indian audiences and cricket players enjoy massive fan followings. Being an Indian brand and with the IPL fever catching on, we found this a perfect time to launch the campaign with our team’s star players, so as to reach out to our audiences. The commercial is aimed at communicating the key features of the phone, especially 4G, along with highlighting its affordability.”

     

     

  • Publicis India will work on the strategy and creative deliverables of Shop CJ

    Shop CJ appoints Publicis to handle creative mandate

    By A Correspondent

     

    Shop CJ has appointed Publicis as the advertising agency following a multi-agency pitch. Publicis India will work on the strategy and creative deliverables of Shop CJ spearheading the next phase of growth for the brand.

     

    Confirming the news, Dhruva Chandrie, COO, Shop CJ said: “The market environment today requires Shop CJ to collaborate with the best agencies and engage with consumers 24/7 through all relevant touch points. Publicis in its commitment to bold, brave ideas, brought on the table their years of experience in the allied sector and business. Their global capabilities in advertising and digital media make them uniquely equipped to bring innovative, integrated solutions to what we’re trying to achieve. With their appointment, I look forward to extremely progressive and innovative marketing and consumer engagement campaigns. This would further strengthen our brand equity, and help make great impact on the people we serve.”

     

    Commenting on the development, Paritosh Srivastava, COO, Publicis Ambience, says, “CJ is a huge conglomerate in Korea. We are privileged to partner them in India. They are already on a terrific growth trajectory. Our task is to help them hit escape velocity even faster. We are offering them an integrated solution across mainline, digital and PR leveraging the Publicis Power of One to deliver their India ambitions. ”

     

  • It's time for the 59th Cannes Lions, the true festival of creativity. Presenting a curtain-raiser and a kickstart of MxMIndia's coverage

    Heading high towards Cannes 2012

     

     

    By Shubhangi Mehta

     

    In its 59th year, the Cannes Lions International Festival of Creativity, which will take place from June 17 till 23, is considered the largest worldwide gathering of advertising professionals, designers, digital innovators and marketers.

     

    Every year in June, around 9,000 registered delegates from 90 countries visit the fest to celebrate the best of creativity in brand communication, discuss industry issues and network with one another. Thousands of ads from all over the world are showcased and judged.

     

    Inspired by the International Film Festival, staged in Cannes since the late 1940s; a group of cinema screen advertising contractors from the Screen Advertising World Association (Sawa) felt that the makers of advertising films should be recognised similarly. They established the International Advertising Film Festival, the first of which took place in Venice in September 1954, with 187 entries from 14 countries. The lion of the Piazza San Marco in Venice was the inspiration for the Lion trophy.

     

    Cannes Lions juries are drawn from experts in each field from around the world. Each jury is headed by a jury president. They judge submissions in Film, Film Craft, Media, Press, Outdoor, Cyber, Promo & Activation, Direct, Design, Radio, PR, Creative Effectiveness and Titanium and Integrated.

     

    Inspiring creativity is at the heart of Cannes Lions. The Festival is where creative professionals come to debate, learn and be inspired; where the greatest industry honours are bestowed; where those pushing creative communications forward are celebrated. Amongst the featured agencies this year are names such as BBDO India, Leo Burnett India, DDB Mudra, TBWA India, JWT India, BBH India, Taproot India, Publicis India, Contract Advertising, Grey India , Happy Creative Service and Ogilvy India.

     

    Since the past couple of years, India has been doing fairly well at Cannes due to which the expectations are increasing with each passing year. Hence MxM India tried to find out what the experts think are India’s chances in the run for metals at Cannes Lions this year.

     

    Russel Barret
    Ashish Khazaanchi
    Kartik Iyer
    KV Sridhar
    Rajiv Rao
    Senthil Kumar
    Jishnu Sen
    Josy Paul

    Russel Barret, Managing Partner, BBH India, said: “India matches up to any other country when it comes to creativity. What we lack is the space between ideas and execution. The factors that affect it are probably budget and time. I am really hopeful that we will win just like any other agency which sends their work. Though out of all the Indian work that I have seen, the Tide (print) by Leo Burnett India and OOH Iconic poster by Mudra are my favourite works.

     

    Ashish Khazaanchi, NCD, Publicis Ambience was optimistic: “Our country has had some good and some not so good years at Cannes, but there has never been an extremely dreadful year for our country. India is amongst the countries having ‘great creative talent’ and the proof is the Grand Prix in the past. Our agency has done wonderfully at Cannes, but this year our focus was mostly on agency growth. My preferred work for this year would be Fox Crime ad and Gandhi booklet by Leo Burnett.

     

    Karthik Iyer, Owner, Happy Creative Service felt awesome: “Any agency would, to get recognition from the world’s best creative leaders on a global scale. India never lacked ideas, for sure. But I think more attention can be paid to craft. That’s an area we always get beaten, either because of the lack of time, budget or both. When it comes to my favourite work, there are so many it would be unfair to point a few. But a few that come to mind – Coke Studio Entry of the music from Coke bottles DM, I absolutely love that piece, Fox Crime should pick up something, Bajaj Exhaust fans and Sour Marbels to name a few.

     

    KV Sridhar aka Pops, NCD, Leo Burnett, India maintained: “The only place where our country lacks is exploring the new medium ideas such as digital. We focus more on the conventional mediums rather than the non-conventional ones, unlike countries in Latin America. The chances of India collecting metals at Cannes Lions are more in the categories like design, photography and sound design. For me the magic creators are Killer Jeans, Tide and Bajaj. I feel this will be a good year and we might get close to 20 odd metals, but we cannot regard it as a record breaking year. I’m hoping for the best for Leo – especially for properties like Tide, Coke Studio, a couple of Radio spots and Thums Up for branded content.

     

    Rajiv Rao, NCD, Ogilvy India said: “I think Indian work is absolutely fantastic, hence it does so well in the Indian market. The scenario in our country is such that we need to do a specific kind of work to appeal to our consumers, hence we do not appeal to the global jury at times. But that is not because of the quality of our work. All we need is to bridge our work in such a way that we appeal to the local masses as well as the international juries.”

     

    Senthil Kumar, National Creative Director JWT India was of the belief that they can only do their best and hope for God and the jury to do the rest: “Sure we have the potential but until the jury agrees, we won’t be striking heavy metal there. I have always believed that Indians are the most creative people on earth. We have to be more unabashedly Indian in our ideas and even in our ‘God is in the details’ execution. If only we’d stop aping the West and strive to unleash something very Indian every time, we’d have better chance at hunting down Gold Lions. This year, our creative hopes would ride on the following ideas: The Times of India Kerala Launch, RIN Eraser, Lifestyle’s Baddie bags, Nokia Recycle Films, and some other ideas that may just surprise the audience.

     

    From a potential point of view, these ads are the ones that could hunt down a few Lions for India this year: Google Chrome Tanjore, Mumbai Mirror, The Times of India Kerala Film & IPL 5 Carnival in Film Craft, The FOX Crime Series in Digital, the Nokia Recycle Viral Films, the Coffee House print work, the 3D Audi Website…

     

    Jishnu Sen, chief operating officer, Grey India, put forth his view: “The reason that the metal tally for India isn’t as high as some Latin American country is because of the international jury. Our work is always great and creative. Grey has done some great work this year with Killer Jeans and Cupid Condom. We are hoping to pick up some metals.”

     

    Josy Paul, Chairman and NCD, BBDO India felt: “India is a late entrant at Cannes, and taking that in consideration, we are doing fairly well and growing year by year. I am expecting the Gold and Silver winners from Abbys to do well at Cannes as well. As for my agency, Cannes is like a lottery, last year we did not expect to do so well, but we did. This year too, we are hoping our Gillette campaign would do well.”

     

     

    Main image: www.CannesLions.com