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Tag: Publicis India

  • Showcases a series of six digital films

    Publicis India creates campaign for Enamor Lingerie

    Publicis India has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, lingerie brand. It is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities.

    Said Shitu Patil & Aman Mannan, Joint National Creative Directors, Publicis India: “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future.”

    Added Sandra Daniels, Senior Vice President of Marketing, Enamor: “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

  • For empowering business owners

    Godrej Capital launches campaign

    Godrej Capital, the financial services arm of the Godrej Industries Group, has launched its new campaign ‘Hum Samajhte Hain Business’. As part of the campaign, the brand has released a new digital film conceptualised by Publicis Worldwide.

    Said Nalin Jain, Chief Marketing Officer of Godrej Capital: “’Hum Samajhte Hain Business’ reflects our deep understanding of building a business in India. We acknowledge both the emotional and practical aspects of the growth of a business, from navigating transitions to celebrating achievements. We are dedicated to providing business owners with flexibility and innovative products. Through customized loans for businesses from Godrej Capital, we empower entrepreneurs to exceed their own business expectations, providing the financial backing necessary for their success.”

    Added Oindrila Roy, Managing Director, Publicis India: “In recent years, Publicis India has created iconic work for BFSI brands, and winning this account reaffirms our expertise. We are thrilled to leverage our skills to craft comprehensive strategies that will fortify Godrej Capital’s brand narrative. With the ‘Hum Samajhte Hain Business’ campaign, we aim to establish Godrej Capital as an empathetic lender who understands the challenges faced by MSME business owners. This campaign taps into the insight that businesses often do not grow as planned, regardless of the circumstances, and emphasizes that Godrej Capital truly understands their needs.”

     

  • Snehasis Bose elevated to Group Chief Strategy Officer

    L&K Saatchi & Saatchi appoints Ekta Relan as CSO

    Paritosh Srivastava (Left) Ekta Relan (Center) Snehasis Bose (Right)
    Paritosh Srivastava (Left) Ekta Relan (Center) Snehasis Bose (Right)

    L&K Saatchi & Saatchi has strengthened its strategy leadership by elevating Snehasis Bose, its Chief Strategy Officer (CSO), to the role of Group Chief Strategy Officer. With this, Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together, Bose and Relan will collaborate to enhance the agency’s strategic initiatives.

    Commenting on the appointments, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India said: “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

  • To lead the creative vision for all brands

    Publicis names Aman Mannan and Shitu Patil as Joint NCDs

    In a bid to strengthen its creative leadership, Publicis India has appointed Aman Mannan and Shitu Patil as joint National Creative Directors (NCDs). In their new roles, the duo will lead the creative vision for all brands at Publicis India, and report to Managing Director, Oindrila Roy.

    In the new roles as NCDs, Mannan and Patil will leverage their expertise to lead the agency’s creative vision across all offices in India.

    Said Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India: “Publicis India has been on an amazing journey of resurgence in the past two years, with a focus on both growth and creative excellence yielding rich dividends. Our impressive portfolio of work and client roster rival that of any top agency in the country. The search for the perfect blend of creative talent and cultural fit was challenging, but in Aman and Shitu, we have found a team of rare creative talent that spans the entire spectrum of creativity. We are confident that these two wonderful people will inspire our teams and clients to new heights.”

    Added Oindrila Roy, Managing Director, Publicis India: “Aman and Shitu are a powerhouse of creativity and their experience in delivering award-winning work reaffirms this. We are confident that as NCDs, they will inspire our teams with new energies.  We are certain that their creative prowess and strategic acumen will contribute to the continued success and growth of Publicis India.”

  • To manage the integrated creative duties for newly launched ProClean

    Publicis and Godrej enter partnership again

    By Our Staff

     

    Publicis India has won the mandate for Godrej Consumer Products Ltd (GCPL) to manage the integrated creative duties for Godrej ProClean, a newly launched range of floor, toilet and bathroom cleaners. The account will be managed out of the agency’s Mumbai office.

     

    Somasree Bose
    Somasree Bose

    Said Somasree Bose, Category Head, VP Marketing, Godrej Consumer Products Ltd.: “In an intensely contested pitch, Publicis Worldwide stood out with their strategy, creative approach and enthusiasm for the brand. Godrej ProClean aims to cater to the rising demand for home hygiene products and earn its fair share in the industry. The team at Publicis understood our goals and their outlook was in sync with our thought process. Their performance across other brands made our decision much easier. We look forward to working together and fulfilling our vision of making Godrej ProClean a leading player in the market.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, Publicis Worldwide & BBH, India: “It was a very interesting challenge in an increasingly relevant and growing category: home hygiene. It needed a fine blend of strategy and creativity across platforms, in an integrated solution. We’re thrilled to be chosen as their partner by Godrej and our mandate is across mainline and digital thinking. We look forward to creating some insightful work going forward.”

     

    Russell Barrett
    Russell Barrett

    Sharing his views on the win, Russell Barrett, CEO & CCO, Publicis Worldwide & BBH, India said: “When a product or a venture is born out of a real and specific consumer need, the job of any creative agency needs to be that much more relevant. We were genuinely excited to work on a brand like Godrej ProClean for exactly that reason. Sharp, compelling, engaging advertising that speaks across platforms and media to the audience is the need of the hour. We look forward to creating some category defining work along with our brilliant client partners at Godrej.”

     

    Suraj Pombra
    Suraj Pombra

    Highlighting the communication objective for the brand, Suraj Pombra, Executive Director, Publicis Worldwide India said: “This is a special win for us. Godrej ProClean is a brand born in and of the pandemic – and it feels special to be chosen to co-nurture it. As an integrated mandate, it allows us to bring the full might of our thinking into play across platforms, so it’s special for that reason as well. Publicis & Godrej have had successful partnerships before, so this is also special as a homecoming of sorts. As we welcome Godrej ProClean into our fold, we look forward to this being the start of a long term partnership built on growth and success.”

     

  • Highlights safety and hygiene factors while ordering a pizza amidst the ongoing pandemic

    Oven Story bets big with Publicis India campaign

    By A Correspondent

     

    Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order pizzas without worrying about safety and consumption woes.

     

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

     

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said: “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.”

     

    Added Ajeet Shukla, Publicis India ECD: “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

     

     

  • Bassi takes charge as Chief Strategy Officer from Shivaji Dasgupta who left the organisation recently

    Neeraj Bassi joins Havas as CSO

    By A Correspondent

     

    Neeraj Bassi.

    Havas Group India has announced the appointment of Neeraj Bassi as Chief Strategy Officer, effective immediately. Bassi takes charge as Chief Strategy Officer from Shivaji Dasgupta who left the organisation recently. He will report to Rana Barua, Group CEO, Havas Group India.

     

    Bassi moves from Publicis India, where he was Chief Strategy Officer & Managing Partner and leverages over two decades of varied experience, across categories. He has worked with some of the most reputed agencies like Ogilvy, Wunderman Thompson, McCann and renowned market research networks such as TNS, IMRB, NFO in India and overseas.

     

    Commenting on the appointment, Rana Barua, Group CEO, Havas Group India, said: “Neeraj has been in the industry for over two decades and comes with rich experience and insights in handling strategic planning across brands and categories. He has a proven track record of building brands successfully and positioning them ahead of their competitors. His strategic inputs and a deep understanding of the consumer mindset will further help us to make a meaningful difference to brands and consumers.”

     

    Added Bobby Pawar, Group Chairman & Chief Creative Officer, Havas Group India: “Neeraj is a seasoned professional known for his deep strategic understanding of the brands. I am confident that his skillset, and experience will take Havas to new heights and will help us to build a stronger foundation for the agency’s future. I am delighted to welcome Neeraj to the group and look forward to working with him and adding value to our client’s portfolio”

     

    Said Bassi: “Our industry is in transition today, where consumer’s preferences and behaviours are evolving on a continuous basis and they are spending time engaging with a host of media platforms. In this dynamic context, the Havas Village way of working, is exactly what clients need. I am looking forward to working with the dynamic leadership at Havas and leveraging the true potential of the “Together” strategy, to drive growth of brands that we work on and to add value to our client’s business.”

     

     

  • The creative idea was to rejoice every moment of your Bhojpuriya life to its unabashed best just like Bhojpuri movies do

    Publicis India rolls out integrated ad campaign for Zee Biskope

    By A Correspondent

     

    Publicis India has conceptualised a unique campaign for Bhojpuri movie channel Zee Biskope. It epitomizes the three main genres of Bhojpuri movies: action, romance and drama which are essayed by Zee Biskope’s brand ambassadors Pawan Singh, Khesari Lal Yadav and Niruaha respectively.

     

    Highlighting the marketing idea behind the campaign, Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga said: “The idea behind the campaign was to capture the essence of Bhojpuri movies albeit with a clutter breaking rendition. The films were meant to connect with audience and at the same time establish the brand as a unique offering in the category. Each film takes a distinct and stand out route to introduction of the conflict, reveal of mega star and culmination into celebration of brand promise in three distinct styles. The high uniqueness score’ in brand survey corroborates the efficacy of this well thought out campaign. The collaboration with Publicis ensured authenticity and finesse across films, given their keen eye for detail and high thrust on sophistication in execution.”

     

    Added Ajay Gahlaut, MD & CCO, Publicis India: “We wanted to appeal to the sensibilities of the delightful people of Bhojpuri belt – witty, funny and unapologetically over-the-top. We are giving the people what they want with this campaign – unlimited entertainment at all hours of the day. We are happy to see our messaging having a great impact with the audience it is intended towards.”

     

     

  • The brand has signed on exciting new talent Siddhant Chaturvedi aka MC Sher of Gully boy fame, as its brand ambassador

    Publicis India rolls out inaugural ad campaign for Ustraa

    By A Correspondent

     

    Ustraa, the men’s grooming brand from Happily Unmarried, has launched its ad campaign titled Ustraawale.

     

    Highlighting the objective behind the campaign, Rajat Tuli, Co-founder, Ustraa said: “Ustraa’s brand personality is playful swagger. In our communication we wanted that to come across very strongly. The agency managed to do just that.”

     

    Adding his views, Rahul Anand – Co Founder Ustraa said: “This is our first brand campaign and a start of Ustraa 2.0, we are super excited about the way the ads have turned out.”

     

    Commenting on the thought process behind the campaign, Ajay Gahlaut, CCO & MD – Publicis India said: “Over the years I’ve realised that great work more often than not begins with a great set of clients. The rest is just semantics. In this case, we started the brainstorming session a couple of days before the presentation. We sat in my beautiful hotel room overlooking the Aravalli hills where we talked about everything under the sun except the brief! And despite our best efforts, an idea or two managed to sneak in and we had to cut short the partying and start typing some scripts about one Ustrawale!”

     

     

  • Rolls out latest ad campaign that will tap traditional avenues including print, outdoor, and digital

    Publicis India to manage integrated mandate of UPES

    By A Correspondent

     

    Publicis India has won the integrated communications mandate of UPES, a multi-disciplinary and specialisation-focused university. Earlier known as the University of Petroleum & Energy Studies, UPES is a private university located in Dehradun, the capital of Uttarakhand and would specialise in fields of petroleum, energy and power. The university – now promoted as UPES – has broadbased its offerings and offers a variety of pro.

     

    The agency would be providing full-service responsibilities including advertising, strategy, experiential, and other suitable offerings. The account will be managed out of the New Delhi office of Publicis India.

     

    Bharat Kharbanda

    Commenting on the appointment, Bharat Kharbanda, Chief Operating Officer, UPES said: “UPES has grown exponentially since its inception and we are constantly expanding, with the recent inclusion of three new schools. Our excellent student outcomes, strong focus on research and pedagogy and multiple new initiatives at the university level are impactful stories that need to be told. We are happy to have Publicis India as our partner agency because of their enthusiasm towards our vision and purpose and their years of expertise in this industry.”

     

    Sridharan Iyer

    Speaking on the partnership, Sridharan Iyer, EVP and Head of office – Publicis Delhi said, “UPES is a truly forward-looking university in India. It is a privilege to partner with them in their endeavour to raise the benchmark of higher education by offering students an edge that will not just give them a head-start in their careers but will see them playing a pivotal leadership role in their chosen field of specialisation as well as society at large. As an agency the challenge was to underline the uniqueness of UPES’s offering and differentiate it from the run of the mill promises that institutes make which is common in this category.

     

     

  • Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas

    Publicis wins creative mandate of Emami Navratna

    By A Correspondent

     

    After a keenly contested multi-agency pitch, Publicis India has bagged the creative mandate of Navratna. The account will be serviced out of the agency’s New Delhi office. Publicis India will be providing full-service responsibilities for the brand including advertising, strategic direction and digital ideas.

     

    Confirming the appointment of Publicis India as the creative agency, Harsha V Agarwal, Director, Emami Limited said: “We are happy to be associated with Publicis India. They bring on board their insights on brand building gathered over years of experience in marketing communication which would be of much value.”

     

    On winning the mandate, Srija Chatterjee, MD, Publicis India added: “Emami is a leading name in the FMCG space and we are delighted that our communication idea found resonance with what Emami has in mind for its brand Navratna for the Indian market. Despite Navratna being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

     

     

  • He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs

    Ranadeep Dasgupta joins Publicis India as ECD, North

    By A Correspondent

     

    Ranadeep Dasgupta

    Publicis India has announced the appointment of Ranadeep Dasgupta as Executive Creative Director. He joins Publicis India from 82.5 Communications where he was the Creative Head, North. He will work alongside Vikash Chemjong and Basabjit ‘Tito’ Majumdar, who recently joined as NCDs.

     

    Welcoming Rono to the Publicis family, Ajay Gahlaut, MD & Chief Creative Officer, Publicis Worldwide, India said: “Our creative team gets a leg-up in New Delhi with the coming in of Rono. He has a unique way of bringing brand ideas to life and I am delighted to have him steer a talented bunch of creatives under him. Together with Vikash & Tito, we look forward to seeing some outstanding and transformational pieces of work coming out of our New Delhi office.”

     

    Commenting on his role at Publicis India, Rono added: “It’s a wonderful opportunity for growth and to do some great work alongside some really talented people. This role presents both the challenge and the excitement of working in an agency that has an entirely new age perspective towards the business.”