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Tag: Publicis India

  • The account will be serviced out of New Delhi

    Publicis India wins creative mandate of Biba

    By A Correspondent

     

    Ethnic fashion brand for women Biba has appointed Publicis India as its creative agency. Won after a multi-agency pitch, Publicis India will be providing full-service responsibilities including advertising, strategic direction and brand activation ideas. The account will be serviced out of New Delhi. Biba, it may be recalled, is known for its ‘hat ke’ creative work by Lowe Lintas.

     

    Siddharath Bindra

    Commenting on the appointment, Siddharath Bindra, Managing Director, Biba Apparels said: “I am happy to associate with Publicis as our communication partner for our brand Biba as the company brings quality of experience with them. For Biba; we always look for a partner who can understand and resonate with the aesthetic of the brand and we saw this in the Team and the work they presented. We look forward to partnering with them.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, Managing Director, Publicis India added: “We are delighted to have Biba Apparels as our client. It also feels great that our strategic approach and communication idea found resonance with what Biba has in mind for the Indian market and hope to maintain the brand as a favourite of Indians. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it.”

     

     

  • The move comes on the back of the agency putting up a strong growth this year

    Suraj Pombra is now ED at Publicis India

    By A Correspondent

     

    Suraj Pombra

    Publicis India has announced the elevation of Suraj Pombra to the role of Executive Director effective immediately. He was until recently the Executive Vice President, managing business and clients for Publicis Capital’s Mumbai office. The move comes on the back of the agency putting up a strong growth this year, especially the Mumbai office which has bagged a rich roster of clients in recent months.

     

    Srija Chatterjee

    Pombra will continue to manage a cluster of brands under Publicis Capital including L’Oréal, Netmeds.com, Zee5 India, Linen Club among others while also being involved in new business growth mandate for the agency. He will continue to report to Srija Chatterjee, MD, Publicis India.

     

    In addition, Pombra also takes over the role of Market Acceleration Lead (Country Head) at Publicis Emil, the bespoke new model integrated agency created by the Publicis Groupe to specially manage the global digital transformation mandate for Mercedes-Benz.

     

    Commenting on his new role, Chatterjee said: “Suraj has been one of our top performers managing key clients and winning new businesses consistently for over 3 years now. Under his leadership, the Mumbai office has seen an exponential growth while he also effectively continues to drive and mentor a strong and dedicated team of doers. I am also thrilled as he undertakes a new role to steer Publicis Emil in India and am confident he will continue to exceed expectations as always.”

     

    Added Pombra: “After my entrepreneurial adventure, the challenge of growing a modest operation at Publicis Capital Mumbai was naturally enticing. I’m fortunate to have had a fantastic & committed team that’s partnered me in chasing this growth and I’m sure will help take it farther. I’m also honoured to have been entrusted with the leadership of Publicis Emil India, to partner Daimler India in their journey of transformation and in the process take the Mercedes-Benz brand and business to even greater heights. And I’m once again fortunate to have a young, enthusiastic and talented team to help do just that.”

     

     

  • Publicis India has been tasked to strategize and execute a forward-thinking communication plan

    Truebil assigns its creative mandate to Publicis India

    By A Correspondent

     

    Truebil, a Mumbai based auto-tech company catering to the pre-owned car market space, has appointed Publicis India to manage its creative mandate. Won after a competitive multi-agency pitch, Publicis India has been tasked to strategize and execute a forward-thinking communication plan that would pitch Truebil as a solutions provider with a difference.

     

    On appointing Publicis India as its creative partner, Shubh Bansal – Co-Founder, Truebil said: “Truebil’s core principles of trust, transparency and high quality are the exact values we wanted in our branding partner. Being a start-up, we have different needs and aspirations that a lot of agencies may not understand. But, after weeks of research and numerous meetings we narrowed down on one of the biggest names in advertising, Publicis India. With Publicis, we knew we had found the ideal partner because of their enthusiasm to work with young brands such as ours along with their years of expertise in the automobile industry.”

     

    On winning the mandate, Suraj Pombra, EVP, Publicis India added: “Truebil might sound like yet another car sale brand. But when we met them, we were infected by their unique point of view, purpose and ambition, which we know will power them onto quick and large successes. We’re very fortunate that they’ve chosen Publicis as their brand partners. For us agency folk who are accustomed to the big-client, big-brand universe, partnering with passionate start-ups like Truebil is a refreshing and challenging experience. While we’ll bring all our experience and expertise to bear on the tasks at hand, we equally look forward to learning from what is a delightful and enthusiastic bunch of people at Truebil.”

     

     

  • The account will be managed by the New Delhi office of the agency

    Ebro Foods appoints Publicis India to manage its creative

    By A Correspondent

     

    Food major Ebro India has appointed Publicis India as its creative agency. The account was won after a multi-agency pitch and will be managed by the New Delhi office of the agency.

     

    JP Laborde

    Commenting on the appointment, JP Laborde, MD, Ebro India said: “Panzani is the world’s second largest brand of Pasta having its presence in more than 50 countries. It is getting inside Indian market with a whole range of pasta products with distinct product features, which will cut across all SECs. We are excited to put out our inaugural communication and create a high recall for the brand in India.”

     

    Sridharan Iyer

    On winning the mandate, Sridharan Iyer, EVP & Head of Office, Publicis India said: “As more and more Indians recreate the experience of western cuisine at home today, we are extremely thrilled to partner Ebro Foods – one of the world’s largest pasta company, in the quest to make Panzani the most favoured pasta brand in India.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”

     

     

  • Located next to partner agencies Leo Burnett India, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide

    Publicis India shifts base to new office in Mumbai

    By A Correspondent

     

    Publicis India has announced its relocation to an all-new office in Mumbai’s iconic commercial landmark in Parel (East). Until last year, the office partly housed the India headquarters of WPP agency, Grey.

     

    Apart from being centrally located, the new space sports an open plan office arrangement with no cabins to facilitate collaboration that will allow room for multiple debates, discussions, and ideation. It includes two floors which seats over 350 employees.

     

    On the new office, Srija Chatterjee, MD, Publicis India said: “We’re all really excited to move into this new space. The aesthetics of the office space truly depicts our culture which is one of collaboration, integration and unrestrictive flow of work. Being right next door to the Leo Burnett, Indigo Consulting, Content Factory, Prodigious and Arc Worldwide teams, also helps us leverage our Power of One capabilities with a more seamless integration and collaboration on work. I would like to thank the team at Dragon Fly, for the amazing job they’ve done on the interiors. We look forward to an even better 2019.”

     

    Commenting on the move, Ajay Gahlaut, MD & CCO, Publicis India added: “New beginnings are always exciting. And as a creative person I firmly believe that environment has a huge impact on one’s state of mind and ability to create. This is a wonderful new office and I’m convinced that it will help us in reinvigorating our creative product. Our colleagues from Leo Burnett, Indigo, Arc, Content Factory and Prodigious are next door and, I believe, also a cheap bar right opposite. There can be no better formula for integration and the Power of One.”

     

    Sharing his views on the relocation, Neeraj Bassi, Managing Partner & CSO, Publicis India said: “Our new office space will be a new marker of the spirit of collaboration and integration that runs across Publicis Groupe. It will bring a new energy to our constant effort to deliver top-of-the-line creative solutions to our esteemed clients. And being in physical proximity to group companies would help deliver the Power of One philosophy in a more seamless manner. Watch out for the roar of the Lions!”

     

     

  • Oven Story & Publicis India team up to create a pun-tastic campaign

    Oven Story’s latest campaign says ‘no’ to average pizza

    By A Correspondent

     

    Oven Story Pizza, has launched its inaugural national ad campaign. Crafted by Publicis India, this is the brand’s first integrated campaign extending across digital, print, outdoor and radio.

     

    Said Sagar Kochhar, Group Chief Marketing Officer: “Our focus with our first national campaign was to drive home the point that there’s pizza, and then there’s Oven Story pizza. No harm, no foul, but given our understanding of our consumers’ discerning taste buds, our campaign clearly mentions how one should move from ordinary pizza to extraordinary pizzas with Oven Story. Driven by consumer insight, the campaign is centered around brand’s core USP and innovation – Pizzas with four incredible cheese bases. The pizza space in India is evolving and we wanted to bring the zing back to pizza, rather than letting it be the-food-to-order-when-you-can-think-of-nothing-else, where it today languishes in India.”

     

    Commenting on the win and also the campaign thought, Paritosh Srivastava, COO, Publicis Ambience added: “We are delighted to partner a pizza brand that has built quite a distinction for itself as a favoured choice of consumers. Being homegrown and boasting a competitive spirit is what sets it apart from the established names in the market. Our ambition with the communication strategy was to disrupt the current dough & topping conversation seen in the category and focus our advertising story on the key ingredient that drives consumer indulgence for pizzas, the cheese itself. More so, with Oven Story offering an assortment of cheese flavors, it not only allowed us to leverage this truth in our storytelling, but also gave us an easy plank to deposition the current narrative taken on by the larger players.”

     

     

  • The new TVC revolves around the theme that each person has within them an ‘inner Mahi’

    Dhoni promotes new thinking for Netmeds.com

    By A Correspondent

     

    Netmeds.com has launched a new campaign with brand ambassador and cricketing icon MS Dhoni.

     

    The new TVC revolves around the theme that each person has within them an ‘inner Mahi’ who can rise to the occasion, shoulder responsibilities and look out for the members of the family. The campaign has been conceived by Publicis India and directed by Aatish Dabral.

     

    Said Pradeep Dadha, Founder & CEO, Netmeds.com: “Netmeds.com is fully geared to handle the specific needs of patients who are dealing with chronic illnesses. And equally important is the caregiver, the person in the household who is entrusted with the task of managing the medical needs of the ailing family member. This new campaign is based on the fundamental concept of distance caring, showing both the patient and the caregiver, that we deliver quality healthcare solutions across the country.”

     

    Added Suraj Pombra, EVP, Publicis Capital: “Every once in a while, one is rewarded with perfect pitch conditions: (a) a client like Netmeds.com that’s been leading the e-pharmacy market and delivering to satisfied customers across the country, and (b) a brand ambassador like MS Dhoni whose sense of responsibility doesn’t need any introduction. Our team had to rise to the occasion and fulfil our responsibility with an equally powerful communication platform that exploits these conditions to the maximum. ‘Har Ghar Mein Mahi’ leverages the core ethos of both MSD and Netmeds.com. But most importantly the idea is an ode to the Mahi in every home, those who carry the responsibility of taking care of their ailing loved ones, and Netmeds.com is their ally. The idea is delivered through various media formats in film and static, and we hope to extend and expand it as we move on.”

     

     

  • The account will be managed by the Mumbai office of Publicis India

    Publicis India to manage creative duties of Netmeds.com

    By A Correspondent

     

    Leading online pharmacy Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market. The account will be managed by the Mumbai office of Publicis India.

     

    Commenting on the win, Pradeep Dadha, Founder & CEO of Netmeds.com said: “For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India.”

     

    Added Suraj Pombra, Executive Vice President, Publicis Capital: “Netmeds.com comes from a legacy of 100+ years of healthcare. In keeping with evolving consumer needs and leveraging the power of technology and modern logistics, Netmeds.com continues its tradition of serving the nation’s healthcare requirements. We at Publicis India feel honoured to have been chosen by Netmeds.com as their partner through the next part of their journey. The online pharmacy market is seeing increasing action and the category landscape is fast changing – we will be working with what is a fantastic client team through the challenges ahead to help Netmeds.com lead the change.”

     

     

  • The campaign is targeted towards the youth of the country who are extremely free and open-minded

    Vivo celebrates free spirit of the youth, in latest campaign for Y Series phones

    By A Correspondent

     

    Vivo has launched their a brand campaign promoting the newly launched Y Series smartphones.

     

    Conceptualised & executed by Publicis India, the integrated campaign comprises two TVCs.  Said Nipun Marya, Director, Brand Strategy, Vivo India: “2018 has been a very successful year for Vivo owing to great consumer response for our innovative smartphones. We want to continue and further enhance the customer experience by kick-starting the festive season with the new Y-Series models that are designed to provide an immersive experience to our consumers.”

     

    Added Bobby Pawar, Managing Director and Chief Creative Officer – South Asia, Publicis India: “The brief was to find an insight for Vivo Y-Series which is specifically targeted to the youth. The youth of this country is extremely free and open-minded. And from this attitude of theirs stemmed our main idea of – Apna Y Hai Na. Also in both films, we’ve established the product truths i.e. Portrait Mode and Octa-core processor and Faster RAM through relevant social contexts.”

     

     

  • He will report to Paritosh Srivastava, COO – Publicis Ambience

    Publicis India appoints Sirish Suveer as Vice President

    By A Correspondent

     

    Publicis India has announced the appointment of Sirish Suveer as Vice President. To be based out of Mumbai, Suveer will manage the business and growth for multiple brands at the agency. He will report to Paritosh Srivastava, COO – Publicis Ambience.

     

    Commenting on the appointment, Srivastava said: “Sirish joins us at an opportune time wherein our agency is on a terrific growth path and in the thick of exciting action on many brands. He has a balanced head, a very human heart and a way to charm people around. His proven track record of building effective brand strategies and executing complex projects with ease will bolster our communication capabilities further. I wish him the very best for his journey at Publicis India.”

     

     

  • The agency was awarded the extension after a hotly contested multi-agency pitch

    Publicis India retains creative mandate of Skoda Auto

    By A Correspondent

     

    Automobile brand Skoda Auto India has extended its partnership with its creative Agency on Record (AoR) Publicis India by another three years. The agency was awarded the extension after a hotly contested multi-agency pitch and will continue to manage the business out of its Mumbai office.

     

    As part of its mandate, it will handle all the sub-brands from Skoda including Rapid, Octavia, Superb, Kodiaq and the soon-to-be-launched Karoq.

     

    Tarun Jha

    Commenting on the partnership, Tarun Jha– Head of Marketing and Product, Skoda India said: “Skoda India is currently in a positive growth phase, and will be launching products across segments in the next few years. We were looking for a partner to help us achieve our goals and further strengthen Skoda’s equity in the Indian market. Publicis India showcased a thorough strategic and strong creative framework which was in alignment with the brand’s vision for the future. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years.”

     

    Paritosh-Srivastava

    Added Paritosh Srivastava, COO, Publicis Ambience: “We expected nothing less given the body of work created by us in the last three years, which has also been recognised by the global Skoda team. It was a long and tough pitch and we are thankful that the team at Skoda has entrusted us for another three years.”