MxMIndia

Tag: Publicis India

  • The agency won the account following a multi-agency pitch

    Monte Carlo appoints Publicis India as its creative agency

    By A Correspondent

     

    Leading apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.

     

    Monica Oswal

    Commenting on the partnership, Monica Oswal, Executive Director, Monte Carlo Fashions Ltd. said: “Monte Carlo is an iconic lifestyle brand that celebrates fashion in its true sense and we want to leverage its inherent strengths. In Publicis India, we have found the right partner to do this and we are looking forward to their contribution on our brand.”

     

     

    Srija Chatterjee

    Add Srija Chatterjee, Managing Director, Publicis India: “With a series of wins like Cera, Pearl Academy, Ralson Tyres and now Monte Carlo under its belt, our New Delhi office is turning to be a hot favourite on the consideration set of clients. We are delighted that our communication idea found resonance with what Monte Carlo has in mind for the Indian market and hope to establish the brand as a favourite of Indians.”

     

     

    Ravpreet Ganesh

    Said Ravpreet Ganesh, Executive Director, Publicis India: “Monte Carlo is the definitive Indian brand. To reinterpret a brand’s strength is once-in-a-lifetime opportunity and we are looking forward to working on it. Our objective will be to engage the audience in a fresh, surprising and rewarding manner. We are very proud to be associated with Monte Carlo and together we hope to create path breaking work.”

     

     

  • He is contemplating his next career move, which he will announce very soon

    Sudeep Gohil moves on from Publicis India

    By A Correspondent

     

    Sudeep Gohil

    Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India has announced that he is moving on from the agency. The move follows the end to his 18-month contract, which will end in August 2018. He is contemplating his next career move, which he will announce very soon.

     

     

    Saurabh Varma

    Commenting on Gohil’s tenure at the agency, Saurabh Varma, CEO, Publicis Communications India said: “As a planning maverick, Sudeep’s role at the agency was second to none. He was instrumental in shaping up the future of a number of brands with his dynamic ideas and out-of-the-box solutions. Under him, the planning function was established as a well-oiled unit resulting in the agency winning multiple accounts over the past year or so. We will miss his dedication and passion that he bought to work every day but I am sure he will excel in whatever next he does. I wish him the very best for his venture.”

     

    Srija Chatterjee

    Sharing her views, Srija Chatterjee, Managing Director, Publicis India said: “The past 16 months have been almost the same for Sudeep & me as we embarked on our journey at the agency around the same time. His mandate was to bring in finesse and ambition in the ideas that came out of the agency, and I am glad to say that he lived up to the promise to its fullest. Under him, the agency was able to throw up some fascinating and purpose-led work, which created quite an impact in the marketplace. We are sad to see him go, but are happy that he will be at his ambitious best in whatever he does next. I wish him the best for his future.”

     

    Sharing his experience, Gohil said: “My tenure with the Publicis India team has been amazing. The energy, enthusiasm and passion is genuinely infectious, but all good things come to an end. I’m looking forward to seeing what more the crew achieves in my absence.”

     

     

  • The account will be managed by the Delhi office of Publicis India

    Ralson Tyres appoints Publicis India as its creative partner

    By A Correspondent

     

    Leading tyre manufacturer Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office of Publicis India and will include full-service creative responsibilities encompassing retail, ATL and BTL advertising. Publicis India takes over from Triton Communications, which was the incumbent agency on the account

     

    Yogeshwar Sharma

    Commenting on the win, Yogeshwar Sharma, Vice President, Advertising and Public Relations, Ralson India Limited said: “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications. Hence, the company has high hopes of brand consolidation and amplification from them.”

     

    Ravpreet Ganesh

    Adding her views, Ravpreet Ganesh, Executive Director, Publicis India said: “We are pleased to associate with Ralson as their creative agency. As one of the world’s leading tyre manufacturers, the brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”

     

     

  • MagicCircle is a full-service agency currently based out only from Gurugram

    MakeMyTrip moves from Publicis to Magic Circle with Hemant Misra

    By A Correspondent

     

    On Monday, Publicis India announced that the agency and MakeMyTrip have mutually parted ways. This will also include the end of the agency’s journey with Goibibo. Details of the transition are still being worked out between the two and the agency will be releasing last of the works for the brand very soon.

     

    Said Saujanya Shrivastava, Group Chief Marketing Officer, MakeMyTrip in a communique on Monday: “Publicis has been a commendable creative partner to us. As we reviewed the way forward, we mutually agreed to part ways as it is now time for us to discover a new approach to branding. I thank Publicis for their contribution, and wish them the very best for their future endeavours.”

     

    A day later, we received a communique quoting Shrivastava: “We are excited to partner with MagicCircle as we feel Hemant and his team have their fingers on the pulse of our brands–MakeMyTrip. We have built a much-loved brand and feel we have picked the perfect partners to take our work to the next level. We look forward to working with MagicCircle to leverage their creative flair to do work that will resonate strongly with audiences across markets.”

     

    For the record, Hemant Misra, former CEO of Publicis Capital, has launched a full-service advertising agency named Magic Circle Communications. Joining Misraare Natwar Singh, ex Senior CD Publicis, and Dheeraj Renganath, ex Unit CD Lowe.

     

    Talking about the launch of Magic Circle Hemant Misra said “We believe talent needs to be entrepreneurial, free and experimental. We believe that our clients should be at the heart of advertising and brand campaigns. MagicCircle is one word because it’s a noun, not an adjective. It’s a place where Rules are suspended and reality engages with ideas to produce business results not simply great creative.” The full-service agency is currently based out only from Gurugram.

     

     

  • John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India

    Russell John joins Publicis as VP- Strategy

    By A Correspondent

     

    Russell John

    Publicis India has announced the appointment of Russell John as Vice President – Strategy. To be based out of Mumbai, John will report to Sudeep Gohil, CSO and Managing Partner, Publicis India.

     

    John joins Publicis India from Lowe Lintas where he was an Associate Vice President. He was one of the planners on the global team for Lifebuoy across the markets of South Asia, South East Asia, North Africa & Middle East. Apart from that, he also managed the regional planning mandate for a host of brands including Pepsodent, Housing.com, Paranjpe Realty, Tata Tea, Britannia, Sonata Watches, ICICI Prudential Life Insurance, Bajaj Bikes, UTI Mutual Funds, Karvy Finance, BPCL etc.

     

    Commenting on his appointment, Gohil said: “From our initial meetings, I was excited about Russell joining us and working with our clients. He has a rare blend of characteristics, which make him a great person for the growing team. Humility, curiosity, passion, intelligence and a magnetic personality. I’m very enthusiastic to see his ideas come to bear on the work we are doing in the agency.”

     

    Sudeep Gohil

    Expressing his views on joining the agency, John said: “In Sudeep Gohil, Srija Chatterjee and Paritosh Srivastava, I found leaders who I wanted to associate with. It seemed like a buzzing and encouraging environment, which would give me an opportunity to add value to both the group as well as a varied set of brands. I am looking forward to lots of exciting associations and doing some great work for Publicis India.”

     

     

  • As part of his remit, Ishrath will manage the creative mandate and drive the next phase of growth for a host of brands under Publicis India

    Publicis India appoints Ishrath Nawaz as ECD

     

    Publicis India has announced the appointment of Ishrath Nawaz as Executive Creative Director. Ishrath joins Publicis India from McCann Worldwide where he was Senior Creative Director. He will be based out of Mumbai and report to Bobby Pawar, CCO & MD – South Asia, Publicis India.

     

    Welcoming him to the agency, Pawar said: “We’ve been on this journey of upping our creative game for the last three, four years. It’s resulted in some landmark campaigns. Ishrath adds to our talent pool, leadership pool and our drive. He’s a bright guy with a body of cool stuff in his bag, and I’m confident he will help us raise our game even more. Plus, he shares my love for poetry.

     

    Commenting on the appointment, Srija Chatterjee, MD – Publicis India said: “Ishrath comes with a rich creative background having handled a host of brands across multiple agencies. His knack to come up with quick and customisable solutions on any given creative brief is what makes him a talent to watch for. Not to forget the many laurels his works have won across multiple award shows. We are happy to have him in our fold and look forward to a creative transformation on the brands that he will handle.”

     

     

  • He joins from Ogilvy & Mather and will report to Bobby Pawar, MD & CCO-South Asia, Publicis India

    Publicis India appoints Ramakrishnan Hariharan as Head of Creative

    By A Correspondent

     

    Ramakrishnan Hariharan

    Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the Head of Creative. He will be based out of Mumbai and will report to Bobby Pawar, MD & CCO – South Asia, Publicis India. He joins Publicis from Ogilvy India where he was the Senior Creative Director.

     

     

     

    Bobby Pawar

    Commenting on the appointment, Bobby Pawar, MD & Chief Creative Officer – South Asia, Publicis India said: “Creatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few

     

    Srija Chatterjee

    Welcoming Hariharan on board, Srija Chatterjee, Managing Director, Publicis India added: “Ram has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.”

     

     

  • The inaugural session will see acclaimed adman and founder & chairman of Whyness Worldwide, Ravi Deshpande present a session on Culture and Creativity

    Account Planning Group launched in India

    By A Correspondent

     

    Having made its mark as an acclaimed community of planners and strategists across the globe, the Account Planning Group (APG) is set to formally begin operations in India. Helmed by Sudeep Gohil of Publicis India with support from planners across top agencies, the APG will begin its India chapter next week with an inaugural session that will see senior adperson and founder & chairman of Whyness Worldwide, Ravi Deshpande present a session on Culture and Creativity.

     

    The session will be held at the newly opened MTV@FLYP, Kamala Mills, Lower Parel on December 13, 6.30pm onwards.

     

    Sudeep Gohil

    Commenting on the launch of the India chapter of the London-headquartered organisation, Sudeep Gohil, Chief Strategy Officer & Managing Partner, Publicis India said: “Globally, the APG is a well-established body with a number of countries including UK, Australia, Canada and Germany – successfully running their operations with partner agencies in individual markets. It was surprising that India, despite being the hub where so many great ideas take birth, didn’t have the APG to bring together and celebrate achievements of the planning community. That will now be a thing of the past as we have set up a core committee for APG India that will work closely in formulating the core objectives and will also create a platform for people to engage, deliberate and debate. We are thankful to Ravi Deshpande for gracing the inaugural function, and we look forward to hosting similar events on a regular basis across the country.”

     

     

  • Kumar joins Publics India from Bennett Coleman & Co. Ltd. (BCCL) where he was  Chief Manager at The Economic Times

    Publicis India appoints Nikhil Kumar as VP

    By A Correspondent

     

    Nikhil Kumar

    Publicis India has announced the appointment of Nikhil Kumar as Vice President. Based out of Mumbai, Kumar will focus on both organic and inorganic growth for the agency and will report to Paritosh Srivastava, COO, Publicis India.

     

    Kumar joins Publics India from Bennett Coleman & Co. Ltd. (BCCL) where he was Chief Manager at The Economic Times, looking after the brand performance and brand health of ET, while heading the Brand Equity product portfolio.

     

    Paritosh Srivastava

    Commenting on the appointment,  Srivastava said: “We are happy to have Nikhil Kumar on-board the agency. Nikhil has donned multiple hats and comes with rich experience of both sides across organizations. We’re confident that his vast exposure in the realm of Marketing & Advertising will play a distinctive role in offering meaningful solutions to clients and further strengthening the agency relations.”

     

    Expressing his thoughts on joining the agency,  Kumar said: “Publicis India has been in the news lately for putting out a plethora of good work and key people appointments. I was impressed by the vision and direction that Paritosh and team had for the future of the agency and how I would play a key role in shaping it. I’m excited to begin this new chapter and help achieve bigger milestones for the agency.”

     

     

  • As part of the mandate, Publicis India will be responsible for preparing a pan India communication objective for the brand

    Cera appoints Publicis India to handle full-service mandate

    By A Correspondent

     

    Publicis India has been mandated to handle the full-service responsibilities of Cera, the Ahmedabad-based home solutions provider. The mandate will be handled by the Delhi office of Publicis India and was won after a multi-agency pitch.

     

    Commenting on the appointment, Atul Sanghvi – Executive Director, Cera said:“Cerahas exponential growth plans for coming years—with product and brand extensions. We felt the need to bring in freshness into our brand communication and with that in view we narrowed down on Publicis looking at their international stature, past work and people strength.”

     

    On winning the business mandate, Srija Chatterjee, Managing Director, Publicis Worldwide India said:“We’re excited to see our strategic insight and ideas resonate positively with brands. This has led us to win some high-profile accounts in the recent past including a cluster of channels under ZEEL, Linen Club, etc. Cera is a leading home solutions player in India and we’re keen to partner them and play a significant role in making it a future-ready player of tomorrow.”

     

    Adding to this, Ravpreet Ganesh, Executive Director, Publicis India said: “Cera is a leading name in home solutions and we’rehappy they chose us to accomplish their communication objective in India. Despite it being a familiar name with the masses, they have high expectations in terms of where they aspire to be in a few months from now. We are confident they will achieve this dream in the quickest and best way possible.”

  • Kansai Nerolac also attempts to dispel the notion of emulsion paints being more expensive than distemper

    Nerolac takes on distempers in ad by Publicis

    By A Correspondent

     

    Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run.

     

    The TVC, conceptualised and executed by Publicis India makes for a more discerning choice that actually turns out cheaper.

     

    Speaking about the campaign, Anuj Jain, Director – Decorative and Industrial Sales & Marketing, Kansai Nerolac Paints said: “With this campaign, we are addressing a consumer need for better finish and value from the paint. There is a common perception that emulsions are expensive as compared to distemper and this campaign aims to demystify that myth. Our beauty emulsion offers a great finish with longer life and the coverage is much better than distemper, hence, making it a right choice for people looking to paint their homes.”

     

    Adding his views, Bobby Pawar, Managing Director & Chief Creative Officer – South Asia, Publicis India said: “Nerolac Beauty is a popular emulsion. The idea therefore needed to be rooted in the notion of discernment amongst masses. And that’s how the peculiar situation of the parents’ judgement and acumen about the choice of their daughter’s groom came about.”

     

    Said Paritosh Srivastava, Chief Operating Officer, Publicis Ambience: “Our attempt here is to bust the myth that emulsion paints are more expensive than distempers, in a manner that’s humorous and entertaining. It’s almost a sales pitch that’s weaved in an engaging storyline with proven actors. We’re confident that the strategy will lead to disproportionate upgrades from distemper and help deepen the category penetration.”

  • The campaign will work towards building Skoda’s SUV credentials and leverage it to enhance the pride of ownership for the brand

    Publicis India unveils integrated campaign for Skoda Kodiaq

    By A Correspondent

     

    Skoda has unveiled an integrated campaign conceptualised and executed by Publicis India will work towards building Skoda’s SUV credentials and leverage it to enhance the pride of ownership for the Skoda Kodiaq.

     

    Commenting on the marketing objective behind the launch of Kodiaq in India, Tarun Jha, Head of Marketing and Product, Skoda Auto India Pvt. Ltd. said: “The Škoda Kodiaq is a beautiful car. The word ‘beauty’ is not usually associated with SUVs, which tends to be associated more with ‘power’. This conflict led us to the proposition that ‘Power should always be beautiful’ and culminated in a larger message that appeals to the goodness in all of us to use our powers beautifully.”

     

    Speaking on the creative idea behind the film, Bobby Pawar, Managing Director and CCO – South Asia, Publicis India said:  “Skoda Kodiaq as an offering clearly stands out with a host of features that are best-in-class and it was only befitting that we complement it with a creative idea that was also a level up. With the current trends and the way world is moving ahead, it’s important that we associate with good side of power. The film captures stunning visuals of situations which are prevalent in the society and beautifully asks viewers to take a stand. We’re excited with the final outcome and look forward to the campaign striking a strong chord with the viewers. We appreciate that our client took such a bold step and supported us at every stage.”