By Our Staff
BBH India, the creative agency within the Publicis Groupe India, has unveiled a campaign for jewellery brand, CaratLane.
Said Parikshit Bhattaccharya, Chief Creative Officer of BBH India: “Our insight was clear – a woman should wear what she wants, not what she feels pressured to wear. So, we designed a campaign that beautifully brings out the essence of Caratlane’s Everyday Vows collection, ensuring it aligns with women’s lifestyle and attitude. It’s about embracing the beauty of everyday magic in relationships.”
Added Jennifer Pandya, VP Marketing of CaratLane: “We believe that every day is an opportunity to celebrate love, and a Mangalsutra is the perfect symbol. A modern woman chooses to wear a mangalsutra as a marker of all the little things her husband does to make her feel special, whether it’s making chai in the morning or being her support system. We’ve created a range of gorgeous lightweight diamond Mangalsutra in chains, bracelets, and rings to fit seamlessly into her lifestyle and add a touch of elegance to her every day.”