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Tag: Pitchfork Partners

  • Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes

    Somaiya group retains Pitchfork for comms

    By A Correspondent

     

    The Somaiya Group has appointed Pitchfork Partners as its strategic communications partner. The mandate is for all parts of the group: healthcare, education, rural development amongst others. Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build corporate reputation through multi-channel, integrated programmes. The Somaiya Group comprises a diversified portfolio which includes- Somaiya Education- www.somaiya.edu, Somaiya Health- www.ayurvihar.org, Somaiya Rural Development- www.nareshwadi.org, Somaiya Art & Culture- www.somaiya-kalavidya.org, Godavari Biorefineries Ltd. – www.somaiya.com, Somaiya Sustainability, Somaiya Trust and Kitab Khana- www.kitabkhana.in

     

    Samir Somaiya

    Speaking on this appointment, Samir Somaiya, Chairman & Managing Director, Somaiya Group said: “Pitchfork Partner’s strategy aligns with our communication objectives. We serve society and have built a decades-long legacy. With this partnership, we aim to build our corporate reputation further and use Communication & public relations to reach out to all our stakeholders”

     

     

    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It’s our privilege to use our expertise for a revered group like Somaiya.”

     

  • Pitchfork Partners will strategise and execute Update Geotarget’s communication

    Update Geotarget appoints Pitchfork Partners for comms

    By A Correspondent

     

    Update Geotarget has appointed Pitchfork Partners to advise on communication strategies. With its innovative offerings, Update Geotarget helps brands reach audiences through relevant messaging via narrowcasting amidst the chaos of satellite television. It enables hyper-localisation of content to bridge the gap in regional communication.

     

    Pitchfork Partners will spearhead visibility and awareness for Update Geotarget and the evolution of the local narrowcasting ecosystem. Pitchfork Partners will strategise and execute Update Geotarget’s communication, while supporting it with analytics to aid its growth and strengthen its narrative.

     

    Sharad Alwe, Co-founder and Managing Director, Update Geotarget, said: “Pitchfork Partners shares our passion and beliefs. We are positive that their expertise will play a pivotal role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “Update Geotarget has been a leading force in the local narrowcasting ecosystem. They have led a groundbreaking ecosystem which goes beyond digital and reaches consumers across India. We are extremely proud to work with an innovator like Update and look forward to this new journey with optimism and spirit.”

  • Mumbai-based consultancy to handle countrywide communication for leading co-working community and space provider

    91springboard appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    91springboard has appointed Pitchfork Partners as its strategic communication consultant after a multi-agency pitch. As a part of the mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard.

     

    Said Chaitanya Kumar, Director – Marketing, 91springboard: “91springboard is one of the longest standing and established homegrown brands offering businesses of all sizes a trusted community that helps them grow not just on a professional level but on a personal level as well. Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”

     

    Added Jaideep Shergill, co-founder, Pitchfork Partners: “91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication.”

     

     

  • “The duo will play a key role by providing counsel on the growth and strategic decisions of the organisation,” a communique noted

    Moe’s Art ropes in Sunil Gautam & Jaideep Shergill as advisors

    By A Correspondent

     

    Moe’s Art, an independent communication consultancy firm, has roped in industry biggies Sunil Gautam and Jaideep Shergill as independent advisors. According to information, received the arrangement is purely advisory and there is no acquisition of a stake in the agency.

     

    “The duo will play a key role by providing counsel on the growth and strategic decisions of the organisation,” a communique noted adding: “The association will leverage insights from the veteran duo’s knowledge and expertise across verticals with an aim to generate higher ROI for clients. With an extensive background and expertise in the communication space, the firm is charting the course for the next phase of its growth.”

     

    Sunil Gautam (left) with Jaideep Shergill

    Speaking about the association, the Pitchfork Partners partners Gautam and Shergill, said: “Moe’s Art is a promising young brand in the communication industry and they have executed several innovative campaigns over the last few years. We are excited to associate with Moe’s Art at this stage of their journey and aid in fuelling the next wave of their growth.”

     

    Mayank Sen

    Added Mayank Sen, Co-founder of Moe’s Art: “We believe that Sunil Gautam and Jaideep Shergill bring immense experience and expertise along with an enduring spirit of entrepreneurship to the table. Under their guidance we will expand the consultancy in newer avenues and services. We would also like to draw on their experience in creating innovation strategies and solutions for clients’.”

     

     

  • It offers a range of services, from clinical operations to data services, data analytics and medical writing

    Siro Clinpharm appoints Pitchfork Partners as strategic communication partner

    By A Correspondent

     

    Siro Clinpharm has appointed Pitchfork Partners as its strategic communication partner. Siro Clinpharm supports trials from Phase II to Phase IV and beyond post-launch of products. It offers a range of services, from clinical operations to data services, data analytics and medical writing in compliance with international standards.

     

    Karan Daftary

    Said Karan Daftary, Director of the company: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. We started this business two decades ago and are currently one of the leading clinical trials companies in India. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Jaideep Shergill

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Siro Clinpharm. The company is considered a pioneer and we are committed to helping it achieve its business goals through strategic and insights-driven communication. Siro has shared with us an ambitious roadmap and we are looking forward to partnering it in achieving its goals.”

     

     

  • Inaugural Financial Services Reputation Index India Report by consultancies Pitchfork Partners & MHP mirrors a positive view of sector

    India’s financial services high on Trust

     

    By A Correspondent

     

    Even a  decade after the global financial crisis and last year’s cloud over the working of some banks, the Indian financial services sector is a riding a high according to a study by Pitchfork Partners, a Mumbai-based communication strategy consultancy, and MHP, a global communication consultancy. An overwhelming majority in India felt that the sector’s reputation was strong. The Financial Services Reputation Index (FSRI) India Report – the study was conducted across Asia and similar reports were drawn up for various countries – showed that payment systems were rapidly gaining acceptance with more 91% saying they were positive about them.

     

    Banks, despite the turbulence they have faced over the past few years, made a strong showing – 89% of the respondents were positive about them while 75% said bankers were the most trustworthy among six professions that also included lawyers, property agents, journalists, politicians and policemen.

     

    Said Jaideep Shergill, co-founder, Pitchfork Partners: “Increased regulation and competition across Asia have raised consumer trust in financial services, but most consumers would like to see even more transparency.” Indeed, when asked what Indian financial services companies can do to enhance their reputations, improved customer service (23%) and transparency (20%) ranked the highest.

     

    Data security emerged as a major fear with 25% of the respondents saying they were concerned about their data being stolen.

     

    Added Shergill: “In this day and age, data security is a natural concern – even more so than promised performance and results. This comes as no surprise given the number of high-profile data breaches across the region in the past year.”

     

    Business intelligence firm ORC International conducted the research for the FSRI report. It included one-on-one interviews with prominent CEOs/CMOs/CCOs and a survey of 1,000 consumers in each market.

     

    The study showed that HDFC Group and public sector behemoth State Bank of India were the most trusted Indian financial services brands. New-age, technology-led brands like Paytm and Paypal also featured in the top 10.

     

    Respondents were interested also in the social responsibility aspects of financial services firms – 78% said that while selecting a company it mattered that it was a responsible one; 75% said they wanted the companies to give back to the community in some way.

     

    PostScript: Bankers are the most trustworthy of professionals, followed by lawyers. Interestingly, journalists are #4 amongst six, a notch lower than even real estate agents. Ouch!

     

    Access the full study here: http://pitchforkpartners.com/wp-content/uploads/2019/01/FSRI-India-Report-by-PItchfork-Partners.pdf

     

  • Mumbai-based consultancy to handle countrywide PR strategy and internal & external communication for stationery division of Navneet Education

    Navneet appoints Pitchfork for comms

    By A Correspondent

     

    Navneet Education has signed on Pitchfork Partners to advise on communication initiatives. The mandate will include internal and external communications which will extend across their stationery brands, Youva, HQ, and the kids books division.

     

    Said Shailendra Gala, Director – Stationery Division, Navneet Education Limited,: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. The stationery business in India is booming and we are proud to be pioneers in the sector. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “Navneet is an iconic Indian brand and we are extremely happy to partner with it. We will work closely with the Navneet team on internal communication, and provide strategic direction and analytics to aid its growth.”

     

     

  • Mumbai-based consultancy to handle countrywide strategies across verticals for the auto major

    Fiat Chrysler appoints Pitchfork as communication consultants

    By A Correspondent

     

    Fiat Chrysler Automobiles (FCA), has signed on Pitchfork Partners to advise on its communication initiatives in India.

     

    Pitchfork Partners will be in charge of communication strategies for all verticals of the automobile major across India. The consultancy will support FCA with strategic direction and analytics to aid its growth, leading to successful outcomes.

     

    Said Rahul Pansare, Head, Marketing Communications & PR, FCA India Automobiles Private Limited: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with them. We wanted a fresh perspective to connect our brand to current and new customers. We see a huge opportunity and believe that Pitchfork has the depth to partner with us to achieve this goal.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “The automobile sector in India is at an exciting stage. We are thrilled to work with this iconic brand. We understand how it communicates and we look forward to this association.”

     

     

  • The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country

    Interbrand turns five, appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    Leading brand consultancy Interbrand has appointed Pitchfork Partners as its strategic communication consultant. This signals Interbrand’s intent to build a stronger reputation as a highly sought after employer and equally as a strong partner to brands. The appointment assumes significance as Interbrand is part of the Omnicom group which also multiple agencies from its fold operating in the country. Until recently, the communications activity for Interbrand India – specifically PR – was executed by the DDB Mudra PR team. Pitchfork is an independent communications consultancy set up by veteran communications professionals Sunil Gautam and Jaideep Shergil

     

    Said Gonzalo Brujo, Interbrand’s Global Growth Officer and part of the network’s global leadership team congratulated the India team and said: “Interbrand India is our youngest but the fastest growing office. Their growth in the 5 year period has been exemplary and we are delighted that the world’s leading Brand Consultnacy is now India’s leading too!”

     

    Added Ashish Mishra, Managing Director, Interbrand India: “Pitchfork Partners shares our beliefs and values, and we are delighted to partner with it. We started our journey in India half a decade ago and have already built relationships with a thrid of India’s 40 most valuable brands. What’s truly satisfying is that we have been chosen as partners for the majority of the country’s leading branding assignments of the decade. We see a huge opportunity for sustained growth and Pitchfork has the credentials to help us.”

     

    Said Jaideep Shergill, Co-Founder, Pitchfork Partners: “We are excited to partner with Interbrand. The company has a wide body of work in India and we are committed to helping it achieve its business goals through strategic and insights-driven communication.”

     

     

  • Mumbai-based consultancy to handle countrywide strategies across verticals for the conglomerate

    IIFL appoints Pitchfork Partners as strategic communication consultants

    By A Correspondent

     

    Financial services conglomerate IIFL Group has signed Pitchfork Partners Strategic Consulting LLP to advise it on communication initiatives for all its verticals.

     

    Said Nirmal Jain, Founder and Chairman, IIFL Group: “Pitchfork Partners shares the same beliefs and values as us and we are delighted to partner with them for our communication strategy. It’s an exciting phase – IIFL, with a track record of disruptive innovation, is well place to ride the upsurge in financial services on the back of accelerating economic growth. We see a huge opportunity for sustained manifold growth and Pitchfork has the credentials to help us in this journey.”

     

    Added Jaideep Shergill, co-founder, Pitchfork Partners: “The financial services sector in India is exciting. It is also one of Pitchfork’s strengths. IIFL has shared with us an ambitious roadmap and we are looking forward to partnering it in achieving its goals.”

     

     

  • Shantakumar is a veteran of more than four decades in marketing and advertising

    V Shantakumar joins Pitchfork Partners as senior strategist

    By A Correspondent

     

    Brand and marketing veteran V Shantakumar has joined Pitchfork Partners Strategic Consulting LLP as a senior strategist and board member.

     

    Shantakumar will work closely with co-founders Sunil Gautam and Jaideep Shergill, and the team at Pitchfork Partners, to support its aggressive growth and diversification plans. Shantakumar has been involved with Pitchfork Partners for more than two years as a consulting partner on several assignments; the new role will take his relationship to the next level.

     

    Shantakumar is a veteran of more than four decades in marketing and advertising. He retired as chairman of Saatchi & Saatchi India in 2008, and was an advisor to the worldwide Saatchi & Saatchi Network through to 2010. That year, he founded an independent strategy advisory service called Doing Think focused on helping create sustainable business advantage using a proprietary process called Context Engineering.

     

    Said Gautam and Shergill: “We are excited to have Shanta join us. His credentials are impeccable and Shanta’s ability for creative thinking and strategy are par excellence. With his guidance and support, Pitchfork Partners will take the next leap towards redefining the communications landscape of India.”

     

    Added Shantakumar: “I am thrilled to be an integral member of the Pitchfork team. Although I have been involved over the past two years, the relationship today is more solid and allows me to contribute to my fullest. Sunil and Jaideep are great friends, and I am really excited to work with them to realise the Pitchfork dream.”

     

  • Pitchfork partners will be responsible for providing overall strategic business direction by leveraging distinctive, insight-driven analytics and proven methods to increase the pace, certainty and successful outcomes of Nyka’s change programs

    Nyka Events signs Pitchfork Partners as strategic advisors

    By A Correspondent

     

    Nyka Events have signed on Pitchfork Partners Strategic Consulting LLP to advise themon delivering various changes management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

     

    Hariharan Subramanian, Co-Founder and Partner Nyka Events says, “Nyka has been a pioneer in the events industry and has been steadily growing for nearly two decades. To continue this growth and achieve even greater heights in the coming decade, we believe changes are required. Pitchfork Partners’ strategic expertise is a perfect fit for our company’s change management needs. We’re looking forward to this partnership and are extremely delighted to have them on board.”

     

    Commenting on the appointment, Jaideep Shergill, Co-founder, Pitchfork Partners, exclaims, “We’re really excited to collaborate with Nyka Events. Being in the events business for nearly 2 decades, Nyka has established a unique position in the events industry and is known for its creativity & innovation. We are committed to helping our new partners increase this growth trajectory and achieve even greater goals in the future through our strategic and insight driven change management initiatives.”

     

    Pitchfork partners will be responsible for providing overall strategic business direction by leveraging distinctive, insight-driven analytics and proven methods to increase the pace, certainty and successful outcomes of Nyka’s change programs.