Tag: Pitchfork Partners

  • No gandi baat! Pitchfork partners ALTBalaji for PR

    By Our Staff

     

    Guess we know the kind of content some of the folks at Pitchfork Partners have been consuming in the recent past. Given their new client, ALTBalaji which has some really edgy software. The Ekta Kapoor company has appointed Pitchfork Partners as its communications partner. It will strengthen reputation for ALTBalaji through multi-channel outreach to increase awareness about the platform, its shows and widen the viewer base.

     

    Said Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji: “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”

     

  • iMerit goes for Pitchfork

    By Our Staff

     

    iMerit, the technology and artificial intelligence (AI) data solutions firm, has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative.

     

    Said Basu, Co-Founder and CEO, iMerit: “iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government and many more. Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our goals.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with iMerit. We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication.”

     

  • Zimmi goes for Pitchfork

    By Our Staff

     

    Zimmi.com, a search engine hub. has handed Pitchfork Partners its India mandate for marketing and communication.

     

    James Thomsen
    James Thomsen

    Said James Thomsen, Co-Founder and CEO: “Today’s B2B buyers face mounting pressures caused by disruptions across the supply chain. Zimmi enables buyers to cut through the noise and inherent bias of traditional search engines that are built for consumers. We cater to the unique needs of the global B2B ecosystem. We believe that all B2B buyers deserve to procure the best products, services and vendor partnerships on a global scale. The businesses listed on our search engine would be verified by Dun & Bradstreet, the leading global provider of B2B data, insights and AI-driven platforms. Pitchfork Partners shares our passion and beliefs. Its expertise will play a key role in the success of our communication agenda. We see a huge opportunity for sustained growth in India and Pitchfork has the credentials to assist us.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are excited to partner with Zimmi, which wants to reach out to the Indian audience. Zimmi spans the B2B marketplace, challenging the status quo to bring fair and equal access to all businesses. It is a great opportunity to bridge the gap and help Zimmi achieve its vision through strategic and insights-driven communication.”

     

  • Pitchfork to partner Intellimation

    By Our Staff

     

    Intellimation Market Services Ltd (Intellimation.ai), an Enterprise AI company that uses its proprietary natural language processing and machine learning methods in the BFSI sector, has hired Pitchfork Partners Strategic Consulting LLP to drive its strategic communication. Pitchfork Partners’ initiatives will support Intellimation.ai’s business growth and strengthen its brand narrative.

     

    Har Pulak Bahadur
    Har Pulak Bahadur

    Said Har Pulak Bahadur, CEO, Intellimation.ai: “Artificial Intelligence (AI) products will fundamentally alter the way in which businesses are set-up and conducted. This trend will continue, especially due to the increasing adoption of AI as an operational backbone. We are in the early stages of a fourth industrial revolution! At this stage, brand communication is critical, and I am positive that Pitchfork Partners’ expertise will play a key role in our success.”

     

    Jaideep Shergill
    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are honoured to assist Intellimation.ai in transforming the operations landscape of financial institutions. It’s a privilege to be part of its journey in India.”

     

  • Hope & Fear in Afghan Media

    Crowds of Afghans outside Kabul’s international airport on Tuesday. Photograph source Tolonews.com

     

    By Ashraf Engineer

     

    “We have no President, no ministers, no governor, no police chief,” chuckled a close friend in Kabul. “We are truly a ‘free’ country.”

     

    As news poured in of the Taliban scything through Afghanistan, capturing city after city and finally Kabul, I frantically tried to get in touch with my friends and former colleagues there. In 2011, when I was still a full-time mediaperson, I was appointed as lead trainer for first-generation journalists in Kabul. The two months I spent there transformed me as a person and forged for me bonds that will last a lifetime.

     

    I rarely mention it but I miss every day the sight of the jagged, snow-capped mountains ringing the city. I can still hear the howling winter wind that sounded like it was telling tales of ancient battles, kings and conquerors, of battle cries, of horses rearing and foaming at the mouth as they went into battle, of swords clanging and honour and glory, and everything that matters to a martial race. I miss the pink, swirling dust that seemed to coat everything, including currency notes and phones.

     

    The drives through Kabul were mesmeric – lone apartment blocks overlooking crumbling homes made of a mixture of mud and straw, many of them ranged precariously along hillsides, hanging on to the slopes through sheer willpower.

     

    There were many structures with gaping mortar holes in their roofs and sides, while the Dar-ul-Aman palace – which must have been grand in its prime – was perforated with machine-gun fire and bazooka shots. Not far from it was a camp of the international security forces, from where sounds of bombs going off and gunfire – training exercises – would waft lazily towards the ruined, broken former home of a king. Its passages formed a natural tunnel for the wind, which I felt would freeze my blood.

     

    I knew that what I was experiencing in Kabul was a once-in-a-lifetime thing, so, when no one was looking, I sneaked a piece of the carved ceiling, which had caved in, into my pocket. Today, it lies wrapped carefully under layers of bubble wrap and cloth in my cupboard. I was told later that it was a crime to have taken away that piece, so, I guess, I’m now an international criminal.

     

    Many dark nights

    While there are several geopolitical concerns around the ascendance of the Taliban, I want to focus here on Afghan journalists – particularly the women.

     

    The Taliban are no friends of journalists and abhor the idea of women being in a position to criticise them. For now, my friend – a top journalist with Tolo News, Afghanistan’s leading news channel – says they have been assured that they will come to no harm. Some women journalists have been reporting bravely from various locations and have even appeared as anchors on TV. However, no one expects this to last.

     

    The Committee to Protect Journalists has expressed fears that the Taliban pose an extreme danger to Afghan journalists. Their fears were intensified when Talibs gunned down a radio station employee recently.

     

    The women journalists, naturally, are even more on edge. It’s difficult to imagine how scared they are. According to Reporters Without Borders, three women journalists have been murdered so far this year.

     

    My friend in Tolo News told me that his team has moved into the newsroom, having already spent a few nights there. I suppose they fear that they could be followed to their homes and their families targeted. They must also be fearing that, once they leave the newsroom, the Taliban will not allow them back in.

     

    Free, but it wouldn’t last

    My mind and heart go back to 2011, to the training sessions in poorly-heated rooms, the grey, angry sky pelting snow at Kabul. Afghanistan had, for the first time, something resembling a free media. At least two generations had no idea what it was and the journalists had no seniors to learn from or any reference points when it came to news sense, story structure or research.

     

    My classrooms had print, wire, radio, TV and internet journalists. At least a third of the participants were women, many of whom had battled family opposition, social ridicule and economic hardship to pursue a passion and clear a path for the women journalists that would follow. Once an interpreter told one of them: “Who will marry you if you continue being a journalist?” She didn’t bat an eyelid as she replied: “It’s something I’d readily forego for Afghanistan.”

     

    Indeed, the hope that their work was integral to the creation of a new Afghanistan, prosperous, literate and respected, was their principal motivation. Along the way, they wanted to ensure that women would one day become equal partners in what has been for ages a deeply patriarchal society.

     

    Most of them would recall their childhoods in refugee camps across the border in Pakistan and then returning to what they thought would be a fresh start. Many of the women would say how they had to cover themselves from head to toe even as children or risk punishment in the form of beatings by the Taliban or, in some cases, having acid thrown on their faces. The men would tell how they had to grow their beards and some of them forced to wear turbans tied in a certain manner. They would be questioned often when they stepped out, especially if it was evening or dark.

     

    Free after years, they – especially the women – were so eager to learn that no sooner would I finish making a point than their calls of “Ustad Ashraf, Ustad Ashraf” would fill the room, followed by a barrage of questions.

     

    The focus of my sessions was on covering Parliament. Again, this is not something they had any experience of. But the women made sure they were at the front of the media scrums when Members of Parliament met with mediapersons, and their questions were sharp. They had a point to make, after all. I do believe that many of their male colleagues felt a little inadequate compared to them, though they never let on.

     

    Over the years, I have tried to keep track of all my students and colleagues. It breaks my heart that I have lost so many to targeted attacks or bomb blasts. They were all proud Afghans who took part in the effort to build a ravaged country from the ground up. They all made huge sacrifices while they were alive and paid with their lives in the end.

     

    I now fear that their lives may have been lost in vain, and their efforts will come to naught.

     

    My friend in Tolo News said many journalists are looking to leave Afghanistan now, but the chaos at Kabul airport means they will have to wait before they can escape.

     

    “Where will they go?” I said.

     

    “Maybe India. Maybe Uzbekistan. Perhaps Europe or the US – wherever they can,” he said.

     

    With them, the hopes of Afghanistan will take flight too.

     

    Ashraf Engineer is Executive Director at Pitchfork Partners and has spent many years in the news media. He is also host of the All Indians Matter podcast, which is available on all leading platforms. His views here are personal

     

  • Pitchfork to lead strategic communication for Rupeek

    By Our Staff

     

    Rupeek, the asset-backed digital lending platform, has appointed Pitchfork Partners Strategic Consulting as its public relations and digital consultancy. Pitchfork will be responsible for providing strategic communication and digital counsel to strengthen Rupeek’s brand image and enable storytelling that would help increase the preference for doorstep gold loans amongst consumers.

     

    Said Shalabh Atray, Senior Vice President – Marketing & Digital, Rupeek: “We are delighted to partner with Pitchfork Partners. At Rupeek, we aim to transform the business of gold loans and democratize access to credit for all. Pitchfork’s integrated strategic approach will assist us in our storytelling efforts to make Rupeek the largest digital lender in the years to come.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We look forward to this great partnership and are delighted to expand our expertise. With Rupeek’s commitment to gold loans and its unique offerings, it not only has an edge with India’s consumers but it can also disrupt the market. We are privileged to partner with such an inventive company.”

     

  • Pitchfork bags PR mandate for Songfest

    By Our Staff

     

    Music content and IP company Songfest India has appointed Pitchfork Partners Strategic Consulting as its communication counsel. Pitchfork will amplify and communicate the vision and the messaging of Songfest India through the media and bolster its reputation as a company known for creating out-of-the-box and engaging content for brands.

     

    Said Gaurav Dagaonkar, Co-founder and CEO, Songfest India: “We are glad to engage with Pitchfork Partners to power our communication. Pitchfork understands our needs and is best suited for our requirements. Songfest is a dynamic company that is young, driven and ambitious. We are looking to expand rapidly and explore new avenues to showcase our offerings. Pitchfork’s experience and expertise will go a long way in helping us achieve our goals.”

     

    Added Meghna Mittal, Co-founder, Songfest India: “Songfest is committed to helping brands amplify their communication. Be it startups or large brands, we align ourselves with their positioning to create content that resonates with their target audience, with an approach that’s ROI driven. As we broaden our horizons, it’s great to have Pitchfork Partners on board with us in our journey.”

     

    Talking about the association, Pitchfork Partners Co-founder Jaideep Shergill said: “Songfest is a powerhouse of creative video solutions and we look forward to communicating its message to the right audience. With our skills and domain knowledge, we believe we can offer interesting solutions that will increase their share of media and the spotlight. Also, our experience in entertainment will hold us in good stead when it comes to serving Songfest.”

     

  • Pitchfork appointed for Kirloskar brand refresh

    By Our Staff

     

    The Kirloskar Group of Companies have announced a brand outreach transformation. They have appointed Pitchfork Partners for a ‘Limitless’ brand refresh.

     

    Said Gauri Kirloskar, Director, Kirloskar Oil Engines: “Pitchfork Partners’ strengths will play a vital role in driving our communication agenda across our multiple stakeholders. We partnered with Pitchfork for internal and external communications and believe Pitchfork Partners was truly able to deliver the core messages across our various audiences.”

     

    Added Pitchfork co-founder Jaideep Shergill: “We are delighted to partner with the Kirloskar companies, which are among India’s most respected businesses. The transformation and repositioning will work wonders for the brand. We are privileged to be part of this change.”

     

  • Integrow Asset retains Pitchfork

    By Our Staff

     

    It’s raining new business announcements at Pitchfork.

     

    Integrow Asset Management, a real estate-focused asset management firm, has appointed Pitchfork Partners as its communication strategy advisor. Pitchfork, the agency set up by industry seniors Sunil Gautam and Jaideep Shergill, will drive the brand outreach for Integrow Asset Management, support its business growth and strengthen the brand narrative.

     

    Said Ramashrya Yadav, Founder and CEO, Integrow Asset Management: “We want to create a premier real estate asset management institution built on trusted partnerships, value creation and sustainability. We want to transform the business of asset management and real estate development through a unique combination of transparency and alpha generation through decisions we make in crucial areas. Integrow aims to be a real estate platform for various forms & formats of real estate eventually benefiting all stakeholders. We aim to drive our brand narrative by leveraging the expertise of Pitchfork Partners, which has a proven track record, understands our message and shares our values.”

     

    Added Shergill: “We look forward to a great partnership. Integrow has a brilliant grasp of the real estate market. With its commitment to sustainable projects, coupled with the power of technology, we believe it has an edge over others in the sector. We are privileged to partner with such an innovative company.”

     

  • Pitchfork to partner Jaycee on comms

    By Our Staff

     

    Jaycee, the market leader in the processing, marketing and export of high-quality coal combustion products has appointed Pitchfork Partners Strategic Consulting LLP as its communication strategy advisor. Pitchfork Partners will drive communication for Jaycee, supporting business growth and strengthening the brand narrative.

     

    Said Rishit Dalal, Director, Jaycee: “India is the world’s second largest ash producer. With the government aiming to boost the domestic coal mining sector, and the fact that coal power will remain an integral part of our economy for the next two decades at least, it is an exciting phase for us and building our brand narrative will play a crucial role in business. That’s where Pitchfork Partners comes in. It has the credentials and track record to make our brand even more relevant to all stakeholders.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are delighted to partner with Jaycee. We understand the transformation and the repositioning taking place in the coal combustion products industry. It’s a privilege to partner with the leader in this sector and be part of its sustainable change journey in India.”

     

  • Pitchfork bags Universal Edu account

    By Our Staff

     

    If we had our way, we would have had the headline as Jesus blesses Pitchfork with the Universal Education account. But the times we live in do not allow for such humour. So here’s the report that the social climate in our country forces us to write: Universal Education has appointed Pitchfork Partners to advise on communication strategies. Pitchfork will spearhead brand communication for Universal Education, while supporting the strategy with analytics, to aid growth and strengthen the brand narrative.

     

    Jesus Lall

    Said Jesus Lall, Chairman of Universal Education, “Pitchfork Partners shares our passion and beliefs. We are positive that their expertise will play a pivotal role in the success of our communication agenda. We see a huge opportunity for sustained growth and Pitchfork has the credentials to assist us.”

     

    Jaideep Shergill

    Added Jaideep Shergill, Co-founder, Pitchfork Partners, “We are delighted to partner with Universal Education. The Covid-19 scenario has led to a new dynamism in the education sector. We are privileged to experience this change and provide our expertise and tools for an esteemed platform like Universal Education.”

     

     

  • Koo names Pitchfork Partners for comms

    By Our Staff

     

    Koo, the microblogging platform, has appointed Pitchfork Partners Strategic Consulting as its communications partner.

     

    Said Aprameya Radhakrishna, Co-Founder, Koo: “Koo has Indianised the micro-blogging format by creating an immersive language experience. Creators can now express themselves freely in their native language and users can follow them and their thoughts. We understand India’s language diversity is unique and a global solution doesn’t work for our people. We are committed to being a platform that helps create and carry the Voice of India to a billion Indians. We are happy to partner with Pitchfork to support us in our journey and take the platform’s message to a larger audience.”

     

    Added Jaideep Shergill, Co-Founder, Pitchfork Partners: “We’re delighted to partner with Koo. Our diverse experience with startups across sectors will facilitate us achieving milestones together. Technology is the need of the hour and apps such as Koo help the cause.”