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Tag: Partho Dasgupta

  • The Advertising Club has announced 16 awards categories including five special categories for Marquees 2018

    Marquees 2018 to return on Aug 29

    By A Correspondent

     

    The Advertising Club has announced various sector and special category awards for Marquees 2018. Brand performance will be evaluated with data from Kantar / IMRB. This year’s edition of the Marquees is presented by Zee and powered by Colors and Republic TV.

    Brands from sectors in auto (both 2 wheelers and 4 wheelers), Durables, Life Insurance, Banking, E-commerce, Handsets, FMCG (Foods, beverages, household and personal care) and Telecom Service Providers will compete for Marquees 2018, an award that recognises creativity, effectiveness and excellence in marketing.

    Speaking about the special categories of awards, Vikram Sakhuja, President, The Advertising Club said: “Brands have the power to influence and lead conversations however as we all know that with power comes responsibilities. We were very clear from the beginning that the various categories of special awards that we finally choose should be able to directly impact people and their lives positively. The Ad Club has been a catalyst in not only guiding the advertising industry but also creating the ecosystem for positive marketing.”

    Added Partho Dasgupta, Chairman, Marquee Awards: “In a world full of brands, we see very few marketing initiatives that create ripples and actually change behaviour. Data and insights drive me, and I am looking forward to the analysis on how the contenders of the five special categories this time have provided a fresh lease of life in their respective sectors. The Ad Club recognises the hard work of these marketers and this award is an acknowledgement and appreciation of that body of work.”

    Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia is Jury Chairman for Marquees 2018 like last year. The other jury members are: CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital and Raj Nayak, COO, Viacom 18. The event will be held on August 29 in Mumbai.

     

     

  • India currently boasts of 298mn homes, of which 197mn have a TV set, reports Broadcast India 2018

    BARC survey forecasts positive viewership growth

     

    By A Correspondent

     

    You’ve been reading snatches of it in some media already. This is the full thing: BARC India has released the findings of its Broadcast India (BI) 2018 Survey, based on a sample study of three lakh homes in the country. As per the latest BI 2018 Survey, TV homes in the country have seen a 7.5 per cent jump, outpacing the growth of homes in India which grew at 4.5 per cent. India currently boasts of 298 million homes, of which 197 million have a TV set, having an opportunity of almost 100mn more TV homes in the country.

     

    BI 2018 offers data and insights that go beyond TV ownership and viewing habits. The Survey also contains a wealth of granular insights on consumer profiles and behaviour, making it a valuable ready reckoner for marketers and advertisers. This year, except field-work/data collection, all the other major parts of the study like sample and instrument design, data quality check, weighting and the software etc has been conducted by BARC themselves.

     

    Two big takeaways from BI 2018 survey is the rise of the middle class and the increase in the number of Flat TV screens. As per the Survey, with 123 million TV homes belonging to the Middle Class, NCCS B & C accounts for 63 per cent of TV homes in India. Together NCCS ABC or the affluent TV owning homes form 84 per cent of TV Homes in the country. The fact that homes falling under the low-socio economic class (NCCS D/E) have seen a 13 per cent drop, highlights the improving disposable income of an Indian home and is in line with the rising economic growth and prosperity.

     

    Said Partho Dasgupta, CEO, BARC India: “With BI 2018 we have been able to showcase the changing face of India. However, what hasn’t changed is the fact that TV remains the most effective platform for both content creators and advertisers to reach their audiences. This years’ Survey is also special to us since we have been able to bring it in-house. We have been investing heavily on technology and talent and moving this almost entirely in-house is a proof of our capabilities. As for the trends, BARC India has maintained that India is a country which is driven by family viewing and this shows in the increase in the number of TV households. With a penetration of just 66 per cent, there is still a huge scope of growth in the space.”

  • Other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

    Ad Club’s Marquees 2018 on Aug 29. Sanjiv Mehta to head jury

    By A Correspondent

     

    The Advertising Club has announced the second edition of ‘Marquees’, the now-annual award that awards brands for excellence in marketing and brand-building. Sanjiv Mehta, CEO & MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, will continue to be Jury President for Marquees 2018. The awards event will be held in Mumbai on August 29.

     

    The other jury members include CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Sr. Advisor, TPG Capital; Raj Nayak, COO, Viacom18 and Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations.

     

    Vikram Sakhuja

    Speaking about the awards, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “The Ad Club launched the Marquees in 2017 to celebrate Excellence in Marketing. In its second year, we are happy to have the same stellar jury chaired by Unilever’s Sanjiv Mehta deciding on this year’s laurels. The Ad Club sets the gold standard for excellence in Creativity through Abbys, Effectiveness through EFFIES, Media through EMVIES and now Marketers through Marquees. Stay tuned to see the winners in each category and the Special Awards on August 29.”

     

    Partho Dasgupta

    Added Partho Dasgupta, CEO, BARC India and Chairman, Marquees 2018: “Marquees has been able to carve out a niche for itself and I am glad to be a part of this journey. After a successful debut edition last year, I am looking forward to some great entries this year. As they say, an award is as good as its Jury and in this case the Jury can’t get better than this. The Jury with its years of experience and wisdom will be able to recognise the extra-ordinary work done by marketers over the past one year,”

     

     

  • In the April-May period, of the total TV viewership coming from Out of Home, sports accounted for 70 per cent of viewership

    BARC India’s OOH viewership measurement shows affinity towards sports genre

    By A Correspondent

     

    BARC India that recently launched Out of Home (OOH) viewership measurement has come out with some interesting television viewing trends.

     

    In the April-May period, of the total TV viewership coming from Out of Home, sports accounted for 70 per cent of viewership. This was followed by movies with 10 per cent and music with 8 per cent viewership. The trend is in line with the fact that these were sports heavy weeks and thus saw many restaurants/pubs/lounges showcasing channels that were airing the matches. Data also shows that the viewership for Sports genre was driven by channels on which IPL was aired.

     

    Said Partho Dasgupta, CEO, BARC India:“Our aim is to measure different screens and pipes and OOH is an extension of that commitment. There is a large population that consumes content on TV which is outside the bounds of home. We realised that it was important to capture those viewers as well. Before we launched rural viewership, there was blind targeting. But, inclusion of rural TV viewership helped advertisers uncover the potential of these areas. We are hoping that OOH viewership will help give better insights to advertisers and provide new opportunities.”

     

    BARC’s OOH measurement tracks viewing of individuals who are aged 15 years and above across 900+ establishments in Mumbai, Delhi, and Bangalore, using 1500+ meters. A total of 44 million people, in this TG, viewed TV in pubs/lounges/restaurants etc in the three cities during April-May. Of this, 33.3 million viewers watched Live IPL matches.

     

    Live telecast of the just concluded Indian Premiere League garnered 23.7 million impressions from OOH viewing. An increment of 8 per cent over the viewership generated from TV homes in these markets, in the 15+ TG.

     

    BARC India leveraged its Audio Watermarking technology and proven measurement capabilities to expand TV viewership measurement to OOH. This pre-subscribed service is a game changer for the industry as it uncovers a significant share of TV viewership which wasn’t being measured until now.

     

     

  • This study by ISI Kolkata, that was spread over 6 months, certifies the panel home design used by BARC India for seeding BAR-O-Meters

    ISI, Kolkata certifies representativeness of BARC India’s Panel Design

    By A Correspondent

     

    BARC India’s sampling methodology and panel design has been certified by the Indian Statistical Institute (ISI), Kolkata, notes a communique received from the measurement body. The certification is for the original design of 22,000 homes and the expanded 33,000

     

    Said Prof Ashis Sen Gupta, ISI, Kolkata: “The sampling method ology suggested by BARC India for Universe estimation is a reasonable one. This method is also a feasible one for implementation in practice. Overall, BARC India panel designs adopted for panel expansion as well as for TV Universe estimates ensures representativeness of ground realities given the constraints,”.

     

    Added Partho Dasgupta, CEO, BARC India: “ISI Kolkata’s endorsement of our panel design and sampling methodology is yet another validation of our ability to measure what India watches. It is indeed a challenging task to accurately map TV viewing habits of 780 million individuals in a highly diverse and dynamic market like ours. I am proud of Team BARC India, which has lived up to industry’s expectation to deliver accurate, credible and robust viewership data, day-on-day, week after week. It is also a testament to the systems and technology backbone that we have set up, which is of global standards,”.

     

    The study by ISI Kolkata was spread over six months and certifies the panel home design used by BARC India for seeding BARC’s BAR-O-Meters at both 22,000 as well as 33,000 panel homes levels. It also identifies any modifications required for panel expansion to 44,000 homes.

     

     

  • With the release of OOH data, IPL gains an additional 10% viewership

    BARC forays into out-of-home TV viewership

    By A Correspondent

     

    BARC India has expanded its TV viewership measurement service by launching Out Of Home (OOH) TV viewership measurement. With this, BARC India will now be able to report TV viewership that happens in social hotspots like restaurants, pubs and bars in select cities.

     

    BARC India’s OOH measurement, which captures the growing trend of TV viewing outside homes, is a pre-subscribed service. The current OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bengaluru, using 1500+ meters.Star has been the first network to subscribe to this service for the ongoing Indian Premiere League (IPL).

     

    As per available data, OOH viewing generated a total of 19.4 million Impressions for the first eight IPL matches in the three cities. This, if compared to BARC India’s currency panel in these markets, is an additional 10% viewership, notes a communique. The OOH data is sample study across Delhi, Mumbai and Bangalore. If a study was done for other similar cities one could expect to see a comparable lift in viewership.

     

    Said Partho Dasgupta, CEO, BARC India: “With our commitment to measure ‘What India Watches’, it was a natural step for us to measure OOH viewing. This is also aligned with our goal of measuring content wherever it plays- irrespective of screen or pipe. Measuring Out Of Home viewing is another initiative towards this objective. The robust technology backbone we have set up allowed us to seamlessly measure out of home viewing. We will continue to offer more such path-breaking services that yields sharper insights to industry.”

     

     

  • An FIR ​was filed in Telangana ​ for panel home infiltration

    BARC ​cracks the whip in Telangana. 5 detained

    By A Correspondent

     

    BARC India ​ has cracked the whip yet again. Its  vigilance team has upped its drive against panel home infiltrators ​ and ​after taking tough action against those involved in panel home manipulation in Karnataka, BARC India has now got a​n FIR filed against culprits in Telangana. Taking note of the serious threat, panel home tampering causes to the TV industry, the state police has also detained those accused, based on the FIR.

     

    “BARC India over the years has taken a number of measures to curb panel home tampering. However, there are still pockets and people, who continue to indulge in such malpractices. We are continuously investing in technology and on-ground vigilance to curb these malpractices. BARC India has and will continue to take action against those who try and infiltrate our system,” said Partho Dasgupta, CEO, BARC India.

     

    Advertising is a major source of revenue for the TV industry and TV viewership data provided by BARC India acts as the currency for advertisers. Hence some channels use these means to boost their ratings.

     

    BARC India has also set up a Disciplinary Council headed by Justice Mukul Mudgal to strengthen transparency and credibility of its measurement system.  It can be recalled that in Jan 2018, the Karnataka police had arrested those involved in panel home tampering in the region.

     

     

  • According to the ‘Great Place to Work’ certification, BARC India has scored high on both Trust and Culture Index

    BARC India gets ‘Great Place to Work​’​-certified

    ​By A Correspondent​

     

    BARC India has certified as ‘Great Place to Work’ for cultivating a culture of high trust and high performance.

     

    The certification has been provided by Great Place to Work Institute, which is recognized for its rigorous and objective methodology for identifying and defining great workplaces across business, academia and government organi sations. said Partho Dasgupta, CEO, BARC India:

    “The fact that BARC India in its 3rd year of its operations has been able to create an environment of happy and motivated workforce is a matter of great pride. In my experience, a great place to work is where the sum is larger than the parts. This is so true for BARC India where we brought and built talent with diverse and varied cultural backgrounds. This was quite a task when there was an absence of skilled and ready workforce​.​”

     

    According to the ‘Great Place to Work’ certification, BARC India has scored high on both Trust and Culture Index.

    Added Manashi Kumar, Chief People Officer, BARC India​:​

    “This definitely is a reflection of the good work that all of us at BARC India have been doing over the last three​ years. At BARC India, we believe in cultivating a culture of ownership and belongingness amongst employees. This has led to high performance and trust. This culture is influenced by the leaders who provide strategic direction to all the employees. I am overwhelmed with this achievement and would like to take the opportunity to thank each BARC Indian for their effort and dedication.”

     

     

  • BARC CEO Partho Dasgupta on the reality around ratings and how 'drama' rules not just on fiction and reality shows but also in sport 

    @FICCI-FRAMES18: ​How Ratings Reflect Real Viewership

     

    By A Correspondent

     

    Partho Dasgupta

    On Day 2 of FICCI-Frames 2018, BARC CEO Partho Dasgupta addressed delegates in the session titled ‘The Future of TV’. The speech was interesting as it drove home the point – based on data of course – that ratings is impacted considerably on viewership behaviour and patterns. The presentation below is self-explanatory, hence we haven’t transcribed his speech here.

     

     
  • Chopra succeeds Viacom18 Group CEO Sudhanshu Vats, who completed a one-year tenure as Chairman

    Nakul Chopra is new BARC Chairman

     

     

    Nakul Chopra, currently President AAAI and Senior Advisor, Publicis Communications has been elected as the next Chairman of BARC India. Chopra succeeds Viacom18 Group CEO Sudhanshu Vats, who successfully completed his one-year tenure as Chairman.

     

    Chopra will be the third Chairman of BARC India. He joined the BARC India Board in September 2016 and since then has been an integral part of the various decisions taken by the Board.

     

    Said Chopra on being elected as BARC India Chairman: “BARC India has been very busy in the past one year, as it further consolidated its TV measurement business. 2017 has also been the year when groundwork was done for key future projects, and in the year ahead I am looking forward to oversee their implementation. Top on that list is the rollout of EKAM – our digital measurement products. Expansion of TV sample using Return Path Data will be the other big piece to watch out for. We are all thankful to Sudhanshu for his leadership over the past year and I very much look forward to working closely with Partho and his excellent team over the coming year ”

     

    Under the chairmanship of Vats, BARC India expanded its sample panel homes from 20,000 to 30,000. Under his tenure, BARC India also announced its partnership with multi system operator DEN Networks for Return Path Data and announced the digital measurement partner.

     

    Added Vats: “My stint at the helm of BARC has been extremely rewarding. When I look back at what the team has achieved in a matter of just one year, I feel a sense of pride. It’s been a pleasure to work with Partho and the team. BARC is a bold, paradigm-changing initiative that has already started to redefine our industry. Since inception, BARC has tackled several challenges while several remain. Going forward, I would urge all stakeholders to continue to take cognizance of the pace of change in our sector and the urgent need for us to adapt. A few years out, the next generation of industry leaders needs to look back and admire our shared legacy. This means creating a future-ready, sustainable organization with each of us making some concessions for the greater good. At a personal level, I have gained tremendously in terms of a deeper understanding of how data and analytics can transform our operations. There is never a dull day at BARC India. I wish Nakul the very best as he takes on the reins of a hard-working, industry-critical operation in a fast-changing operating landscape. I am sure that BARC India will touch new heights under his leadership.” Vats has been on the Board of BARC India since its inception and will continue in his capacity as a Board member.

     

    Welcoming the new Chairman, BARC India CEO Partho Dasgupta said: “I am thankful to Sudhanshu for his guidance and support to the team. Our aim has always been to successfully meet the growing and emerging needs of industry. Our focus now is to establish ourselves as an insights company. Nakul in his new role as BARC India Chairman will be a great driving force in launching our digital measurement products, expanding sample homes via RPD, and launching a suite of new products.”

     

     

  • The Advertising Club holds its first true blue marketing awards with much fanfare

    Big Night for Marquee-ters!

     

    By A Correspondent

     

    There are awards and awards and awards in the marketing services and media domains, but none which are purely for marketing, as against advertising-led marketing. The Advertising Club (TAC) India hosted the inaugural edition of its “Marquee Awards” last Friday with Information & Broadcasting Minister Smriti Irani as Chief Guest. The awards saw brands being recognised for their excellence in marketing, building sustainable and pathbreaking brands.

     

    Hindustan Unilever won the Green Marketer Award, which honours brands that have been successful by keeping a close focus on environment sustainability. The Special Award for “Conquering an impregnable fortress” was won by beer brand Bira 91. Pro Kabaddi League was recognised as the brand that “Traversed unchartered waters” and Paytm was recognized for “Riding on an emerging wave”.  Honda Motorcycle & Scooter was awarded for “Breathing new life into a category”, Restaurant brad Indian Accent was recognised for “Creating a Global Impact” while Oppo was recognised for “Carving out a Niche” for themselves in a highly competitive category.

     

    Said the minister for the first time at an M&E event after assuming charge of I&B: “It fills me with a sense of deep gratitude and privilege that I stand here today as the Minister of the Information & Broadcasting. I am what I am today thanks to this industry,” adding: “The advertising industry inspires millions across this nation.  Having been a part of this journey, I have just one appeal this evening – while we sell dreams to the nation and world, there are many amongst us who wither away with the passage of time. All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need help, specially from the creative faction of the industry, so that the world does not accuse us selling dreams but living a lie.”

     

    Speaking about the success of the Marquee Awards, Raj Nayak, President, The Advertising Club said: “Marquees 2017 has emerged as the gold standard in marketing awards. I thank the Honorable Minister for Textiles and Information & Broadcasting, Smt. Smriti Irani for gracing the maiden edition of Marquees 2017 as Chief Guest ad enhancing the prestige of the Marquees. I also thank the Jury Chair Sanjiv Mehta and the distinguished Jury for their indulgence and commitment in making the awards robust, transparent & credible.”

     

    Talking about the scale of Marquees 2017, Partho Dasgupta, CEO, BARC India who headed the Marquees organising committee said: “The debut edition of Marquees has set a new benchmark of excellence by recognising brands that have challenged the communication archetype in the industry, thus appealing to the evolved consumer of today. These awards through their differentiated scope, right from the jury panel to representation to categories has ensured that they are a marketer’s dream.”

     

    The Awards had News18 India as Presenting Sponsor and was powered by Colors and MTV and was partnered by print consortium One India. Said Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Network18: “We take great pride in associating with the first edition of Marquees, and congratulate the winners. At News18 India we identify with the spirit of celebrating brands that drive positive change.”

     

    The awards are as below

    S. No

    Category

    Winner

    1

    		 Durables LG ELECTRONICS

    2

    		 Auto: 4 Wheelers MARUTI SUZUKI

    3

    		 Auto: 2 Wheelers Royal Enfield

    5

    		 Food WAI WAI NOODLES (CG GLOBAL)

    5

    		 Banking HDFC BANK

    6

    		 Personal Care LIFEBUOY (HINDUSTAN UNILEVER)

    7

    		 Insurance LIC

    8

    		 Telecom Services BHARTI AIRTEL

    9

    		 Home Care VIM (HINDUSTAN UNILEVER)

    10

    		 E-Commerce AMAZON INDIA

    11

    		 Beverages FROOTI (PARLE AGRO)

    12

    		 Telecom Handset XIAOMI SMARTPHONES
    Special Categories
         

    1

    		 Breathing new life into a category

    HONDA MOTORCYCLE & SCOOTER

    2

    		 Creating a global Impact INDIAN ACCENT

    3

    		 Green Marketer HINDUSTAN LEVER

    4

    		 Riding on an emerging wave PAYTM

    5

    		  Carving out a niche OPPO

    6

    		 Reimagining for the better GOOD EARTH

    7

    		 Traversing unchartered waters PRO KABADDI LEAGUE

    8

    		 Conquering an impregnable fortress BIRA 91

     

     

  • Marquees 2017 nomination list includes though leaders who have been category game changers and innovators

    Ad Club announces nomination list for ‘Marquees 2017’

    By A Correspondent

     

    The Advertising Club has unveiled the nomination list for Marquees 2017 which is scheduled to be held on Friday, August 11 in Mumbai.

     

    The awards have been adjudged by industry leaders that includes Harsh Goenka, Chairman  RPG Enterprises, Ronnie Screwvala, Co-Founder – UpGrad; Agnello Dias – Chairman & Co-Founder, Taproot India; Naveen Chopra   Ex COO, Vodafone and Sr Advisor, TPG Capital; Dilip Cherian, Founding Partner, Perfect Relations and CVL Srinivas, CEO South Asia – GroupM. Sanjiv Mehta, CEO and Managing Director, Hindustan Unilever Limited is jury chair.

     

    Speaking on the nomination list, Raj Nayak, President, The Advertising Club said: “The diverse  jury panel has nominated path breaking marketeers who who each played an instrumental role in redefining benchmarks in their respective categories. The brands that have been nominated have been credited with curating campaigns that have facilitated social and behaviorial change.”

     

    Talking about Marquees 2017 nomination list, Partho Dasgupta, Chairman, Marquees 2017 said: “Marquees 2017 jury has nominated marketeers and brands who have challenged the conventional communication paradigm. We would like to congratulate the nominees for making it to the coveted list of the debut edition of the marquees, curated  after extensive deliberation  and discussion by the esteemed jury panel.”