MxMIndia

Tag: Partho Dasgupta

  • Jaideep Gandhi as Co-Chair of Goafest 2020 organizing committee with a 11-member Awards Governing Committee appointed to make Abby 2020 a success

    Goafest 2020 on April 2-4. Nakul Chopra & Shashi Sinha at the helm

    By  A Correspondent

    The 16th edition of Goafest, the marquee eent of the Advertising Agencies Association of India (AAAI) and The Advertising Club will be held from April 2 to 4, 2020. The venue is the same as has been in the last few years – the Grand Hyatt hotel.

    Nakul Chopra
    Nakul Chopra
    Shashi Sinha
    Shashi Sinha

    Veteran adperson Nakul Chopra has been appointed Chairman of the Goafest 2020 Organising Committee and Jaideep Gandhi will be Co-Chair.  Shashi Sinha has been elected as Chairman of the Awards Governing Council for the ABBY Awards 2020.

    Speaking about the 16th edition of Goafest, Ashish Bhasin, President of AAAI said: “Year-on-year, it is our endeavour to make Goafest the most sought after gathering of the Indian

    Jaideep Gandhi
    Jaideep Gandhi

    Advertising & Media industry both in terms of knowledge sharing and raising the bar for creativity. Goafest has been consistently putting India on the global map of a creative powerhouse and as we put together this edition as well, our endeavour is to bring the best of speakers, workshops and experiences to boost the next-gen of advertisers,” adding: “Nakul as an industry veteran has been adeptly handling Goafest and his vision for the industry is sure to translate into an engaging and inclusive festival experience for all.”

    Speaking about the focus of the 2020 edition of Goafest, Partho Dasgupta, President, The Advertising Club, added: “The purpose of Goafest is to bringforth a platform that encourages India’s A&M industry to engage, innovate and share cohesively. The 3 days of Goafest sees the entire media and advertising fraternity breaking the barriers of organisation and come together to share common achievements, failures and learnings. ABBYs have always been recognised as the gold standard in creative awards and with Shashi at the helm, we are sure that the awards will continue to follow the highest standards of quality and due diligence.”

    Said Chopra on being re-elected as Chairman for the festival: “Goafest is the only premier festival that is a holistic representation of the Indian advertising and media industry. Our focus continues to remain on driving up the ante of scale, inclusivity knowledge sharing.  The 2020 edition of Goafest will also focus on creating an experience that is immersive, transformational and continues to contribute to the  enrichment of the Advertising, Media and Entertainment industry.”

    On being re-elected as the AGC chair, Sinha said: With the ABBY Awards, every year we try to widen the horizon and be more inclusive. Our belief has been to let works of excellence do the talking and this year too we will continue to look for campaigns  that inspire change, make a difference and become an inspiration for the industry.”

     

    The Awards Governing Committee for ABBY Awards includes:

    1. Shashi Sinha (AGC Chairman), CEO – IPG Media Brands
    2. Ashish Bhasin, CEO- APAC, Dentsu Aegis Network
    3. Nakul Chopra, Chairman, Goafest and immediate past President AAAI
    4. Jaideep Gandhi, Director, Jaya Advertising
    5. Anupriya Acharya, CEO India, Publicis Media
    6. Rana Barua, Group CEO, Havas Group India
    7. Ajay Kakar, Chief Marketing Officer, Aditya Birla Capital
    8. Partha Sinha, Vice Chairman and MD, McCann Worldgroup
    9. Virat Tandon Group, CEO, MullenLowe Lintas Group
    10. Ajay Chandwani, Director, Percept Limited
    11. Raj Nayak, Media Veteran and Founder, House of Cheer

     

     

  • Partho Dasgupta, Chief Executive Officer of BARC India, has announced his plans to relinquish his position and move on. Industry veteran Sunil Lulla has been appointed as Chief Executive Officer of BARC

    Partho Dasgupta quits BARC. Sunil Lulla is new CEO

    By A Correspondent

    Partho Dasgupta
    Sunil Lulla

    Partho Dasgupta, Chief Executive Officer of BARC India, has announced his plans to relinquish his position and move on. Industry veteran Sunil Lulla has been appointed as Chief Executive Officer of BARC.

    Said Dasgupta: “It has been a tremendous journey to setup the worlds largest Audience Measurement Company with the least investment and in the quickest time. Having set it up, expanding the panel and introducing new insight products for News, Sports, Music and OOH genres, I thought it’s time to move on and do new things. I have enjoyed setting up new businesses and brands and turning them around both in media and consumer space and its time to explore new domains”. He added “I would like to thank Board members and Techcomm members, specially Punit and Shashi for the tremendous support and guidance.”

    Added Lulla: “I am delighted to lead BARC as its grows its footprint, in coverage, scope and services, in the fast growing and rapidly evolving TV and Digital Industry. Things are changing fast and Audience measurement has to keep pace with all these. I thank Partho for bringing the company to where it is and wish him a great time ahead”.

    Said Punit Goenka, Chairman BARC India: “I welcome Sunil to BARC. He has been a board member before and is familiar. I would also like to thank Partho for steering BARC through tough times, building a great team and establishing the technology architecture that BARC is proud of. Winner of several awards, BARC India is now considered a benchmark by the global measurement community. We wish him the best for his career ahead”. Speaking on the transition, Punit added “Partho and Sunil are working with the teams for a smooth transition in the weeks to come.”

  • A quick chat with Partho Dasgupta, the all-new President of The Advertising Club. Plus a report on the ManCom for the fiscal

    Partho & Partha to helm Ad Club in 2019-20 (+Jaldi 5 with the new Prez)

     

    Jaldi 5 with Partho Dasgupta, the all-new President of The Advertising Club: We are positive that good things will happen with the Abby at Goafest

     

    Partho Dasgupta

    He may be occupying perhaps the most thankless jobs in the media fraternity – that of the CEO of the Broadcast Audience Research Council, the joint industry body that is mandated with television measurement in the country. But that hasn’t really prevented him from being superactive with trade associations over the years. An engineer and MBA from IIM Calcutta, Partho, as he’s known in the fraternity, has been with BARC for nearly six-and-a-half years, had a looong stint with the Times of India group including being Business Head of Times Now in its early years and a few interesting entrepreneurial stints. Read on for what is possibly his first interview after taking charge of the top job of the top ad club in the country.

     

     

    ManCom 2019

     

    The Advertising Club elected its Managing Committee for the current fiscal – that’s FY 2019-20 — at the 65th Annual General Meeting held on Wednesday (Sep 11).  The new committee will be helmed by senior media professional Partho Das Gupta who has been elected as President– The Advertising Club.

    Commenting on his appointment, Dasgupta said: “It is an honour to be elected as the President of one of the most prestigious advertising clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and  seniors have bestowed upon me. I look forward to continuing the legacy of the Ad Club and the great done work by Vikram over the last two years”

    The following members were elected unopposed.

    The Office Bearers of the Advertising Club for 2019-2020 are

    :: President : Partho Dasgupta

    :: Vice President : Partha Sinha

    :: Secretary : Dr Bhaskar Das

    :: Secretary : Aditya Swamy

    :: Treasurer : Shashi Sinha

    Other Managing Committee Members:

    :: Debabrata Mukherjee

    :: Laxmiraj Seetharam ‘Raj’ Nayak

    :: Mitrajit Bhattacharya

    :: Siddharth Banerjee

    :: Sidharth Rao

    :: Sonia Huria

    :: Virat Tandon

    And here a list of industry professional who’ve been co-opted on the ManCom:

    :: Abhishek Desai

    :: Nandan Srinath

    :: Punitha Arumugam

    Also on the ManCom are the following industry leaders:

    :: Ahteram Uddin

    :: Ajay Chandwani

    :: Ajay Kakar

    :: Ashit Kukian

    :: Kartik Sharma

    :: Pradeep Dwivedi

    :: Ramesh Narayan

    :: Sapangeet Rajwant

     

    1. So we thought that being the BARC Boss required a 100,000 per cent of your time. And now you’ve taken charge as President of The Advertising Club. How are you getting to manage the time?

    One can do 120% too isn’t it?? 🙂 Yes the BARC job is immensely engaging, but we all want to give back some things to the industry – isn’t it? The Advertising Club is also blessed with a secretariat that is extremely experienced and competent. A strong team of committee members and the secretariat should make things easier for me

     

    2. Vikram Sakhuja brought in D-Code, Raj Nayak started Marquees, Shashi Sinha dropped the Mumbai from the name and make the Club all-India… so what can we expect from your two-year run as President?

    I am just getting started. Do you want me to start making promises now itself?

    We are talking to the ManCom members – some have brilliant ideas – exploring and evaluating them before we come to conclusions.

     

    02a. But, save the judging in Delhi and Bengaluru, and one or two events in other cities, it’s still a Mumbai-centric Club?

    Efforts on this have been on since many years. We have friends from these cities who are coming  forward to  help us get  things there. We are in active conversations – let’s see how it goes

     

    3 .Any thoughts on the Abby at Goafest. Attempts have been made to reinvent and revitalise them… but in vain. Do you think there is time to take some tough decisions, scrap the current format and bring in some fresh energy?

    ​This is brainstormed and discussed at length at various Ad Club’s Managing Committee meetings and we are positive that good things will happen

     

    4. There are a large number of non-advertising professionals now in the managing committee of the Ad Club as well as with the membership of the club. Any thoughts on making it more relevant for advertising professionals across the spectrum of the media?

    Non-advertising is a wrong word. They are all part of the advertising and marketing eco system. We are trying to be more inclusive and aligned to new realities

     

    04a. Also, the industry comprises a lot of of young talent, especially with digital gaining ground. The managing committee of the Ad Club and most M&E industry associations though is constituted by what one can call ‘’oldies’’. Any thoughts on how this can be changed, and how do you think this can happen?

    ​One look at the names featuring on the Ad Club’s Managing Committee will answer your question. We are inclusive – irrespective of age. Relevance is more important

     

    5. Perhaps an unfair question: Could there be some ‘dharma sankats’ that may crop up? For instance, if I am a new broadcaster, I may want to sponsor one of your big events just to influence you as BARC CEO?

    Do you think people have not tried other means of influence till now??

     

     

  • This will be available over and above the current Urban/Rural cuts to facilitate more effective planning

    BARC India to report viewership from Free & Pay platforms

    By A Correspondent

     

    BARC India announced that it would start reporting viewership from free and pay platforms separately starting Week 27 (June 29 –July 5).

     

    Said Partho Dasgupta, CEO, BARC India: “There has been a strong demand from the Market for separate reporting of viewership from homes with Pay & Free connection. We have taken the market feedback in consideration with the changes that have come about in the ecosystem post the implementation of the Tariff Order. We believe this move is a step in the right direction to empower the industry in understanding the distinct consumption patterns of this segment and plan more effectively.”

     

    The new Pay & Free platform variable will be offered over and above the current Urban & Rural cuts that are reported by BARC India. It will be made available to all the subscribers for planning and analysis through its proprietary BARC Media Workstation Software. It will also be published on the website for select genres.

     

     

  • PrimaVU is a separate product and not part of the currency panel measurement

    BARC PrimaVU to measure premium homes viewership

    By A Correspondent

     

    Joint industry-led television audience measurement service BARC India today announced the launch of ‘PrimaVU which is aimed at measuring viewership from premium homes.  Notes a communique: ‘Through ‘PrimaVU’, BARC India also introduces the industry first concept of ‘Viewing Minutes’ which is basically sum of all individuals watching an Event basis the time spent by them.” PrimaVU is a separate product and not part of the currency panel measurement.

     

    The PrimaVU universe consists of the top 3% of the socio-economic strata in the six megacities of the country. A household is defined as a premium home when it meets the following criteria set by the industry: they need to qualify as a NCCS A1 home, they must own a home with minimum three rooms as well as a kitchen, the home needs to have centralised or AC in two rooms, the household must own a laptop/desktop or smartphone/tablet, they must have a private car or own a four-wheeler worth 10 lakhs or more and finally, they must have travelled to a premium holiday destinations.

     

    Data insights and dashboard will be provisioned for PrimaVU subscribers who will have access to in-depth demographic & program level data as well as critical insights for the viewership trends of the economically affluent population of the country. The panel will currently measure TV viewership habits and will gradually move to capture viewership habits across devices. Agencies subscribing to PrimaVU will also be able to plan using a module in BMW.

     

    Said BARC India CEO Partho Dasgupta: “We are extremely pleased to be a thought leader once again with a product like PrimaVU. This product will not only help observe if the viewership patterns of premium homes are different from that of other homes but also provide in-depth insights into this unexplored world. The industry has been very patient and valuable with their suggestions for this product. It will allow the industry to qualify the untapped upmarket audience segment better and get a stronger fix on affluent viewers.”

     

     

  • The Indian Chapter of this year’s review will be presented by Neil George

    Nivea’s Neil George to present at the IAA’s Retrospect and Prospects

    By A Correspondent

     

    We know about Retrospect & Prospects, the annual event of the India chapter of the International Advertising Association (IAA) that offers a review of the highs and lows of the MarCom world and takes one through an overview of the year gone by. In addition to this, the platform also aims at crystal-ball gazing the future trends and what to expect in times to come.

     

    This year, rather than call one of the usual suspects to conduct the review or even call an industry biggie who is well-known to the world, IAA has invited Neil George, Managing Director for Nivea-India, Bangladesh, Sri Lanka, Nepal and Bhutan to do the honours. We haven’t heard him in the past, but, then, save IAA, Ad Club and IAA events, we don’t frequent too many events and aren’t invited to them either. The event is on June 27 in Mumbai.

     

    Said Partho Dasgupta, CEO, BARC India on the event: “This programmes has done really well for the IAA. We have had marketing and advertising leaders giving their perspective on what was significant in the MarCom world last year and are hoping for some brilliant insights this year as well. The entire MarCom community is looking forward to understanding and evaluating what the road ahead holds.”

     

    PS: June 27, incidentally, is also Mid-Day’s anniversary, the 40th, if we remember right. Perhaps the paper should be roped in to sponsor the event… right, Mr Dasgupta?

     

     

  • Brad Bedford, a veteran audience measurement executive, has been appointed Global Managing Director of GAMMA

    BARC, three others form alliance for video measurement

    By A Correspondent

     

    Television audience measurement body BARC has joined hands with its counterparts in France (Mediametrie), Canada (Numeris) and Japan (Video Research) to collaborate on “the future of audience measurement initiatives including the development of common technical standards and operational processes, in order to benefit the existing currency services each member operates, in their respective market, through their current organisation and measurement partners.” Brad Bedford, a veteran audience measurement executive, has been appointed Global Managing Director of GAMMA.

     

    Said Partho Dasgupta, CEO, BARC India: “Audience measurement across the world needs to constantly innovate to keep pace with emerging trends. We at BARC India have always been open to learning from our global counterparts and this international alliance offers a tremendous platform to not only learn from our peers, but also to contribute.”

     

    Added Bedford: “There is an ever-increasing demand for cross device measurement internationally and the partnering of these audience measurement companies seeks to facilitate continued movement in that direction. I am truly honoured to represent this effort on a global scale. We are confident GAMMA will be a source of great knowledge sharing and continued learning for the industry.”

     

     

  • Currency Panel expands to 40,000 metered homes

    BARC India to launch integrated TV plus OOH measurement

    By A Correspondent

     

    BARC India, the audience measurement and analytics joint industry body has added another offering to its suite of rich insight products. The company that had launched its Out of Home (OOH) TV viewership measurement service in 2018, has decided to significantly expand the offering this year.Starting this year,

     

    BARC India will be integrating TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software. This first of its kind integration of in-home and OOH TV viewing, will allow BARC India subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums.

     

    In 2018, BARC had started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bengaluru and has now significantly expanded the coverage to 120+ urban towns and cities.

     

    This, notes a communique, also comes at a time when BARC India has expanded its panel to 40,000 metered homes within the committed timeline of March 2019.

     

    Said Partho Dasgupta, CEO, BARC India: “Innovation is a part of our DNA at BARC India and it has always been our resolve to empower the industry with deeper and sharper insights into the TV viewing habits of Indians, irrespective of the screen or pipe. Our latest OOH offering is one such endeavour and we are sure that it will unlock great value for the entire broadcast ecosystem with big ticket events like Cricket World Cup and Indian Premier League coming up.

     

    ”The service will allow broadcasters and advertisers uncover more value and insights into the TV viewing behaviours both inside and outside the home. The data will also be available in the Planning module for agencies to plan effectively and account for this audience.

     

    An establishment study conducted for OOH measurement revealed that of the 836 Million TV owning individuals, at least 10% prefer visiting restaurants and eateries at least once a week. It was also observed that 13.5% of these TV viewing individuals visit said social eateries on a Sunday. The new TV + OOH measurement will enable tracking the TV viewing drive of such individuals from their homes to these social hotspots.

     

     

  • 3-city series to help marketers ‘ACT’ on Brand Safety

    MMA to address ad fraud issue via roadshows (+MxM View)

    By A Correspondent

     

    The Mobile Marketing Association (MMA) in India, has announced the launch of three-city roadshow series on ad fraud across New Delhi, Bengaluru and Mumbai. Beginning with the first roadshow on March 13 in Delhi, the series will then move to Bengaluru on March 27 and conclude on April 18 in Mumbai.

     

    Said Moneka Khurana, Country Head, MMA India: “As per the MMA India Ad Fraud Survey conducted, the top two challenges faced by marketers in mobile advertising are mobile ad fraud and brand safety. MMA is enabling marketers with the required knowhow and expertise through the roadshows to learn about brand safety and Assess, Combat and Track Ad Fraud which is slated to rise by 40 per cent in 2019 and is continuously leading to huge losses in marketing dollars spent.”

     

    As a part of the Brand Safety Council at MMA India, Partho Dasgupta, CEO BARC, said: “Ad fraud is a battlefield. MMA’s roadshow brings together all stakeholders of the business who will discuss the nuances of app-based performance marketing while highlighting the changing fraud detection landscape of India. Such a platform benefits everyone.”

     

    Added Vikas Agnihotri, Country Director – Sales, Google India, MMA India Brand Safety Council member: “In order for the free web to work, it needs to be a safe and effective place to learn, create and advertise. That’s why for several years, we’ve invested in technology, policies and talent to help fight issues like ad fraud, malware and content scammers. It is important for us to come together and work towards ensuring safeguards across the marketing ecosystem.”

     

    MxM View: While the platforms (Google, Facebook & Co) will obviously patronise practices to cleanse the system, it’s critical for advertisers (and marketers) to also agree to the rules of the game. Will they? And if they err, will the platforms expose their big-spending benefactors?

     

     

  • The Zee MD and CEO will take over from Nakul Chopra

    Punit Goenka back as BARC India Chairman

    By A Correspondent

     

    Punit Goenka, MD & CEO, Zee Entertainment Ltd has been elected as the new Chairman of BARC India by the Board at its meeting held yesterday (Jan 29). Goenka will take over from Nakul Chopra who has completed his one-year tenure as Chairman.

     

    Said Goenka on his appointment: “It is indeed an honour and a privilege to be re-elected BARC India Chairman. The company has grown and evolved over the years under the able Chairmanship of Sudhanshu and Nakul. Partho and his highly talented team has been able to achieve what we had all set out to. I am honoured to be back as this responsibility has come to me at a time when our industry is undergoing enormous changes and BARC India’s robust and accurate measurement system will only accelerate this transition. I am hoping that in my tenure, we will be able to take BARC into the next generation of viewership measurement and stay true to its mission of ‘What India Watches’.”

     

    Added Chopra: “Being the Chairman of BARC India has been a great experience. BARC India in the past one year has made enormous strides in the insights and analytics piece. That apart, with visualisation products like the BIO suite of products as well as OOH viewership measurement, BARC India has been able to give to the industry a powerful tool which will help in the growth of the industry. I am glad that I have been a part of this journey. I wish Punit all the best for all the future endeavours.”

     

    Said Partho Dasgupta, CEO, BARC India: “We welcome Punit as our new Chairman. He played a critical role in setting up of BARC India, and has also been guiding us all through. His support has always helped the organisation take bold steps and innovate. We look forward to his leadership when the whole distribution paradigm is changing.”

     

     

  • Emerged winner in the Service-Medium-sized Enterprise category at the 5th CII Industrial Innovation Awards

    BARC bags accolades at CII Awards 2018

    By A Correspondent

     

    BARC India bagged the ‘Most Innovative Company in Service – Medium Enterprise Category’ at the CII Industrial Innovations 2018 awards. In addition, BARC also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made at the fifth CII Industrial Innovation Awards 2018 held in New Delhi on December 3..

     

    The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India.

     

    Said Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands:  “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team.”

     

    Added BARC Chairman Nakul Chopra: “BARC India has been a key change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

     

    Said Partho Dasgupta, CEO, BARC India: “In future, technology will disrupt every single business, be it Cement, Retail, Telecomm, E-Comm or Media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognized by CII. We shall continue to empower the industry with our robust measurement,”

     

     

  • The second edition of the Advertising Club awards held on Wednesday saw 17 brands being recognised

    Ad Club salutes best brands at Marquees 2018

     

    By A Correspondent

     

    The Advertising Club presented winners of Marquees 2018 on Wednesday evening in the presence of some of the biggest marketers and A&M industrypersons. Interestingly the jury for the second edition was the same as last year. It was headed by Sanjiv Mehta, Chairman and MD, Hindustan Unilever Limited & Executive Vice President, Unilever South Asia, and with CVL Srinivas, Country Manager, WPP India; Harsh Goenka, Chairman, RPG Enterprises; Agnello Dias, Founder & Chief Creative Officer, Taproot Dentsu; Naveen Chopra, Senior Advisor, TPG Capital and Raj Nayak, COO, Viacom 18.

     

    Said Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications & President, The Advertising Club said: “I would like to congratulate each Marquee winner and thank them for setting standards that inspire us.”

     

    This is the list of the winners in the 12 categories:

    Auto:4-Wheeler Maruti Suzuki
    Auto: 2-Wheeler Honda Motorcycles and Scooters
    Telecom Service Provider Reliance Jio
    Durables LG
    Life Insurance HDFC Life
    Banking State Bank of India
    E-commerce Paytm mall
    Handsets Xiaomi
    FMCG: Foods Parle
    FMCG: Beverages Brooke Bond
    FMCG: Household Care Surf Excel
    FMCG: Personal Care Colgate

     

    Said Partho Dasgupta, CEO, BARC India and Chairman, Marquee Awards:  “I hope these awards are a stepping stone for creating transparent and credible marketing initiatives that will reinforce the brand values of your company and connect deeper with your stakeholders.”

     

    Like last year, Marquees 2018 paid a special tribute to the marketing efforts of these brands who turned the tide in the face of an adversity through the special awards category.

     

    The five winners of the special category were:

    Breathing New Life into a Category AMFI
    Creating a Global Impact IPL
    Reimagining for the Better Carvaan by Saregama
    Carving out a Niche Nykaa.com
    Digital Media Property Hotstar

     

    The event was presented by Zee and powered by Colors and Republic TV in partnership with One India.