MxMIndia

Tag: Partho Dasgupta

  • Partha Sinha continues to be Vice President

    Ad Club re-elects Partho Dasgupta as President

    By A Correspondent

     

    Advertising, marketing and media industry’s body – The Advertising Club has announced the Managing Committee for 2020-21 at its 66th Annual General Meeting held on Wednesday. Partho Dasgupta has been re-elected to lead the body. Under his leadership, in the past one year, TAC has covered new grounds especially in the area of learning and development, notes a communique. He has also come out in support of the industry in these unprecedented times by proactively refunding entry fees for the ABBY Awards 2020.

     

    Speaking about the re-appointment, Dasgupta has said: “It has been an honour to serve and be re-elected as the President of one of the most prestigious Advertising Clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and seniors have bestowed upon me. This is a difficult year for all of us and I look forward to doing our best for the Club in the forthcoming year. As expressed in the beginning of the year, the committee has gone beyond our Marquee events and tried to do new things this year. Initiatives like Leadership Development Programme is something we would like to push forward this year too.”

     

    The OfficeBearers of The Advertising Club for 2020-2021 are:

    :: Partho Dasgupta: President

    :: Partha Sinha: Vice President

    :: Bhaskar Das: Secretary

    :: Aditya Swamy: Jt. Secretary

    :: Shashi Sinha: Treasurer

     

    The Managing Committee members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    :: Vikas Khanchandani

    :: Pradeep Dwivedi

    :: Sonia Huria

    :: Mitrajit Bhattacharya

    :: Sidharth Rao

    :: Punitha Arumugam

    :: Raj Nayak

     

    And the following has been co-opted on the managing committee.

    :: Ajay Kakar

    :: Rana Barua

    :: Sabbas Joseph

     

    And then there is a industry leaders who will “continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments::

    :: Debabrata Mukherjee

    :: Avinash Pant

    :: Ajay Chandwani

    :: Kartik Sharma

    :: Asha Kharga

    :: Rathi Gangappa

    :: Sapangeet Rajwant

    :: Namrata Tata

    :: Sanjay Adesara

     

    Vikram Sakhuja will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

  • Supporting the communication efforts of this initiative is Dentsu Webchutney, the Dentsu Aegis Network agency which has come on board as Creative Partner

    Ad Club & MICA announce data science programme

     

     

    The Advertising Club and MICA has announced a Leadership Development Programme on ‘Data Science in Strategic Marketing & Management’ is aimed at driving learning and effectiveness in the category. Supporting the communication efforts of this initiative is Dentsu Webchutney, the Dentsu Aegis Network agency which has come on board as Creative Partner.

     

    Speaking about the partnership, Partho Dasgupta, President, The Advertising Club: “The current global landscape has been challenging and every business strategy had to be adapted to the new digital order. In such a scenario it is critical that the young minds in the category upskill and are aligned to meet the changing demands of the advertising and marketing landscape – data analytics being one such important and defining marketing metric. The program curated in association by MICA and delivered by category thought leaders will play a key role in allowing young minds from the industry to develop an appreciation of the applications of big data analytics in marketing. It will aid in learning tools required to solve marketing problems through data science.”

     

    Speaking about the  initiative, Dr Preeti Shroff, Dean – MICA, said: “The programme curated together with The Advertising Club is critical in elevating knowledge level and expanding learning experiences of our young and creative advertisers and marketeers. The course will induct these young minds into the world of data mining analytics – now imperative to understand consumer trends, track impact and showcase effectiveness of every marketing effort. Data is the most important global currency at a time when ROI is being constantly measured in a rapidly changing world. This programme will empower young professionals with knowledge required to ensure effectiveness for their campaign and deliver return on every rupee and all other resources invested in marketing”.

     

    Application information to be available soon at www.theadclub.com.

     

     

  • An MoU has been signed to drive upskilling and enhanced learning opportunities for A&M industry folk

    Advertising Club & MICA ink partnership to upskill professionals

    By A Correspondent

     

    The Advertising Club and MICA – School of Ideas have signed a Memorandum of Understanding to to drive upskilling and enhanced learning opportunities for A&M industry persons. The MoU was signed Partho Dasgupta, President, The Advertising Club and Preeti Shroff, Dean at MICA.

     

    Said Dasgupta:  “The global Advertising and Marketing landscape has been continuously evolving – contemporary aspects like digital and social communication is center stage now. Like Advertising, analyzing consumer data and using it for profiling and recommendation is mainstream now with the success of Facebook, Netflix, Amazon etc. The association with MICA is critical in our effort to ensure that the category and its patrons continue to stay ahead of the curve and in tune with evolving trends that are currently driving the category, and will define its future growth trajectory. I am sure that MICA known for its academic ingenuity and renowned faculty will help further curate relevant and high impact programs that will help us achieve our objective of continuous learning

     

    Added Shroff:  “This is an exciting partnership and program for data science, artificial intelligence, machine learning, deep neural learning, marketing analytics, digital communications for the smart business strategy in a transformational world.  We are facing challenging times where individuals, industries and organizations all have to evolve and adapt for risks management and business model development. Upskilling is critical and urgent for developing  powerful analytical tools for spotting gaps, trends and patterns, and for business transformation. In such a scenario upskilling and relevant learning opportunities for individual growth and resultant category growth are essential. MICA values ongoing partnership with businesses and organizations across industry subsectors to ensure that academic excellence and business relevance are facilitated in curated learning and professional development programs.  We are certain that programs developed under this partnership will bring significant value addition and learning enrichments to rising professionals in the Advertising and Media industry, and those constantly seeking new skills and knowledge.”

     

     

  • The first debate in the series will be held on Saturday, June 20, 2020 at 6.15 pm

    Ad Club’s announces interactive digital debate series titled ‘Vice & Versa’

    By A Correspondent

     

    The Advertising Club has announced a digital debate series titled Vice & Versa. Moderated by Agnello Dias, Creative Chairman – Dentsu Aegis Network & Founder, Taproot Dentsu, the debate will see industry veterans Santosh Desai, CEO, Future Brands and Josy Paul, Chairman and Chief Creative Officer, BBDO India. The first debate in the series will be held on Saturday, June 20, 2020 at 6.15 pm. The live streaming will be done on Zoom, Youtube and Facebook.

     

    The theme of the firset debate is Brand Purpose – Responsible Or Opportunistic. Speaking about the debate series, Partho Dasgupta, President, The Advertising Club said: “These are unprecedented times requiring all brands and organizations to adapt and reinvent their media and brand strategies.  The digital debate series has been curated to provide insights and guidance on how to empower brands to thrive in the new normal. We are sure that Agnello along with Josy and Santosh will make this an interesting session full of breakthrough ideas and insights.”

     

     

  • A freewheeling chat with Partho Dasgupta, the former big boss of Broadcast Audience Research Council (BARC) and now a management consultant

    Reminiscing the BARC set-up days

    Partho Dasgupta: Screengrab from Video

     

     

     

     

     

     

    By A Correspondent

     

    Over the last five-odd years MxMIndia would’ve done over a hundred-odd stories on television audience measurement and central to all of them was Partho Dasgupta, former CEO of BARC India.

     

    Dasgupta joined BARC in June 2013 and in November last year handed over operations to his friend and former colleague, Sunil Lulla.

     

    He is now using his experience and learnings to various places in the world, setting up BARC-like entities as an expert. He is also consulting broadcast and new media companies as a management consultant. And overseeing performance management. He of course continues to be President of the Advertising Club.

     

    Earlier this week, we interviewed Sunil Lulla, CEO, BARC India on the eve of its fifth anniversary. We now speak with Partho Dasgupta, the former CEO of BARC India and get him to reminisce the days before operations began on April 29, 2015.

     

     

     

     

     

     

     

  • ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society

    Goafest announces jury for Red Abby

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India (AAAI) announced the names of the jury for ‘The Red Abby’ award which will be presented as a part of Goafest 2020.  ‘The Red Abby’ awards have been instituted to acknowledge the best creative works that address the issue of violence against women in society.

     

    The jury for the Red Abby Awards include some of the foremost leaders from across the FMCG, advertising, media, creative and entertainment industry.

     

    The jury list for ‘The Red Abby’ 2020 (in alphabetical order)

    1. Anupriya Acharya- CEO, Publicis Groupe, South Asia

    2. Babita Baruah, Managing Partner, GTB India

    3. Deepika Warrier, CEO, Nourishco Beverages (a joint venture between Pepsico and Tata Global Beverages)

    4. Lara Balsara Wajifdar, Executive Director at Madison World

    5. Megha Tata, MD- South Asia, Discovery Communications India

    6. Mini Mathur, Acclaimed Actor and Television Host

    7. Raj Nayak, Founder, House of Cheer

    8. Tarun Katial, CEO, Zee5, India

     

    The jury meet is scheduled for March 17 in Mumbai where the jurors will test creativity and impact of the communication campaigns.

     

    Speaking about the judging process, Partho Dasgupta, President- The Advertising Club President said: “Women’s safety is a cause that needs a loud and clear voice. The esteemed jury of ‘The Red Abby’ comes from a diverse background with rich experience in their respective industries. Their collective experience will make the evaluation process robust and fair, while adjudging the works’ impact.”

     

    Speaking about the jury, Sonia Huria, Managing Committee Member of The Advertising Club and Evangelist – ‘The Red Abby’ added: “At the heart of a successful campaign is the impact it made. In case of ‘The Red Abby’ the impact will be basis the effectiveness of the behaviour change messaging of the campaign. With such an esteemed jury for its maiden edition, we are sure that the best-in-class works will find their right place in the Abby Awards Hall of Fame.”

    To nominate communications campaigns focused towards stopping violence against women click here.

     

     

  • Calls for the industry’s creative minds to design inspiring behavior change campaigns

    Goafest to highlight women’s issues with Red Abby

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India (AAAI) have come together to launch a communication programme that will address the issue of violence against women in society. The special campaign will be a part of the upcoming edition of Goafest 2020. The winning campaign will be crowned with the newly instituted special award ‘The Red Abby’ that celebrates the woman and her spirit.

     

    Speaking about the initiative, Ashish Bhasin, President – AAAI, said: “Violence against women is an issue that has been a significant area of concern. It is critical that we as an industry that is responsible and renowned for driving awareness and building perceptions, use our collective capabilities for the betterment of society. We hope that this initiative will help us put together a high impact campaign that will empower women and help change mindsets.”

     

    Added Partho Dasgupta, President  – The Advertising Club ” I strongly believe that it is imperative that everyone from the industry comes together and leverages our circle of influence to bring about positive social change. “

     

     

  • Hindustan Unilever and Star India were joint Client of the Year, while McCann Worldgroup & Ogilvy were joint Agency of the Year

    Joint Agency & Client of the Year at Effie 2020

     

    By A Correspondent

     

    The Big Boys of adland were in attendance till the very end. Leaving many in the audience wondering what the outcome was going to be. Piyush Pandey and Prasoon Joshi and almost their entire top decks of Ogilvy and McCann were in attendance.

    And finally when emcee announced that it was a joint winner, there was an uproar. And relief in some quarters. Both Ogilvy and McCann were doing fairly well in awards announced and it was difficult to determine right till the end on who the winner would be.

    The Effie Awards of the Advertising Club India was held with much fanfare on Friday in Mumbai. Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year, while McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year.  The coveted Grand Effie was won by the EightyTwo Point Five Communications for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

    Speaking about winning at the coveted Effie, Partho Dasgupta, President of The Advertising Club said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”

    Elaborating on the awards Mitrajit Bhattacharya, Chairperson, Effie Awards 2020 said: “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

     

    EFFIE INDIA 2020 CLIENT OF THE YEAR

    EFFIE 2020 RESULTS FINAL

    EFFIE INDIA 2020 AGNECY OF THE YEAR

  • The Awards receive unmatched industry participation and patronage with highest ever entries

    Effie India 2020 on Jan 10 in Mumbai

    By A Correspondent

     

    The Advertising Club (TAC) India is set to host the upcoming edition of the Effie India Awards 2020. The awards have garnered significant industry patronage by receiving 862 entries. As many as 326 industry leaders and professionals were part of the 10 judging rounds held across three cities – Mumbai, Delhi and Bengaluru. The awards event will be held in Mumbai on Friday, January 10.

     

    Said Mitrajit Bhattacharya, Chairperson of Effie Committee: “With a record number of entries received, this year has been the best for Effie India in terms of participation. The Effie 2020 by adding new categories, bringing sharper definitions to existing categories, introducing new judging guidelines and having a separate jury for judging the coveted Grand Effie have helped evolve the highly coveted awards into an award with more structure and relevance, in lines with the Global Effie awards.”

     

    Added Partho Dasgupta, President of The Advertising Club: “Effies undoubtedly is the most definitive and coveted A&M award of the country. Awarded to both the agency and client, it is the ultimate recognition and benchmark of effectiveness and efficiency that has added to the equity of the brand.  I look forwards to seeing the category torchbearers and their work being celebrated at this prestigious awards event.”

     

     

  •  Marquees were judged by industry stalwarts like  Harsh Goenka, Chairman – RPG Enterprise along with  category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias,  CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd

    Ad Club’s Marquees 2019 recognises best in marketing

    By A Correspondent

     

    The Advertising Club presented the winners of the third edition of marketing awards Marquees 2019. Presented at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India, the entries at this year’s Marquees were judged by industry stalwarts like  Harsh Goenka, Chairman – RPG Enterprise along with  category leaders like Neil George, Managing Director – NIVEA India Private Limited; Agnello Dias,  CCO & Co-Founder – Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP and Naveen Chopra, Senior Advisor – TPG Capital India Pvt. Ltd.

     

    The winners of the Sector Awards at Marquees 2019 were:

    MARQUEES 2019: WINNERS
    Sr. No  Sector Category  Winners
    GENERAL CATEGORY
    1  Auto (4 Wheeler)  Maruti Suzuki India Ltd
    2  Auto (2 Wheeler)  Bajaj Auto Ltd
    3  Telecommunication  Bharti Airtel
    4  Consumer Durables – White Goods  Samsung
    5  Consumer Durables – TV    NO WINNER
    6  Insurance (Life)    NO WINNER
    7  Insurance (Non-Life)    NO WINNER
    8  Banking  HDFC Bank Ltd
    9  Handsets  Xiaomi
    10  FMCG (Food)  Maggi
    11  FMCG (Beverages)  Bru
    12  FMCG (Household Care)  Harpic
    13  FMCG (Personal Care)  Clinic Plus
    14  Retail    Amazon

     

    Speaking about winning the Marquees, Partho Dasgupta, President, The Advertising Club said: “Firstly, congratulations to the winners of this edition of the Marquees. Winning a Marquee is a true testimony of the success of your efforts and we are sure that it will play a key role in furthering the equity of your brand in the category. The Marquees have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category gamechangers. In just a short span of 3 years the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”

    The five winners of the 7 special categories were:

    SPECIAL CATEGORY
    1  Reimagining for the Better  Bata
    2  Carving out a niche  Byju’s
    3  Breathing new life into a Category  Asian Paints
    4  Conquering an Impregnable fortress  Zerodha
    5  Creating a Global Impact  Oyo Rooms
    6  Media Properties  TikTok
    7  Traversing Uncharted Waters  FabIndia

     

    For the awards, The Ad Club (TAC) partnered with Kantar to design a robust and credible ranking mechanism to recognize marketing excellence of brands across a few generic and special categories.

  • The MxMIndia Mediaperson of the Year 2019 will be announced on December 20, 2019

    8 Days to Go!

     

    By A Correspondent

     

    Yes, the day is drawing closer. Just eight months to go for the 2019 MxMIndia Mediaperson of the Year award. The selection process has been done. We have had five rounds of shortlisting and now are waiting to see if a new star emerges over the next few days.

     

    As MxMIndia readers are aware, over the last few years, the MxMIndia Mediaperson of the Year has earned the reputation of being one of the more credible barometers of the highest performer(s) in the fields of advertising, media and marketing in a calendar year.

     

    Last year’s winner of the accolade was Piyush Pandey on his rise and rise in the global creative world. In 2017, it was Arnab Goswami for the launch of Republic TV. In 2016, we had Dentsu Aegis Network South Asia CEO Ashish Bhasin and for 2015 it was the BARC India core team of Punit Goenka, Shashi Sinha and Partho Dasgupta.

     

    Any guesses on who it will be this year? Wait for it. 10.20am. Friday, December 20, 2019

     

  • Declares nominees for the upcoming awards edition

    Ad Club announces nominees of Marquees 2019

    By A Correspondent

     

    The Advertising Club has announced the nominees of the 2019 Marquee Awards. The awards will be presented on Thursday, December 12 in Mumbai.

     

    Speaking about the upcoming edition of the Marquees, Partho Dasgupta, President, The Advertising Club said: “Our focus  at the Advertising  Club with award platforms like the Marquees is to encourage and applaud pioneering work  by brands and marketeers that have helped in furthering every category’s growth agenda through crafting effective brand strategies.”

     

    The list of nominees for MARQUEES 2019 are as follows:

     

    Sr. No

    		 Sector Category Company
    1 Auto (4 Wheeler) Maruti Suzuki India Ltd, Hyundai Motor India Ltd, Tata Motors Ltd, Honda Cars India Ltd, Toyota Kirloskar Motor Pvt Ltd, Mahindra and Mahindra Ltd., Ford India Pvt Ltd.
    2 Auto (2 Wheeler) Hero Motocorp Ltd, Bajaj Auto Ltd, Suzuki Motorcycle India Pvt Ltd, Honda Motorcycle and Scooter India Ltd, TVS Motor Company Ltd, India Yamaha Motor Pvt Ltd, Royal Enfield (Unit of Eicher Ltd)
    3 Telecommunication Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL
    4 Consumer Durables – White Goods Samsung, Electrolux, Haier, Kenstar, BPL, Hitachi, LG, Kelvinator, Godrej, Whirlpool, Videocon
    5 Consumer Durables – TV Samsung, LG, Panasonic, BPL, Sony, Sansui
    6 Insurance (Life) LIC, Tata AIA Life Insurance, Aditya Birla Sun Life, SBI Life, Max Life, ICICI Prudential Life, Kotak Mahindra Life, Bajaj Allianz Life, HDFC Life
    7 Insurance (Non-Life) Tata-AIG, SBI General, Star Health Insurance, ICICI Lombard, IFFCO Tokio, New India, Oriental, Reliance, Bajaj Allianz, HDFC ERGO
    8 Banking State Bank of India, HDFC Bank, Ratnakar Bank, IndusInd Bank, Bandhan Bank, ICICI Bank, Axis Bank, Canara Bank, Kotak Mahindra Bank, Bank of Baroda, Yes Bank, Punjab National Bank
    9 Handsets Reliance(Jio Feature Phone), Honor, iTel, OnePlus, Lyf, Xiaomi, Vivo, Asus, Lava, Samsung, Oppo
    10 FMCG (Food) Kurkure, Maggi, Parle, Britannia, Tata, Amul, Bambino, Anil, Bingo, Amulya, Gemini, Lays, Balaji, Sakthi, Bharat, Fortune, Sunfeast, Ruchi, Eastern, Gold Winner
    11 FMCG (Beverages) Dabur, Sunrise, Maaza, Horlicks, Frooti, Limca, Wagh Bakri, Bru, Nescafe, Mountain Dew, Tata, Complan, Boost, Brooke Bond, Thumps Up, Coke, Sprite, Bournvita, Fanta, Society
    12 FMCG (Household Care) Harpic, Vim, Comfort, Good Knight, Lizol, All Out, Ghadi, Wheel, Amrutanjan, Pheneols, Surf Excel, Vicks, Zandu, Arasan, Rin, Ujala, Emami, Maxo
    13 FMCG (Personal Care) Clinic Plus, Fair & Lovely, Colgate, Parachute, Pond’s, Lifebuoy, Garnier, Santoor, Himalaya, Nisha, Nihar, Godrej Expert, Wilkinson, Dettol, Godrej No. 1, Close Up, BoroPlus, VVD, Patanjali, Sunsilk
    14 Retail

    Snapdeal, Amazon, Myntra, Flipkart, BigBasket, Grofers, AJIO, Jabong