MxMIndia

Tag: Ogilvy

  • Sanofi India is the maker of the Combiflam pain relief brand

    Ogilvy & Sanofi create ‘Pain Man’ for Combiflam Plus

    By A Correspondent

     

    Sanofi India Limited, makers of the Combiflam pain relief brand, unveiled an advertisement for Combiflam Plus focusing on headache relief.

     

    Conceptualised by Ogilvy, the film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

     

    Said Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: “We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.”

     

    Added Srreram Athray, Group Creative Director, Ogilvy:  “Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.”

     

     

  • The campaign is conceived by Ogilvy

    Titan Raga ‘Proud to be Me’ campaign celebrates Pride

    By A Correspondent

     

    With the aim to encourage everyone to be their true selves, Raga by Titan today has launched a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.

     

    Sharing his thoughts on this campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy: “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

     

     

  • The brand has also asked it audience to capture their special wishes and moments with their mothers

    Titan tweaks its iconic tune to ‘Tune for Ma’

    By A Correspondent

     

    On the occasion of Mother’s Day 2020, Titan has launched ‘Tune for Ma’, a new take on the Titan signature tune. The brand has also asked it audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.

     

    Sharing his thoughts on the Mother’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

     

    Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy added: “This is a piece very close to my heart. I truly believe music is the second best thing to heal this world. The first of course is our Mothers. These two superpowers make the world a truly better place.”

     

     

  • Ahuja will be based out of the Mumbai office and will report to Joint CEO Hareesh Tibrewala

    Mohit Ahuja to head brand strategy & client services at Mirum

    By A Correspondent

     

    Mohit Ahuja

    Mirum has brought onboard Mohit Ahuja as the Director of Brand Strategy and Client Services. This position sees Ahuja with responsibility of managing brand planning and client servicing divisions at Mirum. Ahuja comes with two decades of extensive agency experience across the likes McCann, Ogilvy, DDB and latest being an eight-year stint with 82.5 Communications (earlier Soho Square) as Senior Vice-President.

     

    Ahuja will be based out of the Mumbai office and will report to Joint. CEO Hareesh Tibrewala.

     

    Hareesh Tibrewala

    Said Tibrewala: “Mohit is a great addition to the Mirum family. With his two decades of agency stints, he brings a lot of rich advertising and marketing experience to the table. We have very talented client servicing and brand planning teams at Mirum, and we are sure Mohit will provide direction and able leadership to them.”

     

    Added Ahuja: “I am thrilled to be a part of Mirum. The agency is growing, has big ambitions and I am looking forward to being part of this journey.”

     

     

  • The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj

    Ogilvy partners government in war against Covid-19

    By A Correspondent

     

    Ogilvy India has created an anti-coronavirus campaign for the Government of India, under the title, ‘Mask Force’. It involves some of India’s cricketers talking to the nation, starting with captain Virat Kohli and concluding with Sachin Tendulkar. The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj.

     

    Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India, Piyush Pandey said: “For decades now, we at Ogilvy have stepped up to stand by our country’s needs through our CSR, be it for polio eradication, literacy, fighting crimes against women and many more causes. So as soon as the Government of India approached us for our effectiveness in spreading messages to the masses, we wholeheartedly jumped in to do our bit. I believed that ‘Mask Force’ would be a likeable term that could be used to galvanise the whole country, hence decided to name this program ‘Mask Force’.”

     

     

  • Ogilvy is tasked with delivering an integrated marketing communications strategy across the business

    Ogilvy Delhi wins creative & digital duties of Sleepwell

    By A Correspondent

     

    Sheela Foam has appointed Ogilvy for the creative and digital duties of all its brands including the flagship brand Sleepwell. This was the result following a multi-agency pitch. The agency has been tasked with delivering an integrated marketing communications strategy across the business.

     

    Sumit Sehgal

    Speaking on the development, Sumit Sehgal – CMO, Sheela Foam: “We are stoked to have Ogilvy as our integrated communication partner. Ogilvy brings on board a high level of strategic thinking and we look forward to co-creating a new narrative in the category. Given Ogilvy’s credentials in creating India’s Most Loved Brands, we are confident of adding another to the list. Look forward to this relationship and the journey ahead.”

     

     

    Shouvik Roy

    Added Shouvik Roy, President & Head of Office, Ogilvy Delhi: “We are looking forward to some great work as an outcome of this new partnership. Our interactions with the Sheela Foam leadership team has been thoroughly enjoyable and we are all very excited about this new partnership.”

     

     

  • Korn Ferry is assisting the Board to induct additional Directors with diverse experience

    Zee Entertainment appoints Piyush Pandey as Independent Director

    By A Correspondent

     

    The Board of Zee Entertainment Enterprises Ltd (ZEEL) has appointed veteran adperson Piyush Pandey as an Independent Director based on the recommendation of Nomination & Remuneration Committee, with effect from March 24, 2020.

     

    Punit Goenka

    Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., said: “I am elated to welcome Piyush Pandey on the company’s Board. We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the company to its desired goals. On behalf of the entire management of the company I welcome him aboard and look forward to working with him along with other esteemed members of our Board. In line with our commitment to further strengthen the Board, we aim to move swiftly with the help of our consultant to appoint additional Directors with diverse experience.”

     

    Piyush Pandey

    Added Piyush Pandey who is Chief Creative Officer Worldwide and Executive Chairman at Ogilvy: “I am delighted to join the Board of Zee Entertainment Enterprises Ltd., a pioneering company which has contributed immensely to the M&E Industry in India. Content creation as a process aims at multiple platforms in today’s era and it would be my pleasure to contribute to Zee’s journey of entertaining the world.”

     

     

  • The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in summer

    Sprite campaign encourages youth to act against social stereotypes

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign ‘Garmi mein doubt hatao, Sprite uthao’ for its beverage, Sprite.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

     

    Added Amarinder Bhutalia, Managing Partner, Ogilvy: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

     

     

  • abral wants to explore options in content and content creation, something he has always had a keen interest in, notes a communique

    Sonal Dabral quits Ogilvy, to explore options in content creation

    By A Correspondent

     

    Sonal Dabral

    Sonal Dabral, Chief Creative Officer South & South East Asia and Vice Chairman Ogilvy India, has decided to move on. Dabral wants to explore options in content and content creation, something he has always had a keen interest in, notes a communique, adding: “With so much happening now in this space, Dabral felt the time was right to follow his passion and explore storytelling not confined to advertising. Ogilvy thanks Dobral for his many years of contribution to our offices across India and Asia, and wish him all the best on his next adventure.”

    Said Piyush Pandey, Chief Creative Officer Worldwide & Executive Chairman India, Ogilvy: “Sonal was one of my key partners in the creative renaissance at Ogilvy India in the early 1990s. He later moved on to do successful stints as the creative head of Ogilvy Malaysia and Singapore. Sonal came back to India as Chairman of Bates India and, after exploring DDB Mudra for a few years, joined Ogilvy again.  I wish him well and am certain he will make the content world shine.”

  • Sukmary: Unveils fashion designer Masaba Gupta’s “I Will Wear Out Plastic” clothing line

    Ogilvy & UNEP India launch campaign on single-use plastic

    By A Correspondent

     

    United Nations Environment Programme India (UNEP India) has joined hands with Ogilvy India to launch a campaign to highlight its work on phasing out single use plastic. Fashion designer Masaba Gupta launched a clothing line on this occasion to send out the message: #BeatPlasticPollution.

     

    Said Atul Bagai – Country Head, UNEP India: “Addressing environmental challenges such as plastic pollution call for behavioral changes in society and it can have a huge impact when an acclaimed fashion designer like Masaba Gupta makes an environment statement through an entire clothing line. We look forward to the success of this innovative idea and thank Masaba Gupta and Ogilvy for associating with us”.

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “This is Ogilvy India coming together to solve a global problem. We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause. We thank UNEP India for inspiring us with their commitment towards environment conservation.”

     

     

  • The campaign is brought to life with a multi-media and a multi-lingual film

    Kellogg’s reaches out to kids with ‘Breakfast Se Badhkar’ ad campaign

    By A Correspondent

     

    Kellogg’s has launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and a multi-lingual film and looks to partner mothers in their daily attempt to providing nutrition to their children in time-pressed mornings.

     

    Said Sumit Mathur, Director Marketing, Kellogg South Asia: “As an organisation, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as daily breakfast. We are also on a mission to drive a behavioral change in many urban Indian consumers who skip or skimp breakfast due to lack of time. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioural change. The film explains how breakfast is the morning hero to help achieve children achieve their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

     

    Added Anurag Agnihotri, Executive Creative Director, Ogilvy: “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, “ek chammach aur kha lo”, what she actually wants is “to push a bit harder everyday”. ‘Ek chammach aur’ is the insight that has gone into Kellogg’s latest communication. The stories are told from kids’ point of view. Engaged in some activity or sports, they charm the viewer by demonstrating what is it that mom means when she coaxes them to eat just a bit more. In the process, Kellogg’s is seen as a great option for every morning, a breakfast which is ‘Breakfast Se Badhkar’.”

     

     

  • Hindustan Unilever and Star India were joint Client of the Year, while McCann Worldgroup & Ogilvy were joint Agency of the Year

    Joint Agency & Client of the Year at Effie 2020

     

    By A Correspondent

     

    The Big Boys of adland were in attendance till the very end. Leaving many in the audience wondering what the outcome was going to be. Piyush Pandey and Prasoon Joshi and almost their entire top decks of Ogilvy and McCann were in attendance.

    And finally when emcee announced that it was a joint winner, there was an uproar. And relief in some quarters. Both Ogilvy and McCann were doing fairly well in awards announced and it was difficult to determine right till the end on who the winner would be.

    The Effie Awards of the Advertising Club India was held with much fanfare on Friday in Mumbai. Hindustan Unilever Limited and Star India Pvt Ltd were adjudged joint winners as Effie Client of the Year, while McCann Worldgroup India and Ogilvy Group were named Effie India Agency of the Year.  The coveted Grand Effie was won by the EightyTwo Point Five Communications for the Bisleri Packaged Drinking Water – “Samajhdar Jante hai”.

    Speaking about winning at the coveted Effie, Partho Dasgupta, President of The Advertising Club said: “I would first like to congratulate all the winners of the awards. Winning an Effie has always been a matter of great pride for every marketer and each of the winners are truly deserving of this recognition. Effie India Awards 2020 continues to be the highest honor in innovation and effectiveness and with this award we continue to be committed towards recognising and rewarding thought leadership showcased by brands and advertisers.”

    Elaborating on the awards Mitrajit Bhattacharya, Chairperson, Effie Awards 2020 said: “Like every year, this year to we saw some of the best and game changing work being entered for the awards.  The superior quality of work has led to the marquee award categories like i.e. Client of the Year and the Agency of the Year for the first time in the history of the Effie being won by not one by two winners each. We are sure that the continuous evolution of the awards to reflect the changing media landscape by adding new and relevant categories will ensure that the awards continue to stay relevant and highly coveted.”

     

    EFFIE INDIA 2020 CLIENT OF THE YEAR

    EFFIE 2020 RESULTS FINAL

    EFFIE INDIA 2020 AGNECY OF THE YEAR