MxMIndia

Tag: Ogilvy

  • This year the received 450 plus nominations across all the 18 categories

    Ogilvy bags top honours at IndiAA Awards 2019

    Campaign for Good: (L- R) Harjit Singh Talwar, District Governor, Ms. Preeti Mehta, President, Rotary Club of Bombay presented #campaignforgood award to Adamya Mody, Kanchan Kesari, Reet Sawhney and Sanjana Dora of Ogilvy , seen with Abhishek Karnani, IAA INDIAA Awards Chairman and Suresh Narayanan, Chairman & MD, Nestle India Limited)

     

    By A Correspondent

     

    The India chapter of the International Advertising Association (IAA), world’s only globally-focused integrated advertising trade association, presented the IndiAA Awards in Mumbai on Monday. The fifth edition brought together great minds in business, marketing, advertising and media to celebrate the best of advertising in the industry. This year IndIAA Awards received 450 plus nominations across all the 18 categories.

     

    Said INDIAA Awards Chairman, Abhishek Karnani said: “This year, the awards have a new special category that has been included in the prestigious IndIAA Awards. The attempt is to highlight a good cause leading to societal change, that would also encourage participation from young professionals in our industry.”

     

    IndIAA awards felicitated the “Campaign for Good” award under the category IndIAA Young Professionals Award. In partnership with Rotary District 3141 and created by Ogilvy, the campaign was honoured for the exceptional communication in the category of elder care.

     

    Viewed as the ultimate marketing accolade, the participants were judged by the jury that comprised of renowned business leaders including, Suresh Narayanan, Chairman & MD, Nestle India Limited, Eric Braganza, President, Haier Appliances India Private Limited, Abhishek Lodha, MD, Lodha Group, Neil George, MD, Nivea India, Marzin Shroff, MD & CEO, Eureka Forbes and Sangeeta Pendurkar, CEO, Pantaloons, Aditya Birla Group.

     

    Said Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India, encouraged the youth in the audience saying: “You can be decent, honest, truthful and yet succeed.”

     

    Drawing leadership lessons from the mystic poet like Kabir and Rahim, he said:
    “Gain the knowledge – Jati na pucho sadhu ki, puch lijiye gyan; Mol karo talwar ka, pada rahan do myan. Communication should be sweet to the heart, sweet to the soul – Aisi vani boliye, mann ka aapa khoye; Auran ko sheetal karein, Aaphu sheetal hoy. The right Attitude matters – Bigari baat bane nahi, laakh karo kin koye; Rahiman bigarey doodh ko, mathe na maakhan hoye.”

     

    IndIAA Awards 2019 – Winners

    Sr No  Category
    1 AUTO FOUR WHEELERS

    Land Rover-The Land of Land Rovers

     

    Client : Jaguar Land Rover India

    Creative Agency: Spark 44 India 
    2 AUTO TWO WHEELERS- (Joint Winners in this category) 
    (i) Bajaj Auto-The World’s Favourite Indian

     

    Client : Bajaj Auto

    Creative Agency:  Leo Burnett 
    (ii) 

     

     

     

    		 Honda Activa-Honda Activa 125 – Solid Trust. Solid Power. Solid Body

     

    Client : Honda Motorcycle & Scooter India Pvt. Ltd

    Creative Agency: Dentsu One
    3 AUTO OTHERS

    ZAP Subscribe-ZAP Subscribe Presents “It’s Love Nonetheless…”

     

    Client : Zoomcar

    Creative Agency: Ogilvy
    4 CONSUMER DURABLES (Joint Winners in this category)
    (i) Birla Aerocon-Birla Aerocon Pipes & Fittings – Naam

     

    Client : CK Birla Group

    Creative Agency: Ogilvy 
    (ii)

     

     

     

     

    		 Voltas-Adjustable AC

     

    Client : Voltas Ltd

    Creative Agency: Ogilvy
    5 CONSUMER ELECTRONICS (Joint Winners in this category) 
    (i) Nokia-Google Lens

     

    Client : Nokia

    Creative Agency: McCann
    (ii)

     

     

     

     

     

    		 Saregama Carvaan-Shaadi ka naya gift

     

    Client : Goenka Group

    Creative Agency: The Womb
    6 ONLINE COMMERCE

    PhonePe-No Wallet Top-Up /Instant Bank To Bank Transfer /  Safe & Secure

     

    Client : PhonePe

    Creative Agency: Lowe Lintas 
    7 TELECOM AND TECHNOLOGY (Joint Winners in this category)
    (i) Vodafone-Making India Data Strong in crowded places

     

    Client : Vodafone

    Creative Agency: Ogilvy
    (ii) Idea-Idea 4G – India ka LIVE network

     

    Client : Vodafone Idea Limited

    Creative Agency: BBDO India
    8 CORPORATE

    Hindustan Unilever-Start A Little Good – Water

     

    Client : Hindustan Unilever Ltd

    Creative Agency: Ogilvy
    9 BANKING AND FINANCE

    Tata Capital-#WedEqual with Tata Capital Wedding Loan

     

    Client : Tata Capital Ltd

    Creative Agency:  Leo Burnett 
    10 PHARMA, HYGIENE AND WELLNESS – (Joint Winners in this category) 
    (i) Combiflam-Strong pain ko do strong jawaab

     

    Client : Sanofi India

    Creative Agency: Ogilvy 
    (ii) Dabur Chyawanprash-Double Immunity with Dabur Chyawanprash for Kids in Winters

     

    Client : Dabur

    Creative Agency: McCann 
    11 HOME DÉCOR

    Ottomate Homes-Get Your Best Sleep, Ever!

     

    Client : Ottomate International

    Creative Agency: The Womb 
    12

     

    		 FASHION, ACCESSORIES & RETAIL

    Bata-Sushant & Kriti X Bata | #SurprisinglyBata

     

    Client : Bata India Ltd

    Creative Agency: Contract India 
    13 HOME CARE  

    Ariel-Sons #ShareTheLoad

     

    Client : Procter & Gamble India

    Agency : BBDO India 
    14 PERSONAL CARE

    Wild Stone Deo Talc-Wild Stone Deo Talc – Smell Like a Mister!

     

    Client : McNROE Consumer Products Prt Ltd

    Agency : Ogilvy 
    15 GOVERNMENT

    ActionAid India-Join The Dots

     

    Client : ActionAid India

    Agency : WatConsult
    16 ENTERTAINMENT AND MEDIA- (Joint Winners in this category) 
    (i)

     

     

    		 Spotify-There’s a playlist for that | Game of Love

     

    Client : Spotify India

    Creative Agency: Leo Burnett 
    (ii) Dailyhunt-#HarBhashaEqual only on Dailyhunt

     

    Client : Dailyhunt

    Creative Agency: What’s Your Problem (WYP) 
    Campaigns with Social Purpose – Special Jury Mention
    (i)

     

     

    		 Vicks-Vicks – One In A Million #TouchOfCare

     

    Client : Procter & Gamble India

    Creative Agency: Publicis Singapore
    (ii) Prega News-Mother’s Day 2019 by Preganews #GoodNewsIsGenderFree

     

    Client : Mankind pharma Ltd

    Creative Agency: ADK Fortune
  • For years Ogilvy, JWT, and other agencies in the WPP group saw each other as competition. Now they might have to see each other as collaborators when they meet each other in the elevator every morning, writes Prabhakar Mundkur

    Prabhakar Mundkur | Bay99: Collective Spaces means Collective Intelligence

    By Prabhakar Mundkur

     

    Bay99, the new WPP campus in Mumbai, is a wee bit late considering that they have opened the WPP campuses in all the major cities of the world like Amsterdam, Hamburg, Lisbon, London, Madrid, Milan Bogota, Mexico City, Sao Paolo not to mention all the North American cities including New York and Chicago.

     

    All credit of course for creating a collective space called the WPP Campus must rightfully go its founder Sir Martin Sorrell. Sir Martin had been doggedly pursuing the idea of a horizontal offering for at least ten years now.  Having been a holding group that acquired various pieces of business over the years, Sir Martin abhorred the idea of vertical silos that often became the primary enemy of agency companies, defeating all efforts of consolidation and cooperation.

     

    Technology and the internet have in many ways spoilt us. Because it made us believe that the solution to getting everybody to work together was IT infrastructure, intranets and cloud-based file sharing systems.  But there is nothing better than working out of the same space to create true cooperation and collaboration amongst companies. Collective intelligence is not a problem unfortunately that only technology can fix.

     

    What might have been the trigger for creating common working spaces for WPP companies? Certainly, on one hand client demands for better consolidation because clients wanted to take advantage of the scale of WPP.  But also, because there is a constant demand for coordination between the different companies and the parent group.  Sorrell once said “WPP’s 205000+ individual brains represent the planets greatest store of marketing services insight, expertise, creativity and experience.”

     

    So Bay99 represents the collective intelligence of the WPP companies in Mumbai.  The companies of course might have to think a little differently.  For years Ogilvy, JWT, and other agencies in the WPP group saw each other as competition.  Now they might have to see each other as collaborators when they meet each other in the elevator every morning.  Not an easy task but they better get used to it.

     

    WPP Mumbai HQ
    The lounge area at Bay99, the all-new WPP headquarters in Mumbai. Source: Twitter

    Bay99 is an interesting name.  Firstly it brings back memories of Bombay, and of course the 99 for old city dwellers gives an approximate indication of its location.  WPP’s objective has always been to be the anchor tenants on a piece of property. And so, it will be the anchor tenant with Bay99.  Situated within The Orb, a brand-new complex next to the international airport in the Sahar area, the location offers various amenities, including convenient transport and social options. The Orb complex will also offer more than 40 dining and entertainment options within walking distance for staff to enjoy.

     

    In a first for WPP’s India offices, the co-location will bring together more than 16 companies under one roof, with a space of 380,000 square feet over a 10-year lease.

     

    Bay99 then will be the best manifestation of the horizontality mantra first made famous by Sorrell.

     

  • Ogilvy will shift its office to the new location on Monday, August 26

    Ogilvy, JWT (now Wunderman Thompson), GroupM, etc to relocate to new WPP campus in Sahar

    By A Correspondent

     

    Soon arch rivals Ogilvy and Wunderman Thompson will work under the same roof. As part of its global growth strategy, WPP has announced invest in two co-location campuses in India. The roll-out will commence with more than 3,800 people moving into a new Mumbai Campus in late August, while a Gurugram campus will be set up next year. According to the information received, Ogilvy India (and its group agencies) will shift its office to the new location on Monday, August 26.

     

    All co-locations will support the WPP community with world-class facilities. The campuses include conducive spaces for talent to work and engage in collaboration and will also provide clients with easier access to WPP’s network of agencies.

     

    Said Mark Read, CEO of WPP: “India represents a region with immense opportunities for WPP. We are committed to building further momentum for our businesses there, through our campus investments. Having modern, dynamic workplaces creates real impact for our people, and enables collaboration and ideas to thrive. We work with some of the most progressive clients and teams in India and we want to support their efforts in creating outstanding work.”

     

    WPP’s new Mumbai Campus will be named BAY99, which alludes to the city’s historical roots and is also the campus’ postal code reference. Situated within The Orb, a new complex next to the international airport in the Sahar area, the location offers various amenities, including convenient transport and social options. The Orb complex will also offer more than 40 dining and entertainment options within walking distance for staff to enjoy.

     

    In a first for WPP’s India offices, the co-location will bring together more than 16 companies under one roof, with a space of 380,000 square feet over a 10-year lease. On-site, staff will enjoy a host of modern facilities, ranging from a rooftop terrace, recreation lounge, library, cafeteria and more.

     

    Commenting on the new campus, WPP Country Manager for India, CVL Srinivas said: “India is one of the most exciting markets for WPP with great growth potential. By investing in co-location campuses in key cities, we are bringing to life our vision to lead the market as a creative transformation company and to build a strong, cohesive WPP community. We support some of the biggest brand names in India and more than ever, clients want to be connected to easy processes and solutions, as well as a complete suite of services. The new Campus means our teams will have increased access to each other’s expertise and this will go far in enabling our talent to do their very best work for clients.”

     

     

  • He will report into the group’s Joint Presidents, Navonil Chatterjee and Rahul Jauhari

    Rediff appoints Neeraj Sharma as Head of Planning

    By A Correspondent

     

    The Rediffusion Group has appointed Neeraj Sharma as Head of Planning. He will report into the group’s Joint Presidents, Navonil Chatterjee and Rahul Jauhari.

     

    Sharma joins the group from Ogilvy’s 82.5 communications where he helped shape the strategy for many iconic and heritage brands like Bisleri, ACC, Vespa, Cipla and Franklin Templeton.

     

    Said Chatterjee: “We are delighted to have a poet-planner amongst us in Neeraj, that too someone whom the great Gulzar had called up personally! Neeraj reinforces my belief that some of the best planning minds have an extremely creative bent to them, and we are counting on him to deliver both fame and fortune for us.”

     

     

  • Presents a unique communication series to amplify hand hygiene

    ITC Savlon joins hands with Boman Irani

    By A Correspondent

     

    Health brand Savlon announced its new brand ambassador, actor Boman Irani, for its hygiene portfolio.

     

    Speaking on the occasion, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, said: “Savlon believes in inculcating change in behaviour, it is important to engage in a dialogue and enable everyday conversations. We are delighted to have Boman leading the hand hygiene conversation with children. The conversational repartee in the affable humourous exchange, highlights the core brand message of hand hygiene along with convenience and affordability.”

     

    Commenting the campaign, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officer, Ogilvy (West), added: “Boman Irani is one of the finest actors of our times. Witty, approachable and authentic, he is the perfect fit for our new Savlon Handwash campaign. A series of ads that bring out the serious benefits of our handwash, in a quirky manner. His intuitive comic timing and his disarming banter with the kids, make these little stories so watchable.”

     

     

  • Conceptualized and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown

    Star Sports unveils ICC Cricket World Cup 2019 campaign

    By A Correspondent

     

    Star Sports, the official global broadcaster of the ICC Cricket World Cup 2019, has launched a campaign to celebrate the tournament starting May 30 across the Star Sports network and Hotstar.

     

    Conceptualised and created by Ogilvy & Mather, the campaign highlights all participating teams that are coming to England to win the crown – the World cup trophy.

     

    Speaking on the campaign, Gautam Thakar, CEO Star Sports said: “The ICC Cricket World Cup is regarded as the most prestigious prize in World Cricket both, by players and viewers. Bringing the competitive element that every country holds during this tournament; the campaign showcases the very nucleus of the sport and how every team is going to England to get their hands on the Crown of Cricket. With more fan films in the pipeline, Star India is excited to bring the #CricketKaCrown theme alive and provide a spectacular TV viewing experience for the fans across the country.”

     

    Speaking on the campaign, Sukesh Nayak, CCO Ogilvy added: “This is the World Cup. It’s the crown of cricket. And the best in the world are coming to England to get it. Our big idea came from the thought of coming to England to get the crown. We took a fan perspective to this entire thing. The campaign will have multiple films and fully integrated execution. Radio, activation and digital will build the big idea of #CricketKaCrown.”

     

     

  • The video has been conceptualised and developed by Ogilvy, Mumbai

    Tata Salt uses salt art to bring out true spirit of Republic Day

    By A Correspondent

     

    Tata Salt has partnered with a salt artist to create art that celebrates the true spirit of the Indian constitution. The brand released the video of ‘Salt Art’ on eve of Republic Day. The video art captures the essence of the Republic Day by depicting various features of the constitution such as equality, secularism, freedom of expression, fundamental rights and duties of the citizen etc. The video was conceptualised and developed by Ogilvy, Mumbai.

     

    Speaking on this occasion, Sagar Boke, Head – Marketing, Consumer Product Business, Tata Chemicals Ltd. Said: “Tata Salt aims to create relevant conversations on the days of national importance. For this Republic Day, our communication idea is to let the citizens know the privileges of being part of the world’s largest democracy and the importance of 26th January as the date that officially made us the republic. Our rights and privileges are more like Salt in our food. They often go unnoticed and we realise their importance when missing. We have used salt art as a medium to communicate this message.”

     

     

  • The campaign featuring Rahul Khanna looks at “goodness through the lens of time”

    Seagram’s 100 Pipers new TV ad features Rahul Khanna

    By A Correspondent

     

    Seagram’s 100 Pipers Music CDs has had its advertising revolving around the thought ‘Be Remembered for Good’. The latest campaign features actor Rahul Khanna and looks at goodness through the lens of time.

     

    Speaking about the latest campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘Be Remembered for Good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience & inspire more people to devote themselves to a greater good.”

     

    Added Nitin Srivastava, Group Creative Director, Ogilvy: “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what’s remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers – a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us ‘Be Remembered for Good’.

     

     

  • On-boards global cricketing icons Faf du Plessis, Ben Stokes, KL Rahul, Andre Russel, Kane Williamson, Mitchell Starc & Angelo Mathews as brand ambassadors

    For Royal Stag, ‘It Starts with You’

    By A Correspondent

     

    Seagram’s Royal Stag has announced its new campaign, ‘It starts with You. Make it large.” The campaign features seven cricketers – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.

     

    The latest TVC, created by Ogilvy & Mather and directed by Llyod Baptista, has attempts to capture the emotions, hard work and grit of these cricket stars.

     

    Speaking on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said: “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams.

     

    Sharing his experience, Piyush Pandey, Worldwide, Chief Creative Officer, Ogilvy added: “The cricket World Cup is the largest stage there is for a cricketer and what better brand to pay tribute to that stage than Royal Stag. The latest commercial features 7 of the world’s best cricketers and traces their journey from dreaming the big dream of playing for their country, to passionately working toward it and finally achieving it. Royal Stag’s ‘Make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’.

     

     

  • His appointment is the biggest role a resident Indian has occupied in marketing services globally

    It’s Piyush Pandey, Global CCO-designate, Ogilvy

     

    By Pradyuman Maheshwari

     

    Greetings! It’ss D-Day. December 14, 2018. The day when we said we would announce the MxM India Mediaperson of the Year 2018. Since we don’t˜conduct an awards presentations offline, we aren’t subject to the demands of sponsors and the constraints that venues and budgets put us under. Like, say, the Time magazine’s Person of the Year, we too have just an online announcement. We are sure you will join us in the celebration of who our 2018 Mediaperson of the Year is.

     

    But first an introduction and how we are different from various other awards/title presentations:

     

    First, it’s not based on a survey. It’s not based on any industry poll. It’s based on a study conducted by us through the year. This makes the decision-making tougher, as we can’t pass the blame on to research. Or the collective view of the industry. Or of a jury.

     

    Second, it’s an A&M industry study. Agreed CEOs of big clients are important, but we are looking at CMOs and not CEOs of well-marketed organisations.

     

    Third, we look at performance through the year, and don’t base it on the highs of the last two quarters of a year which tend to influence any voting-based process at the yearend.

     

    Fourth, it’s about performance in the year. The highs and highs achieved in this calendar year.

     

    Fifth, we give you a clear reason why we have chosen the winner

     

    Sixth, we are as sincere and honest about the awards as one can get. There were suggestions that we should make it an on-ground event. But then that comes with its own set of issues (and compulsions). We even had one large media group expressing its interest three years back. But we think it could’ve influenced our decision-making.

     

    So: the MxMIndia Mediaperson of the Year 2018 is an online presentation. It’s an accolade that’s for the truly well-deserving. And for the True Achiever of 2018 in the Indian Media, Advertising & Marketing arena.

     

    With the backgrounders done, here’s  how we went about our task.

     

    We maintain an online notebook that records important developments of the year. It’s a drill that ensures one can do recaps etc with ease.

     

    For the Mediaperson of the Year, one reviews names, quarter-wise. This ensures the choice of the winner doesn’t suffer from the recency factor.

     

    We looked at various names. We couldn’t miss the achievements of the various media biggies as they went on consolidating operations.

     

    We had also asked our readers for their nominations, and we added these to the come to a shortlist of five. And this is what it was:

     

    1. Shashi Sinha, CEO, IPG Mediabrands and Chairman, RSCI: The successful launch of IRS 2018 and the fact that there was no bloodbath after that was thanks essentially to the great work done by Sinha, NP Sathyamurthy and others.

     

    2. Uday Shankar: Star India Chairman and CEO Uday Shankar was elevated to President, 21st  Century  Fox, Asia. And on December 13, it was announced that he would be Chairman, Star and Disney India, and President, The Walt Disney Company Asia Pacific. This year saw Star acquiring more India cricket right and of course consolidate its hold in broadcast and digital.

     

    3. Sandhya Menon, Vinta Nanda, Priya Ramani and all the women who spoke up: While it’s not just media and entertainment where there are perverts in the system, it required some guts for these women to speak up and inform the world that sexual harassment exists in a really big way in Indian M&E.

     

    4. Ekta Kapoor: The lady who rules the Indian video software space, she has been achieving stupendous success through the years. And now set to make a mark in OTT land.

     

    5. And then our fifth shortlist¦

     

    Ladies and Gentlemen, We have great pride in announcing that the 2018 MxMIndia Mediaperson of the Year Award is¦.

     

    Piyush Pandey. Global Chief Creative Officer-designate and India boss of Ogilvy (specifically: Executive Chairman & Chief Creative Officer, Ogilvy South Asia)

     

    Piyush Pandey

    There is no disputing the fact he is the clear #1 in creative advertising in the country. There are several greats that exist in India, but Pandey is numero uno. In June this year, at the Cannes Lions International Festival of Creative, Piyush Pandey and brother Prasoon were awarded the Lion of St Mark.

     

    Earlier this month December 5, to be precise, Ogilvy announced that Pandey has been appointed as the agency’s next Chief Creative Officer, Worldwide effective January 1, 2019.

     

    This is by far the biggest announcement in the marketing services business ever. For a resident Indian to become the global creative boss of an agency of the calibre of an Ogilvy is huge.

     

    Over the years, Pandey has nurtured several creative geniuses in the Ogilvy fold. Business-wise too Ogilvy is doing well, despite an overall slowdown in the creative agency business. There have been some good wins like BMW, Xiaomi, Taco Bell, Bank Bazaar.

     

    The good things for us in India is that despite a worldwide posting, Pandey isn’t going anywhere. He will continue to be based in Mumbai. And he will continue to chair India operations even as his travels across the world will increase.

     

    A truly deserving winner of the 2018 MxMIndia Mediaperson of the Year title.

     

  • The ad has been launched on the digital platform

    Ogilvy promotes iMobile in new campaign

    By A Correspondent

     

    ICICI Bank has unveiled its latest campaign for iMobile that takes a light-hearted humour approach. The ad has been launched on the digital platform.

     

    Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “The communication created for the digital medium, shows people just how many banking needs can be fulfilled without having to go to the bank. Thanks to the ICICI Bank’s iMobile app. However, what we have done differently is that we have shown inanimate objects with human desires, and aspirations. And we show how each of these objects achieve their aspirations without ever entering a bank.”

     

    Added Walter Noronha, Senior Vice President, Ogilvy: “The new age millennials are born in a world where technology and access to the net is the new normal. They live in the present and demand things now. They can’t wait for things to happen, they make it happen. We took this simple insight for our creative approach. We showed how our technology platform at ICICI Bank makes our everyday banking needs simple and convenient. The light tonality was added to fuel affinity and engagement among the TG.”

     

     

  • The campaign urges viewers to celebrate Diwali with each other rather than with devices

    This Diwali #LookUp, says Vodafone

    By A Correspondent

     

    Identifying the need for people to connect and have real conversations, Vodafone is encouraging all to #LookUp and celebrate Diwali with families, by keeping down our devices.

    Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends — in essence, the connections that really matter.”

    Added Kiran Anthony, Executive Creative Director, Ogilvy: “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions and celebrate with your loved ones.”