MxMIndia

Tag: Ogilvy Mumbai

  • The digital campaign is based on what is currently happening in the real world

    Vodafone urges millennials to make real conversations

    By A Correspondent

     

    Vodafone has released a video based on a social experiment it conducted which encouraged people to keep their phones aside for some time and talk to the person in front of them, rather than focus on their digital assets.

     

    Said Kiran Anthony Executive Creative Director, Ogilvy Mumbai: “Today we see youngsters more concerned about the portrayal of a relationship on social media as opposed to enjoying the actual relationship itself. We wanted to highlight this new digital behaviour and encourage people to cherish quality time with their loved ones face to face.”

     

    Added Siddharth Banerjee, EVP – Marketing, Vodafone India: “India is one of the fastest growing Data markets today, and more and more conversations happen online on social media. We rolled-out our social experiment #LookUp to encourage real offline conversations on Valentine’s day which resonated well. We have extended this for Father’s Day to make the day special by allowing users to create memories and have real offline conversations.”

     

  • It aims to actively enable and empower young women to feel safe and confident

    Hamam unveils #GoSafeOutside campaign

    By A Correspondent

     

    Hindustan Unilever and Ogilvy Mumbai have launched a new campaign for Hamam – #GoSafeOutside.

     

    Said Harman Dhillon, General Manager, Skin Cleansing at HUL: “Hamam, as a brand trusted by 8 out of 10 households in Tamil Nadu, feels a sense of responsibility to make a positive difference not just to people’s skin, but also their daily lives. With our new #GoSafeOutside campaign, we want to help improve the sense of safety people feel when they are outside: by raising awareness, kick starting conversations and facilitating solutions.”

     

    Added Sukesh Nayak – Executive Creative Director, Ogilvy Mumbai: “Everyone must feel safe when they step outside the comfort of their home. Our campaign idea helps the brand Hamam play an active role in making lives safer. Hamam, with its new 360 degree integrated campaign, assures mothers that from here on, their safety is not just restricted to their skin because #GoSafeOutside is a campaign that reaches out to protect their lives just as the tagline states, You Safe, Your Skin Safe.”

     

  • A delightful series of 5-second commercials for Mother's Day

    Ogilvy and Red Label unveil Moms Vs Internet in 5-seconders

    By A Correspondent

     

    Leading up to Mother’s Day, Ogilvy Mumbai and Brooke Bond Red Label have launched a series of un-skippable five-seconder pre-rolls, where moms talk to their ever-online kids.

     

    Said Harshad Rajadhyaksha, ECD, Ogilvy Mumbai:“The campaign is not born out of any duration restriction. It is born out of a very pertinent insight – The only way your mom can get your attention these days is if she appears in an un-skippable format.”

     

    Added Kainaz Karmakar, ECD, Ogilvy Mumbai: “In each of these commercials the mother makes a sharp point about losing the time of her children to their obsession with the internet. The beauty is, she uses the Internet to make this point.”

     

    Said Abhik Santara, EVP, Ogilvy Mumbai: “Red Label Tea believes in being present on every relevant occasion and tell consumers in as many ways as possible that togetherness is just a cup of tea away.”

     

  • The campaign aims to bring new neighbours together using the power of food

    Ogilvy India and Ogilvy Pak join hands for Shan

    By A Correspondent

     

    Ogilvy India in association with Ogilvy Pakistan has unveiled a campaign for Shan Foods, one of Pakistan’s biggest brand of spices and recipe mixes. The campaign features a Chinese couple who have recently moved home, to drive home the point that sharing food can break all barriers and start new friendships.

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai: “Everywhere in the world the neighbourhood has changed. But the connection shouldn’t. This empowering story of a Chinese couple living in Lahore and finding new friends is great example of how barriers break with the taste of great food.”

     

    Added Nikhil Mohan, Vice President, Ogilvy Mumbai: “The new campaign for Shan is the outcome of a wonderful collaborative effort once again with our team in Pakistan, as well as a brave client who placed their full trust in the team. After the success of our last Ramadan campaign, we needed to come up with something that would once again strike an emotional chord with the viewer and the collaboration helped achieve just that.”

     

  • Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin

    Milton shoots its new campaign on an iPhone

    By A Correspondent

     

    Milton has launched its new Leak Lock Steel Tiffin ad as part of its ongoing ‘KuchNayaSochteHain’ campaign. While leak-proof plastic tiffins have been in the market for a while, Milton ups the standard of innovation by implementing leak proof technology in the quintessential steel tiffin.

     

    This time around, Milton’s brand ideology of innovation was demonstrated in the creative execution of the campaign. Conceptualised by Ogilvy Mumbai, the film depicts the daily routine journey of the tiffin from home to office, through regular city life and this entire journey was filmed on an iPhone. This is India’s first TV commercial shot on an iPhone.

     

    Said Ajay Vaghani, Managing Director, Hamilton Housewares:  “As leaders in the consumer housewares segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”

     

    Added Kunal Jeswani,  CEO, Ogilvy India: “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining. Clearly one of my favourite pieces of work in recent times.”

     

    Said Anurag Agnihotri, Executive Creative Director, Ogilvy Mumbai: “Milton’s tag line, ‘KuchNayaSochteHain’ comes alive because of both the product innovation, which is very relevant, as also in the thinking of the TVC along with its development and creative execution. It’s a classic example of a great product leading to a great commercial.”

     

     

  • So in it's true spirit, this campaign is not just for Women's Day, it's for every day…every woman's day

    Sakshi Malik speaks for every woman in new campaign by Ogilvy Mumbai

    By A Correspondent

     

    To coincide with the International Working Women’s Day, JSW has used the occasion as an opportunity to celebrate the struggles and victories of every woman, every single day, in a campaign featuring Sakshi Malik #EveryWomanStrong.

     

    Sukesh Nayak

    Said Sukesh Nayak, Executive Creative Director, Ogilvy Mumbai said: “Janam se JananiTak supports every woman across small villages to stand strong. The idea of Sakshi saluting every Sakshi who fights like her every day and emerges a winner is a perfect way to launch the #EveryWomanStrong initiative.”

  • Tea can't cure Alzheimer's but it can cure loneliness

    Red Label Tea out with another thought-provoking campaign

    By A Correspondent

     

    In keeping with its tradition of centered around togetherness, Red Label tea has launched another story in the series.Explaining the campaign, Kainaz Karmakar, ECD, Ogilvy Mumbai said: “Loneliness is the biggest disease going around in the world. And it hits people with Alzheimer’s that much harder because they are not even in a state to complain about it. Luckily we have a client who is as sharp and sensitive as this issue demands, so we could do what we set out to. Tea can’t cure Alzheimer’s but it can cure loneliness.”

     

    Abhik Santara, EVP, Ogilvy Mumbai added: “‘T’ for togetherness is more than a hashtag for this campaign. It is a call to action. All the work on Red Label nudges us to dissolve some social tension that faces us in current times. This time it is nudging us to remember the people we have forgotten.”

     

    Said Harshad Rajadhyaksha, ECD, Ogilvy Mumbai:: “All good communication must work at two levels. It must deliver the brand message and the human message. We were lucky to find a story that does both. Prasoon Pandey, worked nothing less than magic in taking this story from page to screen. Here’s hoping everyone who watches it enjoys it of course, but also does their bit in making someone less lonely.”

     

  • The campaign led by Video CVs takes viewers and potential employers to a page that is a one-of-a-kind online Employment Exchange for hiring various acid-attack survivors

    Ogilvy partners MLNS to create video CVs for acid attack survivors

    By A Correspondent

     

    Building on the success of its #EndAcidSale campaign for ‘Make Love Not Scars’ last year, Ogilvy has launched a powerful new campaign to benefit the cause of acid attack survivors.

     

    In the campaign hashtagged #SkillsNotScars, acid attack survivors present their skills to potential employers through a CV with a twist – a Video CV. After stating standard information about themselves and their skills, these women end their Video CV by saying that they could have well emailed a written out CV like any other candidate, but they created a Video CV so that their potential employer could also see their acid-scarred faces, and they hoped that this will not be the barrier for their employers.

     

    Said Kainaz Karmakar and Harshad Rajadhyaksha, Executive Creative Directors, Ogilvy Mumbai: “Acid attack survivors face the added unfairness of the world cringing at the sight of their scarred faces. A huge part of the fight back against this evil is for society to accept these innocent victims back into the social fold. And there can be no greater support than to look beyond their scars and employ these girls for the skills they bring to the table.”

     

    “A cause as powerful and rich in intent, also deserved an equally powerful communication. That’s where the uniqueness of ‘Video CVs’ as a format will get the world to sit up and take notice, we believe.  We are very glad that after having put the cause of acid-attack survivors on the world stage last year, our team has been able to take this meaningful next step to bring dignity and financial freedom to these brave girls.  We are equally glad to partner Ria Sharma, our MLNS client whose passion for this cause is unmatched.”

     

    Harshik Suraiya, Associate Creative Director, Ogilvy Mumbai added: “More than anything else this has been a journey of learning for me. The courage, the spirit and the smile on the faces of these survivors has taught me that life is what you make of it. I hope the courage they have shown in this campaign is supported by equal courage from the world and they are welcomed with open arms and open minds.”

     

    The campaign led by Video CVs takes viewers and potential employers to a page that is an online Employment Exchange for hiring various acid-attack survivors.

     

  • For the record, Ogilvy India already manages the Pulsar and Platina brands

    Ogilvy wins integrated creative mandate for Dominar 400

    By A Correspondent

     

    After a rigorous pitch process lasting more than two months, Ogilvy India has won the business of Bajaj Auto’s Dominar. The size of the account is not yet known but the bike’s launch is expected to be accompanied with an aggressive marketing activity. Ogilvy already manages Bajaj’s Pulsar and Platina brands.

     

    Commenting on the development, Sumeet Narang, VP Marketing, Bajaj Auto Ltd said: “Dominar has been one of the most awaited launches. It will be the biggest and most technologically advanced bike from our stable and we expect it to take motorcycling in India to a next new level. We therefore wanted a concept that was unusual yet something that bikers could connect well with. We found the idea presented by Ogilvy meeting that expectation and having sufficient play for future build ups.”

     

    Added Abhik Santara, EVP,Ogilvy Mumbai: “This win is really special. It is about creating a whole new world of biking, something which we had done for Pulsar many moons back.   Sumeet gave us a very clear brief on this and the chances of misinterpreting it were practically zero, which made the pitch process even more difficult. Our strategy and creative had to be sharp like a razor to stand out. We are proud that we had both, and more importantly, a client who spotted it in one shot. The Ogilvy team working on Bajaj across planning, servicing and creative (quite a few of them are avid bikers) had the most satisfying time working on this pitch and are now fully gearing up to manage the launch.”

     

    Said Sukesh Nayak, ECD, Ogilvy Mumbai, who believes that this was one of the sharpest and yet toughest briefs to crack: “We knew the feeling it is needed to evoke with the rider and yet find a cut which is never done in the biking world. But once we had cracked the idea, we knew it. There was no looking back from there and it is one of those rare cases where the pitch campaign is being produced for the final launch. Fingers crossed, this will surely make bikers take note.”

     

  • Introduces a first-of-its-kind innovation, engaging children, to induce behavioural change

    Savlon unveils ‘Savlon Swasth India Mission’

    By A Correspondent

     

    Leading hygiene brand Savlon has unveiled Savlon Swasth India Mission, a programme designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.  In line with Savlon Swasth India’s proposition of ‘Healthier Kids, Stronger India’, the programme introduces interactive activities including a series of storytelling and visual engagement that educate and encourage children to adopt good hand hygiene practices.

     

    On the eve of Children’s Day, Savlon Swasth India Mission introduced an engagement with Savlon Healthy Hands Chalk Sticks – a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating.

     

    Sharing his thoughts, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, stated: “Hand hygiene is a critical issue. We believe, to induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. In that context, Savlon Swasth India’s ‘Healthy Hands Chalk Sticks’ is a simple yet interesting innovation. It is an engaging way to educate children on the importance of washing hands especially before eating. This is one of the various educational tools deployed by the Savlon Swasth India team to help initiate children into the habit of washing hands.”

     

    Commented Harshad Rajadhyaksha, ECD Ogilvy Mumbai, on the initiative:  “Before anything else, I would like to really thank the client who partnered us to make this happen. It wasn’t easy but they never made us feel it was impossible. Savlon is on a great path and we intend to take the brand from strength to strength.”

     

    Added Kainaz Karmakar, ECD Ogilvy Mumbai: “If we can use our skills of ideation to make a difference to not just the brands but the lives of people, it’s a special kind of joy. The ‘Healthy Hands Chalk Sticks’ initiative sets out to do just that. Even if one kid is saved from an illness because of this initiative we will all go home happy.”

     

  • The campaign launched on The Logical Indian on August 30, 2015

    Ogilvy & Make Love Not Scars seek participation to #ENDACIDSALE

     

     

    Ogilvy Mumbai, along with Make Love Not Scars has launched a campaign called Beauty Tips with Reshma. This is a series of three videos where a real acid attack survivor shares some beauty tips. Each vlog ended with a plea to crowd-source signatures on a petition addressed to the Prime Minister for enforcing the ban on open sale of acid.

     

    The campaign launched on The Logical Indian on August 30, 2015.

     

    The Supreme Court of India has banned over-the-counter sale of acid since 2013. Yet acid is easily available to the common man and the number of acid attacks are on the rise.

     

    The New York Times, The Wall Street Journal, BBC World, Mail Online, ABC News, TIME, Mashable, Mirror, People, The Independent, The Huffington Post and global personalities like Amitabh Bachchan, Ashton Kutcher have already joined the conversation for #ENDACIDSALE.

     

    Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia said: “An acid attack is a heinous crime and every attempt should be made to prevent such attacks. Make Love Not Scars is an organisation committed to persuading the government to pass legislation which prevents open sales of acids. Ogilvy is proud to participate in this cause and has created this commercial with a victim who agreed to participate in generating awareness and support. Ogilvy will continue to contribute to this cause to impact results that lead to safety of people and women in particular.”

     

    Rajiv Rao, National Creative Director, Ogilvy India said, “It’s a shame that even after a ban on the sale of acid, it seems to be selling openly and easily and helping the mindless young men of India to destroy a girl’s life forever. We wanted to create an awareness campaign in a powerful way to put an end to this ridiculous behaviour once and for all.”

     

    Two weeks later over 200,000 petitions addressed to the PM Narendra Modi have been signed.

     

  • The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes

    Dr. Fixit unveil new TVC during World Cup

    By A Correspondent

     

    Pidilite Industries launched its second campaign during the ICC World cup 2015 during the India-South Africa match. The new TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes.

     

    Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Dr. Fixit offers a range of waterproofing products which address all the critical areas of waterproofing.  With this new TVC, we are educating consumers about preventive waterproofing, using Dr. Fixit LW+‘Tonic for Cement’ while building their homes. Dr. Fixit LW+ is advocated to be added to cement to build healthy homes.  The new TVC is humorous and encourages the consumers to adopt proactive, preventive approach to waterproofing and supports our efforts at educating them through our ‘Leak Free Home’ initiative.”

     

    Commenting on the concept, Amitabh Agnihotri, Sr. Creative Director, Ogilvy – Mumbai, says, “The idea was to shake people out of their indifference towards their waterproofing needs. We decided to make it in a manner that people remember the brand and mix LW+ with cement while building their homes”.

     

    The ad film is set in a village and opens with a dacoit threatening a villager at gunpoint. The other villagers are seen to be scared and crying for help. “Police ko kisne bataya,” the Dacoit asks the villager. Just as he is about to shoot him, a voice says “Main batata hoon.” The crowd of onlookers’ parts and a young man is seen standing there. He looks around and starts singing a song,