MxMIndia

Tag: Ogilvy Mumbai

  • Features Ranbir Kapoor for Utlima Protek lamination guard

    Ogilvy creates new TVC for Asian Paints

    By Our Staff

    Asian Paints has launched a new ad for its Ultima Protek Lamination Guard. Conceptualised by Ogilvy India, the new ad is directed by Prasoon Pandey. The ad features Ranbir Kapoor, an actor who is seen more in TVCs than the longer format movies in recent years, and focusses on how only a house laminated with Ultima Protek stays truly protected from all elements of weather with the tagline, ‘Baarish, Dhoop aur Dhool ko Aane Do’.

    Said Amit Syngle, MD & CEO, Asian Paints Limited: “Consumers are looking for solutions to keep their homes beautiful forever and todays homes are challenged by the vagaries of weather, right from heavy rains to extreme sun and the new age problems of dust. Over the years, Asian Paints has pioneered technology led innovations through its product offerings to bring to consumers nothing but the best. Lamination Guard technology in Ultima Protek is designed to laminate their homes and protect its beauty for years to come. This campaign clearly establishes Ultima Protek, with its Lamination technology, as the Gold Standard of exterior paints.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “To show all you need to do is laminate your home to keep it safe, we have Ranbir Kapoor in a double role. Old Ranbir playing a matchmaker to help a young girl find her perfect match. She finally finds her match in young Ranbir living in the house of her dreams, laminated and protected by Ultima Protek from Asian Paints.”

    Ranbir acts well. We are looking forward to his longer format Shamshera and Brahmastra this year.

     

     

  • Perfetti Van Melle India’s credo is to spread smiles and laughter. And of course to sell its products

    Stay optimistic, is Perfetti’s message

    By A Correspondent

     

    Now Perfetti wanted to leave people with a simple message of hope i.e. if one can find their smile, one can find their way through these challenging times.

     

    So out came a film conceptualised by Perfetti Van Melle and Ogilvy which closes with the message: “We will smile again”.

     

    Said Rohit Kapoor, Director Marketing (India), Perfetti Van Melle: We want to leave the viewers with a simple message of hope, i.e., if we can find our smile, we can find our way through this tough period. And like the girl, who returns to her usual joyful state, we believe the world will also find its laughter once again.  The Alpenliebe in the little girl’s hand, is symbolic to Perfetti India, a sweet candy that can quickly lighten up a child’s face.

     

    Added Anurag Agnihotri, Managing Partner-Creative, Ogilvy Mumbai: “The brand wanted to do a message of hope in the context of what we all are facing right now. Because this message was coming from a confectionery brand, we took care that the ad must belong to the category in an authentic manner. A kid is so happy to see a candy and we sort of used that as a metaphor to say we all will smile again. We devised the element of magic, in a fairy tale way, where candy is just a symbol of brightness and magic. We brought in magic dust etc in terms of execution. There is so much uncertainty and we must tell each other to keep faith and that everything will be fine again.”

     

     

  • A freewheeling chat with Piyush Pandey, Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha

    MxMLive with Creative Leadership at Ogilvy Mumbai

     

     

    Ogilvy Mumbai bagged the accolade of being the ‘Most Creative Agency of the Decade’ amongst Indian agencies last week (end-June 2020). The recognition assumed significance as it was announced by Cannes Lions, no less. Additionally, ‘Savlon Healthy Hands Chalk Sticks’ (which won Ogilvy’s first Creative Effectiveness Grand Prix besides seven Lions) featured amidst the ‘Iconic Work’ in this report.

     

    To discuss the Ogilvy India way of doing advertising, we spoke with Piyush Pandey, Executive Chairman India & Worldwide Chief Creative Officer, Ogilvy, and Chief Creative Officers Sukesh Nayak, Kainaz Karmakar and Harshad Rajadhyaksha. The discussion was moderated for MxMIndia by Pradyuman Maheshwari.

     

  • The company has revamped its health insurance portfolio and introduced ‘new age’ solutions

    ICICI Lombard highlights solutions for ‘New Normal’

    By A Correspondent

     

    ICICI Lombard General Insurance has revamped its health insurance portfolio and introduced ‘new age’ solutions.

     

    Said Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance: “Amid the lockdown relaxations, consumers are wanting to restart life but hesitating to do so, amid the heightened health concern. At ICICI Lombard, we understand this ‘new normal’ situation and have accordingly reoriented ourselves by introducing relevant solutions for our customers. Our new campaign that showcases new age benefits reassures customers that by following safety protocols and equipping themselves with our health insurance solutions, they can go ahead and #RestartRight.

     

    Speaking on the launch, Talha Bin Mohsin and Mahesh Parab, Executive Creative Director, Ogilvy Mumbai added: “The new normal has brought with it new uncertainties that have left us with a lot of unanswered questions. We all are trying to make sense of the new range of do’s and don’ts. But even in these testing times we wanted to tell people that ICICI Lombard has suitably adapted its services to help its customers adapt to the new normal, seamlessly. While the world awaits a restart, our new health insurance solutions are here to make it right.”

     

     

  • The advertising reinforces the message that Asian Paints Safe Painting Services is totally safe

    Ogilvy Mumbai creates another campaign for Asian Paints

    By A Correspondent

     

    Asian Paints has issued a campaign which includes a TVC that will use ideas across digital and social media platforms to land the message that painting with Asian Paints Safe Painting Services is totally safe.

     

    Speaking about this campaign, Amit Syngle, MD and CEO, Asian Paints Limited, said: “In line with being a responsible and caring brand we are looking at strengthening the Asian paints service brand. We are proactively looking at providing assurance to our customers by supplementing the Asian Paints Painting service with safety and hygiene protocol.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “This campaign builds on the insight, how we are always curious to know what’s happening in our neighbour’s home. Building on this, it tells a funny story to reassure not just the home owner but his nosy neighbour too about our safe painting services.”

     

     

  • Reassures painters and their families of their safe painting service

    Ogilvy Mumbai creates campaign for Asian Paints

    By A Correspondent

     

    Ogilvy Mumbai has devised a campaign for Asian Paints targeting painters and their families on ‘safe painting’.

     

    Said Amit Syngle, MD and CEO, Asian Paints Limited: “Communitarianism is mirrored in Asian Paints’ beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign echoes our priority and apprises them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to assure people of the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services – the painter’s family.”

     

     

  • While the trio will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

    Post Sonal Dabral exit, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak promoted to CCOs at Ogilvy India

    By A Correspondent

     

    Following the announcement of the exit of Sonal Dabral from the agency, Ogilvy India has announced that Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak will take on the joint responsibility of driving Ogilvy India’s creative product and reputation, as Chief Creative Officers. While the trio will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide & Executive Chairman India, Ogilvy: “I consider myself very fortunate to have on my team three partners who have made a huge impact on Ogilvy’s creative leadership, and an even more significant difference to Ogilvy’s partnerships with clients. This promotion could not be more deserving! I am extremely proud to have Kainaz, Harshad and Sukesh on our India team. They are the future of Ogilvy and I am confident they will be the game changers in Ogilvy,”

     

    Kunal Jeswani

    Added Kunal Jeswani, CEO, Ogilvy India: “Sukesh, Kainaz and Harshad are powerhouses of energy and great talent. Over the last few years, their work across some of our largest clients has been modern in expression and execution, and as inspiring and memorable as any trademark Ogilvy India work should be. This is a rare and precious balance for any creative to strike. They understand the value of hard work and deep client relationships and I am sure they will do a fantastic job of driving Ogilvy India’s creative product and reputation.”

     

     

  • It also earmarks the launch of Nexus Malls’ ‘Asli Happyness Wala Sale’ across all its nine assets

    Ayushmann promotes ad for Nexus Malls

    By A Correspondent

     

    Actor Ayushmann Khurrana, brand ambassador of Nexus Malls, has launched his second ad campaign for the mall management company with the tagline ‘Shopping to sirf bahana hai, apno ko saath lana hai. It also earmarks the launch of Nexus Malls’ ‘Asli Happyness Wala Sale’ across all its nine assets.

     

    Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family & friends and through our latest ad campaign we aim to convey the same message amongst our patrons. During this period, across all our malls, we will create multiple engagement initiatives with family bonding at its core. We would like to urge all our patrons to visit our malls and indulge in the festive frenzy.”

     

    Ogilvy Mumbai is the creative agency, and Chrome Pictures was the production house for the ad.

     

     

  • The campaign stems from a study that studied the amount of smoke released by a cigarette

    Ogilvy & Mission Green India raise awareness on pollution

    By A Correspondent

     

    Ogilvy Mumbai in association with Mission Green India attempted to create an awareness about pollution this Diwali.

     

    Said Talha Bin Mohsin and Mahesh Parab, Group Creative Directors, Ogilvy Mumbai: “Mission Green India approached us with a challenge to help make Diwali greener. We came across this study comparing firecrackers and cigarettes, and the numbers in it really scared us. We knew it was something a lot of people don’t really know about, and they should. We realized the best way to achieve this is to have a warning on every pack. With the support of netizens everywhere, we can make mandatory warnings on firecracker packs a reality.”

     

    Added Shubhajit Mukherjee from Mission Green India:  “More than food, air is the primary need of citizens which needs to be treated with the utmost care and responsibility. Firec rackers are an international problem where standards are not followed which leads to poisoning of the air. I’m glad Ogilvy has come up with a unique way to inform people about this.”

     

     

  • The 360-degree campaign will be amplified across TV, print, outdoor, digital, radio

    Pantaloons unveils Doston Wali Diwali ad campaign

    By A Correspondent

     

    Pantaloons has geared up to celebrate the festival of lights with the Doston Wali Diwali campaign.

     

    Talking about the new campaign, Ryan Fernandes, Head of Marketing & E-Commerce, Pantaloons, said: “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time. Our campaign Doston Wali Diwali re-enforces the celebratory mood and festive fervour as we present our rich ethnic collection that showcases the vibrant colours of Diwali. We are grateful to our consumers for the phenomenal response that we have received so far and we will continue to work towards creating enriching experiences that bring us closer to our consumers.

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brands promise of partnering and styling the moments of change in the lives of our consumers.”

  • The film has been conceptualised by Ogilvy

    Godrej Hit unveils new film to promote Platelet Donor Community

    By A Correspondent

     

    Godrej Hit released a new digital film to raise awareness on the Platelet Donor helpline. Speaking on the film conceptualised by Ogilvy India, Sunil Kataria, CEO – India and SAARC, Godrej Consumer Products Ltd, said: ‘’Dengue has emerged as a serious threat to public health in India causing loss of life. While people are aware that mosquito bites causes dengue they are unaware of the curative measures, especially awareness about platelets is abysmally low across the country. Hence brand HIT, in-line with its efforts to fight dengue through various means, has taken up this responsibility to ensure that not a single life is lost due to unavailability of platelets. In order to ensure that, the brand built India’s first online platelet donor community to save lives of critical dengue patients. This helpline helps dengue patients find donors from a base of 1.25 lakh registered donor across 6 cities in India. Our aim is to shift consumer attitude and behavior from lack of awareness and apathy to awareness and registration as platelet donors.’’

     

    Added George Kovoor, Group Creative Director, Ogilvy Mumbai, on the film: “The Platelet Donor helpline reinforces Godrej HIT’s commitment to fight dengue. It has already saved many lives. This film is based on a true story of one such family. The film beautifully captures the emotion of a mother whose son was saved thanks to the helpline. And in turn make people aware of the helpline which they can access easily when in need of platelets.”

     

     

  • Conceptualised by Ogilvy India, the ad is directed by Prasoon Pandey

    Asian Paints launches new campaign with Ranbir Kapoor

    By A Correspondent

     

    Asian Paints has launched a campaign to establish Ultima Protek as the gold standard in protection for the exteriors of every home. Conceptualised by Ogilvy India, the ad is directed by Prasoon Pandey. The film portrays Ranbir Kapoor as an aspiring politician.

     

    Speaking about the new ad, Amit Syngle, COO, Asian Paints Limited said: “The consumer of today is showing more involvement in the painting process and is clearly looking for products offering unique solutions. Asian Paints Ultima has been at the forefront of technology led innovation. Ultima Protek, with its Lamination Guard and 10-year performance warranty, is the Gold standard of exterior paints today. Consumer research on exterior painting threw up a powerful mnemonic – ‘Lamination’, a term that they interpreted to imply strong protection from multiple elements – water, dust and time itself. In this new film with Ranbir Kapoor, this ‘lamination led protection’ is juxtaposed with a topic that evokes a passionate interest among Indian consumers – politics.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “The film is a humorous take based on the life of a politician, whose life is full of ups and downs. And how the protection given to his house by Asian Paints Ultima Protek, gives the politician the confidence to just keep going on. No matter what.”