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Tag: Ogilvy Mumbai

  • The plot is a heartfelt story of a true labour of love

    ‘Banao Pyaar se’ says JSW Cement in new campaign

    By A Correspondent

     

    Ogilvy Mumbai has unveiled a new campaign for JSW Cement. The plot is a heartfelt story of a true labour of love.

     

    The agency decided to tell the product story in an emotional manner, an approach rarely applied to this category. While consumers are always and certainly, very involved in home making, they are not very involved in choosing a cement brand for their homes. They used this emotional hook to tell consumers that when they wait a lifetime to make their dream home a reality, they should take their time in making the most important decision regarding their homes – the decision in choosing the cement for their home.

     

    The main film expresses the emotions of making a home. The two short films talk about specific product benefits – strength and colour. The main film is going on air from 6th Dec and the product films from 12th Dec. The TVC is supported with a 360 campaign.

     

    Navin Talreja, President, Ogilvy – Mumbai & Kolkata said, “Many campaigns use superficial, unreal emotions that lack any insight and then desperately try and connect the same back to the brand proposition. What excites us most about this campaign is that almost every Indian will identify with this insight and the emotion it evokes and it weaves in the brand story seamlessly. Many campaigns use superficial , unreal emotions that lack any insight  and then desperately try and connect the same back to the brand proposition. What excites us most about this campaign is that almost every Indian will identify with this insight and the emotion it evokes and it weaves in the brand story seamlessly. This makes us confident that this will be an effective piece that will help JSW cement break out and enjoy robust growth.”

     

    Rahul Akkara, AVP Brand JSW Cement said, “We were looking at how the competition was addressing its communications and we realised that everyone has been speaking about strength, superiority and so on… we also realised that the end consumer is not so involved in the decision making process of which cement needs to be purchased for his house. He depends largely on the mason, architect and contractor or is also happy with what the builder has given him in his home. The result after 4-5 years – he sees cracks in his house. This communication revolves around how people spend their entire life saving money and compromising on many family moments just to make that dream house, so when it comes to the moment of truth when he has to decide on which cement he needs to put, he should not get in a haste but take his time and build a home with the right cement which will last for generations. Hence we decided to go with the new tag line ‘Banao Pyaar se’.”

     

     

  • The loyalty programme of Landmark Group is also the parent company of Home Centre

    Ogilvy Mumbai wins creative mandate for ‘Shukran’

    By A Correspondent

     

    Ogilvy’s Mumbai office has been handling the creative duties for Home Centre in Middle East and North Africa for over a year and has now won the creative duties for Shukran – the loyalty programme of Landmark Group which is also the parent company of Home Centre. This was a result of a multi-agency pitch that saw the participation of several other creative agencies.

     

    Navin Talreja, President – Ogilvy Mumbai & Kolkata said, “Reputation as the most effective agency office in the world started getting clients across the world to recognise India, and specifically Ogilvy Mumbai as a center of excellence. The mandate from Home Centre for Middle East & North Africa last year and more recently winning the opportunity to build their loyalty program brand across eight countries, is proof that clients will go any distance to find the right partners.”

     

    Sumanto Chattopadhyay

    Sumanto Chattopadhyay, Executive Creative Director, South Asia said, “There is something deeply satisfying about creating work that works in markets beyond one’s home turf. The success of our Home Centre campaign has given us this opportunity to create greater brand value for the Landmark Group.”

     

    Rajesh Rishi, General Manager – Loyalty, Shukran said, “We were very clear that we wanted to work with the best team to take Shukran to the next level; after a rigorous process we found Ogilvy’s approach and methodology best fit to take on the unique challenge of taking a programme our size and business impact to the next level. Given Ogilvy’s expertise and diversity, we are looking forward to taking on these challenges together in unique and refreshing ways to strengthen our brand equity in the region and beyond.”

     

    As the region’s largest retail loyalty programme with over 6.5 million members in 8 countries, with over 50 brands spread across 1100 stores, Shukran aims to take the concept of ‘loyalty’ to an entirely new level, redefining rewards in every lifestyle category imaginable – including clothing, footwear, accessories, salons and spas, home furnishings, electronics, sports, entertainment and restaurants.

     

  • They will be based out of Mumbai and reporting to the senior creative and business heads in Ogilvy Advertising, Mumbai

    Ogilvy announces slew of appointments in Mumbai office

    By A Correspondent

     

    Abhijit Avasthi

    Ogilvy Mumbai has announced the appointment of four creative directors into its fold. They will be based out of Mumbai and reporting to the senior creative and business heads in Ogilvy Advertising, Mumbai. 

    Abhijit Avasthi, National Creative Director, Ogilvy India said, “Last few months have been fabulous for us with lots of new biz coming in. In order to bolster our creative strength we have brought in these stars. Each of them has a unique way of thinking which will enrich Ogilvy greatly.”

     

    Neville Shah

    Neville Shah has been appointed as Group Creative Director. He is a post graduate from Symbiosis Institute of Mass Communication and completed Copywriting at The Creative Circus in Atlanta. His work experience spans over companies like MTV India & MTV Indies, Commonwealth Worldwide, McCann Worldgroup, Creativeland Asia, JWT, Mudra, TBWA, McCann-Erickson, Times of India Group, JAM, 107.1 FM Rainbow and The Company Theatre. Neville worked on Indian and multinational brands such as Chevrolet, Set Max, Standard Chartered Bank, Nissan, Airtel, Philips, ESPN, Star Sports, Bajaj Allianz,  Parle Agro, Dabur, ITC and several more.

     

    Syed Mohammed Talha Nazim

    Syed Mohammed Talha Nazim, has also been appointed as Senior Creative Director and has spent the first 19 years of his career (since the age of 19!) in Kolkata, Delhi, Bangalore & Kuala Lumpur. Having worked in agencies such as Burnett & McCann on prestigious clients like Chevrolet, BMW, Fiat, Petronas, Coca-Cola, Nescafe, Dutch Lady, Aircel, McDonalds, to name some, he chose to return to Mumbai when Ogilvy beckoned.

     

     

    Mahesh Madhukar Parab

    Mahesh Madhukar Parab, appointed as Senior Creative Director, is a BFA graduate from Sir JJ Institute of Applied Art. Mahesh has worked with agencies such as Da’Cunha Communications, Ambience Publicis, McCann Erickson, DDB Mudra and Contract Advertising. His work experiences spans across Indian and multinational brands such as Amul, Western Union, Siemens, HUL, Marico, Reliance, Yellow Pages, Hanes, Tata Indicom, BPL Mobile, NEO, Star Plus, Edelweiss, Tata Motor International, Asian Paints, Cadbury’s, BATA, Yamaha, Dabur, Wrigley’s, UTI Bank, Kotak Bank, to name a few.

     

    Talha Bin Mohsin

    Talha Bin Mohsin the fourth Senior Creative Director newly appointed, is a post graduate in Communication after doing his Bachelors in International Business & Finance. Talha has worked with agencies such as Contract, DDB Mudra, Leo Burnett & McCann Erickson. His work experience covers brands such as Coca Cola, National Geographic Channel, Schneider Electric, Philips Lighting, HBO, McDonald’s, Dabur, Godrej, Big Bazaar, Maharashtra Tourism, Parachute, Kotak Mahindra Bank, Barclays Bank, Radio Mirchi, Mediker, Twinings, Wrigley’s (Boomer & Orbit), Yamaha, Bata, Cadbury (Choclairs, Halls), Asian Paints (Tractor, Apcolite), Tata Motors.

     

  • The win was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE

    Ogilvy Mumbai wins creative duties for Home Centre, Middle East & Africa

    By A Correspondent

     

    Ogilvy India’s Mumbai office has won the creative duties for the retailer ‘Home Centre’ in Middle East and North Africa. This was a result of a multi-agency pitch that saw the participation of several creative agencies from India. Earlier the creative duties were handled by a local agency in the UAE.

     

    Navin Talreja, President O&M Mumbai & Kolkata, said, “We are delighted to have won the mandate to partner with Home Centre for the MENA region. This is a significant addition to our roster of international businesses and work that we do for Global Markets from Ogilvy Mumbai. Coming on the back of our global recognition as ‘Most Effective Agency Office Globally’ in the 2012 Effie Effectiveness Index, this truly fuels our ambition to become the agency office for the world.”

     

    Sumanto Chattopadhyay

    Sumanto Chattopadhyay, Executive Creative Director South Asia, said, “It’s both challenging and exciting to play outside one’s home ground. That’s the opportunity that Home Centre offers us. Working on the pitch made us realize that client and agency are on the same wavelength in terms of pushing for communication that breaks new ground. I look forward to a long and fruitful association.”

     

    O&M will be working towards building a strong brand with a global voice that cuts across all markets in the Middle East and North Africa region. This will require O&M to develop a 360 degree brand campaign.

     

    Rohit Bhatia, DGM Brand & Marketing, Home Centre, said, “Ogilvy is the name behind some of the most memorable ad campaigns for brands across diverse categories. Post reviewing their work they seemed to best understand our current business needs and were therefore our preferred choice. We are happy to have them on board and look forward in creating some great work together.”