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Tag: Ogilvy Mumbai

  • Campaign created by Ogilvy Mumbai

    Clinic Plus launches campaign for Daughter’s Day

    Clinic Plus Shampoo launches a film campaign for International Daughter’s Day (September 22),

    Said Harman Dhillon, Executive Director at Hindustan Unilever, and Beauty and Well-Being General Manager, Unilever South Asia: “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product – it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”

    Added Anurag Agnihotri, Chief Creative Officer (West) at Ogilvy India: “People wish for a son. People wish for “just a healthy baby.” But no one ever wishes for a daughter. Clinic Plus, as a brand, stands for inspiring mothers to raise strong daughters. But how can a daughter be strong if she never feels wanted, or wonders if she was better off being a boy? This video is an appeal to all mothers to start wishing for daughters. To make them feel wanted. To make them strong. The thought was so powerful that it truly made us all wonder, how beautiful the world would be if it were filled with daughters.”

  • To lead Ogilvy West and report to CCOs Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak

    Ogilvy Mumbai elevates Anurag Agnihotri to CCO-West

    By Our Staff

     

    Anurag Agnihotri
    Anurag Agnihotri

    Ogilvy Mumbai has elevated Anurag Agnihotri to Chief Creative Officer (West).

     

    He will report to the Ogilvy India CCOs, and be a part of the core Ogilvy West leadership running these offices alongside Hirol Gandhi, President and Head of Office – Mumbai and Kolkata, and Ganapathy Balagopalan, Chief Strategy Officer. As per his LinkedIn profile, he is currently Managing Partner (Creative), Ogilvy West.

     

    Said Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak, Chief Creative Officers, Ogilvy India: “Having worked with Ogilvy Mumbai for 18 years, Anurag has been at the heart of some of Ogilvy’s most defining creative work. With his deep understanding of our brands and solid partnerships with some of our most valuable clients, Anurag is perfectly poised to lead Ogilvy West in its next chapters.”

     

  • The campaign has bee created by Ogilvy Mumbai

    NPCI launches third Edition of UPI campaign

    By Our Staff

     

    The National Payments Corporation of India (NPCI) has launched the third edition of its UPI Safety Awareness campaign. Titled ‘UPI Chalega’, it has been initiatied in collaboration with key players in the payments ecosystem.

     

    Said Praveena Rai, Chief Operating Officer, NPCI: “We at NPCI are thrilled to unveil the third edition of our popular ‘UPI Chalega’ campaign. This dedicated initiative, developed in collaboration with key stakeholders in the payments ecosystem, aims to educate users about the seamless adoption of digital payments using UPI. Through this campaign, we strive to instill confidence in users, empowering them to make secure and hassle-free transactions with UPI and experience the true potential of this transformative payment platform.”

     

    Added Sukesh Nayak – Chief Creative Officer – Ogilvy India: “This time when we decided to take the already popular ‘UPI Chalega’ campaign forward we zeroed in on a simple approach. We put Mrs. Rao, the mouthpiece that we have created, bang in the middle of a family wedding. She introduces the versatility of UPI through three situations in the wedding and shows how UPI can be deployed for different kinds of payments. From transferring the money for shagun to giving shagun to musicians during the baarat or activating UPI for non-stop automatic payments. Mrs. Rao interjects and saves the day in her characteristic style with a dash of humor and a refrain that builds the fact that UPI Chalega, in any situation.”

     

     

  • To build positive impact and community pride

    Federal Bank celebrates Adyar community

    By Our Staff

     

    Federal Bank announces the culmination of its initiative celebrating the Adyar community.

     

    The bank aimed to unveil the diverse tapestry of Adyar’s community, showcasing the tales originating from its landmarks such as the Alamaram, Padmanabha Swamy Temple, and Elliots beach.

     

    Said Rohit Dubey, Executive Creative Director, Ogilvy Mumbai: “Federal Bank is, and has always been, a bank with a heart, and so is Federal Bank’s Adyar initiative. An idea with a heart. Celebrating the local community, fostering pride and connection, it will reinforce the goodwill towards the Federal Bank as a responsible corporate citizen. We hope that this project creates a positive impact, culturing brand love through shared experiences, community pride and a sense of belonging.”

     

    Added M V S Murthy, Chief Marketing Officer , Federal Bank: “We believe that people are the cornerstone of any community, society, and nation. As a bank deeply committed to empowering citizens and realizing their dreams, we are proud to present ‘I am Adyar, Adyar is Me,’ a sincere ode to the life, living, and memories of the people of Adyar.”

     

  • Narrates acts of kindness over a cup of tea

    Brooke Bond Red Label Tea rolls out new brand ad

    By Our Staff

     

    Brooke Bond Red Label Tea releases a new brand campaign. The latest ad narrates that acts of ‘kindness is just a cup away.’ The campaign has been creates by Ogilvy Mumbai and produced by Purple Vishnu Films.

     

    Akshay Seth, Executive Creative Director, Ogilvy: “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”

     

  • Campaign conceptualised and created by Ogilvy Mumbai

    Bournvita rolls out drive for parenting with ‘faith not force’

    By Our Staff

     

    Cadbury Bournvita, in keeping with its narrative on progressive parenting and preparation,  has released a new campaign film to recognise and nurture every child’s individual potential.  The campaign is titled ‘faith not force’ – A movement that aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career molds.

     

    Commenting on the campaign, Vikasdeep Katyal, Director– Marketing, GCBM, Mondelez India: “Over the last seven decades, Cadbury Bournvita has successfully built a strong bond with parents by delivering on the nutritional needs. While society continues to view career options with a limited spectrum, we realized the need to urge parents to take off the pressure of latching the same career choices onto their children. Our idea is built on a simple premise of not overlooking a child’s true potential, and we are confident that the innovation in terms of the packaging will help parents take notice of the campaign along with the #FaithNotForce pledge on www.thebournvitastore.in. We sincerely hope to gain support in our attempt towards instilling faith and celebrating every child’s uniqueness.”

     

    Said Harshad Rajadhyaksha & Kainaz Karmakar – Chief Creative Officers, Ogilvy India who helm the team that conceived and executed the idea:  “It took a long time and many test runs before we could get this project to the floor. Right from idea to execution, our creative team, Akshay Seth and Chinmay Raut, and the larger Bournvita team at Ogilvy have spared no effort. From the birth of the idea to planning the campaign ecosystem, designing the packs and e-commerce page, it has been an exciting journey. When people around saw the idea, the emotions it evoked was all the proof we needed, that we’ve hit upon a truth that needs to be told. Forced Packs is an intervention; to stop pushing our ambitions onto our children.”

     

  • Campaign concept and creation by Ogilvy Mumbai

    Cadbury 5 Star changes logo to Five Stars

    By Our Staff

     

    Cadbury 5 Star, the chocolate brand from Mondelez India, has taken its tagline ‘Do Nothing’, a notch higher. The brand has simplified its logo into a graphic of five stars. The campaign is created and conceptualised by Ogilvy Mumbai.

     

    Said Nitin Saini, Vice President – Marketing, Mondelez India: “With every subsequent Cadbury 5 Star campaign, we have strived to do something out of the box while shining a spotlight on the ‘Do Nothing’ proposition. As a youth centric brand, all our recent efforts were aimed to resonate with the current generation – from NothingCoin, to our Valentine’s Day alibi campaign ‘My Cousin’s Wedding’ campaign. Now with #5StarsEverywhere, the goal is to get consumers to engage with the brand in the most inventive way possible. By simply tweaking our logo, the brand has created waves by investing next to nothing on advertising and still gaining maximum eyeballs across almost every app. Steering away from the quintessential way of promotions, Cadbury 5 Star adds a fresh perspective by relaxing and leveraging the five-star review on the apps to spread the sweet message – Do Nothing.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Cadbury 5 Star believes in the philosophy of ‘Doing Nothing’. To solidify this idea in young minds, we conceptualized a smart hack with #5StarEverywhere. This is a disruptive, app takeover idea which maximises partnerships by ensuring that 5 Star’s brand logo integration happens effortlessly across apps which have a rating mechanism. In the festive season when brands bombard consumers with thousands of branded ads, we cleverly re-designed the 5 Star wrapper to mimic the ‘ratings’ section which are present across most apps and subliminally turned them into ads for 5 Star. So now anyone who sees an app rating page will think of Cadbury 5 Star. Yes, you will see a 5 Star literally everywhere. The list goes across platforms, service categories, languages, and countries. What adds to the fun, thanks to our ingenious idea, is that the brand will achieve to be literally everywhere and be part of fun conversations by doing nothing beyond the regular media budget.”

     

  • Reinforces efforts to continuously improve customer experience

    Vi rolls out new campaign

    By Our Staff

     

    Vi or Vodafone Idea Limited telecom operator has launched a new campaign to reinforce its commitment to provide superior network experience to its customers. The high visibility 360-degree campaign, themed ‘Best ho raha hai aur bhi Behtar’, the #BestIsGettingBetter has been conceptualized by Ogilvy and will be seen across diverse media including TV, OOH and Digital.

     

    The campaign comprises of a series of 3 TVCs which showcase the continuous effort of network engineers in providing the customers the best network experience with Vi GIGAnet- India’s fastest 4G network. Vi has recently emerged as the Fastest 4G Network in India, winning Opensignal’s Fastest Download & Upload Speed Experience Awards.

     

    Commenting on the campaign, Avneesh Khosla, Chief Marketing Officer, Vi said: “Vi has consistently topped the network quality parameters and speed rating charts of several independent network testing agencies. The latest validation from Opensignal is an endorsement of our efforts to constantly work towards enhancing customer experience through superior network performance. Our new campaign is a celebration of the critical role of our Network Heroes who tirelessly work in all conditions, to improve network performance on a continuous basis, helping Vi users to do more and thrive in the digital world.”

     

    Added Rohit Dubey, ECD, Ogilvy Mumbai: “Announcers are a balancing act, a sweet spot between chest thumping and humility, with a bit of ‘ok…so what?’ closure. And that’s what the crafting challenge was when Vi achieved “India’s fastest 4G” claim. I was watching an athlete’s Insta-feed and noticed the gap between his Olympic gold and the next practice session. There was a seed of thought – after achieving something, even the ‘best’ take a bit of rest, and bask in the moment’s glory. What if our network engineers are cut from a different cloth? And they don’t? Taking a leap from there, we crafted these moments between our Vi network engineers, as they go about making India’s fastest 4G, even better.”

     

  • A bid to empower persons with early Alzheimer’s in tune with Alzheimer's Month

    MTV & Ogilvy launch initiative for Alzheimer’s Disease

    By Our Staff

     

    MTV in collaboration with Ogilvy has launched Memory Karaoke – an initiative to help those living with early Alzheimer’s to cope with memory loss. Emphasising how ‘Forgetting Isn’t Funny’, Memory Karaoke, a custom-created karaoke will feature four foot-tapping songs on https://www.mtvmemorykaraoke.com, based on commonly forgotten information by those in the early stages of Alzheimer’s.

     

    Said Anshul Ailawadi – Head, Youth Music and English Entertainment at Viacom18: “Music is nothing less than manna for one and all. MTV Memory Karaoke elevates this very role of music to a higher plane by making a small yet significant difference to the lives of those affected by Alzheimer’s and their caregivers. We at MTV are humbled by the opportunity to be a part of this initiative.”

     

    Added Vidya Shenoy, an integrative therapist and dementia care specialist who is the Secretary-General of ARDSI: “Music is a therapeutic tool for the mind, body and soul. Memory Karaoke will be an enjoyable, assistive aid for those with early Alzheimer’s to Retain. Reminisce. Recall.”

     

    Elaborating on their idea, Akshay Seth, Group Creative Director, and Chinmay Raut, Senior Creative Director at Ogilvy Mumbai, said, “Growing up, we’ve all experienced how retaining new information would become easier whenever it was set to a tune. With the same being true for those with early Alzheimer’s, we wanted to create a platform where tracks could be customized by the family member by entering important information of the affected member as lyrics. Memory Karaoke offers personalized songs for both to practice daily, resulting in better retention and recall over time. The mission is to introduce an enjoyable, daily ritual that takes away the frustration and helps the caregiver and the person with early Alzheimer’s to eventually sing in a manner comfortable to them.”

     

  • Urges customers to start tracking their calories with new feature on the IL TakeCare app

    Ogilvy launches calorie app for ICICI Lombard

    By Our Staff

     

    ICICI Lombard introduced a new campaign to unveil its new feature ‘Cal Scan’ on its signature health and wellness app ‘IL TakeCare’. The new digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare App, designed to track one’s calorie intake and recommend healthy calorie count and tips.  Conceptualised by Ogilvy, ICICI Lombard’s Creative agency, the ad films are being promoted across ICICI Lombard’s social media assets and digital platforms.

     

    Said Sanjeev Mantri, Executive Director at ICICI Lombard General Insurance: “While the pandemic has turned people towards a holistically healthy lifestyle, it is equally important to add the element of measurement to all our health endeavours. Considering the significant increase in the usage of wellness and health-oriented apps recently, we have introduced this new feature of ‘Calorie Scan’, which will act as a counter and encourage the user to stick to their recommended calorie budget. ICICI Lombard aims to offer not only comprehensive coverage to our consumers but also innovative solutions to them, thereby serving as a partner in the customer’s wellness journey.”

     

    Added Talha Bin Mohsin & Mahesh Parab, Executive Creative Directors, Ogilvy Mumbai: “The ICICI Lombard World Heart Day campaign has had a long history of great work aimed at making people conscious of the challenges to their good health. This year, we sought to open a new chapter by going a step further and joining them in their journey towards holistic wellness. Not just by helping them count their calories, but giving them tips on how to burn them and stay fit on a regular basis too.”

     

  • To launch Tractor Sparc Emulsion with the theme ‘budget wala paint’

    Ogilvy unveils TVC for Asian Paints

    By Our Staff

    Asian Paints has announced the launch Tractor Sparc Emulsion for interior walls with the theme of ‘budget wala paint’. The new 360-deg integrated campaign is conceptualized by Ogilvy India.

    Said Amit Syngle, MD & CEO, Asian Paints: “Asian Paints, being a customer-centric brand, is always looking to innovate and tailor-make products to cater to all segments of customers in order to beautify their dream home. Our brand, Tractor Sparc Emulsion is designed as an affordable emulsion for the value seeking customer to deliver quality products at a reasonable price. This Emulsion not only reduces the price gap but also makes it possible for the customer to transition from distemper to emulsion.  Our new TV commercial  for the product is themed around  ‘Budget wala paint’ proposition to highlight Tractor Sparc as an affordable emulsion which gives customers’ homes a  smooth finish and access to decor without the need to compromise on other splurges planned.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai: “The campaign is based on a very simple idea – ‘Budget mein lage, har shauq poora kare.’ The humour story dwells on the jealousy of the boss and his wife when they see how the junior has managed to afford so many new things in his newly painted house.”

     

     

  • With tagline Reclaim Your Life and unfollow the calendar

    Ogilvy creates film for new Tata Safari

    By Our Staff

    Tata Motors has launched an advertising campaign for its premium flagship SUV, Safari.  The new Tata Safari film, Reclaim Your Life, is conceptualised by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms. It has a media mix of over 50 TV channels and a huge print and OOH coverage.

    Said Vivek Srivatsa, Head Marketing – Passenger cars: “Safari has always enjoyed an iconic status. With the new launch the challenge for communication was to raise the bar even higher, while refreshing the Reclaim your life theme to bring it in sync to the current times. Ogilvy has managed to do it beautifully in terms of storytelling and also in the way Safari has been integrated in the story.”

    Added Saurabh Kulkarni, Group Creative Director, Ogilvy Mumbai: “Working on the new ‘Reclaim your life’ campaign was a big, big deal since the brand and the ad that launched it have something of a cult following. A lot has changed since then, though, including the consumer. Now, we’re talking to somebody who’s older, who’s confined, not by the Monday to Friday routine, but by their own mindset which says that there’s something called Monday. The client was clear from the start that the ad shouldn’t be about showcasing features but rather telling a story. So, we told the story of a guy who breaks free of this construct of a calendar in his mind and reclaims his life.”