By Our Staff
Federal Bank announces the culmination of its initiative celebrating the Adyar community.
The bank aimed to unveil the diverse tapestry of Adyar’s community, showcasing the tales originating from its landmarks such as the Alamaram, Padmanabha Swamy Temple, and Elliots beach.
Said Rohit Dubey, Executive Creative Director, Ogilvy Mumbai: “Federal Bank is, and has always been, a bank with a heart, and so is Federal Bank’s Adyar initiative. An idea with a heart. Celebrating the local community, fostering pride and connection, it will reinforce the goodwill towards the Federal Bank as a responsible corporate citizen. We hope that this project creates a positive impact, culturing brand love through shared experiences, community pride and a sense of belonging.”
Added M V S Murthy, Chief Marketing Officer , Federal Bank: “We believe that people are the cornerstone of any community, society, and nation. As a bank deeply committed to empowering citizens and realizing their dreams, we are proud to present ‘I am Adyar, Adyar is Me,’ a sincere ode to the life, living, and memories of the people of Adyar.”