MxMIndia

Tag: Nestle India

  • The actor dons the cap of a mother who teaches her son an empowering lesson through everyday cooking

    Maggi gets Juhi Chawla for its Masala ads

    By A Correspondent

     

    Nestle India has unveiled its latest ad film for Maggi Masala featuring actor Juhi Chawla. Juhi dons the cap of a mother who teaches her son an “empowering lesson” through everyday cooking.

     

    Talking about the campaign, Nikhil Chand, Director, Foods and Confectionery, Nestlé India said, “At Maggi, we realise that parenting is an immensely fulfilling but also challenging and demanding experience. Mothers are always looking to guide their teenagers and impart important life lessons that will prepare them for the future. One of these important life lessons is about a young teen’s attitude to everyday life- the ability to transform the ordinary to extra ordinary through one’s actions. Our new Maggi Masala-ae-Magic campaign captures this insight beautifully and we are very excited to have Juhi Chawla as brand ambassador and as our newest Maggi mom. Maggi Masala-ae-Magic is a great cooking aid to mothers everywhere as it enhances the taste of every day vegetables and makes them extra-ordinarily tasty with its special blend of 10 roasted, aromatic spices.”

     

     

  • This campaign introduces the ‘First Cook’ and celebrates those life moments

    Maggi unveils new TVC

    By A Correspondent [updated]

     

    It’s not the first company which sends us a communique on a new TVC and doesn’t name the agency or production house creating it. Sad. For, in the entire attempt to re-orient the mindset of the nation after the outrage on ingredients that go on to make the snackbrand, the work of McCann cannot be ignored.

     

    So, well, we learnt yesterday that the new campaign rolled by Maggi revolves around “a story of a mother and her son, wherein the mother encourages her son to prepare for life and be independent. This campaign introduces the ‘First Cook’ and celebrates those life moments, which help us grow up and take responsibility.”

     

    Here’s what Nikhil Chand, Vice-President Foods and Confectionary, Nestlé India said in the communique: “Indians love Maggi noodles and most of us have our favourite Maggi and memories. From countless consumer conversations, we learnt that cooking Maggi noodles is often the first culinary moment for many people. For 36 years, moms have cooked Maggi noodles for their loved ones. This time, we found magic in a teenager trying to cook Maggi for the first time that makes this film beautiful.”

     

    We wrote to the PR agency representing Maggi, but haven’t heard from it at the time of publishing. Is it McCann or some other creative agency. One wonders why Nestle chose not to name the creator of the ad? Not right, na?

    We have since heard from the PR agency who has informed that the agency is indeed McCann. One still wonders why Nestle (and its PR agency) refused to name the ad agency upfront.

     

     

     

  • Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert

    Nestlé looks to educate Indians via AskNestlé.in

    By A Correspondent

     

    Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert. AskNestlé is a mobile-first website that revolutionises how parents feed, and cook for their children up to 12 years of age.

     

    Speaking on the roll-out of the campaign, Rashi Goel, VP Consumer Communications, Nestlé India said: “We believe that to ensure holistic growth, it is important for parents to imbibe the right knowledge and best practices to help their children inculcate the right nutritional habits. With our knowledge and expertise in the space of food and nutrition, we believe that with this platform we will be able to provide authentic and reliable information to parents. We are proud to say that the TVCs bring to life the exact essence of the thought behind the website.”

     

    Added Alok Lall, Executive Director, McCann Worldgroup and India Head of Advertising, McCann Erickson: “Children are inquisitive by nature and as parents sometimes we get stumped by the questions and riddles they ask. The corporate campaign, ‘AskNestlé’, is an initiative that has been developed to address the concerns and questions raised in the space of the food, health and nutrition. The campaign showcases how relationships of children have evolved with adults around them and how adults are also feeling the need to stay updated to tackle all the questions that children corner them with. The AskNestlé campaign uses light hearted banter and engaging content, to deliver the message about the holistic bouquet of services.”

  • The campaign showcases the journey to bring choicest spices and herbs from across the country

    New campaign by Maggi celebrates spices and herbs of India

    By A Correspondent

     

    Nestlé India has launched a new campaign for its Maggi Special Masala Noodles. The TVC was conceptualized by the recently launched BBH Content Studio.

     

    Speaking of the campaign, Maarten Geraets, General Manager, Foods, Nestlé India said: “We at Nestlé India are extremely excited about Maggi Special Masala Noodles and its launch. We feel that this ad campaign perfectly captures the exact essence of the idea behind the product.”

     

    Added Shefali Takalkar, Creative Head – BBH Content Studio: “This new MAGGI Special Masala launch gave us the perfect platform to pay tribute to the rich spice tradition of India and it took a brave client to break the format of food advertising and go on this journey with us and also allow us to add one very special ingredient – Mr Naseeruddin Shah’s voice! We’re extremely thrilled with the result and do believe this piece of content will do wonders for the brand.”

     

     

  • The fourth edition of the IndIAA Awards was held on August 31 with a cross-section of industry in attendance

    Ogilvy, Lowe Lintas max IndIAA

     

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) presented its fourth edition of the IndIAA Awards in Mumbai on August 31.

     

    Said Ramesh Narayan, President IAA India Chapter:  “This is where real advertising wins. And I am delighted at the huge response from the industry. We had leading marketers from all over India, the creme de la creme of the creative fraternity, and media leaders assembled at one place to salute creativity that works hard in the market. In just four years the IndIAA awards have established themselves as a much-loved fixture in the communications industry. Congratulations to all the winners”.

     

    Added Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India:“It was indeed a pleasure to be the Chairman of the Jury of the IndIAA Awards. It was a truly an exciting experience.The clear winners stood out because of purpose, of tone, of creativity and of the kind of impact they created”.

     

    Said Pradeep Guha, Chairman IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigor of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses”.

     

    MV Shreyams Kumar, Joint MD, Mathrubhumi which was presenting sponsor or the event, requested all to donate generously to revive Kerala – God’s own country. He said: “The fishermen, the youth all stood together and the whole world has stood by us. We need all the support we can”

     

    A soft launch of the book ‘The Gutenberg Galaxy’,  a collector’s item on case studies in print advertising was done by Ramesh Narayan, Prasoon Joshi, Abhishek Karnaniand Suresh Narayanan.

     

    The list of winners:

  • It will be held at the ITC Maratha, Mumbai

    IAA IndIAA awards to be held on August 31

    By A Correspondent

     

    The India Chapter of International Advertising Association (IAA) will present its IndIAA awards to the co-creators of outstanding creative advertising on August 31 at the ITC Maratha.

     

    Suresh Narayanan, Chairman Nestle India, who chaired the jury that selected the winners has said that it was a welcome challenge to spend many productive hours sifting through the shortlist of 21 categories to arrive at the ultimate winners.

     

    Added Ramesh Narayan – President IAA: “This promises to be a memorable evening. Where else can you see advertisers sharing the stage with their advertising agencies and accepting awards for what we call real, hard-working advertising? And that’s not all. The jury, which comprised of senior advertisers have done their job. Now we look forward to them presenting some of these unique awards.”

     

    Said Pradeep Guha, Chairman – IndIAA awards Committee: “This constitutes work that has been made to a real brief, gone through the rigour of presentations to the client, and has been backed by money from the owners of the brands. And no effort is being spared to make the evening a treat for the senses. Everything from the opening audio visual to the little entertainment segment would be unique,” he added.

     

     

  • The campaign makes the point, just as recipes are changing, so are relationships

    At 35, Maggi rolls out new thinking under ‘Kuch Achha Pak Raha Hai’

    By A Correspondent

     

    Brand Maggi which has turned 35 this year has rolled out its new campaign “Kuch Achha Pak Raha Hai” that recognises the changing status of women.

     

    Said Maarten Geraets, General Manager, Foods, Nestlé India: “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. Maggi aims to showcase the product journey, right from procurement of raw materials to the manufacturing, and the role it plays in your diet. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question. This campaign will leverage our 24×7 Consumer Engagement Services team and our digital asset – www.maggi.in. We are very happy to have partnered with Rocky and Mayur to make a series of digital films as part of this

     

    Maggi began its India journey in 1983, with the launch of the ‘two-minute’ noodles

     

     

  • Focusses on Nestlé India’s efforts in making milk the main ingredient, reducing sugar and improving taste

    MilkyBar launches new ad campaign that supports playing and learning

    By A Correspondent

     

    Nestlé India has unveiled a new film for its recently relaunched Milky Bar which has more milk and less sugar.

     

    Speaking on the campaign, Nikhil Chand, General Manager, Chocolate and Confectionery, Nestlé India, said: “We are delighted to unveil the new TVC that presents MilkyBaras a brand that supports parents who believe in the value of play and learning through new experiences.”

     

    Nestlé also announced Shilpa Shetty as the brand’s partner in its journey.

     

     

  • The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential

    Times of India ‘Power of Print’ contest aims to push education of girl child

     

     

    The Times of India has announced the first edition of an attempt to bring out the best of print creativity in the country and make it work for a company or brand. In this competition, creative teams across agencies will vie for the top spot and not only win the Power of Print award at the Kyoorius Creative Awards (KCA) in June, but also see their winning campaign released in the pages of the Times of India group publications.

     

    Power of Print will be conducted as an open contest to create a print campaign based on a live brief set out by a brand/company. The idea is to get a ‘real’ brief from an advertiser with a real and current business problem that will help use the print medium as the solution for it. This initiative will seek to motivate communication agencies to come up with award-winning campaigns for a real cause / brand.

     

    Nestle India has come on board as the partner brand for the first year to promote a noble cause – #EducateTheGirlChild.

     

    The entries will be judged by an esteemed jury comprising Prasoon Joshi, Bobby Pawar, KV Sridhar, Raj Kamble, Agnello Dias, ArunIyer, Senthil Kumar, KainazKarmakar, Swati Bhattacharya, Shrijeet Mishra of The Times of India group and Chandrasekhar Radhakrishnan from Nestle.

     

    Speaking on this occasion, Suresh Narayanan, Chairman & Managing Director at Nestle India said: “We continue our corporate social initiative of #EducateTheGirlChild with the objective to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. We are very excited to partner with The Times of India group on this initiative and especially pleased that the entire advertising community is coming together to contribute their unique creativity towards this cause, leveraging the print medium.”

     

    Added Raj Jain, CEO at BCCL:“Power of print is a unique initiative by the Times Group to drive creativity and engage the best creative minds in print advertising. Print advertising is one of its kind and appeals to all the five senses. Just like a book is almost always better than the movie based on it, we believe print advertising has so much more to offer. We are glad that Nestle has come on board as the partner for the first year with a very noble cause to ‘Educate the Girl Child’. I think this program will help spur the creative minds and rekindle the romance with the medium.”

     

  • Positioned as 'Love's Little Helper', in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes

    Writer Anuja Chauhan associates with Nestle ALPINO for Valentine’s Day

    By A Correspondent

     

    Nestlé ALPINO is set to celebrate lovewith popular rom-com writer Anuja Chauhan for an exciting Valentine’s Day activity titled ALPINO Love Notes with Anuja Chauhan.

     

    Positioned as‘Love’s Little Helper’, in this campaign ALPINO will help lovers to say it just right and add the magic of expressing personal emotions, as writer Anuja will carefully craft love notes.These notes will be wrapped around special packs of Nestlé ALPINO and will also be available online for people to share.The campaign will be launched on Facebook with the release of a short digital video featuring Anuja Chauhan along with a compilation of all these special love notes.  Later, ‘Love Notes’will be launched online in the form of an e-book.

     

    Commenting on the activity, Nikhil Chand, General Manager, Chocolate& Confectionery, Nestlé India, says, “As a brand, ALPINO has always lived up to its message of ‘To love is to share’, personalising this at every consumer touch point. This Valentine’s Day,ALPINO expresses many dimensions of love in a personal way. The tie-up with Anuja Chauhan with specially written love notes for Valentine’s day is a category first.”

     

    The on-ground leg to the activation brings to life the joy of expression through personalized calligraphic cards being printed in stores with a personalized message of love. This will be given with every pack of ALPINO. This promotional activity is driving engagement in Delhi/NCR, Mumbai and Bangalore by partnering with Moreretail chain.

     

  • The initiative was conceptualised and facilitated by Famous Innovations

    Famous Innovations gets Nestle to change packaging of Maggi, Kit Kat & Nescafe in support of Nanhi Kali

    By A Correspondent

     

    Raj Kamble with Anand Mahindra and Chandrasekar Radhakrishnan of Nestle

    Nestlé India has brought about a change in packaging of three of its iconic brands – Maggi, Kit Kat and Nescafé to support girl child education in association with Project Nanhi Kali – an initiative by K C Mahindra Education Trust and the Naandi Foundation.

     

    Said Raj Kamble, Founder and CCO, Famous Innovations: “We were thinking of ways to increase corporate engagement for Project Nanhi Kali and we found ourselves wondering – what can corporate brands contribute with, other than just money? “Taglines” was the simplest, yet the most daring of answers. The one asset that any brands holds dearest to its heart and closest to its name. We salute Nestle India and Project Nanhi Kali for this bold step towards educating girls in India, a cause that we all know needs urgent attention.”

     

    In their new avatar, Maggi has changed its tagline from “2 minute noodles” to “2 minutes for education”, Kit Kat has changed the visual of the finger snap to one without the break with the line “no break from education” and Nescafe comes with the tagline “ It all starts with a Nescafe” to “It all starts with education”. The message is further reinforced with a call to action and the URL nanhikali.org. A hundred million packs in the new avatar will hit the shelves this week, notes a communiqué.

     

    Speaking on the partnership,. Suresh Narayanan, Chairman and Managing Director, Nestlé India said: “Brands are built by earning the love and trust of consumers over time. Every time a consumer picks a pack off the shelf, the visual properties of the brand serve as symbols of the promise the brand has made to the consumers. They are therefore invaluable assets, protected and treasured by organisations. We are changing the packaging of three of our most iconic brands to sensitise and draw attention to the fact that society needs to embrace collective responsibility in ensuring that more girls have the opportunity to pursue education. Girls with access to education not only improve their own lives but also bring changes to their families, communities and economies. This is Nestlé India’s humble way of making a small yet deeply felt contribution to a cause that is important and vital to our society.”

     

    The initiative will be further amplified by TV, outdoor, print, digital and on-ground activities, the communiqué adds.

     

  • Shruti Haasan takes on the challenge of music trio Shankar, Ehsaan and Loy

    Nestle India unveils latest campaign for Munch

    By A Correspondent

     

    Nestlé India’s latest advertising and marketing campaign Crunchilicious Munch marks the celebration of renovation of the wafer brand. While retaining its signature crunch, Munch has undergone a product renovation in recipe and process. To mark this renovation, a new brand campaign has been launched which features the multi-talented youth icon Shruti Haasan and the musical trio of Shankar, Ehsaan and Loy.

     

    With the launch of the new product, Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India Ltd. said, “India is a growing chocolate and confectionery market, and the market needs some excitement and innovation. This product is a result of such innovation. We are also extremely happy to introduce the new campaign in association with Shruti Haasan and Shankar, Ehsaan, Loy. The campaign captures how Shruti, who, though confident, experience a rare moment of doubt when faced with a tough challenge. The TVC captures the ‘Crunching of the doubt with Munch’, when Shruti takes on the challenge, leading to the creation of foot thumping music.”

     

    Speaking on the occasion, Shankar Mahadevan said, “We are excited to be associated with Munch, a brand that has always leveraged music that appeals to everybody. The new song will definitely make you groove.” Shruti Haasan also shared her experience saying: “I am thrilled on being associated with an iconic brand like Munch and thoroughly enjoyed shooting the TVC and relishing the delicious new Munch.”