MxMIndia

Tag: McCann Worldgroup

  • Challenges the notion that 'Healthy is a daunting & difficult pursuit'

    Saffola encourages people to find their own ways of becoming fit

    By A Correspondent

     

    Marico Limited’s health care brand, Saffola Oils, has announced the launch of its new campaign, which challenges the popular perception that ‘Healthy is a daunting and difficult pursuit’, encouraging people to find their own individual ways of being fit and heart healthy.

     

    Commenting on the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Saffola, is known for heart health and understands that people have their own ways in which they blend health into their lifestyle. Through this new brand campaign, Saffola strives to encourage and applaud the actions to discover individual ways of being fit and heart-healthy, so that health becomes not only a journey, but a sustainable part of one’s life.”

     

    Added Pradyumna Chauhan, National Creative Director, McCann Worldgroup: “Everyone wants to be healthy and yet people struggle with it a lot too. Is there a way out? Yes. And that is, to do healthy your way. Only when we take healthy steps that we enjoy doing, are we able to sustain them towards our journey to stay fit and have a healthy heart. This insight formed the bedrock for our Saffola oils campaign this time. Rendered with an energetic, inspiring track, the campaign tells people whatever their health efforts and needs, there is always a healthy Saffola oil to partner you in that journey for health.”

  • The campaign is propagated through an ensemble of three TVCs

    Parachute Advansed encourages people to actively invest in their relationships

    By A Correspondent

     

    Parachute Advansed has launched a new campaign called ‘Thoda Love Jatao’, which marks the beginning of a new phase in the brand’s life – to inspire people to invest in the power of love.The campaign is propagated through an ensemble of three TVCs.

     

    Speaking on the launch of the new campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Although Parachute Advansed has played predominantly in the category of hair oiling, its emotional impact and association has been much larger than just hair. Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love. It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from nurturance for hair to nurturance and love for relationships.”

     

    Added Pradyumna Chauhan, NCD McCann Worldgroup: “This campaign for Parachute Advansed expresses the view the brand has on today’s rapidly changing world. The belief is that in many ways life has become drier than it was. The one thing that we can possibly counter that with is love and a great way to express this love is to oil hair with Parachute Advansed. A timeless act of oiling, that is even more relevant in today’s drier times. Love expressed across families, new relationships and even for one self is how we could possibly reclaim a life that is not dry, but the one that continuously grows with love.”

     

  • Indian entrants may have won the largest number of metals ever, but it's been a disappointment for few

    India #9 with 40 metals at Cannes Lions

     

    By A Correspondent

     

    On Saturday, as the curtains came down on the 64th edition of Cannes Lions, one saw mixed sentiments in the Indian contingent. Indian entries bagged 40 metals, up much from the 27 last year, but ask a few entrants and they’ll tell you we expected more.

    For instance, one expected Leo Burnett and Taproot to get more for their innovations. Taproot was even shortlisted for Titanium, but, sadly, it didn’t get any.

    McCann Worldgroup bagged 16 metals for India, including the solitary Grand Prix, and Ogilvy bagged nine metals. But what’s worrying is not the no-show in Print & Publishing, but the zero shortlists in the various digital categories: Cyber, Mobile, Creative Data and Digital Craft. That doesn’t speak too well about the work produced from India. Perhaps one can seek solace in the excuse is that not all enter at Cannes. As per policy (Mullen Lowe Lintas group, for instance) or because sending entries requires deep pockets.

    Meanwhile, David Droga, Founder & Creative Chairman of Droga5, collected the Lion of St. Mark in recognition of his outstanding contribution to the industry. Droga has won over 70 Gold Lions, as well as 16 Grands Prix and Titanium Lions in his career to date. At this year’s Festival, Droga5 picked up 3 Gold, 2 Silver and 6 Bronze Lions, along with a Grand Prix in Cyber for the boldly original work ‘Did you Mean Mailchimp?’

    And Burger King was named Creative Marketer of the Year to honour the brand for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, collected the award on behalf of Burger King.

    Screen Writer, Director, Campaigner & Co-Founder of Red Nose Day, Richard Curtis, collected the LionHeart Award for his continued and significant involvement in charitable initiatives, including Comic Relief, Red Nose Day, Live 8 and the Make Poverty History campaign.

     

    Other awards presented on the last evening were:

    Network of the Year went to BBDO Worldwide, Ogilvy & Mather were second and McCann Worldgroup third.

    Agency of the Year went to Clemenger BBDO Melbourne second place to AlmapBBDO, Sao Paulo and third to McCann New York.

    Independent Agency of the Year went to Droga5 New York second to Wieden+Kennedy, Portland and 4creative, London in third.

    Holding Company of the Year was given to WPP second place to Omnicom and third to Interpublic Group

    The Palme d’Or, given to the most awarded production company, went to MJZ, USA in first place, second to Smuggler, USA and third to The Mill, USA.

    Highlights from the week can be found at: http://www.youtube.com/user/canneslions and winning work is now available to view at: www.canneslionsarchive.com.

     

  • Indian entrants won eight metals on Day 4 at the Cannes Lions international festival of creativity

    Day 4 @ Cannes2017: All smiles as India tally is 32

    By A Correspondent

     

    On Day 4 at Cannes, Indian agencies had a fair day day with eight metals across Media, Design and Product Design. In Media, McCann Worldgroup continued its good run with a bronze each for Paytm and the Afghan campaign. In Design, Ogilvy’s work for Savlon and Taproot Dentsu’s Adidas Odds won a Silver even as Leo Burnett’s ‘Roads that Honk’ for HP and Famous Innovations campaign for Caratlane won a Bronze. In Product Design where India hasn’t fared too well traditionally, McCann won a Silver for ‘Immunity Charm’  and Ogilvy bagged a Bronze for Savlon.

     

    Clearly, Immunity Charm and Savlon are emerging to be the big winners of the season for India.

     

    With these, India is now well past the 2016 tally of 2

     

  • The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves

    Snapdeal promotes fashion offering in string of new TVCs

    By A Correspondent

     

    Taking another step forward in expanding its fashion vertical, Snapdeal has launched five interesting commercials on how fashion has the power to unbox something exquisite in an individual irrespective of the age, gender and lifestyle.

     

    Each of the five commercials focus on a distinct segment and life stage, from working men to a newlywed bride to a bunch of college girls lays emphasis on the transformative power of fashion in a person’s life. The commercials focus on characters who use fashion in pivotal moments of their life to transform and unbox undiscovered sides of themselves.

     

    Each commercial in the seriesre-emphasises Snapdeal’s focus on building its fashion vertical. Talking about the advertisements, KanikaKalra, Vice President-Marketing, Snapdeal and FreeCharge stated: “Fashion as a category is growing exponentially at Snapdeal. We are constantly diversifying our fashion assortment to match the taste and preferences of the dynamic set of fashion consumers. Fashion is uniquely the most personal yet the most public signal when you transition life stages, relationships or mindsets. Taking forward the brand narrative on Unbox Zindagi- these films explore moments where fashion is instrumental to defining a new phase of life.”

     

    Created by McCann WorldGroup, the advertisements will be aired on television and will be cross promoted via Snapdeal’sYoutube channel, social media platforms and website.

     

  • Parachute Advansed Hot Oil is a product made of coconut oil and enriched with ayurvedic warming oils

    Parachute Advansed launches new campaign to promote Hot Oil variant

    By A Correspondent

     

    Parachute Advansed has launched a new campaign for its Hot Oil – #MagicOfWarmth. The film draws parallels between the functional ‘dry hair’ problem to ‘dry relationships’ in life, which too can be easily repaired with the healing power of warmth. The mother brand Parachute Advansed, having been very strongly associated with its benefits on hair, makes it easier for the narrative to stay true to the concept – #MagicOfWarmth.

     

    Commenting on the launch of the campaign,Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “Parachute Advansed Hot Oil is a self-warming oil that works on intense dryness – a phenomenon that maximises in winters. The communication narrative was inspired by the fact that relationships, just as the case with hair, are filled with moments of dryness and strain which can be fixed with a little bit of warmth. Thus, through this campaign, the brand aims to build emotional resonance and establish its functional relevance amongst the consumers.”

     

    Added Pradyumna Chauhan, National Creative Director, McCann Worldgroup: “The task for us was to create an emotional bond with viewers and draw relevance for the brand. Our script achieved just that by putting the endearing act of hair oiling in winter with ‘Hot Oil’ right at the center of it. The sibling relationship was the other thing that made the narrative beautiful. Directed well, and backed by a powerful score, we are glad it is already making a great impact.”

     

  • In the process, the father brings back smile and joy to her daughter and delivers an important life lesson

    TVS Victor spreads smiles in McCann campaign

    By A Correspondent

     

    TVS Motor Company has launched a new ad campaign for its motorcycle brand TVS Victor. Conceptualised by McCann Worldgroup, the creative theme is centered on the promise of ensuring smiles. The ad captures a family man who is always making efforts to create joyous moments for his loved ones. In the process, he is aided by TVS Victor which emerges as his true partner offering a powerful and comfortable ride.

     

    Speaking about the campaign, Arun Siddharth, Vice President – Marketing – Motorcycles, TVS Motor Company said: “The brief given to the agency was to showcase TVS Victor as ‘Guarantor of smiles’ and we think that this beautiful story of a father’s conviction to bring smile back on his daughter’s face has attached the emotion. Victor is designed for the family man. Hence has a great combination of pick up, mileage and comfort. The ad is about how Victor helps a father put a smile on his daughters face.”

     

    Added Prasoon Joshi, Chairman, McCann Worldgroup Asia-Pacific, and CEO and CCO McCann Worldgroup, India: “The idea is hinged on the power of a smile that can change situations and create memorable experiences. A father-daughter relationship appropriately depicted this beautifully in the new TVS Victor campaign.”

     

  • Indian entries in the Promo & Activation, Radio, Direct, Print & Publishing and Glass Lions were shortlisted for the Awards scheduled for tonight

    Day2@Cannes2016: 29 shortlists for India

    By A Correspondent

     

    Leo Burnett bagged two shortlists for Promo & Activation Lions on Day 2 of the Cannes Lions Festival of Creativity. Both are expectedly for the Bajaj V. O&M Mumbai’s ‘The Popcorn Story’ for Breaththrough was also shortlisted in the Promo & Activation Lions.

     

    In Direct, BBDO India’s ‘Dad #ShareTheLoad’ is in the shortlist. As is Leo Burnett’s ‘Memories for Life’ for HDFC Bank. O&M’s ‘Beauty tips by Reshma’ has been shortlisted twice.

     

    In Print & Publishing, McCann Worldgroup’s ‘Birthday’ for Vaultek Biometric Safes has been shortlisted. JWT entries for Godrej Security Products’ ‘Store Prison’ and for Sleep Apnoea India have been shortlisted. For Sleep Apnoea, three entries have been shortlisted. Three  Dentsu Creative Impact entires have been shortlisted for the Alzheimer’s and Related Disorders Society of India (ARDSI) awareness were shortlisted.  Taproot bagged a shortlist for Times Classifieds and two shortlists for the the Indian Outdoor Advertising Association.

     

    In Radio, Contract and Bates have each had two entries shortlisted and L&K Saatchi & Saatchi has had three shortlists.

     

    In Glass Lions where BBDO India won a Grand Prix last year, four Indian entries have been shortlisted: one each from O&M India, BBDO India, Mindshare and Weber Shandwick.

     

  • The other two entries belonged to '#PlaywithOreo' by Interface Communications and 'Nestle: Now Everyone Can Breastfeed a Child' by McCann Worldgroup

    MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016

    By A Correspondent

     

    MullenLowe Lintas Group, India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.

     

    The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.

     

    On the network front, MullenLowe Group received a total of 24 nominations which included 16 from India, 4 from MullenLowe Singapore, 3 from MullenLowe Philippines, and 1 from MullenLowe Vietnam.

     

  • Rob Reilly, Global Creative Chairman of McCann Worldgroup, will be Jury President for the category

    Josy Paul on LIA 2016 Branded Entertainment jury

    By A Correspondent

     

    Josy Paul, Chairman and CCO, BBDO India has been named on the 2016 London International Awards jury for the Branded Entertainment category. Rob Reilly, Global Creative Chairman of McCann Worldgroup, will be Jury President for the category.

     

    Branded Entertainment encompasses any piece of content that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers.

     

    The LIA 2016 Entry System is now accepting entries. The initial Entry Deadline is June 10. Judging will take place in Las Vegas from October 6-14, 2016. The shortlists will be announced as each judging session concludes, with winners being announced on November 8.

     

    2016 Branded Entertainment Jury:

    Rob Reilly – Jury President – Global Creative Chairman, McCann Worldgroup

    Josy Paul – Chairman / CCO, BBDO India, Mumbai

    Keith Cartwright – Executive Creative Director, Butler, Shine, Stern & Partners, Sausalito

    Andrew Keller – Global Creative Director, Facebook, Menlo Park

     

    Jaime Robinson

    Kazoo Sato – Chief Creative Officer / ECD, TBWA\HAKUHODO, Tokyo

    Jimmy Smith – Chairman / CEO / CCO, Amusement Park Entertainment, Santa Ana

    Matt Talbot – VP / Executive Creative Director, CP+B, Boulder

     

  • He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi

    Partha Sinha quits Publicis to join McCann. Like Maggi 🙂

    By A Correspondent

     

    Partha Sinha

    Publicis Worldwide Managing Director Partha Sinha is moving on. To join McCann Worldgroup, reportedly as Vice Chairman and reporting in to Prasoon Joshi, CEO of McCann Worldgroup India and Chairman (Asia Pacific).

     

    Although Sinha said there was no such development when MxMIndia spoke to him last Friday, according to a senior McCann official, the news is confirmed.

     

    Interestingly, Sinha had just been made Managing Director of the Publicis Groupe agency in July this year two years after he and Bobby Pawar joined theagency. Earlier this year, there were murmurs that Pawar too was quitting, a move that was rubbished by all.

     

    As reported on Tuesday, McCann COO Govind Pandey has moved to TBWA India as CEO.

     

    According to the information received, the news of Sinha’s joining McCann will be made official later today or this week after some key clients of Publicis have been informed of the development.

     

    Interestingly, Maggi, the brand whose strategy Sinha would oversee at Publicis, has moved to McCann until further notice.

     

  • Extends association with Mahendra Singh Dhoni as its Brand Ambassador

    Orient Electric’s new brand campaign urges all to switch to LED lighting

    By A Correspondent

     

    Orient Electric, part of USD 1.6 billion diversified C K Birla Group, has launched an integrated brand campaign for LED Lighting. The campaign featuring Mahendra Singh Dhoni urges Indian consumers to shift completely from conventional to LED lighting and highlights the ability of Orient Electric’s LED lighting to offer significant savings on electricity bills. With the launch of the campaign, Orient Electric is also expanding its portfolio of LED lighting to reach out to the mass market.

     

    Explaining the rationale behind the TV campaign, Rakesh Khanna, Chief Executive Officer, Orient Electric said, “Today, consumers understand and accept that LED is a superior technology, runs longer and consumes less power. However, many of them are yet to switch lighting at their homes and office to fully LED. This is depriving them of real benefits and maximum savings on their monthly electricity bills. Through this campaign, we want consumers to adopt LED lighting more holistically. Our new range of LED lighting products is also in line with this thought and reflects our confidence in the potential of LED as the future of the industry. “

     

    Alok Lall, Executive Director, McCann Worldgroup said, “With the increased competition in the home lighting space, not only was a strong proposition required, but also a creative that’s cutting edge to break through the clutter. McCann Worldgroup has attempted just that, with its unique treatment and tone of voice that is sure to get heads turning in the marketplace and get Orient Electric and its LED lighting range noticed. In addition, the usage of celebrity is also a break from the mundane, where the chemistry of our star character ‘Chikki’ along with M.S. Dhoni plays a big role.”

     

    Puneet Dhawan, Sr. VP and Head of Lighting Business at Orient Electric said, “Today, lighting is not seen as a product but as a wholesome package where design, aesthetics, functionality, efficiency, output, longevity, all come together. In India where voltage fluctuations and umpteen variables play a part, it is important that we develop products that meet market requirements. Our LED products are designed to withstand power supply variations in a much better way which adds on to the life of the product. Our established competence centre works on various elements but largely focuses on the electronics and design of drivers and PCB for LED products. The new LED lighting range is in line with our brand promise to provide smart and innovative lighting products which delight our consumers. Besides consumer lighting solutions, we have also added a new range of outdoor lighting solutions covering Streetlighting, Floodlighting and Landscape lighting applications. We are making strong inroads into the LED lighting segment and this campaign will reinforce our definitive positioning.”

     

    The TVC will run for four weeks and will be strongly flanked by print and radio advertisement and active engagement through digital touch points.