MxMIndia

Tag: McCann Worldgroup

  • The campaign will be adapted in 11 languages for a nationwide appeal

    Life Ins Council launches insurance awareness blitz

    By A Correspondent

     

    Life Insurance Council announced the launch of the Indian insurance industry’s first joint awareness campaign titled ‘Sabse Pehle Life Insurance’, stressing upon the need for life insurance.

     

    Said S N Bhattacharya, Secretary, Life Insurance Council: “There is a need to make all Indians aware of the fundamental need of life insurance. Many a times Indians buy life insurance for peripheral benefits, without really understanding why it is imperative in our lives. We hope the larger Indian population will identify with this thought provoking campaign and be encouraged to opt for life insurance as their primary protection instrument.”

     

    Added Prasoon Joshi, Chairman, McCann Worldgroup – Asia Pacific, CEO & CCO McCann Worldgroup India: “The campaign is trying to inculcate responsibility towards financial planning at an instinctive level. ‘Sabse Pehle Life Insurance’ is a simple, relatable and culture-rich idea that people can easily identify with.”

     

     

  • The film highlights a mother’s unhesitant approach to introduce the Voot Kids world to her child, which makes screen time meaningful like never before

    Voot brings out the fun in kids via #MastiMeinAchhai campaign

    By A Correspondent

     

    Voot Kids has unveiled its launch brand campaign, #MastiMeinAchhai. The film is created and directed by McCann Worldgroup India.

     

    Commenting on the campaign, Saugato Bhowmik, Business Head, Voot Kids, said: “Digital literacy is important, and we strongly believe parents play a pivotal role in making the digital journey of their kids more profound by exposing them to appropriate and entertaining content. Voot Kids is the only app to offer Watch, Read, Listen & Learn all in one platform and our brand campaign #MastiMeinAchhai decodes this proposition and bridges the gap for parents and kids to explore Edutainment in its truest form.”

     

    Speaking on the key insight that lead to the campaign ideas Ashish Chakravarty, head of creative and executive director, McCann Worldgroup added: “The story in the film revolving around the constant tussle between parent and child over mobile screen time is a highly relatable one and will find resonance in every household with kids in India, we feel. What is fun to watch in the film, is the story told both from the perspective of the kid and the parent. The little boy -a bonafide James Bond scheming and plotting for his parents’ mobile phone and the parent who is in-the-know all along. The nostalgic track Akkad Bakkad takes us down memory lane, captures the mood and sentiment of the ‘cat and mouse’ situations and complements the film perfectly!”.

     

     

  • ManipalCigna recently also unveiled a series of print advertisements in the leading Indian newspapers to raise health insurance awareness among the mass public

    ManipalCigna Health Insurance unveils its new brand identity

    By A Correspondent

     

    ManipalCigna Health Insurance has unveiled a new brand identity, including a new name, logo, website and a nationwide integrated marketing campaign as a reflection of two leading brands Manipal Group and Cigna Corporation coming together.

     

    Speaking about the new brand identity and campaign, Sapna Desai, Head – Marketing and Communications, ManipalCigna Health Insurance, said: “The institution of family is deep-rooted social system in India. A family plays an important role in the life of every person. The people are very much attached to their families, and health of the family is their top priority. The current brand proposition takes forward the brand philosophy of ManipalCigna, which is expressed in “Health hai toh life hai.”  Our new campaign brings alive the brands unique promise of being an empathetic healthcare partner for people who are willing to do whatever it takes to prioritize their family’s health and well-being. Further, to ensure a smooth roll out our new brand identity across all touch points, we used five step intuitive brand migration process – discover, strategy, ideation, messaging and rollout as we believe that a Brand is a promise that is expected to hold true throughout all interaction touch points with customers, partners, employees and communities

     

    Added Partha Sinha, Managing Director and Vice Chairman, McCann Worldgroup who conceptualised the launch campaign: “ManipalCigna as a brand represents the positive and empathetic face of health. We needed to context the brand in the newfound awareness and commitment of India towards family’s well-being and healthcare. It’s the biggest emotion that is driving India today and we wanted to be a part of that. It’s not just  about providing health insurance – it’s about partnering every Indian in their quest to have better healthcare and well-being of his/her family.”

     

     

  • Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert

    Nestlé looks to educate Indians via AskNestlé.in

    By A Correspondent

     

    Nestlé India has launched its latest corporate campaign that attempts to further its credentials as a nutrition expert. AskNestlé is a mobile-first website that revolutionises how parents feed, and cook for their children up to 12 years of age.

     

    Speaking on the roll-out of the campaign, Rashi Goel, VP Consumer Communications, Nestlé India said: “We believe that to ensure holistic growth, it is important for parents to imbibe the right knowledge and best practices to help their children inculcate the right nutritional habits. With our knowledge and expertise in the space of food and nutrition, we believe that with this platform we will be able to provide authentic and reliable information to parents. We are proud to say that the TVCs bring to life the exact essence of the thought behind the website.”

     

    Added Alok Lall, Executive Director, McCann Worldgroup and India Head of Advertising, McCann Erickson: “Children are inquisitive by nature and as parents sometimes we get stumped by the questions and riddles they ask. The corporate campaign, ‘AskNestlé’, is an initiative that has been developed to address the concerns and questions raised in the space of the food, health and nutrition. The campaign showcases how relationships of children have evolved with adults around them and how adults are also feeling the need to stay updated to tackle all the questions that children corner them with. The AskNestlé campaign uses light hearted banter and engaging content, to deliver the message about the holistic bouquet of services.”

  • Hindustan Unilever is Client of the Year as Ogilvy bags the Grand Effie for Fevikwick

    McCann is #1 at Effies, again

     

    By A Correspondent

     

    It was the night when the McCann Worldgroup flag was flying high. Yet again. McCann took home the Agency of the Year title by a comfortable 34 points. Ogilvy was runner-up, but a big consolation for theme would be the winning of the coveted Grand Effie for Fevikwick. Hindustan Unilever was Client of the Year. Interestingly, Saregama was runner-up in the Client of the Year roster albeit at nearly half the points as HUL. Vodafone was #3 and last year’s Client of the Year, Paytm (One97 Communication) was #4.

     

    Interestingly, Hindustan Unilever was #6 on the Agency of the Year roster, having had to send in the entries since its creative agency chose to stay away.

     

    The evening saw a record attendance, and was run efficiently. Like Advertising Club events are. However, many agency biggies – including some from runner-up Ogilvy – were conspicuous by their absence.

     

    Speaking about winning at the Effies, Vikram Sakhuja, President of The Advertising Club and Chairperson, Effies said: “Effies continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognize brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

     

     

    Added Mitrajit Bhattacharya, Co-chairperson, Effies 2019, said: “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bengaluru, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”

     

    Speaking on McCann’s success, Chairman McCann Asia Pacific and CEO and CCO McCann Worldgroup India said: “I am extremely delighted and proud of McCann winning the Agency of the Year second year in a row at the Effies. These awards reflect the strategic prowess based on our belief of creating meaningful work for the brands which we have been doing for our clients across all our offices in Delhi, Mumbai and Bengaluru. Congratulations to the entire team and specially that of our strategic planners led by Jitender Dabas, and hard work of Suraja Kishore, Rajesh Sharma, Prateek Bhardwaj, Kapil Batra, Abhinav Tripathi and leadership support from Alok Lall, Mandeep Sharma and visionary guidance from Partha Sinha.”

     

    Effie 2019 RESULTS FINAL FINAL

  • The ad features actor Ayushmann Khurrana and actress Anupriya Goenka

    Coca-Cola’s Diwali ad on connecting cultures

    By A Correspondent

     

    With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India has launched a new TV commercial which has been created on the core message of connecting cultures, featuring actors Ayushmann Khurrana and Anupriya Goenka.

     

    Said Shrenik Dasani, Vice President- Sparkling Category, Coca-Cola India, “Diwali is a special time of the year which we seek to celebrate at home, with those we love and consider ‘our own’ people. Sometimes though, we find ourselves away from home and while we celebrate, we are always thinking about that feeling of being among ‘our own’ people – our family, friends and those who share our cultural background. With this in mind, Coca-Cola’s Diwali campaign brings to audiences a message of sharing and celebrating moments of joyful human connection. It gives a festive call to take that small step and make someone’s Diwali more special, so that they are among ‘their own’ people no matter where they happen to be!”

     

    Added Prasoon Joshi, Chairman – Asia Pacific and CEO and CCO India, McCann Worldgroup: “India is a beautifully diverse country and specially when it comes to festivals, we have a lot to celebrate and share. This campaign is trying to suggest that let’s know each other’s festivals better and celebrate them together for a more united and connected world.”

     

     

  • This year’s awards gala was attended by some 190 marketing professionals from across the region

    India bags 20 metals at 2018 APAC Effie Awards

    By A Correspondent

     

    The winners of the 2018 APAC Effie Awards were announced at a gala held in Singapore on April 28.  The jury awarded a total of 93 awards – 22 Golds, 33 Silvers and 38 Bronzes.

     

    Australia retained its No 1 position with 31 metals, followed by India with 20 and China with 9. Ogilvy, The Womb and Medulla won a Gold each. In Silvers, Ogilvy, McCann, The Womb and Medulla bagged two each while TBWA and Hindustan Unilever bagged a Silver each. Amongst Bronze Metals, the tally was: TBWA – 2, Havas – 1, BBDO – 1, Ogilvy – 1, Medulla – 1, Hindustan Unilever – 1.

     

    The University of Melbourne and McCann Melbourne walked away with the coveted Grand Effie for their campaign “Made Possible By Melbourne”. They continued their winning streak by capturing the Brand of the Year and Marketer of the Brand, and Agency of the Year respectively.

     

    This year, saw greater participation from a number of independent agencies with agencies like BMF, Edelman, Medulla Communications, Special Group, Supermarket Creatives and The Womb winning metals.

     

    McCann Worldgroup was crowned the Agency Network of the Year, followed by Ogilvy & Mather and BBDO Worldwide who was placed second and third respectively. These Special Awards were given out based on the total calculation of points accumulated for each gold, silver, bronze and finalists.

     

    “Winning an Effie Award remains a tremendous accolade, especially in today’s challenging marketing landscape. I am honoured to congratulate all of our winners. We saw greater participation from developing markets and as a result, many are being recognized as awardees and finalists” said Charles Cadell, Chairman of the 2018 APAC Effie Awards. “You are joining a world-class group of winners, and I am exceedingly proud of our region’s ability to exhibit first-class insights and effective marketing strategies.”

     

    All campaigns that clinched metals and finalists will be accorded points towards the 2018 Effie Effectiveness Index, which ranks the most effective companies and brands globally.

     

     

  • India is joint #13 with China with nine Pencils

    9 Pencils for India at D&AD. McCann wins 5, 4 for Immunity Charm

    By A Correspondent

     

    Indian entrants have bagged nine Pencils at the annual D&AD awards. McCann Worldgroup has bagged five Pencils, four of which are for the Afghan government’s ‘The Immunity Charm’. The fifth Pencil is for PayTM’s ‘Sweet Change’ entry. Ogilvy (MP Tourism), Cheil (The Good Vibes Project), FCB (No Conditions Apply – Sindoor Khela) and Hindustan Petroleum (Roads that Honk) have also bagged Pencils.

     

    While the name of the Pencil-winners has been announced, the colour of the Pencil – Wood, Graphite, Yellow and the coveted Black – will be unveiled on Thursday evening at the awards event. The Hindustan Petroleum ad was created by Leo Burnett, but since the Publicis group is staying away from awards (except Goafest where PR agency MSL participated and won), guess client HP is identified as the entrant.

     

    This year’s event will see a total of 721 Pencils awarded, with the United States topping the country rankings with 194 Pencils. The top-ranking countries are:United States – 194 Pencils, United Kingdom – 165 Pencils, Japan – 49 Pencils, Germany – 46 Pencils and France – 37 Pencils. India is joint #13 with China with nine Pencils.

     

    Said D&AD CEO Tim Lindsay: “The last few days of judging have been incredibly inspiring, and we’re excited to open our doors today for this year’s Festival. All Pencil winning work is on show throughout the Truman Brewery, and will give visitors insight into what creative excellence means today. It’s great to see the range of work that creative minds all over the globe are producing. Long gone are the days when design and advertising operated in silos. The work being produced today touches many industries, and is testament to the value of creativity to business.”

     

     

  • A refreshing new take on relationships with #ShareACokeIndia campaign

    Coca-Cola focusses on refreshing relationships through latest campaign

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign for its recently launched ‘Share A Coke’ initiative. #ShareACokeIndia is the Indian version of Coca-Cola’s global campaign, which has been reinvented to connect with the Indian consumers. With the theme ‘Har Rishta Bola, Mere Naam Ki Coca-Cola’, the narrative draws upon the significance of relationships for Indians and reignites them by creating moments of happiness that comes from sharing a Coke.

     

    Explaining the thought behind the campaign, Ajay Bathija, Director-Colas, Coca-Cola India & South-West Asia said: “Share A Coke campaign has sparked imagination across the globe and received overwhelming love from the consumers. We are delighted to bring this campaign to India and create more ways for people to enjoy their special moments of togetherness with the people they care about. The new TVC captures the essence of unique relationships and celebrates connecting people together in a new way. It is this refreshing take on changed nuances of relationships that is the core of our communication.”

     

    Highlighting the thought behind the campaign, Prasoon Joshi, Chairman Asia Pacific, CEO & CCO McCann Worldgroup added: “The core of Coca-Cola communication has always been about magical moments in relationships between people. Share A Coke campaign is also about the true meaning of relationships and the charm in how we express those emotions. The brand again plays the enabler of that magic between people and their relationships”.

     

     

  • Dominating the list this year is McCann Worldgroup with total of 33 finalists

    157 finalists shortlisted for APAC Effie Awards

    By A Correspondent

     

    A total of 157 entries have emerged as finalists and will be contending for metals at the 2018 APAC Effie Awards. This year’ss awards are headed by the Awards Chairman, Charles Cadell of McCann Worldgroup, and eight Heads of Jury – David Porter of Unilever, Elaine Chum of Philips, Guan Hin Tay of J. Walter Thompson, Joanna Flint of Google, Rupen Desai of Edelman, Ruth Stubbs of iProspect, Sameer Desai of Mundipharma and Silas Lewis-Meilus of McDonald’s.

     

    Dominating the list this year is McCann Worldgroup with total of 33 finalists. This is followed by Ogilvy and Mather with 28 finalists and BBDO Network with 22 finalists.

     

    Said Cadell: “It is always inspiring to review work from across the Asia Pacific Region. The Jury this year had a challenging task in defining what represents the best of our business. We are proud to unveil the finalists for the 2018 APAC Effies and look forward to congratulating all winners at the awards gala.”

     

     

  • 360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs

    Sony rolls out Bravia marketing campaign

    By A Correspondent

     

    Sony India has launched its new festive campaign titled “Respect every colour”.

     

    Said Yuichi Hasegawa, Head of Marketing, Sony India: “The Sony Bravia range of televisions has always stood for breath-taking details, vivid colours, striking contrast and exceptional sound quality. Through this commercial, we have endeavoured to showcase BRAVIA’s Bravia’s tradition of celebrating colours.“We are very happy with the translation of the brief done by our creative agency, McCann India for this project.”

     

    Added Prateek Bhardwaj, National Creative Director, McCann Worldgroup: “Colours carry deep meaning in Indian traditions and festivities. Our message was that if the role colours play in our culture is so important, they deserve a Bravia to be viewed on.”

     

  • The new campaign urges consumers to choose healthier snacking alternatives and also educates consumers on how instant noodles are deep fried before being packed

    Saffola Masala Oats urges consumers to choose healthier snacking alternatives

    By A Correspondent

     

    In its new campaign, Saffola Masala Oats aims to break long-standing stereotypes and educate consumers that not all snacks have to be unhealthy and they don’t need to compromise on taste for their health.

    Speaking about the launch of the campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “In India, snacking always leaves us with a sense of guilt since many convenient snacks also tend to be unhealthy. With today’s fast paced lifestyle, quick and convenient food options have become integral to our life yet healthy options are necessary on the path to fitness.  In its new campaign, Saffola Masala Oats encourages consumers to choose healthier alternatives which are convenient, healthy yet tasty to satisfy their cravings.”