MxMIndia

Tag: McCann Worldgroup

  • On day 4,India managed to pick up 1 Gold, 1 Silver and 5 bronzes. The Gold was bagged by DDB Mudra Group for its entry 'The Hinglish Project' in Design Lions

    DDB Mudra, Leo Burnett within touching distance of each other on metals tally

    By A Correspondent [updated]

     

    With 11 out of 15 categories already finding their fate at the grand creative stage of excellence-Cannes,India’s performance at this juncture doesn’t paint an impressive picture. Out of a total 84 shortlists that India has managed to garner against its name across the 11 categories announced till date, only 12 have managed to find their way into the winners tally. A recap of India’s performance thus far shows the country having two Golds, three Silvers and 10 Bronzes in its kitty.

     

    On day 4, India managed to pick up 1 Gold, 1 Silver and 5 bronzes. The Gold was bagged by DDB Mudra Group for its entry ‘The Hinglish Project’ in Design Lions category. It also won a bronze for the same entry. The other Gold for India was bagged by McCann Worldgroup for its client ‘Western Union’ in the Outdoor Lions category. As for the Silvers, it is Leo Burnett that is leading the way with 2 Silvers including one in Press Lions for its client Bajaj Electricals and the other for Doorstep School in the Media Lions category.

     

    Leading the list among the agencies is DDB Mudra with 32 points (including 22 points from shortlists). At the second place is Leo Burnett with 30 points against its name. If not for the points accumulated from shortlisted entries, Leo Burnett would’ve been placed at the top spot. Coming in third is Ogilvy India that has a total of 19 points against its name, including 3 Bronzes that it has bagged so far. It is a close call between the fourth and the fifth spots with BBDO India sitting at 14 and McCann WorldGroup sitting at 13. Cheil Worldwide is next with 8 points including 1 Silver that it won for Samsung. Brand David is next with 4 points followed by Publicis and Bates at 2 each. The remaining ten agencies are placed at the same spot (tenth) having bagged a point each for their respective shortlists.

     

    With four more categories to go, including Film Lions, Film Craft Lions, Branded Content & Entertainment and Titanium & Integrated Lions, the table is still wide open. Whether a new contender will emerge at the top and whether India will compare this year’s metals tally to that of the past will be known in a couple of days. Note this does include the shortlists announced today.

     

    Agency Titanium Grand Prix Grand Prix, Titanium Gold Silver Bronze Shortlist Total
    Points 12 10 7 5 3 1
    DDB Mudra 1 0 1 22 32
    Leo Burnett 0 2 1 17 30
    Ogilvy India 0 0 3 10 19
    BBDO India 0 0 2 8 14
    McCann Worldgroup 1 0 0 6 13
    Cheil Worldwide 0 1 0 3 8
    Brand David 4 4
    Taproot India 3* 3*
    Bates India 2 2
    Publicis Communications 2 2
    BBH India 1*+1 1*+1
    JWT Mumbai 1 1
    Creativeland Asia India 1 1
    TBWA\ India 1 1
    M&C SAATCHI 1 1
    OMD India 1 1
    Mindshare 1 1
    Draftfcb + Ulka 1 1
    Grey Worldwide 1 1
    PERCEPT/H 1 1
    Bacardi India 1* 1*

     

     

    * Winners to be announced on Saturday late evening @ Cannes

     

  • It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year

    India@Cannes: Shortlist tally in Outdoor at its lowest

     

    By A Correspondent

     

    Having amazed the jury members in the initial stages, Leo Burnett and Brand David Communications showed why they were one of the worthy contenders at Cannes as they both bagged the highest number of (shortlist) entries in Outdoor Lions category. With four nominations, both agencies stand a good chance of winning big at the awards.

     

    Leo Burnett was nominated for its entries – Cigarette, Socks, Fish and Eggs for Bajaj Electricals exhaust fans in the Home Appliances, Furnishings, Electronics & Audio Visuals category while Brand David Communications was nominated for their entries – Pig Attack, Buffalo Attack, Deer Attack and Goose Attack for Peptocid Antacid under the Cosmetics & Beauty, Toiletries & Pharmacy category.

     

    Other contenders include Ogilvy & Mather with three shortlists, McCann Worldgroup India that has three shortlists for Western Union & DDB Mudra Group which has three shortlists for Stedfast.

     

    But what is a bit discouraging is the decline that has been witnessed in the overall number of entries from India which has been its lowest ever at 219. For the record, the entries in 2011 stood at 252. It is even more disheartening as India has sent fewer entries despite the overall number of entries in the category seeing an 8 per cent rise compared to the previous year. There are a total of 4,843 entries that have been entered in this category which is led by entries from countries like Brazil which has sent 766, USA that has sent 404, Germany that has sent 322 and UK & Spain that have sent 191 entries each.

     

    Leading the Jury from India is Vikram Gaikwad, Partner & Executive Creative Director, Creativeland Asia. The Outdoor awards too will be held on Tuesday evening at Palais des Festivals.

     

     


  • There are 34,301 entries from 87 countries for Cannes Lions, of which 1,182 pieces have been entered from India, slightly more than the last year's figure of 1,177

    How India fared @ Cannes in 2009-2011

     

    From the MxM Infodesk

     

    Adlanders from India wouldn’t want to forget 2009 in a hurry. If the slowdown of 2008-09 was one reason for gloom to descend on the industry, there was good news too – in the form of Cannes Lions – the pinnacle of award shows in the creative arena. With 25 metals,India beat all odds and set an example for global creative powerhouses to sit up and take notice.

     

    While the current economic growth has witnessed a decline in recent times, the number of entries that have been sent to Cannes Lions from India is at its highest. For the record, there are 34,301 entries from 87 countries that have been submitted to the Cannes Lions, of which 1,182 pieces have been entered from India. This is slightly more than the last year’s figure of 1,177 entries.

     

    A quick recap into India’s previous performances at the festival throws up interesting facts. Like 2009, the year 2011 too ended on a good note for India as it managed to accumulate a total of 24 metals – just one short of India’s highest ever tally of 25 Lions in 2009. With 4 Golds, 7 Silvers and 13 Bronzes, it was a memorable year for most agencies as hopeful entries ended up bagging the coveted metals. This was after India ended up putting 42 shortlists under its name.

     

    Mudra Communications emerged the ace performer as it ended up with three Silver Lions, five Bronze Lions and nine shortlisted entries. They were followed by BBDO India that bagged two Silvers, one Bronze metal and seven shortlists scoring 20 points. Ogilvy & Mather India with 13 points ended up third. McCann Worldgroup came next and was followed by Lodestar UM and Taproot India tying for the fifth place.

     

    As for the entries, the one that caught maximum attention was ‘Silent National Anthem’ by Mudra that won a total of four metals – one Silver metal and three Bronze metals. Another noteworthy entry was BBDO India’s ‘W.A.L.S – Women Against Lazy Stubble’ for Gillette that bagged the inaugural Creative Effectiveness Lion. Ogilvy & Mather too won metals for their entry ‘Train’ for Indian Railways and for Mentos Sour Marbels entries – Guillotine, Snake and Gun. McCann’s work for Onida Mobile Phones also enabled them to bag a couple of awards.

     

    In contrast, 2010 was one of the tough years for Indian ad agencies as they managed only 17 metals comprising 3 Golds, 6 Silvers and 8 Bronzes. The tally picked up pace towards the latter part of the event, offering a glimmer of hope to the delegates assembled, who otherwise were faced with the scare of India losing out on its popularity to outside countries.

     

    What was disheartening was that India drew a blank in most categories including Titanium, Integrated and Film Craft but finished well in Print, Design and Outdoor. While Publicis won a Gold Lion Campaign for the work done for Publicis Communications, Ogilvy won a Bronze Lion for the work done for Department of Posts. Aman Ki Asha and TransAsia Papers were the two entries by Taproot India that scored big at the awards. Tide Dirt Magnets by Leo Burnett was another entry that received due credits at the awards show. If not the metals, the delegates were perhaps comforted by way of august speakers who turned up at the event to share their knowledge on the given subject. It also witnessed Piyush Pandey and Agnello Dias taking part in discussions on the stage – a fact that was earlier moaned by Indian adlanders quite aloud.

     

    As for 2009, it was the best so far for India as it bagged 25 metals including 4 Golds, 7 silvers and 13 Bronzes out of a possible 42 shortlists. The highlight of the year was India winning its first Film Lion Gold, which was awarded to JWT India for the work done for The Times of India Chennai launch, entry titled A Day in the Life of Chennai. The entry by Senthil Kumar was awarded Gold in the Film Craft category and the in Music category. As for the agency tally, it was Ogilvy that emerged triumphant with 27 points followed by JWT India at 26 points. Publicis and Leo Burnett came third and fourth respectively. Other notable winners were Happy Dent’s Palace, Fevicol’s Bus, Neo Sports’s Gas entry, etc.

     

    Other notable winners included MediaCom India bagging a Gold Lion and a Silver Lion for ‘To Shave or Not to Shave’ campaign done for Procter & Gamble’s Gillette, Maxus bagging two Bronze Lions – one for ’20 Million Experiences’ for Tata Sky and one for ‘Midas Touch’ for Nokia India, Lodestar Universal bagging a Bronze for Nano and Madison Media winning a Bronze for ‘Say Condom, Aloud’ for BBC World Service Trust.

     

    Metals Tally in 2011

    Gold – 3

    Silver – 10

    Bronze – 10

    Creative Effectiveness metal: – 1

    Total No. of Metals - 24

     

    Metals Tally in 2010

    Gold – 3

    Silver – 6

    Bronze – 8

    Total No. of Metals - 17

     

    Metals tally in 2009

    Gold – 4

    Silver – 7

    Bronze – 13

    Total metals – 25

     

  • DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.

    India lifts 27 metals at AdFest 2012

    By A Correspondent

     

    At the recently concluded AdFest 2012 in Pattaya, India has finished with the total metal tally of 27 which includes 2 Gold, 12 Silver, 13 Bronze. DDB Mudra won total 9 metals and leads the pack followed by Leo Burnett with 6 metals and McCann WorldGroup with 5.

     

    In the Film Lotus Category, Creativeland Asia won Silver for film tilted Maa, Hippo Round-Round. Ogilvy & Mather also won Silver in films for Bajaj Pulsar. In Campaign for Best of Retail, Bangalore-based Happy won for Flipkart for No Kidding. No Worries.

     

    In the Press Lotus category, DDB Mudra Group won Silver. It won a Bronze for its work for Passat. In the press category for electronics, Grey Worldwide bagged a Bronze while McCann WorldGroup won 4 Silver for Onida. Leo Burnett too got a Silver.

     

    In the Outdoor Category, DRAFTFCB+ ULKA got a Bronze for its Falling Hoarding Mumbai Traffic Police work. McCann WorldGroup got a Gold for its work for Blind Car Hard Rock Café India. DDB Mudra won a Bronze for Cleanoscope Rotract. There were three more Bronze and a Silver in the Outdoors for DDB Mudra for its work titled Jumbled Conspiracy.

     

    In the Direct Lotus, DDB Mudra bagged Silver for Lass Natural Cosmetics while Grey Worldwide too got silver for Pantene. In the Direct Ambient O&M got a Bronze for its work titled Chanting Lighter for Cancer Patients Aid Association. Leo Burnett bagged a Bronze for Ink Pad Literacy program for Door Step School.

     

    In the Design Lotus, Leo Burnett got a Gold for Gandhifont. It also won 3 Bronze in the category for Bajaj Exhaust Fans. DDB Mudra pocketed a Bronze too.

    India drew a blank in Radio Lotus and Cyber Lotus, Promo Lotus, Film Craft Lotus, New Director Lotus, 360 Lotus, Innova Lotus and Lotus Roots.

    In The Special Awards 2012, Advertiser of the Year went to Google Inc and Advertising Agency of The Year went to Dentsu Inc, Tokyo. Network Agency of the year went to DDB.

     

     

    Agency Category Gold/Silver/Bronze Tally
    McCann WorldGroup Press 4 Silver 5
    McCann WorldGroup Outdoor 1 Gold
    DDB Mudra Press 1 Silver, 1 Bronze 9
    DDB Mudra Outdoor 1 Silver, 4 Bronze
    DDB Mudra Design 1 Bronze
    DDB Mudra Direct 1 Silver
    O&M Direct 1 Bronze 2
    O&M Film 1 Silver
    Leo Burnett Press 1 Silver, 6
    Leo Burnett Direct 1 Bronze
    Leo Burnett Design 1 Gold, 3 Bronze
    CreativeLand Asia Film 1 Silver 1
    Happy Film 1 Silver 1
    Grey Worldwide Press 1 Bronze 2
    Grey Worldwide Direct 1 Silver
    Draft FCB+ULKA Outdoor 1 Bronze 1
    Total Metal Tally 27
  • He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel

    Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012

    By A Correspondent

     

    Prasoon Joshi, executive chairman and CEO, McCann WorldgroupIndiais joining ADFEST’s all star line-up of jury presidents in 2012, overseeing the Press Lotus jury panel.

     

    As Regional ECD for McCann Erickson (Asia Pacific), Mr Joshi is one of the region’s most powerful advertising creatives. He was recently mandated with the leadership of McCann Erickson’s worldwide Creative Council, making him the most influential creative executive in the network.

     

    “I was jury president for Film some years ago at ADFEST, and today the quest for excellence remains intact. ADFEST is one of the oldest advertising communication festivals, which understands and appreciates the unique cultural fabric of Asia. It has experimented and has tried to reinvent itself and stay relevant in these changing times,” said Mr Joshi.

     

    Winner of more than 400 national and international awards, Mr Joshi also won the prestigious National Award by the President of India for his socially impactful work in 2009.

     

    “It is an honour to have Mr Joshi oversee the Press Lotus juries at ADFEST 2012. He is not just a phenomenal talent – he’s one of India’s most powerful creative executives, and we are humbled to have him accept our invitation to attend next year’s Festival,” said Jimmy Lam, president, ADFEST.

     

    The Times of India recently cited Mr Joshi amongst the nation’s Top 60 icons; while Business Today named him as one of the Top 21 Business Leaders who will shape India in the 21st century.

     

    With a postgraduate in Physics, Mr Joshi is also a prolific poet, feature film song and scriptwriter.

  • The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

    McCann wins Agency of the Year at Mirchi Kaan

    By Shubhangi Mehta

    The 8th Mirchi Kaan Awards  were announced yesterday in Mumbai. McCann Worldgroup continued its dominance this year as well, bagging the Agency of the Year award.

    Prasoon Joshi, Executive Chairman, McCann Worldgroup, said, “We are delighted to have won this award. McCann has outshined as a strong agency over the years in this award. This is also special for us as Radio is a difficult medium to write for, unlike television, hence the team is even happier to have won this.”

    Prashant Panday, CEO,Radio Mirchi said, “The Mirchi Kaan awards are a very emotional event for us. This is a night we spend with friends and recognize and reward their brilliance. For us, the benefit is when radio becomes as creative a medium as television or print. We are happy with the way the creative quality has improved over the past eight years. The pride for us is the quality of the jury, and we owe a debt of gratitude to them.”

    The 8th Mirchi Kaan Awards received about 250 entries across 16 categories. In addition there were special awards for the best writer, best voice and the crystal award for most outstanding radio commercial of the year.

    The jury this year consisted of Agnello Dias, chairman and co-founder, TapRoot, Deepa Krishnan, president, creative, Lowe Lintas, Prathap Suthan, chief creative officer, Iyogi, Rekha Nigam, managing director, Vihaan Communications, Sunil Thoppil, vice-president, McCann Erickson, Ashish Khazanchi, national creative director, Publicis ambience, Josy Paul, chairman and chief creative officer, BBDO India, Amit Akali, senior vice-president and national creative director, Grey, Ramanuj Shastry, chief creative officer, Saatchi & Saatchi, Malvika Mehra, national creative director and senior vice-president, Grey, Prasoon Joshi, executive chairman and regional executive creative director, McCann Worldgroup, Meera Sharath Chandra, K S Chakravarthy, national creative director, Draftfcb Ulka and Manoj Shetty, senior creative director, Ogilvy India.