MxMIndia

Tag: McCann Worldgroup

  • Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das

    Jury Chairs appointed for Abby 2024

    Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, Ashish Chakravarty, Executive Director, and India Head of Creative, for McCann Worldgroup and Rajdeepak Das, Chief Creative Officer Publicis Groupe, South Asia and Chairman, Leo Burnett, South Asia, join as Jury Chair for Still Digital category, Audio category, and Film (below 1 minute) category respectively, at The Abby Awards 2024 powered by One Show.

    Said Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards 2024: “I have always believed that an award is as good as its jury. This year too, the Abby Awards powered by One Show have a stellar line up of both domestic and international luminaries as Jury Chairs, across 23 categories. Over the last two years the number of women jurors have been significant, and this year, with over one-thirds being women masters of their craft. To win recognition from such respected Jury Chairs is a matter of immense pride for the AdClub, the participating agencies and brands.”

  • Created by McCann Worldgroup

    Yes Bank refreshes brand identity

    By Our Staff

     

    Yes Bank unveiled its refreshed brand identity created by McCann Worldgroup.

     

    Commenting on the launch of the refreshed brand identity, Nipun Kaushal, Chief Marketing Officer and Head CSR, Yes Bank, said: “Over the last three years, Yes Bank has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer centric franchise. As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner. I am delighted to present to you a refreshed identity of Yes Bank, which resonates the ethos and values we uphold, the emotional connection we have with our customers, and our motivation to provide them with a rewarding banking experience. Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”

     

  • McCann Worldgroup has conceptualized the film

    World Gold Council releases new marketing campaign

    By Our Staff

     

    The World Gold Council today launched a multi-media marketing campaign in India to create awareness on gold’s role in an investment portfolio.

     

    McCann Worldgroup has conceptualized the campaign, with industry veterans Prasad Naik and Daniel Low as directors, and Prasanna Bhende and Kimaya Bhende as producers.

     

    Commenting on the campaign launch, Arti Saxena, Head of Marketing, India, World Gold Council, said: “Our research indicates that whilst the majority of Indians prefer savings in gold after term deposits, young investors are less likely to choose it. This campaign highlights gold’s attractiveness to young modern Indian investors as an integral part of their portfolio. Our film showcases stories of young investors pursuing their passion, chasing dreams and making bold decisions in life, without any fear of financial uncertainty because of the presence of gold in their investment portfolio. Be it physical gold or digital, it should be preferred go-to savings vehicle to balance, diversify and secure one’s portfolio.”

     

  • Narain was previously associated with McCann Worldgroup

    Grapes appoints Priyank Narain as ECD

    By Our Staff

     

    Grapes, the marketing agency, has appointed Priyank Narain as its new Executive Creative Director. He will be based out of the agency’s Delhi office and will report to Chief Operating Officer and Strategy Head, Shradha Agarwal. Narain will look after the agency’s creative responsibility across all brands, nationally. Previously, Narain was associated with McCann Worldgroup as a Senior Creative Director for more than two and a half years, where he was managing some of the biggest brands.

     

    Said Agarwal: “We are excited to welcome Priyank to the Grapes family as we look to accelerate our business and deliver ground-breaking work for our clients. He has rich creative experience on a varied section of brands and categories. His unique creative approach in designing digital experience is a perfect fit for our company.  I am extremely delighted to have him on board.

     

    Commenting on his new role, Narain added: “It’s wonderful to be onboard with Grapes, an integrated agency with a great vision and several interesting brands. I look forward to creating some disruptive work that drives brands and businesses forward.”

     

  • For branding mandate for its shared Electric Mobility Business

    GreenCell Mobility onboards McCann Worldgroup

    By Our Staff

     

    GreenCell Mobility (GreenCell), an e-mobility company, announced the appointment of McCann Worldgroup to manage the brand design and communication duties for its yet to be launched B2C brand. McCann Worldgroup will manage the business from its Mumbai office.

     

    The company recently announced its plans for an initial roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern and Western India as part of its B2C business foray.

     

    Ashok Agarwal
    Ashok Agarwal

    Speaking on this occasion, Ashok Agarwal, MD & CEO, GreenCell Mobility, said: “India is at the cusp of e-Mobility revolution, and we are collaborating with all stakeholders not only to incubate the ecosystem but to redefine the future of shared mobility in our country. We are happy to partner with McCann Worldgroup on this ambitious mission and very confident of their insight-led creative thinking based on a deep understanding of customer behaviour. With this association, we are looking to build a truly admired and valued Shared e-mobility services brand.”

     

    Himanshu Saxena
    Himanshu Saxena

    Added Himanshu Saxena, Executive VP & Head of Integration at McCann Worldgroup, Mumbai: “E-Mobility is already beginning to transform our lives, and GreenCell’s introduction of large-scale mass transport solutions in this space will completely redefine the idea of road travel in India. We are extremely proud to be part of this journey of building this brand from its roots and are looking forward to creating a new benchmark of brand-building in this exciting new space.”

     

  • Focuses on women who push their boundaries to achieve their dreams

    McCann films new campaign for Moov

    By Our Staff

     

    Moov, tpain relief creahe m brand, launched its new campaign- ‘Zindagi Ke Beech Dard Na Aaye.’ The two films for the two brand variants – Moov and Moov Strong aim to inspire women across ages to pursue their dreams and aspirations where body pain will not be a deterrent in any way.

     

    Said Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt: “Since its launch, Moov ads have been focused on women who would stop at nothing, no matter what challenges or pain they encounter in their path to reach and fulfil their ambitions. This campaign yet again is a celebration of women and families who stand by each other and come back ‘Strong’er despite any hurdles that they may face. While our products can be effectively used by any individual experiencing pain, our ads in a small way pay a tribute to all those women who constantly do that extra bit to make their own dreams and the dreams of their loved ones come true.”

     

    Added Kapil Batra, Creative Head, Delhi, McCann Worldgroup: “Moov has always believed that pain should never come in the way of our pursuits. Continuing with this thought, our new campaign is an ode to today’s woman, who would like to chase goals come what may. The two stories capture this and shows how Moov enables our women protagonists to live their life just the way they want to, i.e. being unstoppable.”

     

  • With Hardik Pandya, Shreyas Iyer and Deepak Chahar

    Britannia Bourbon launches campaign

    By Our Staff

     

    Bourbon has launched its biggest ever campaign by partnering with cricketers Hardik Pandya, Shreyas Iyer and Deepak Chahar.  The brand’s proposition of Original Friendship, Original Britannia Bourbon celebrates the mischievous bonds between real friends. The last time Pandya spoke about his mischief on a television show, he got into trouble, but this is an ad, hence controlled.

     

    Commenting on the launch of the #BourbonFriendsForever campaign, Vinay Subramanyam, VP Marketing, Britannia Industries said: “Britannia Bourbon is the original chocolatey biscuit treat that has delighted India since 1955. For over 65 years, Britannia Bourbon has been enjoyed across generations in almost every Indian household. Millions of Indians have enjoyed Britannia Bourbon with their friends and the brand has been an essential character in the stories of India’s youth that we associate with our friends. We are really excited to introduce Hardik Pandya, Shreyas Iyer and Deepak Chahar as the new gang of friends. They have brought alive the brand idea in a fun and wicked way.”

     

    Added Sambit Mohanty, Head of Creative – South, McCann Worldgroup: “When you pull a fast one over a friend and it’s all in good fun, you know the friendship’s got to be original. Pretty much the sentiment captured in our new film for Britannia Bourbon – the original bourbon. For it depicts a friendship built on a solid foundation of wickedness, inappropriateness and shenanigans – with Britannia Bourbon at the heart of it!”

     

  • Highlights importance of cleaning and disinfecting surfaces to kill germs and viruses

    Lizol unveils ‘Safe to Touch’ campaign

    By A Correspondent

     

    Lizol, the disinfectant brand, unveiled its new campaign ‘Safe To Touch’ today. The campaign is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

     

    Said Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia: “Lizol is a Global disinfection champion and has been working towards educating consumers on the need & importance of surface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around us and in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

     

    The new campaign is a behavior change campaign conceptualised by McCann and is aimed at educating consumers. Commenting on this Prasoon Joshi, CEO and COO, McCann Worldgroup said: “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

     

     

  • The campaign has been released across TV and digital

    McCann releases new campaign for Dabur

    By A Correspondent

     

    McCann has released a new TV and digital campaign for Dabur that, as a communique notes, “reaffirms its 135-year-old legacy of protecting the health and well-neing of every Indian household.

     

    Said Mohit Malhotra, CEO, Dabur India: “As a brand, Dabur evokes feelings of Trust, Health and Well-Being in the minds of our consumers. This campaign reflects our Ayurvedic and Indian heritage, and our strong sense of pride about ‘Made in India, by Indians, for Indians’. As India now moves forward on the mission to rebuild and emerge from the challenges and uncertainties of COVID-19, Dabur also reaffirms its commitment of being ‘dedicated to the Health and Well-being of every household’.”

     

    Added Prasoon Joshi, Chairman, McCann WorldGroup: “With the legacy and the trust that brand Dabur enjoys, it is best poised to deliver the attributes New India needs on its journey to become a leader of this new era. This sentiment has been expressed in “Mitti se judey hum, Barsoon se saath khadey hum” campaign.”

     

     

  • The campaign advocates the need for keeping surfaces clean and disinfected to help break the chain of infection

    RB launches nationwide #DisinfectToProtect awareness campaign

    By A Correspondent

     

    In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched a nationwide awareness campaign #DisinfectToProtect. The campaign focuses on educating people on the need for keeping surfaces clean and disinfected to help break the chain of infection.

     

    Commenting on the launch of the awareness campaign, Narasimhan Eswar, Senior Vice President and Managing Director, South Asia, RB Hygiene said: “Post our pledge to donate one million litres of Lizol and Harpic to support the frontline workers and healthcare institutions across multiple Indian states, we are now looking to educate our consumers with the right information that will help them break the chain of infection.”

     

    Added Sukhleen Aneja, CMO & Marketing Director, RB Hygiene South Asia: “At this point in time, protection and precaution are key to fighting viruses. It has become extremely critical to maintain good hygiene at home by regular hand washing, disinfecting surfaces, maintaining social distancing etc. These are the only way to help break the chain of this deadly infection. With Lizol’s #DisinfectToProtect campaign we would like to raise awareness on the need for disinfecting not just floors but multiple surfaces like tabletops, kitchen counters, door handles etc. We hope that with this campaign we can do our bit in raising awareness and making the world cleaner and healthier.”

     

    Said Prasoon Joshi, CEO and COO, McCann Worldgroup: “While we are strictly adhering to the stringent guidelines of staying at home, this public service message is our way of educating people on taking utmost care of their home and their loved ones by keeping surfaces clean and germ-free.”

     

     

  • He has previously worked with McCann Worldgroup where he was Head of Creative, South

    Puneet Kapoor joins Lowe Lintas as Regional Creative Officer, South

    By A Correspondent

     

    Lowe Lintas has appointed Puneet Kapoor as its new Regional Creative Officer. He has previously worked with McCann Worldgroup where he was Head of Creative, South.

     

    Puneet Kapoor

    Talking about his new role, Kapoor said: “Lowe Lintas Bangalore has been such a stellar office for many years spewing out one great campaign after the other. It’s a great challenge to add thunder to the impressive repertoire of work and I am really looking forward to collaboration with the teams and clients to do some iconic work.”

     

    Amer Jaleel

    Added Amer Jaleel, Group CCO and Chairman, Mullen Lowe Lintas Group: “We have had a legacy of great creative people from Bengaluru. We have also had the best of brand work originating out of Bengaluru. The connection is more than obvious. We had been on the lookout for someone who was both entrenched in solid brand work and had the more recent portfolio of engaging and contemporary digital conversations. In Puneet we found that and more. A really great team guy and intuitive leader. We are blessed and bonussed!”

     

    Sagar Kapoor

    Commenting on Kapoor’s appointment, Sagar Kapoor, CCO, Lowe Lintas said: “Besides his experience Puneet gets with him truly infectious energy. He is excited about making brands bigger and more popular. He has shown considerable expertise in the Southern region, again working on brands that have a national footprint. We are looking forward to taking the office and our brand partners to the next level.”

     

     

  • To roll out a 360-degree communication campaign over the next few months

    Vedanta unveils maiden TVC #KabhiSochaHaiKya

    By A Correspondent

     

    Vedanta has unveiled its first TVC themed #KabhiSochaHaiKya which is designed to create awareness with the audiences on the importance of metals in our day-to-day lives. Saluting miners for their invaluable contribution, the new TVC gets us thinking as to where all the important things that we use in our daily lives have come from.

     

    Said Anil Agarwal, Chairman, Vedanta Resources: “Can we enjoy life’s good things without mother earth’s blessings? Metals such as iron, steel, zinc, copper, silver, etc. have become a part of our lives, but humne Kabhi Socha Hai Kya (have we ever thought about) where do these metals come from? Our entire campaign revolves around these questions as we salute the miners who toil hard, day in and day out, to make these metals available to us from our very own mother earth in an environmentally sustainable manner. #SahiSochBadaleZindagi.”

     

    Added Prasoon Joshi, CEO, McCann Worldgroup: “This is a very unique campaign. Our team has brought out the message in the most creative and innovative manner possible. We indeed need to appreciate the good things that we are privileged to have in our life and thank mother earth.”