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Tag: McCann Worldgroup India

  • He will additionally work closely with the management on various brand integrations as the Head of Integration Mumbai

    Himanshu Saxena joins McCann Worldgroup as EVP & Mumbai Head

    By A Correspondent

     

    Himanshu Saxena

    Himanshu Saxena has joined McCann Mumbai as Executive Vice President and Head of its Mumbai operations. Saxena will additionally work closely with the management on various brand integrations as the Head of Integration Mumbai.

     

    Said Prasoon Joshi, Chairman, McCann Asia Pacific and CEO & CCO McCann Worldgroup India: “I am really happy to have Himanshu back in McCann family again. This is the testimony of the fact that culture of McCann India is unique and conducive to nurturing great talent. Himanshu comes with a wide range of experience, his passion for creative solutions that drive effectiveness will add a new dimension to our valued client relationships in our Mumbai operation.”

     

    Added Saxena: “I am absolutely thrilled to be part of McCann’s highly respected leadership. McCann is the most respected, awarded and recognized creative communication agency in India. McCann’s rich client portfolio and talent pool is ripe with opportunities to take its game to the next level of creative excellence and effectiveness through integrated solutions delivered by the McCann Worldgroup specialist practices across advertising, Digital, CRM, Experiential and Healthcare.”

     

     

  • 140 songs in five Indian languages make their way on labels of Coca-Cola bottles

    Coca-Cola takes its ‘Share a Coke’ proposition further with Ranbir Kapoor

    By A Correspondent

     

    Coca-Cola India has taken the ‘Share a Coke’ campaign further with #SayItWithCoke. The cola has signed Bollywood star Ranbir Kapoor as the new brand ambassador for the campaign.

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West Asia at The Coca-Cola Company: “Coca-Cola always seeks to uplift everyday moments and make them special. In India, songs have always had a way of expressing emotions in a special, memorable way. This is what inspired us to bring to consumers our latest campaign #SayItWithCoke, which invites them to share a Coca-Cola with someone to express their heartfelt emotions through the words of their favorite songs. Whether they do this physically or digitally, we are sure they will make many moments sparkle. What’s more, our brand ambassador Ranbir Kapoor joins us in extending this invitation in a way only he can, and together we hope to bring a smile to fans everywhere.”

     

    Highlighting the thought behind the ad, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and CEO & CCO, McCann Worldgroup India added: “This campaign is our unique take on relationships with charming storyline and innovative use of songs and lyrics which am positive will strike a chord not only with younger audience but with people at large.”

     

     

  • Joshi is the only Indian jury president at Adfest 2019

    Prasoon Joshi to be jury prez at Adfest 2019

    By A Correspondent

     

    Adfest has announced that Prasoon Joshi, CEO and Chief Creative Officer of McCann Worldgroup India and Chairman of McCann Worldgroup Asia Pacific, will be Jury President at Adfest 2019 for the Audio Lotus and Film Lotus categories. Joshi is the only Indian jury president at Adfest 2019 (to be held in Thailand from March 20 to 23).

     

    Said Joshi: “I’m delighted to be overseeing two of Adfest’s most intriguing categories: Audio, which in the midst of a major revival, and Film, which reflects the richness of local cultures in the Asia Pacific and Middle East regions. ADFEST is one of my favourite shows and a proud advocate of creativity that’s inspired by local insights – it will be an honour to return to Thailand next March.”

     

    Added Jimmy Lam, President of Adfest: “Prasoon completes a truly magnificent line-up of Jury Presidents for Adfest 2019. He played a huge role in putting India on the map creatively by creating defining work for mainstream brands that combines deep local insights with a global understanding. Time and again his work has infiltrated and inspired India’s popular culture. We are humbled that Prasoon is taking time away from his many responsibilities at McCann to join our Jury Presidents at Adfest 2019.”

     

     

  • Hindustan Unilever is Client of the Year as Ogilvy bags the Grand Effie for Fevikwick

    McCann is #1 at Effies, again

     

    By A Correspondent

     

    It was the night when the McCann Worldgroup flag was flying high. Yet again. McCann took home the Agency of the Year title by a comfortable 34 points. Ogilvy was runner-up, but a big consolation for theme would be the winning of the coveted Grand Effie for Fevikwick. Hindustan Unilever was Client of the Year. Interestingly, Saregama was runner-up in the Client of the Year roster albeit at nearly half the points as HUL. Vodafone was #3 and last year’s Client of the Year, Paytm (One97 Communication) was #4.

     

    Interestingly, Hindustan Unilever was #6 on the Agency of the Year roster, having had to send in the entries since its creative agency chose to stay away.

     

    The evening saw a record attendance, and was run efficiently. Like Advertising Club events are. However, many agency biggies – including some from runner-up Ogilvy – were conspicuous by their absence.

     

    Speaking about winning at the Effies, Vikram Sakhuja, President of The Advertising Club and Chairperson, Effies said: “Effies continues to have a place off pride and eminence in the life of every marketeer and advertiser. Winning an Effie is a career milestone and is reflective of the campaign’s innovation, execution efficiency and communication impact. The focus for us at the Effies is to reward and recognize brand stories that have strength of idea and have showcased effectiveness, scalability and contributed significantly to brand and the categories communication and growth agenda.”

     

     

    Added Mitrajit Bhattacharya, Co-chairperson, Effies 2019, said: “The Effies 2019 has continued to witness significant representation and support from industry leaders and media mavens. The awards this year saw as many as 283 leaders, including 137 Clients, 105 Planning/ Agency Heads, 15 Media Professionals and 26 Specialists who adjudged the awards across Mumbai, Delhi and Bengaluru, ensuring inclusivity and substantial category representation. The awards have year on year evolved to include new categories and represent new genres basis changing industry ecosystems, ensuring that the awards continue to stay relevant and pertinent.”

     

    Speaking on McCann’s success, Chairman McCann Asia Pacific and CEO and CCO McCann Worldgroup India said: “I am extremely delighted and proud of McCann winning the Agency of the Year second year in a row at the Effies. These awards reflect the strategic prowess based on our belief of creating meaningful work for the brands which we have been doing for our clients across all our offices in Delhi, Mumbai and Bengaluru. Congratulations to the entire team and specially that of our strategic planners led by Jitender Dabas, and hard work of Suraja Kishore, Rajesh Sharma, Prateek Bhardwaj, Kapil Batra, Abhinav Tripathi and leadership support from Alok Lall, Mandeep Sharma and visionary guidance from Partha Sinha.”

     

    Effie 2019 RESULTS FINAL FINAL

  • McCann Worldgroup picked up five awards including two golds, one silver and two bronze awards

    McCann Worldgroup bags most wins at WARC Awards 2018

    By A Correspondent

     

    McCann World Group India is the most awarded Indian agency at the Global WARC Awards 2018. The WARC Awards 2018 were given across categories Effective Content Strategy, Effective Social Strategy, Best use of Brand Purpose & Innovation shortlisted from Global case studies.

     

    McCann Worldgroup picked up five awards including two golds, one silver and two bronze awards. It won gold in the Innovation category for its campaign IDFC – Bank in a Box.

     

    Commenting on the wins, Prasoon Joshi – Chairman Asia Pacific, CEO & CCO India said in a statement: “We at McCann Worldgroup India take immense pride in creating solutions which are strategically sound and have great craft. These work are a testimony of our belief which strikes the chord with the target audience “

     

     

  • McCann Worldgroup India, Mumbai leads the way with 10 finalists

    India accumulates 18 shortlists at the 45th Annual One Show

    By A Correspondent

     

    Agencies in India have 18 finalists entries for the 45th annual One Show, as announced by The One Club for Creativity. McCann Worldgroup India, Mumbai leads the way with 10 finalists, including seven with McCann Health, Delhi for Ministry of Public Health, Afghanistan “The Immunity Charm”. Hindustan Petroleum has five finalists for its “Roads That Honk” campaign.

     

    Agencies in India with one finalist each are Ogilvy & Mather, Mumbai for RNW Media “#NotMusicToMyEars”, FCB India, Mumbai for Times of India “Shindoor Khela – No Condition Apply” and Famous Innovations, Mumbai for CaratLane “The Personalised Ring Box That’ll Get You a Yes”.

     

    This year’s One Show has 1,643 finalists representing 42 countries, selected from 19,800 total entries.  The US has the most finalists with 669, followed by the UK with 117, Japan with 94, Canada with 86, Germany with 78, Brazil with 70, France with 65 and Australia with 59.

     

     

  • Early Man Film ends Grand Prix drought & Prasoon Joshi felicitated for outstanding contribution to media

    Social Street stars at Abby Awards

     

    By A Special Correspondent

     

    It was a special Day 3 at Goafest 2018 with The Social Street emerging at the top of its game with a total of 17 metals in the Creative Abbys. The agency has bagged many metals across virtually all categories at the Abby Awards 2018. The agency’s captains – Pratap Bose and Mandeep Malhotra and the entire contingent wearing red turbans – had ensured they made a significant impact at the Awards for the second consecutive year. Last year, they were second to Taproot Dentsu in the awards tally. Branded Content and Entertainment Abbys saw Medulla WYP Network winning the most with four metals including two golds. DentsuWebchutney took home eight metals in the Digital and Mobile Abby category. But the biggest applause of the evening went to none other than Early Man Film Pvt. Ltd. for its outstanding work in the category of Audio Visual Long Form for Reforest India – The Story of Kaveri.

     

    Earlier McCann Worldgroup India CEO and Chairman, McCann Eriksson APAC Prasoon Joshiwas felicitated with a special award. Recognizing his unparalleled contribution to the world of Indian media, the special award is a reaffirmation of the advertising fraternity’s confidence that he will take the power of creativity further and make it a part of the things that matter in a new and resurgent India.

     

    On Day 2 of the Abby Awards, the Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abby were awards. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity. While Sony Pictures Networks led the tally for the Broadcaster Abbys with six metals, it was ZEEL that took home the gold for the night. While Design Abbys showed favour to Open Strategy and Design with six metals including 1 gold; Pi Communications took home 4 metals where Direct Specialist Abbys were concerned. While a total of 13 golds were handed out to top honours in Public Relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of 8 metals. Still Craft Abbys saw dominance by The Social Street who grabbed 4 metals including 2 gold. Early Man Film Pvt. Ltd., took home a whopping 16 metals in the Video Craft Specialist category which included 5 golds, 4 silvers and 7 bronzes!

     

    Speaking about Goafest 2018, Nakul Chopra, President – Advertising Agencies Association of India (AAAI) said: “When we started planning for Goafest 2018, our aim was to create a festival filled with knowledge, wisdom, entertainment, fun and which was also a great networking opportunity. The quality of the speakers, the valuable knowledge shared during the seminars, the networking opportunities across the three days and presentation of Abbys that celebrate excellence in creativity is what make Goafest such a unique experience. Goafest is a confluence of creative minds who gather here year on year to connect, communicate and celebrate the amount of hard work that each one of them is putting in to make media, marketing and advertising industries successful. I would like to thank everyone who has been a part of Goafest 2018 for their unrelenting support. And many congratulations to all our winners. You all deserve every bit of all the recognition that has been bestowed upon you by the industry.”

     

    Discussing the Abby Awards to be handed out at Goafest 2018, VikramSakhuja, President – The Advertising Club said: “Goafest is a phenomenon that is close to the hearts of the entire media andcreative fraternity. Months of hard work by the AAAI and The Advertising Club teams, the Abbys Master Jury, and encouragement from all of you present here has perspired into yet another stellar festival this year. In this 50th year of Abby Awards, we made crucial changes and rationalized categories which just made the Abbys even more coveted. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards the numerouno recognition of creative mastery in India.”

     

    Added Ashish Bhasin, Chairman of Goafest 2018 & Vice President of Advertising Agencies Association of India (AAAI): “After witnessing the event over the three days, I can proudly say we have achieved everything that we had set out to. Not only did we have best of the speakers coming forward to impart learnings to young ones, we also saw ideas being exchanged and people truly enjoying themselves. Over the last three days, Goa has seen some of the most creative minds in India together at one place – meeting, interacting, engaging and celebrating ABBY wins with each other. This is what the true spirit of Goafest is all about. Everyone who is going home with a metal from Goafest 2018 is truly deserving of victory and I congratulate each and every one of them for their incredible wins. It is definitely truly deserved.”

     

    Said Ajay Kakar, Vice President of The Advertising Club and Chairman – Awards Governing Council:“I would love to take this opportunity to thank the industry stalwarts and youngsters who helped us co-create Abby Awards 2018, courtesy their inputs. A very big thank you also to the industry for sending in entries and their wholehearted participation in the fest this year. I would also like to salute Prasoon Joshi for his contribution to the world of advertising, communications and films and for being a convergence point for mass India through his craft.”

     

     

  • Executed by McCann, THE ad campaign underlines Udacity’s proposition of offering tech education the Silicon Valley way

    Udacity India launches brand campaign to promote its Nanodegree certification

    By A Correspondent

     

    Udacity, the Silicon Valley-based lifelong learning platform, has unveiled an ad campaign created by McCann Worldgroup India, that establishes the venture’s differentiators.

     

    Said Ishan Gupta, Managing Director-India, Udacity: “At Udacity, we bring knowledge and innovation together to create nanodegree programmes and provide the most relevant and advanced tech education possible. We expect that this film will make our value proposition clearer, and inspire many of India’s young and driven students and technology enthusiasts to learn cutting-edge skills that would propel them ahead of their peers.”

     

    Added Jitender Dabas, Chief Strategy Officer, McCann Worldgroup India:“The brief was simple – to establish what sets Udacity apart from all others. In a time when higher education has come under attack for lax standards and low barriers to entry, our strategy was to tell young Indians that the source makes all the difference. There is education, and then there is Silicon Valley way education that Udacity excels in.”

     

     

  • McCann’s ‘Truth About Street’ study will dig deep locally to understand the richness and diversity of local culture and the effect on peoples’ lives, attitudes and behaviours

    20k McCann-ers take to streets to discover consumer truths

    By A Correspondent

     

    As part of a global research initiative, McCann Worldgroup has enlisted all of its employees around the world to leave their desks for a day and head to the streets in their local markets to meet with and interview people face-to-face to gain insights into their shopping behaviour and their relationship to cultural values. This new “Truth About Street” study will involve roughly 20,000 McCann Worldgroup employees in more than 100 countries.

     

    Said Luca Lindner, McCann Worldgroup President: “This is the first time that we have galvanised our entire employee base to help us develop in-depth insights about local culture and its connection today to brand attitudes and shopping behaviour. In doing so, our employees will hear first-hand the cultural shifts that are affecting our clients and have a deeper understanding of how to apply these learnings to help grow our client’s brands and businesses.”

     

    Added  Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and CEO of McCann Worldgroup India: “Truth About Street is a testament to the effort and energy that goes into building McCann’s understanding of local culture, especially in a dynamically changing country like India. The study is proof of our unmatched sense of community and collaboration. We are committed to maintaining our edge in being the power-house of knowledge about people, cultural shifts and evolving trends and thus giving the best to our clients.”

     

    Said Jitender Dabas, Chief Strategy Officer, McCann Worldgroup India:  “This 24-hour global-local truth hunt is a proprietary study unlike anything ever done by any agency in India or anywhere the world. It sees each and every employee engaged in unearthing rich, meaningful insights around globally relevant and locally nuanced issues and topics to capture the essence of their city and its people.”

     

    The findings will be incorporated in the next wave of the company’s Truth About Global Brands study.

     

  • McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place at the Clio Awards

    McCann wins a Grand Clio for Afghan campaign

    McCann Worldgroup India became the only agency ever to win a Grand Clio from India at the Clio awards presented last night. This was awarded for the campaign titled Immunity Charm done for Afghanistan Ministry of Public Health in the category Product Design. Other than this, McCann also won 3 Golds, 2 Silvers, 2 bronzes and 1 finalist place.

     

    Commenting on the win, Prasoon Joshi Chief Creative Officer McCann India said, “Winning at Clio is always special. This is a great honor to win a GRAND. On behalf of McCann Worldgroup India my Congratulations to the entire team. Specially to Prateek Bhardwaj, Harshit Jain, Soumya Nagabhushan  Dr. Daniel J Carucci, Kamya lawadhi,  Andrew Schirmer, Urvashi Das and Vaibhava Bhatnagar.”

     

    Added Harshit Jain, Marketing Director APAC & Country Head McCann Health India: “It feels so good to see that our work on Immunity Charm is getting recognised with the highest awards at these prestigious award shows. It’s a true testament of our culture of idea centricity and practice of integration for producing extraordinary work”.

  • …but no metals in Print & Publishing

    Day 2 @ CannesLions2017: India wins 7 metals incl 2 Golds…

     

    By A Correspondent

     

    It was a mixed Day 2 for the Indian contingent at Cannes Lions. Seven metals in PR, Outdoor, Promo & Activation and Glass Lions categories including two Golds. But no metal in Print & Publishing.

     

    In Outdoor, Ogilvy bagged a Gold for ITC’s Savlon Healthy Hands Chalk Sticks while McCann Worldgroup India won a Silver for Cat, Dog and Rabbit – for World for All.

     

    L&K Saatchi&Saatchi Mumbai missed the Grand Prix that India has been winning over the last two years but bagged a Gold for its #GiveHer5 campaign of the Ammada Trust.

     

    Ogilvy bagged a Gold and a Bronze in PR for Savlon Healthy Hands Chalk Sticks, and BBDO India took home a Silver for #ReleaseThePressure created this year for soft drink Mirinda.

     

    Ogilvy also won the solitary metal in Promo and Activation Lions – a Bronze in this case.

     

    The big downer of the day was a no show in Print and Publishing and also misses for some campaigns that many thought would definitely win more than just a shortlist.

     

  • The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences

    American Tourister highlights can-do attitude of young India in new campaign

    By A Correspondent

     

    The international travel gear giant American Tourister has launched its latest campaign ‘I’m Ready’ featuring ace cricketer Virat Kohli. Speaking about the new TVC, Anushree Tainwala, Executive Director, Marketing, Samsonite South Asia Pvt. Ltd. Said: “We are excited to launch our new campaign capturing the pulse of the country today with our first Indian brand ambassador Virat Kohli. The campaign captures India’s exuberance and attitude of being ready always for anything.”

     

    Global youth icon and cricketer, Virat Kohli said in a statement, “I am excited to be associated with American Tourister. Great travel gear is more than just a utility or luggage, it symbolises an attitude – to be always ready to step out and embark on your journey with profound confidence. This thought has been reinforced through this campaign which has beautifully captured the true spirit of the Indian youth.”

     

    The concept is created by McCann and is moulded into a 360-degree campaign, including a TVC with multiple sequences. In a subtle manner, the TVC showcases what the backpacks provide to the user– the perfect balance of hands-free mobility and comfort.

     

    Commenting on the campaign, Pradyumna Chauhan, National Creative Director, McCann Worldgroup India shared, “The film creates a great visual journey of ‘I’m ready’ with Virat as he goes on to knock the ball with the bat totally unfazed through various barriers. Given its watchability, we are sure it will deliver the ‘I’m ready’ theme for American Tourister brilliantly.”