Udacity India launches brand campaign to promote its Nanodegree certification

By A Correspondent

Udacity, the Silicon Valley-based lifelong learning platform, has unveiled an ad campaign created by McCann Worldgroup India, that establishes the venture’s differentiators.

Said Ishan Gupta, Managing Director-India, Udacity: “At Udacity, we bring knowledge and innovation together to create nanodegree programmes and provide the most relevant and advanced tech education possible. We expect that this film will make our value proposition clearer, and inspire many of India’s young and driven students and technology enthusiasts to learn cutting-edge skills that would propel them ahead of their peers.”

Added Jitender Dabas, Chief Strategy Officer, McCann Worldgroup India:“The brief was simple – to establish what sets Udacity apart from all others. In a time when higher education has come under attack for lax standards and low barriers to entry, our strategy was to tell young Indians that the source makes all the difference. There is education, and then there is Silicon Valley way education that Udacity excels in.”