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Tag: Madison Media

  • To highlight to consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial content and logos in leading newspapers

    Madison executes a multi-media innovation for Tata Salt

    By A Correspondent

     

    Madison Media executed a multimedia innovation for its client Tata Salt on the occasion of World Iodine Day which was on October 21, 2018.  Building on the thought of the Missing I conceptualised by Tata Salt and its creative agency Ogilvy, Madison Media got media partners across TV, print and digital to come together and make editorial changes to make the campaign a huge success. To highlight to consumers the importance of Iodine in their nutrition, the letter ‘I’ was removed from editorial content and logos in leading newspapers, e-papers, TV news channels and social media.

     

    Said Sagar Boke, Marketing Head, Consumer Products Business, Tata Chemicals: “In 1983, Tata Salt played a key role in the iodisation movement in the country by launching India’s first branded iodised salt. On Global Iodine Deficiency Day, we wanted to emphasise the importance of Iodine in daily diet, in an engaging manner. The “#MissingI” campaign communicated the health benefits of Iodine through innovative media touch points.  We are committed towards catalysing the nation free of Iodine deficiency disorders, and making India healthy. Tata Salt’s genesis was in serving a national need, and we are proud that we continue to stay true to our motto of ‘Desh ki Sehat, Desh ka Namak’.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media and OOH:“Tata Salt has championed the cause of iodine deficiency for decades with its iodised salt, and its commitment towards Desh Ki Sehat with its Desh Ka namak. In its latest initiative this World Iodine day on Oct 21, the critical issue of iodine deficiency has been raised through a multimedia campaign for #MissingI across Newspapers, TV, Online Display and Social. In this campaign consumers are exposed to text with the letter i missing, and then reminded to check if the “I” is missing from their body too. It was exciting to execute this campaign across Media in record time.”

     

     

  • The agency will handle the duties across media – print, TV, radio, cinema and OOH

    Madison to manage media duties of Aakash Education

    By A Correspondent

     

    Madison Media has announced that it has been appointed as the agency-on-record for Aakash Education Services Ltd in Delhi. The agency won the account in a multi agency pitch and will handle the duties across media – print, TV, radio, cinema and OOH.

     

    Said Aakash Chaudhry, CEO and Whole-Time Director, Aakash Educational Services Limited (AESL): “We are excited to have Madison Media come on board as our partner and are looking forward to a long and mutually beneficial partnership.  We have 30 years of operational experience in the test preparatory industry, we have built a scalable and asset-light business model that we can expand and replicate while maintaining quality in content and coaching.”

     

    Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “Aakash offers student training and coaching through as many as 170 centres across 103 cities in India. It is a true privilege to partner with a builder of young medical and engineering talent that has served the country well.”

     

     

  • Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media

    Madison Digital wins digital mandate for Marvel Tea

    By A Correspondent

     

    Madison Digital has announced that it has been appointed the digital agency for Marvel Tea in Delhi. Madison won the business in a multi-agency pitch and will handle the entire digital mandate for both brands including social media.

     

    Said Nitin Jain, Director (Operations), Marvel Group: “The appreciation of our products and services has always been a stimulus to keep innovating and moving forward by providing best of quality and value for money to our buyers. We are in an exciting phase right now where we would like to keep our customers informed on every step in the brand. We are confident that the collaboration with Madison Media would help the brand grow to the next level in the digital space”.

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media:“Marvel Tea is one of the top brands in beverage category and we are absolutely thrilled that Marvel Tea has chosen us to be their digital partner. With our team expertise and capabilities in CPG category, we hope to do exciting and innovative work that will help Marvel Tea strengthen its brand and business in the coming years”.

     

     

  • The account is estimated to be Rs. 100 crores per annum across all media

    Madison Media wins mandate of Bajaj Electricals

    By A Correspondent

     

    Madison Media has announced that it has been appointed as the media agency for Bajaj Electricals. The account size is estimated to be Rs 100 crore per annum across all media.

     

    Said Hemal Vadera, Head – Advertising, Digital & Branding, Bajaj Electricals: “We are delighted to have Madison Media on board as our media partner. We deal in a competitive market and we needed an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying. Madison Media had excellent credentials on this front. We are looking forward to this journey ahead.”

     

    Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “We are very proud and excited to have won the Bajaj Electrical Account and look forward to using Media with impact to grow the brand and category”.

     

     

  • Sakhuja takes over from NP Sathyamurthy

    Vikram Sakhuja to Chair IRS TechCom

    By A Correspondent

     

    MRUC has announced the appointment of Vikram Sakhuja, Group CEO, Madison Media and OOH, as Chairman of the IRS Technical Committee (TechCom). Sakhuja takes over from NP Sathyamurthy, Executive Director, DDB Mudra, and President, OMD Max.

     

    Commenting on the development, Ashish Bhasin, Chairman, MRUC, said: “We are very excited at the prospect of Vikram leading the IRS TechCom as we take stronger strides in the direction of further improving the study and making it more robust.  IRS surely is in excellent hands. On behalf of the Board, I would like to thank Sathya for his excellent tenure”

     

    Added Sakhuja: “IRS has been the definitive baseline study for readership and other media measurement for the advertising and marketing industry for decades. It is an honour to chair the Technical Committee of this body. Will be my endeavour to ensure the data is valid, reliable and beyond reproach.”

     

     

  • Upadhyay will handle Viacom 18, Asian Paints and other key clients for the agency

    Girish Upadhyay joins Madison Media Infinity as COO

    By A Correspondent

     

    Madison Media has just announced another senior level appointment of Girish Upadhyay as Chief Operating Officer, Madison Media Infinity based in Mumbai. He will handle Viacom 18, Asian Paints and other key clients for the agency.

     

    Upadhyay joins the agency from Tata Motors where he was Head of Marketing Services responsible for Media Planning and Buying, Digital and Market Research.  He worked to develop a multimedia communication strategy with special focus on large scale impact, analytics and digital excellence for its brands.

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH on the appointment: “We are delighted to welcome back Girish to head Madison Media Infinity. He is a great combination of planning and deal making. And having been at the helm of Tata Motors Media for some years, he brings a great Advertiser perspective which our Clients will value.”

     

    Added Upadhyay: “I am super excited to be back in the Madison team embarking on a new journey, and I look forward to bring to the table, my experiences built at Tata Motors, as a Marketer, working across different functions. Today, communication reaches consumers at light speed, disseminating information and competing for attention at a pace we have never seen before and Madison with its vision to be the best communication agency is rightly navigating this space for its clients. I look forward to driving business results for clients and adding to the Madison culture of a balanced outlook and a client first approach.”

     

     

  • A quick chat with Ad Club president VIkram Sakhuja on the eve of the inaugural Digital Review which he will moderate

    ‘Digital is a must-have for most businesses’

     

     

    The Advertising Club will host its inaugural India Digital Review in Mumbai this evening, that’s Wednesday, August 1. We got Vikram Sakhuja, President, Advertising Club, Group CEO, Madison Media and OOH and moderator of the event – interestingly called D-Code to take a few questions – on the digital review event and on the digital media in general in India. Read on…

     

    Does the fact that The Advertising Club is organising the India Digital Review or D-Code for the first ever time indicate that digital has finally arrived and is being considered as serious field of activity by even the Big Boys and Girls of Advertising in India?

    Digital is of course a serious field of activity. Anybody who thinks otherwise is not a very big boy or girl in advertising.

     

    While the growth of adspends on digital has been highest on digital (vis-a-vis other media domains), spends in absolute terms are still very low in comparison to budgets on television and even print? When (and how) do you see these rising?

    The momentum for digital over the past four years has been that of a juggernaut. So not right to say it is small. That said there will be a phase where this growth will stabilise as adoption makes way for understanding and optimising of the media mix. In my book, role of digital in the awareness phase is supportive but not leading, in engagement it gains in prominence, and in sharing and performance, it takes on a lion’s share. So, long story short, I see some stabilisation of digital growth in awareness phase, but huge increases in lower funnel activities

     

    Would you say that the relatively low budgets have impacted the spends on digital craft? As in would you say the best brains still work on traditional media because the bucks are there?

    That is somewhat true as far as production budgets are concerned, not media budgets. But it’s getting better.

     

    In the backdrop of the last two questions, would you say “digital is a good-to-have, but, well, not a must-have”?

    I think it is a must-have for most businesses

     

    Back to D-Code: Your brief to the speakers is very precise: speaking about one great campaign of yours, one campaign done by someone else and three lessons for marketers… that’s 26 showcasing breakthrough digital work done in India and 39 tips for the year ahead. And all this in 150 minutes – that’s two-and-a-half hours. And will there be a Q&A at all or just back-to-back presentations?

    Awesome isn’t it? Promises to be hell of a ride. I’m hoping we can squeeze a few questions. Will depend on how much adrenalin is flowing in the room

     

    Did you deliberately not have any one from the digital agencies?

    Not at all. We have some very credible agency faces who arguably handle the largest body of digital work. Specialist Digital Agencies vs Creative & Media Agencies who do digital is an artificial construct that some people have. I’m not one of those

     

    How have registrations been for the event? And a word to those who are unsure about coming?

    The reaction has been phenomenal. My advice is do get your ticket fast before the event is sold out.

     

     

  • Jain will perform a national role but will be based in New Delhi

    Shan Jain joins Madison as Chief Strategy Officer

    By A Correspondent

     

    Madison Media has just announced the appointment of Shan Jain as its Chief Strategy Officer. Jain will perform a national role but will be based in New Delhi.

     

    Jain comes with more than 25 years of diverse experience across Media, Account Planning, Strategy and Account management and has worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Her last stint was with Publicis as Managing Partner – Business Transformation Practice. Some of the key clients she has led and contributed to are Unilever Personal Care, Unilever Foods and Beverage, GSK, Nestle, Sun Pharma, ITC, Maruti and Gillette.

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH on the appointment: “We are excited to have Shan join us as CSO. She is just the right person to help Clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”

     

    Added Jain: “We are in the beginning of the fourth revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. It is the times of exponential change, fuelled by the way people are connected almost 24×7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. My endeavour will be to craft frameworks and processes that enable short and long term strategies for Change and Transformation to cater to this connected- consumer times.”

     

     

  • The account is estimated to be Rs. 25 crores per annum across all media

    Madison Media bags media mandate of Continental Coffee

    By A Correspondent

     

    Madison Media announced that it has been appointed as the Agency-on-Record for Continental Coffee. The account is estimated to be Rs 25 crores per annum across all media.

     

    Said Praveen Jaipuriar, CEO, Continental Coffee: “We are in an exciting phase right now where a lot of work is happening around building the brand. We are confident that the collaboration with Madison would help the brand grow to the next level.”

     

    Added Vikram Sakhuja, Group CEO, Media and OOH, Madison: “We are extremely pleased and proud to be appointed as the Media AOR for Continental Coffee. This is a category with very few truly large players and the opportunity to help create a strong and loved brand with Continental is an exciting one”.

     

    Said Dinesh Rathod, Chief Operating Officer, Madison Media Omega: “We are delighted to be associated with Continental Coffee at this stage of the brand’s evolution. Consumers today are seeking international quality and premium experiences in the category and Continental Coffee is uniquely poised to deliver those with decades of experience in creating the perfect blends. We look forward to exciting work on the account and partnering the brand on its growth journey.”

     

     

  • Madison Media will now be handling the media planning and buying duties for the entire range of brands of​ Viacom18

    Madison Media bags Viacom18 Media AOR

    By A Correspondent​

     

    Madison Media has been announced the Agency-on-Record for Viacom18. Madison Media will now be handling the media planning and buying duties for the entire range of brands of ​Viacom18.

     

    Sudhanshu Vats

    ​Said Sudhanshu Vats, Group CEO, Viacom18:

    “Our constant endeavor to build a portfolio of brands and leverage synergies therein, has been one of the guiding philosophies that has facilitated our tremendous growth over the first decade. As we step into our next decade, this consolidation of our media duties under one agency will allow us to effectively influence economies of scale for the entire network, thereby uniting the diversified brands under one umbrella. With their rich lineage and varied body of work across industries, Madison Media is the apt partner to journey with us on this next growth phase.”

     

    Vikram Sakhuja

    ​Added ​Vikram Sakhuja, Group CEO, Media and OOH, Madison​:

    “It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 Crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in –merchandi​s​ing and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”

     

     

  • The appointment comes with the mandate to showcase the power of the Hotstarplatform to leading brands

    Hotstar appoints Punitha Arumugam as Platform Evangelist

    By A Correspondent

     

    Hotstar has announced the appointment of Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to leading brands. Arumugam, a media agency veteran, has spent over 13 years at Madison Media where Group CEO was the last position she held and she was later at Google as Agency Director for over five years. While an expert in traditional media, she has now – given her Google experience – increasingly evangelised the use of digital by agencies and marketers.

     

    Before this role, she was at Google where she led itsagency business, first from India and later for the region from Singapore, as Managing Director, APAC Agency for Google APAC. She is currently setting up her own firm in the communications tech space.Arumugamstarted her career in 1990 with Ogilvy in Chennai and subsequently joined Lintas Initiative Media. She moved to Madison in 1999. For the last five years, she has been heading the Emvies organising committee for the Advertising Club.

     

    Commenting on the development, Ajit Mohan, CEO, Hotstar, said “Punitha is a leader in digital who has a fantastic track record of having aided the creation of many agency and brand partnerships in India and around the region. Hotstar is a special place for brands. We are delighted that she is coming on board to help us introduce the unique power of Hotstar to marketers around the country.”

     

    Added Arumugam: “Hotstar is one of the few video platforms in the world that has tremendous scale, very engaged audiences and remains open to advertisers. I believe the world of marketing is evolving quite rapidly, and Hotstar has the unique ability to marry the scale and engagement of television, with the power of audience understanding that digital brings. This is what brands have been waiting for, and I am delighted to play a role in shaping the next phase of the industry’s evolution.”

     

     

  • According to sources the account is worth Rs 100 crore

    Madison Media bags Xiaomi mandate

    By A Correspondent

     

    Madison Media has bagged the Media AOR of smartphone major Xiaomi. According to sources the account is worth Rs 100 crore.

     

    Although there is no official confirmation on the development from either Madison or Xiaomi, it is learnt the Chinese smartphone major has signed on the dotted line.

     

    Chinese mobile manufacturers have been dominating the cellphone market in India and have also been significant spenders in the Indian media. While Oppo and Vivo have been very visible, Xiaomi is said to have made more tactical spends as it inches ahead to be the numero uno player. Samsung leads the sales rankings of smartphones in India, followed by Xiaomi and Vivo.