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Tag: Madison Media

  • The account was won in a multi-agency pitch

    Welspun mandates Madison Media Sigma

    By A Correspondent

     

    Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma in Mumbai.

     

    Speaking about the partnership with Madison Media, Nemisha Ghia, CEO, Welspun Retail Business said: “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in Media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “The Home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”

     

     

  • Madison Media has highest  country market share of 11.1% amongst Top 10 leading independent agencies of the world, notes a communique

    Madison Media is amongst Global Top 5 Independent Agencies, as per Recma

    By A Correspondent

     

    Madison Media has informed  that it ranks fifth in Recma’s Top 16 independent ad agencies list in the globe. Madison Media has the highest country market share of 11.1% amongst largest independent agencies of the world, notes a communique.

     

    Said Sam Balsara, Chairman, Madison World: “It’s the faith and trust of our clients that have helped us grow over the last 33 years. I’m also proud and thankful to all Madisonites, past and present who have been a part of this journey and help continue to grow our agency. Over the years, we’ve scaled up and continue to do so keeping the Madison values at the core of our work. This discovery is indeed good news for us, coming in the midst of Lockdown!”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We always knew we were India’s largest Independent. For RECMA to crown us largest Market Share Independent in the World, and 5th largest in size is awesome. I have always believed that Media is a local game, built on local market expertise and relationships. Madison has always had a stable and highly respected leadership team. The rigour and excellence we have drilled into our people have made us probably the industry’s best talent pool. But the ones we have most to thank are our Clients who have stayed with us for years and from whom we have learnt so much.”

     

     

  • Mumbai has seen an average recovery of 57% of traffic across key junctions while cities like Bengaluru and Delhi have recovery in the range of 65%-70%

     Madison OOH launches OTS Measurement Updates for Covid-19 unlock period

    By A Correspondent

     

    Madison has to launched an extension to its Traffic Count Tool to provide clients with legitimate data to help them note the actual changes in OOH mobility in the Post COVID lockdown era.  Madison’s technology partner for this is  AdMavi – a geo-spatial marketing solutions company, founded by alumni from IIT Madras.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Thanks to traffic count data that we have built data tech partnerships in, it is now possible to track the post lockdown recovery of traffic on our metro roads. This should help build confidence amongst OOH advertisers.”

     

     

  • The account was won in a multi-agency pitch

    Madison wins Cipla Health mandate

    By A Correspondent

     

    Madison Media has been appointed as Media AoR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire media mandate including print, television, radio, cinema, outdoor, digital and social media.

     

    Remarking on the collaboration, Shivam Puri, CEO, Cipla Health said: “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

     

    Commenting on the new partnership, Vikram Sakhuja, Group CEO, Madison Media & OOH added: “Cipla Health has been in market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.”

     

    Said Vanita Keswani, CEO, Madison Media: “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”

     

     

  • Madison Media has been handling the Media AOR for all Pidilite brands since 2011

    Madison Media to manage digital mandate for Dr. Fixit

    By A Correspondent

     

    Madison Media Digital has announced that it will handle the digital performance mandate for Dr. Fixit’s brand in addition to the already allocated media mandate of Pidilite. The agency recently won the performance business of Dr. Fixit in a multi-agency pitch. Madison Media has been handling the Media AOR for all Pidilite brands since 2011.

     

    Said Vivek Sharma, Chief Marketing Officer, Pidilite Industries: “Pidilite delivers path-breaking work year after year with its agencies that understand our business and behave like partners. The commitment demonstrated by Madison towards Pidilite since 2011 made it easier for us to decide once they showcased their digital performance expertise.”

     

    Added Vishal Chinchankar, Chief Digital Officer, Madison Media: “We’re extremely excited that Pidilite has consolidated their digital media and performance mandate with us. We are confident that our data- driven approach will bring greater outcomes at scale. It’s indeed a great way to start the year.”

     

     

  • The account will be handled by the agency’s Delhi office, Madison Media Plus

    Madison bags Campus Shoes mandate

    By A Correspondent

     

    Madison Media has been appointed the Agency On Record for shoe brand Campus. The account was won in a multi-agency pitch and will be handled by the agency’s Delhi office, Madison Media Plus.

     

    Said Nikhil Aggarwal, CEO, Campus Shoes Activewear Pvt Ltd (CAPL): “Campus Shoes has embarked on a journey that puts impetus on bringing technology driven premium shoes for Indian Market. We are delighted to partner with Madison Media to fulfil this commitment and establish technology as the key differentiator. We are looking forward to accelerating our footprint as a preferred choice across the Indian market.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The Campus range and quality of footwear is absolutely world class and stunning. It will be truly exciting to help make Campus a household name in India.”

     

     

  • The agency has won the entire media mandate including outdoor and digital media

    Madison Media bags Racetrack mandate

    By  A Correspondent

     

    Madison Media has announced its appointment as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bengaluru office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.

     

    Said Subrat Parida, CEO, Futemind Technologies: “As an organisation which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”

     

    Added Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”

     

     

  • Kulshreshtha is a seasoned media professional with 25+ years of experience across leadership roles in advertising

    Rajul Kulshreshtha to join Madison Media Plus as CEO

    By A Correspondent

     

    Rajul Kulshreshtha

    Madison Media has just announced the appointment of Rajul Kulshreshtha as Chief Executive Officer, Madison Media Plus. Kulshreshtha will look after the agency’s Delhi operations and will join from June 3, 2019.

     

    Kulshreshtha is a seasoned media professional with 25+ years of experience across leadership roles in advertising, media and outdoor agencies, consulting, sales and entrepreneurship, across India, Indonesia and Singapore. His past assignments include Managing Director of Motivator India (part of GroupM), Managing Director of Kinetic, (GroupM’s Outdoor agency), General Manager, Team LG (GroupM, India), 11 years at Universal McCann, setting up the media practice for Zenith Optimedia in Indonesia and CNBC Asia as Sales Head based in Singapore. He has had 2 entrepreneurial stints, one of setting up Xposure, a media agency that handled clients like Gionee, Mobikwik, Cardekho, Shopclues, amongst many others; and a consultancy business, The Consilium.

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “I am delighted to have a dynamic leader like Rajul join our team. Am confident that Rajul will be able to add tremendous value to both our clients and our team in Delhi.”

     

    Added Kulshreshtha on his appointment: “I have always been an entrepreneur at heart and building businesses has been a passion. I will continue to pursue that passion here at Madison. Working with Sam, Vikram and the team is a great privilege and one that I will value and learn from. Having met the team here, I do believe that there is a lot that we can achieve together and add huge incremental  value to our clients ”.

     

     

  • Madison Media and Hiveminds, the digital specialist agency of Madison World

    Madison’s HiveMinds wins Domino’s digital biz

    By A Correspondent

     

    Madison Media and Hiveminds, the digital specialist agency of Madison World, have won the digital media mandate for Domino’s in a multi-agency pitch. The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns.

     

    Said Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Ltd: “We believe that HiveMinds’ innovative digital approach in the online marketing space will help Domino’s to address it’s current and long-term business goals. Their insightful understanding of present-day India’s digital landscape and efforts on delivering the best to clients are a great fit as we collectively aim to achieve scale and growth.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Our relationship with Domino’s goes back 15 years and we are delighted that Domino’s has now entrusted us their Digital mandate. Digital will play a key role in their business growth and HiveMind’s team will work along with Madison Media team to provide a holistic solution to Domino’s.”

     

    Said Jyothirmayee JT, Founder & CEO, Hiveminds: “HiveMinds is arguably one of the strongest performance marketing agencies out of India. We are confident that we will be able to add a lot of value to Domino’s and contribute to their growth.”

     

     

  • Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, he will be Head of Investments for Madison Media Group

    Amol Dighe joins Madison Media as CEO, Madison Media Ultra and Head Investments

    By A Correspondent

     

    Amol Dighe

    Madison Media has announced the appointment of Amol Dighe as Chief Executive Officer, Madison Media Ultra and Head Investments based in Mumbai. Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, he will be Head of Investments for Madison Media Group.

     

    Dighe’s last stint was in the area of content development and celebrity management with CA Media.

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH on the appointment: “We are delighted to have an experienced professional like Amol join our Madison Media Leadership team and am confident that with his width of experience, Amol is going to contribute significantly to our key clients and to Madison.”

     

    And this is what Dighe had to say: “I am delighted to be a part of this Iconic Media Company, ably led by Industry stalwarts. Its highly motivating to work on clients with such amazing pedigree. Looking forward to doing great work which helps our clients in growing their Brands.”

     

     

  • The number of metals awarded this year in the media awards leapfrogged to 62 from the 38 last year

    Mindshare maxes Media Abby on Day 1 of Goafest

    Viacom18 Group CEO Sudhanshu Vats with the victorious Mindshare team

     

    By A Correspondent

     

    GroupM agency Mindshare bagged the Media Agency of the Year title on Day 1 of Goafest 2019. Mindshare bagged four golds of the 19 golds presented. There were a total of 62 metals awarded this year as against 38 presented last year.

     

    Madison Media was ranked second followed by IPG Mediabrand agencies Initiative Media and Lodestar UM at No 3 and No 4 respectively. Carat, a division of Dentsu Agency Network, was placed fifth. Also presented on the first day of the three-day annual celebration of advertising and media was the Publisher Abby.

    Nakul Chopra, Vikram Tanna, Vikram Sakhuja, Sudhanshu Vats, Ashish Bhasin, Jaideep Gandhi and Shashi Sinha at the inauguration ceremony of Goafest2019 | Dainik Jagran wins Best marketing of a printed newspaper edition in Publisher Abby awards at Goafest2019

     

     

    The first half of the day began with singer Shaan performing live and reminiscing some of his advertising jingle days. This was followed by the Industry Conclave and later the Abby awards presentation.

     

    Speaking about Goafest 2019, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Over the last few years, we have seen the growth in participation with lines blurring between the media and creative disciplines. At Goafest 2019, on the back of an exclusive list of speakers and artists, we have seen a sustained registration of about 2000 delegates, while Abby Awards have seen 2700 entries this year.”

     

    Said Shashi Sinha, Chair of the Awards Governing Council, on participation in this year’s Abby awards: “Abby Awards continues to be the gold standard in creative and media awards. In today’s scenario, creativity is no longer limited to creative agencies only. We are also increasingly seeing it coming from other industries such as digital, PR, analytics, etc. This trend is evident in the diversity of participants and winners witnessed in the Abby Awards.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Democratisation is a trend sweeping through the industry and we are proud of Goafest 2019 being an integral part of this change. It has been our endeavour to drive inclusivity irrespective of size and without the limitation of cost and opportunity.”

     

    According to Vikram Sakhuja, President, The Advertising Club, there has been an attempt to rationalise categories and getting an eminent jury. “This has led to a higher participation with around 15% more agencies entering their work this year,” he said.

     

    Goafest 2019 has Viacom18 as Presenting Sponsor and is powered by MX Player. The Industry Conclave was sponsored by Discovery Channel.

     

    Day 1 Press Release_2019

  • It may be recalled Marico has been with Madison Media for 14 years from 2003. It lost the account to Lodestar UM in October 2017. This year the account went again on pitch.

    Marico back with Madison Media

    By A Correspondent

    Madison Media has  announced that it has won the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019. It may be recalled Marico has been with Madison Media for 14 years from 2003. Then, in a pitch supervised by ATK, Madison Media had lost the account to Lodestar UM. This year the account went again on pitch.

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge Digital expertise and found us as the right fit”.

    Added Koshy George, Chief Marketing Officer, Marico Limited: “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”