MxMIndia

Tag: Madison Media

  • Bandhan Financial Services Ltd, a microfinance entity, was set up in 2001 for poverty alleviation and women empowerment

    Madison Media wins Bandhan Bank account

     

     

    Madison Media announced that it has won back the assignment of media planning and buying media space for Bandhan Bank.

     

    It may be recalled that Madison Media had launched the bank in August 2015 with a high decibel TV, print and outdoor campaign.

     

    Commenting on this development, Vikram Sakhuja, Partner & Group CEO Madison Media and OOH, said: “We are delighted to partner with Bandhan Bank once again and are looking forward to achieving greater milestones for the bank in the years to come.”

     

    Added Chandra Shekhar Ghosh, Managing Director and CEO, Bandhan Bank: “I am sure Madison will do a great job in adding value to our brand pan-India.”

     

  • He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

    Saurabh Tyagi to head Titan Media AOR at Madison Media

    By A Correspondent

     

    Saurabh Tyagi

    Madison Media has announced another senior level appointment of Saurabh Tyagi as General Manager to head the Titan Media AOR based in Bengaluru. Tyagi was Head of Revenue Strategy and Planning until recently.

     

    Said Dinesh Rathod, COO, Madison Media Omega:”I am delighted to have Saurabh join and lead our dynamic team on Titan and am sure he will add a lot of value to the client’s business and our existing team”.

     

    Added Tyagi said on his appointment: “I am excited to join Madison Media back. I started my advertising career with Madison and it has been an agency that exemplifies integrity across the board whether dealing with clients, media owners or employees.I am looking forward to leading a talented team on an exciting client like Titan with its portfolio of iconic brands and contributing to their success in time to come.”

     

  • The AOR comprises key Godrej companies includingGodrej Consumer Products, Godrej Industries, Godrej Agrovet, Godrej Properties and Godrej Natures Basket

    Madison Media appoints Saif Shaikh as VP to Head Godrej Media AOR

    By A Correspondent

     

    Madison Media has announced the appointment of Saif Shaikh as Vice President to head the Godrej Media AOR based in Mumbai. The AOR comprises key Godrej companies including Godrej Consumer Products, Godrej Industries, Godrej Agrovet, Godrej Properties and Godrej Natures Basket. Shaikh has 15 years of experience in media across media partners (BusinessWorld and Bennett Coleman & Company), Research (Nielsen) and Media agencies (Maxus India and Maxus Malaysia). He has been in GroupM for the last seven years before joining Madison Media.

     

    Said Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH:”I am delighted to have Saif join and lead our team on Godrej and am sure he will add a lot of value to the client’s business and our existing team”.

     

    Added Shaikh on his appointment: “I am delighted to join Madison and lead one of its foremost and prestigious account of Godrej and at the same time looking forward to working with Sam [Balsara] and Vikram.”

     

  • The unit is headed by Sunny Vohra, who joined the agency seven months ago from GroupM with teams in Mumbai, Delhi and Bengaluru

    Madison World launches experiential marketing unit Madison Turnt

    By A Correspondent

     

    Madison World has announced the official launch of its experiential unit – Madison Turnt. Turnt is an oft-used word by millennialsto describe the feeling when someone is excessively excited or is high on life.

     

    The unit is headed by Sunny Vohra, who joined the agency seven months ago from GroupM with teams in Mumbai, Delhi and Bengaluru. The unit will provide 360* integrated plans with strategic and research-based insights to effectively bring together brands and their target audience through flawless execution.

     

    The unit focuses on events, activations, exhibitions and field marketing and will be a part of Madison Out-of-Home group.

     

    The Unit has already worked with a large number of prestigious clients likes Vivo, Nissan, Britannia, Michelin, Reebok, Roca, LinkedIn, Marico, LG, Philips, Kohler, JSW, Toyota, Raymond, Renault, Asian Paints, Dabur, CNBC, Godrej,Pidilite, Tata Motors andCroma.

     

    Said Sam Balsara, Chairman & Managing Director, Madison World:“I am delighted that under the leadership of Sunny Vohra, Madison Turnt has got off to a great start. More and more clients are discovering the power of experiential marketing, so our timing for the launch of Turnt is most appropriate.”

     

    Added Vikram Sakhuja, Group CEO Madison Media & OOH:”Experiencing a brand is one of the most immersive forms of brand engagement. I am excited to be launching Madison Turnt – Our New Age Experience Company which combines the Physical with Digital, Data and Social. Sunny Vohra who leads Turnt is a transformational marketer and in a short time has built some exciting experiences for Brands”.

     

    Said Vohra:“We started a new journey under our new identity “TurnT” six months back with a young and dynamic team. We are now truly off the block, having created meaningful experiences for a host of brands and we are truly excited about the future. It has been a privilege working under the mentorship of Sam and Vikram as they push the envelope and bring out the best in us as a Unit.”

     

  • Madison Media played a vital role in planning and strategy of this online campaign

    ‘Where The Heart Is’ casts an impactful impression for Asian Paints

    By A Correspondent

     

    Asian Paints recently launched a series of webisodes called ‘Where The Heart Is’. Madison Media played a vital role in planning and strategy of the online campaign. It also tactically utilised the digital medium to create a buzz around the campaign with the help of innovative promotional mechanisms such as Facebook Canvas and Twitter Conversation ads. Madison Mates helped in roping in celebs such as John Abraham, Kalki Koechlin, Mandira Bedi and Prosenjit Chatterjee.

     

    The first season of ‘Where The Heart Is’ explored homes of  celebrities such as John Abraham, KalkiKoechlin, MandiraBedi, RanaDaggubati, Pernia Qureshi, Dinesh and DipikaKarthik, Abu Jani and Sandeep Khosla and lastly Prosenjit Chatterjee to inspire digital savvy consumers.

     

  • At least four media majors have pitched for the coveted ITC media account

    Titan goes to Madison. Now all eyes on ITC…

    By A Correspondent

     

    Madison Media has reportedly bagged the coveted Titan account. GroupM agency Maxus was the AOR until now. We use the word reported, because while we have had it confirmed, no one has gone on record. The account is estimated to be in the region of Rs 200 crore.

     

    Meanwhile, all eyes in the industry are on the ITC pitch. The final presentations happened last Saturday in Bengaluru and four agencies have pitched for the account: incumbent Madison, GroupM, IPG Mediabrands and Publicis Media.

     

    ITC is Madison Media’s biggest account and any movement of that could be a huge blow to agency. However, the FMCG major is not known to change agencies on a whim so Madison could well retain the business even as there is some very strong competition from the other three.

     

  • The company's goal is to ensure that young urban migrants have a smooth and comfortable transition to settling down in a new city

    NestAway hands over media mandate to Madison Media

    By A Correspondent

     

    Madison Media Omega has announced the win of NestAway, a managed home rentals platform based in Bengaluru.

     

    “We are delighted to appoint Madison Omega as our Media AOR. We look forward to a great partnership and some iconic work together,” said Rishi Dogra, CMO, NestAway Technologies on choosing Madison Media.

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH, “NestAway is bringing a revolution to India in providing rooms on lease to the young urban Indian workforce working away from home. It is truly exciting to partner them in this journey.”

  • Madison which had successfully steered BJP's media spends for the 2014 general elections has bagged the mandate for the forthcoming UP, Punjab and Goa polls

    Madison to handle BJP’s poll spends in UP, Punjab & Goa

    By A Correspondent

     

    According to information we have received and as confirmed via Twitter by Chairman Sam Balsara, Madison Media has been mandated to handle the media planning and buying activity of the Bharatiya Janata Party for the Uttar Pradesh, Punjab and Goa elections that are scheduled for early 2017.

     

    The value of the account is said to be in the region of Rs 150-200 crore, though the number could see up to a 25 per cent increase or decrease in the last few weeks of the campaign.

     

  • He joins the agency from Starcom Mediavest Group where he was National Trading Director. based in Mumbai

    Madison Media appoints Vinay Hegde as Sr Vice President – Buying

    By A Correspondent

     

    Vinay Hegde

    Madison Media has announced the appointment of Vinay Hegde as Senior Vice President – Buying reporting into Neelkamal Sharma, COO – Buying for the group. Hegde joins the agency from Starcom Mediavest Group where he was National Trading Director.

     

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

     

    Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to have Vinay join our team. I have known him as a fantastic buyer whose understanding of the Indian TV environment is second to none.  He will bring considerable heft to Madison’s prodigious buying strength.”

     

    Said Hegde, on his appointment, “In my view, Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

     

  • The account will be handled by the agency's Mumbai office and the estimated size of the account is Rs 50 crore

    Dixcy returns to Madison Media Sigma

    By A Correspondent

     

    Madison Media Sigma, a part of Madison Media Group, has bagged the account of innerwear brand Dixcy. The account will be handled by the agency’s Mumbai office and the estimated size of the account is Rs 50 crore.

     

    Says Raghul Sikka, Director, Dixcy on selecting Madison Media, “We wanted a holistic approach towards our media planning & implementation. The skill and  experience Madison’s team has in this field is quite exceptional. They have built so many brands and we look forward to being one of them”.

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “I am delighted to have Dixcy back as a Madison client and we are looking forward to partnering them in their journey.”

     

  • The account will be worked on by Madison Media Plus’s office in New Delhi NCR

    Madison Media wins Timesjobs.com Media AOR

    By A Correspondent

     

    Madison Media Plus has announced the win of the Timesjobs.com account in in a multi-agency pitch. With this win, Madison Media handles major Times Internet portals – MagicBricks.com, Gaana.com and CricBuzz.com.

     

    Said Vikas Deep Verma, Head of Product and Marketing, TimesJobs on choosing Madison Media, “Madison Media Group stood out against the competition and demonstrated good insights for our category. I am confident that Madison will be a great partner and help us in using our media investments to drive real business value for TimesJobs”.

     

    Vikram Sakhuja, Group CEO, Madison Media & OOH added: “I am delighted to have Timesjob.com as one of our clients in Delhi and am looking forward to build the brand further in the country”.

     

    The account will be worked on by Madison Media Plus’s office in New Delhi NCR.

     

  • The account size is estimated to be Rs 50 crore, and is based in New Delhi

    Madison Media wins Zopper AOR

    By A Correspondent

     

    Madison Media has just announced the win Zopper.com’s media mandate. The account size is estimated to be Rs 50 crore, and is based in New Delhi.

     

    Zopper is hyperlocal marketplace funded by Tiger Global and has emerged as a frontrunner in bringing online and offline retailers to a common platform for Indian consumers. It is set to expand its operations to over 50 cities in India, while hosting over 15000 offline retailers.

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Group CEO, Madison Media & OOH, the win: “It is a proud moment for us to win Zopper. Targeting remains one of Media’s greatest opportunities. And it would be exciting to unleash this capability in a hyper local retail context.”